Legendary basketball manager

Curry's first generation of pre-sales has already sold [-] pairs within an hour.

But after three hours, the cumulative sales were only 1 pairs.

In other words, in the past two hours, a total of [-] pairs were sold.

You know, the first few hours of the pre-sale is the peak period of sales.

Generally speaking, sales in the first six hours can account for 1/2 to 2/3 of a day's sales.

At present, the sales volume of SC1 (Curry generation) has begun to show a decline, and it feels a bit anticlimactic and anticlimactic.

If you only look at the sales in the first three hours, the results are very satisfactory.

But judging from the growth trend, whether Shen Fei's goal can be achieved seems to be unknown!

"Could it be that the customers are concentrated at the beginning of the sale, and there are no people behind?"

Lampard handed the data to Shen Fei and said worriedly.

The Asian youth took a look and frowned slightly.

If the momentum remains the same, it can only be said that... the pre-sale of the Curry generation has completely failed.

The sales volume in the first hour is likely to be the source of customers brought by the overwhelming advertisements before.

The sneakers themselves did not attract subsequent buyers.

This made Shen Fei a little puzzled.

After all, SC1 is currently the top configuration on the market, both in appearance design and sports technology.

In addition, in order to gain word of mouth, Shen Fei deliberately fine-tuned the price.

"Is the design too advanced? Fans in this time period can't accept it?"

Shen Fei had a rare moment of self-doubt.

But he quickly calmed down.

After all, even if the sales were not good at the beginning, the quality of SC1 itself is absolutely excellent.

Over time, people will definitely pick it up because of word of mouth.

Sales growth is just a matter of time!

After thinking up to this point, Shen Fei calmly said to Lampard: "What's the rush, let's take a look."

At the same time, Nike also learned about the pre-sale of SC1 through various channels.

In the conference room, a potbellied Mediterranean raised his arms and shouted with excitement.

If his body allowed, he might have to kneel down to celebrate.

"Let me just say, a small brand with no foundation dares to challenge our Nike after two months of advertising, it's ridiculous!"

"It's alright now, is it a joke?! Those people brought by the advertisement are all concentrated in the first hour."

"They don't want to buy Under Armour's sneakers, don't they just watch the advertisements and want to join in the fun hahahaha~"

The Mediterranean laughed recklessly.

If it is normal, the Nike executives around will probably show disgusted expressions.

After all, this Mediterranean is the son of a shareholder, nicknamed "Arrogant Idiot".

If it weren't for the sake of money, it would be impossible for him to enter the management team.

But what the Mediterranean said today is particularly pleasant.

Everyone has suffered from Under Armor for a long time, and they want to vent their stomachs, but because of their status, they can only bear it.

At this time, Mediterranean Sea just acted as a substitute, expressing their disdain for Under Armour.

"Okay, don't get too excited."

"It's only been three hours now, and everything is still unclear."

"Didn't the front say that their online app is a bit unstable, and it may have caused a certain impact."

Nike's big BOSS-Phil Knight said.

"Boss, you don't need to worry too much!"

"I just tried their app, and I have to say that they are really willing to spend money. This software is better than ours, and the process of placing an order is very simple."

"I didn't pay much attention just now. I just clicked twice and entered the payment page. I almost fell into their trap."

Mediterranean said with lingering fear.

Asking him to contribute a pre-order to Under Armor is definitely worse than slapping him.

Durst on the side was thoughtful, and after pondering for a while, he opened his mouth and said:

"Some time ago, in order to deal with the Rockets, I observed Shen Fei for a long time... This man is definitely a genius businessman."

"He's so good at making waves! And he can often do things that are unheard of."

"Whether it's co-branding with other brands, or crazy advertising, and this brand new shopping app...Although it is a rival, I still can't help admiring him."

This remark drew the approval of most people present.

Only the Mediterranean still looked contemptuous: "Do all the bells and whistles, is it useful? In the end, fans don't buy shoes because of the quality of the shoes."

The executives present all laughed after hearing this, but did not refute him.

The phrase Mediterranean is typical nonsense.

Makes sense, but not much.

Everyone knows that the quality of sneakers is the most important thing, but in today's era of blooming flowers, quality alone is not enough.

The fragrance of wine is also afraid of the deep alley.

It is extremely critical in modern business to gain popularity and seize the market.

In a way, this is even as important as product quality!

And Shen Fei is just a genius in this area!

Although his practice during this period burned money, from the perspective of advertising, it was extremely successful.

Nowadays, any passer-by may be able to say a few words about Under Armor's slogan.

However, it seems that their products have not been truly recognized by the public.

And this is exactly what Nike wants to see most.

Before the pre-sale, the entire meeting room was filled with a tense atmosphere.

They all knew very well that if the pre-sales of SC1 skyrocketed today, then Shen Fei's previous rhetoric would no longer be just empty talk.

This is definitely a ghost story for Nike, which has accumulated decades of family business before getting to where it is today!

Fortunately...at present, it is a fairy tale of "crying wolf".

............

Time flew by, and it was five o'clock the next morning.

Shen Fei got up early in the morning and drove to the headquarters of Under Armour, in order to confirm the sales volume of SC1 on the first day.

As soon as he entered the door, he saw Lampard's figure.

The young marketing director seemed to have stayed up all night, and his eyes were already bloodshot.

Seeing Shen Fei, Lampard immediately jumped up.

"Boss, the situation is not good!"

"As of now, SC1 has been pre-sold in the online mall for 22 hours, and a total of less than 2 orders have been sold."

Lampard said angrily.

With less than two hours left, it seems that the first day of pre-sale of SC1 has failed to meet expectations.

Shen Fei didn't panic, calmly took the iPad from Lampard's hand, and began to verify the data.

"You ask the engineer to call out the back-end data of the app, I want to take a look."

Shen Fei ordered while watching.

"Okay! I'll go right away!"

Lampard walked out of the office quickly, took out his mobile phone and made a call.

About 10 minutes later, the engineer arrived at the office with a laptop.

"BOSS, this is the detailed data of the app every hour."

Lampard said.

Shen Fei nodded and began to study seriously.

Until now, he still doesn't believe that the pre-sale of SC1 will be so bleak.

The reason is simple, because this sneaker... really hangs!

After the sample pictures were released on the official website, netizens also received rave reviews.

The current sales volume is really unacceptable...

......

......

"Wait, since the first hour, how has the recording method of data growth changed?"

"Is it set up like this on purpose?"

After looking at it for a while, Shen Fei suddenly discovered a Huadian!