Ordinary Road 2010

This news was told by Liu Jianni, but it can only be regarded as a bonus. The most important notice brought by this old friend is:

"There are rumors in the venture capital circle that Goose Factory and A Factory are planning to increase their bets in the taxi-hailing market. The next round of investment may be 5000 million to 1 million US dollars. This is the direct reason why Dahuangfeng Taxi-hailing cannot raise funds."

"No matter what you are going to do, you must hurry up."

Chapter 395 I want to see Li Robin

During this time in Shencheng, Lin Yi did not go to meet Gu Caiwei.

It's not all because he has to be busy with work, the main reason is that Gu Caiwei has started to gather a certain amount of popularity after the hype of "beautiful girl once in 5000 years", and her career has improved. Of course, Peng Yuchen must strike while the iron is hot and arrange for them to run around to make announcements.

After the original Dahuangfeng's team and business in Shencheng stabilized, he returned to the capital immediately.

After getting off the plane, Lin went to Xierqi, but not to his own company, but to the Xiongchang Building at No. 10 Shangdi Tenth Street.

As early as when Lin Yi was rejected by Goose Factory and A Factory successively, he knew that if he wanted to stand on a par with Dudu and Kuaidu in the taxi-hailing market, he must have a backer who was comparable. All of you have been reminded of this over and over again.

If Lin Yi learned any lessons from the entrepreneurial experience of casual food delivery network, it is a very simple truth:

Wars cost money.

Having money is of course very important, but who gets the money is equally important, or it is simply two sides of the same issue.

In 2013, there is of course only one answer that can keep pace with Goose Factory and A Factory, and that is Xiong Factory among the BAT Big Three.

Lin Yi made an appointment today with the person in charge of the Xiongchang LBS Division.

LBS refers to Location Based Services, that is, location-based services. This business unit was upgraded from Xiongchang Maps last year.

The name change is just an appearance, and its actual meaning means that Xiongchang intends to take the map as one of the strategic directions of mobile transformation, so the LBS business department now has a high status within Xiongchang.

The other party received him very politely, and was very interested in Lin Yi's cooperation plan for Wanli Travel to access Xiongchang map data.

In fact, Xiongchang had this kind of cooperation with Dudu Taxi before, but Dudu only used the map of Goose Factory after taking the money from Goose Factory.

The model is very mature. With Lin Yi's deliberate efforts, the two had a happy conversation until Lin Yi proposed a different cooperation plan:

"We hope to be able to directly embed Wanli Travel's taxi-hailing function in the map of Xiongchang, that is, when users search for a route from a certain place to a certain place, it can automatically recommend Wanli Travel to call a car, and directly without switching APPs. use."

As the current electronic map service provider with the highest market share, doing so is equivalent to using Xiongchang map to attract traffic for thousands of miles of travel, and it is expected to be a huge traffic entrance.

The other party is very interested. There are many opportunities for cooperation between taxi-hailing software and map software. In terms of data, it should be said that they complement each other and improve each other.

Lin Yi's proposal seems to open up a new way of using map software.

However, the person in charge expressed very cautiously that this decision was so important that he could not agree immediately, and had to go back to continue research and then ask for instructions internally.

At this time, Lin Yi made a timely request: "Can you let me meet with Mr. Li Robin and explain my proposal face to face?"

It was only here that Lin Yi was trying to meet him. His purpose at the beginning was to find an opportunity to meet Li Luobin, and then tell him that he was going to defect to Xiongchang, and that the LBS business department was just a springboard.

So deliberate, why not take the line of strategic investment?

Because Cheng Wei had already fooled Zhantou!

In fact, Dahuangfeng Taxi has been in contact with Xiongchang for a long time. At that time, Cheng Wei heard the news and immediately went to the person in charge of the war investment to lobby:

Instead of investing in No.3 in an industry, it is better to directly invest in No.1 in Tudu Taxi. He can persuade angel investors to give up some equity to absorb Xiongchang.

Of course this is fucking nonsense!

The fact is that Tutu Taxi did not let Xiongchang in at all, so that Xiongchang missed the fleeting opportunity of the taxi industry, and a year later unwillingly spent 6 million US dollars to invest in Uber, which came across the sea.

Lin Yi could imagine that Cheng Wei would never say that he was hypocritical at the beginning, but in the end it was just an excuse that he couldn't convince investors.

Wanli Travel has just acquired Dahuangfeng, and its current industry status is somewhat similar to its original position. Lin Yi doesn't want to follow Li Yongjin's old path.

There is another important reason. Lin Yi reflected that he had gone to Goose Factory and Factory A twice, but he only met Liu Chiping and Xie Shihuang, but he did not meet Xiao Ma and Ma Jack himself.

It doesn't mean that those two people are small coffees. With Lin Yi's current status, being able to meet Liu Chiping and Xie Shihuang is not a bad treatment for him.

But everyone thinks differently, and the same decision may be completely different in the hands of different people.

