Legendary basketball manager

Time flies, and two days later came in a blink of an eye.

During this period of time, the "Under Armor Wind" has blown up in the first- and second-tier cities of the beautiful country without exception.

Shen Fei, who just passed the system task and got another 20 billion US dollars, continued his advertising strategy of "burning money to pave the way".

Regardless of whether you are a fan or not, you can see Under Armour's advertisements on the streets, major TV programs, and online variety shows.

Among them, there are so many advertisements about the Curry generation that they can only be described as swiping the screen.

Fortunately, the design of this pair of sneakers is very sophisticated. Even people who don't understand the culture of sneakers can see Under Armour's intentions.

Therefore, there is not much resentment from everyone.

On the contrary, Nike, the world's number one sports brand, couldn't sit still.

They even started advertising before the third generation of Durant was finalized.

In the advertisement, Du Shao sincerely shared his basketball story and told what kind of basketball shoes he wanted.

But until the end, fans saw no sign of any boots.

Anyone with a discerning eye can tell at a glance that Nike is trying to compete with Under Armor for the market, and they don't want the latter to get too much social attention.

But as the saying goes, money can turn ghosts.

Shen Fei's generosity is simply not something Nike can match.

The news that "Curry's generation is about to be pre-sold" is almost well known in the beautiful country.

Even some passers-by who don't even know who Curry is can tell the release date of this pair of signature shoes.

It can be said that under Shen Fei's Jinyuan offensive, Under Armour, at least in terms of popularity, has already stood on the same starting line as Nike.

Moreover, the popularity of Under Armor is not limited to the beautiful country.

In China on the other side of the ocean, fans are also looking forward to Curry's generation of boots.

Why is there still such enthusiasm when there is no publicity in China?

This is also due to the promotion of the Basketball Association and CCTV!

In order to advertise for Shen Fei, the host of cctv5 would even recommend the Curry generation to fans in the form of word-of-mouth broadcasts in games other than the Rockets.

You know, in the era when Tencent Sports has not yet risen, CCTV is definitely the best choice for Chinese fans to watch football!

Only a small number of viewers who cannot stay in front of the TV will choose Sina's text live broadcast.

Interestingly, after learning of this situation, the officials of the Basketball Association even took the initiative to seek cooperation with Sina.

In other words, even watching the text live broadcast now, it is inevitable to see the advertisement of the Curry generation.

The Chinese compatriots have a completely different mentality towards Under Armor than the fans of the beautiful country.

If it is said that passers-by in the beautiful country can "not hate" the advertisements that swipe the screen.

Everyone in Huaxia, whether they are basketball fans or not, has high hopes for Under Armour.

Not only will they not be bored by the overwhelming advertisements, on the contrary, the more advertisements Under Armor has, the more excited everyone will be!

the reason is simple...

For a long time, China has lacked a national sports brand.

When thinking of sports equipment, everyone's first reaction is Nike and Adidas.

Even if they wanted to support domestic products, they couldn't find a suitable one.

Some domestic brands are either poor in quality or plagiarized in style.

All Chinese sports fans hope that there will be a "light of domestic products", so that everyone can buy sports equipment with confidence and pride!

And now, Under Armor appeared!

Although Shen Fei was in the beautiful country, he had always been on the side of China, both in terms of language and actions.

This can be seen from his persuasion of Jeremy Lin to change his nationality and the key training of the trade UAE.

As for Under Armor, Shen Fei made a clear statement at the beginning of taking over - to make it a national brand of China!

Therefore, when they learned that Curry's first generation is the current flagship product of Under Armor, everyone in Huaxia hoped that this sneaker would be a hit!

............

At the request of Shen Fei, the pre-sale start time of the Curry generation was set at 8:08 in the morning (that is, 20:08 Beijing time).

This pre-sale adopts a purely online + offline form.

But as early as last night, Shen Fei received the news that there were "long queues" in all major Under Armor stores across the United States.

Therefore, when the pre-sale officially starts, more people can only buy online.

Before the sale, Lampard, the marketing director of Under Armour, came to Shen Fei's office, wanting to witness this moment with the latter.

"Boss, how much do you think our 24-hour pre-sale volume will reach?"

Lampard asked with a smile.

"3 pairs."

Shen Fei said lightly.

Generally speaking, for the first pair of signature shoes of an All-Star player (who has not yet reached the super giant level), it is not bad if the sales volume reaches 3.

But the Curry generation is different.

After investing so much in advertising, Shen Fei's requirements for it naturally increased.

If the pre-sale volume of 24 pairs can be reached within 3 hours, it will definitely be a very good result.

Stronger than Durant, the sales volume of his first generation of sneakers is only 8 pairs, and the pre-sales are less than 3 pairs.

"As expected of you, you are so confident!"

Lampard said with surprise.

Shen Fei rolled his eyes silently when he heard that.

If it weren't for his sincere appearance, Shen Fei would have thought that he was acting strangely.

.............

Soon, at 8:08, the pre-sale channel on the official website officially opened!

Shen Fei drank the coffee his assistant had just made, quietly waiting for the result.

......

......

"Wow!!!"

An hour later, Lampard looked at his phone and suddenly screamed.

"Boss, [-] pairs! [-] pairs!!!"

"In just one hour, [-] pairs were sold on the official website + stores!"

The marketing director was so excited that he was incoherent.

Shen Fei smiled slightly, everything was under control.

......

......

Another two hours later, Lampard received the message again.

But this time, his expression changed 180°!