Moreover, Xiongchang is not the same as the other two major factories. Goose Factory has the famous Five Tigers and Liu Chiping, and Ma Jack’s Eighteen Arhats in Factory A is very popular, but who do people think of when they mention Xiongchang?

Lee Robin.

And then gone.

The top artificial intelligence experts dug back from Silicon Valley, as well as the ceiling of professional managers who returned from Microsoft, which Xiongchang once vigorously promoted, all parted ways after a short time of cooperation.

So many years later, Xiongchang wanted to regroup, and the person who could do it turned out to be Li Robin's wife who had retired for many years and came out again.

Mom and pop stores don't have a good reputation in the corporate world.

Of course, Xiongchang is not without talents. Lin Yi and Cheng Wei both chose the CTO from Xiongchang, which shows that everyone still recognizes their technical strength.

Some people also say that Xiong Factory is the most low-key among the three major factories, but if Li Robin can really maintain his status in the world, he may not be able to keep a low profile.

The problem is actually just one sentence: Xiongchang has tens of thousands of people, but Li Robin is the only one who can make a decision.

For Lin Yi, he didn't care about Xiongchang's employment strategy, nor did he intend to teach Li Luobin how to do things.Only after considering all the above factors, this time I made up my mind to see Li Robin himself no matter what.

Xiongchang was his only choice.

The person in charge of the LBS business department is also a smart person. After hearing this request, he looked at Lin Yi meaningfully, as if to say that he had already noticed his intention.

But the other party did not object.

His starting point was not as complicated as Lin Yi's, and it was entirely based on business considerations.

The map APP is actually a high-frequency application, but it seems that it can only be used to guide the way. There is no good monetization channel. Xiongchang Map has the first market share but it seems to be of little value.

The company's attention is both an opportunity and a pressure. He has been considering from which angle to open up the situation. Before that, he only thought about connecting to a group buying website to do LBS+020.

Now Lin Yi’s idea of ​​using maps to drive traffic to taxi-hailing software has inspired him. This deep cooperation model of mutual binding can greatly enhance the value of Xiongchang’s map, which sounds like a good opportunity.

This kind of strategic cooperation will definitely be accompanied by the exchange of equity. Given the size of the two parties, it is natural for Xiongchang to take a stake in Wanli Travel. Now Lin Yi seems to be very willing to accept it, or it is his wish.

None of that has anything to do with him.

He just thought very conscientiously about how to maximize the interests of the LBS business department in such a cooperation, and how to report this matter to his boss Li Robin.

"You go back and wait for my news. If Robin is willing to see you, I will contact you at any time."

Chapter 396 We can bet against each other

As expected, the LBS business department was highly valued. Lin Yi didn't have to wait too long to get a reply from the other party, and then got a precious opportunity to meet.

Li Luobin, the head of Xiongchang, was born in a worker's family in Taihang Province. His main experience is similar to that of the first generation of Internet entrepreneurs.

To put it simply, I went to the United States to study when I was young, and after working for a few years, I saw the opportunity to return to China to start a business, and took advantage of the economic boom and the dividends of industry development to grow into an industry giant.

His first impression is of course his handsome appearance. Some people say that he looks like Luo Jialiang, some say that he looks like Aaron Kwok, and some say that he looks like Leslie Cheung.

In short, everyone agrees that this is a star face, a proper appearance in the IT industry.

He is so handsome that he can be eaten as a meal.

It is rumored that Li Luobin's wife had a prominent family background and was a "little princess" who was highly sought after in the New York study circle at that time, but she fell in love with Li Luobin at first sight, and the two finally got married smoothly.

An interesting coincidence is that Mrs. Li is also surnamed Ma.

Li Robin has always been elegant and easy-going, and does not put on airs. He just cared about the strategic cooperation between the LBS Division and Wanli Travel before he came up. Instead, he asked:

"I heard that your last venture was a food delivery website. You should have a lot of experience in the O2O field. What do you think of the food delivery business?"

These words sound familiar.

Lin Yi recalled it, and he remembered that when he first met Liu Chiping from the Goose Factory, the other party asked similar questions.

At the beginning, he knew everything about Liu Chiping to give him an impression. Now that he is asking for help, Lin Yi has no secrets, and selectively shared the knowledge he brought from later generations. Sure enough, Li Luobin asked:

"You should also have a relatively in-depth relationship with each group. How do you think the group buying industry will develop?"

Li Luobin is very considerate in terms of etiquette, he can be called a gentleman, he carefully avoided the fact that he was bought by each group casually, and did not expose Lin Yi's scars.

He wasn't asking Lin Yi for advice, but it wasn't a pure discussion either, because Xiongchang had acquired the controlling stake in Nuomi.com from Renren's Chen Yizhou in August this year.

Nuomi is now the second echelon of group buying websites, an order of magnitude behind each group and Dianping. If they want to catch up, Xiongchang will have to spend a lot of money to increase its position.

He hasn't made up his mind yet.

Moreover, Xiongchang is only holding Nuomi now, not wholly owned. If Chen Yizhou, whose brakes have failed on the downhill road, is going to invest heavily, he must not have the strength to follow up. Therefore, if he really wants to invest, he must first solve the equity issue.

Xiongchang fell behind in this kind of foresight and backwardness.

Lin Yi was not afraid to tell him: "The scale of the group buying industry is far beyond this, and the combination with food delivery is also the general trend."

"Every group has taken the first opportunity to acquire my casual food delivery network. If Xiongchang wants to stick to the O2O strategy, it must launch the food delivery business as soon as possible."

Lin Yi didn't want to make Wang Xing and Zhang Xuhao unhappy, and he finally met Li Luobin, and he didn't want to waste time discussing other people's affairs.

So he immediately changed the topic to his own channel: "I think Xiongchang's LBS + O2O is a very far-sighted strategic idea, and Xiongchang Map will definitely become an important entrance to the mobile Internet."

"The connection between Wanli Travel and Xiongchang Map in taxi hailing is so ingenious, it can be called a match made in heaven."

Of course, Lin Yi knew that Xiongchang's LBS+O2O strategy was muddled, and he failed miserably in the end. He was just using the topic to talk to himself.

Li Luobin also knew the purpose of Lin Yi's visit today. He hesitated and said, "Actually, we have considered the taxi-hailing market, but we feel that the current situation is still unclear, so we don't want to make a premature decision."

It's no wonder that Xiongchang is always a bit late, and the situation is clear before making a move. The profits have already been divided up by the winners. What is it enough to catch up with?

With Xiongchang's status, he himself is part of the situation.

Lin Yi complained in his heart, but still said: "The taxi-hailing software market is now in a critical period of reshuffle. Dudu and Kuaidu have the support of Goose Factory and A Factory respectively, and have established their leading positions in the market."

"Forgive me for saying this, if Xiongchang doesn't make a move now, it will lose its chance to make a move forever in this market."

The two names that Lin deliberately mentioned still have some effect. Li Luobin really cares about Goose Factory and A Factory very much. You must know that B was the head of BAT Yusan not long ago.

He pondered for a moment and asked, "How much do you want?"

Lin Yi raised his index finger: "[-] million dollars."

Li Robin was very surprised. Although Xiongchang was very generous, the amount was by no means a small amount.

"When we talked with Dahuangfeng about taking a taxi, their expectations were not so high. To be precise, there was an order of magnitude difference."

"It's only been a few days since you acquired Dahuangfeng Taxi, and the business scale has been limited compared with that at that time. Why do you support such a valuation?"

"To put it another way, you only spent a few dollars to buy Dahuangfeng Taxi. If that's the case, I might as well buy it and make it myself."

Lin Yi told him very calmly: "First of all, taking a taxi in Dahuangfeng is a thing of the past. We don't have to worry about the lost opportunities."

"Secondly, Wanli Travel and Dahuangfeng Taxi are not the same thing at all. The idea of ​​Dahuangfeng Taxi is to catch up. What he wants from you is the last round of financing from Dudu and Kuaidu."

"But my thinking is transcendental. What I want from you is their next round of financing!"

"The last round of financing for Tutu Taxi and Kuaidu Taxi was in the order of tens of millions, but as far as I know, the next round of financing they are preparing is for 1 million U.S. dollars. If you want to compete with them, you must This number."

"What can Xiongchang invest in Dahuangfeng to take a taxi, and follow Dudu and Kuaidu, a market No. 3 that follows suit?"

"I know this is not what you want, because it will only embarrass Xiongchang."

"When investing in Wanli Travel, what we have to do is to surpass Tudu and Kuaidu, and truly become the No.1 in the online car-hailing market!"

That's why Lin Yi came to Xiongchang after buying Dahuangfeng, otherwise, what he said would not be rhetoric, but nonsense.

Li Robin was not mentioned by him: "What guarantee do you have?"

Lin Yi replied: "So I need to get the money before them. If there is a time difference of one to two months, coupled with the support and drainage of Xiongchang, I am confident that it will be realized."

"And it's actually not that difficult. Wanli travel is No. 2 in Beijing, No. 1 in Shanghai, and No. 3 in Yangcheng. Compared with these key areas, the current market in other cities is very limited."

"Dudu and Kuaidu seem to have advantages, but in fact they are only companies that have been established for more than a year. What kind of moat can they have?"

Li Robin was a little moved after hearing this. If he can really vote for No.1 in the taxi-hailing market, it will be very tempting for him, and it will also be an important milestone for Xiongchang's mobile transformation.

But [-] million US dollars is not a small amount. It is not sure whether Lin Yi's words can be fulfilled, so he hesitated for a while.

Li Luobin's character, at best, is called step-by-step, but at worst, he is indecisive.

Lin Yi immediately noticed his entanglement, and wanted to complain: [-] million US dollars is really not much, next year you will spend [-] million to invest in Uber, and you still won’t get so many shares!

He restrained this impulse, but he didn't intend to give up. If Li Robin was allowed to go back and think about it on his own, the time for this matter to come to fruition would be in months.

Lin Yi must make a quick decision, so he threw out another proposal:

"We can make a bet."

Chapter 397 The Real Ticket