Ordinary Road 2010

"I also said that Goldman Sachs is not a venture capitalist. We have no way of judging which company may win, and we don't want to make this judgment."

Lin Yi was amused by this sentence, because he remembered a famous stalk:

Whoever wins will they help.

It can be heard that it may be because everyone is only meeting each other for the first time, so Liu Qing still has a lot of reservations in what he said, and he is not completely honest with each other.

"I guess before President Liu came to see us, Dudu and Kuaidu must have inspected it long ago, right?"

Liu Qing showed an admiring smile: "When I came here, I kept thinking in my heart, how can such a young partner of yours be able to dominate the market. Now it seems that the two of you are really smart."

This is actually an admission.

Lin Yi didn't take the cannonball, he chatted happily with Liu Qing here, but he made up his mind that he would not cooperate with the other party.

He is very clear that he is not the other party's first partner, at best he is a spare tire, and the cakes drawn by Goldman Sachs are not so delicious.

If Lin Yi remembered correctly, Liu Qing's last choice didn't get the cake either.

What's more, if you take money from Goldman Sachs, you will be stabbed in the back.

Chapter 393 The Defense of Shencheng

Liu Qing left.

She talked with Lin Yi and her senior sister for a long time. Of course, Lin Yi was mainly talking with her, and it seemed that they didn't talk about anything serious until they left.

"What is this man here for?"

Li Moyan felt that Liu Qing's arrival was inexplicable, and he didn't directly express the intention of coming from the beginning to the end, as if it was really just a chat between friends.

She didn't hear it, it doesn't mean she is short-sighted, it's just that the senior sister has not seen the opponent's game style like Lin Yi.

"This matter starts with taking a taxi from Dahuangfeng."

"Senior sister, do you know why Cheng Wei suddenly thought of joining hands with Kuaidu Taxi to give up the acquisition, and isolate Dahuangfeng Taxi to let it withdraw naturally?"

This question would seem abrupt if asked alone, but it is obvious when linked to the context.

"Is it related to her?"

"Yes."

Lin Yi said with certainty, "It was Liu Qingchu's idea. That is to say, we thought that we, Dudu and Kuaidu were the only ones bidding for Dahuangfeng, and she actually existed."

"Of course, when I say this, it doesn't mean that she is the mastermind behind the scenes. I guess she didn't know about the existence of Wanli Travel before, or she didn't pay attention to it."

"Our acquisition of Dahuangfeng is an unexpected result for her, which shows that she has made a big mistake in her observation of the industry, so she specially came to see us today."

Lin Yi originally thought that he had the widest vision when it came to taking a taxi on Dahuangfeng, but now it seems that at least he didn't notice Liu Qing's existence.

He believed that Cheng Wei must have never revealed himself to Liu Qing, maybe he didn't even reveal it to Lu Chuanwei, who was fast.

In short, everyone has their own interests and motivations, as well as their own blind spots and limitations.

After Li Moyan got the information from Lin Yi, he also deduced:

"Liu Qing doesn't want Dudu and Kuaidu to acquire Dahuangfeng, or to say that they are vying to acquire Dahuangfeng to raise the price and damage their interests, but her position is not aimed at a specific company."

"Reminiscent of what she said just now, what she means is that if there is only one player left in the ride-hailing industry, then the outcome of the market competition has already been determined. And Goldman Sachs is optimistic about the prospects of the industry, so they can invest money to Cultivate the market."

The senior sister said a declarative sentence instead of an interrogative sentence, and now she has confirmed the other party's intention to come.

"In other words, Goldman Sachs doesn't care who wins the ride-hailing industry, he just wants to share in the monopoly gains."

"But since they are all monopolized, there are probably many people who are willing to pay the money. Why choose Goldman Sachs?"

What the senior sister didn't expect to understand is actually not complicated.

"Investment is not fortune-telling. The core of the financial industry is about resources, and the core of trading is the distribution of benefits."

Lin stopped at one point: "However, for the time being, we don't need to think about these things. It's too far away at the current development stage of Wanli Travel."

"Liu Qing is not a riddle person. The reason why she didn't tell us these words directly means that we just fell into her or Goldman Sachs's eyes, and we are not really optimistic about us."

Li Moyan had some insights, but he didn't intend to express any opinions. According to the division of labor between the two, Lin Yilai was in charge of capital operations.

"Is there anything special about this person? Your attitude towards her seems a little unusual?"

The senior sister is always very sensitive, Lin Yi herself didn't notice any abnormality in her behavior, she had already noticed it.

Liu Qing is still working as her banker at Goldman Sachs. She is neither the COO of Dudu Taxi nor promoted to the president. Lin Yi has no intention of playing this prophet in front of her senior sister.

So he just said: "This woman is Liu Taishan's daughter, and we will have many opportunities to deal with her in the future."

"Her appearance at least reminded us that the situation of Wanli Travel is far from being as glamorous as it seems on the surface, and we still have a long way to go."

Of course Li Moyan knew who Liu Taishan was, but Taishan Group's main business was assembly, so it was unclear how much it had to do with the taxi-hailing software industry.

She didn't worry about what Liu Taishan's daughter had to do with dealing with Liu Qing in the future, she habitually chose to believe it.

……

After dismissing Liu Qing as an uninvited guest, Lin Yi did not leave Shencheng immediately, but first asked his senior sister to return to Beijing to sit in town, while he himself stayed in the city he had just captured.

Beijing and Shenyang are the most important places, and they must be guarded by them respectively, and Lin Yi believes that Dudu and Kuaidu will not let him take the big yellow peak into his pocket without saying anything.

Although Li Yongjin left with his two partners, under Lin Yi's persuasion, most of the middle-level cadres who took taxis at Dahuangfeng retained.

Especially in Shencheng, the team is basically complete and has maintained its combat effectiveness.After discussing with his senior sister, Lin Yi selected Shao Yu from among their most trusted people as the important city manager.

For the time being, he continued to operate under the name of Dahuangfeng Taxi, with the purpose of firmly defending the number one position in the Shanghai market.

This is what Lin Yi values ​​most.

In other cities, it is much simpler. The two parties merged directly. The personnel appointments were mainly based on traveling thousands of miles, supplemented by the original Dahuangfeng team. The senior sister rushed back to the headquarters in the capital to avoid any mistakes in the middle.

Dahuangfeng Taxi also has a large scale in Yangcheng. Of course, the happiest person is Mo Qing who is there. After the merger, the share of Wanli Travel quickly approached Dudu and Kuaidu.

Lin Yi is not only busy digesting Dahuangfeng taxis, but also planning to open another wave of maps and enter a batch of new cities.

However, his plan hadn't been implemented yet, and Dudu's counterattack was the first to kill him.

Cheng Wei went to war without declaring it, and directly stepped up his promotion efforts in Shanghai. It seemed that he wanted to take advantage of the turmoil in the hearts of the people after Dahuangfeng Taxi was merged to fight for a turnaround.

Lin Yi will never allow this to happen.

Da Huangfeng's taxi team in Shanghai already had more teams than Dudu. Lin Yi continued to use this group of people, and after injecting funds, he came to fight against Dudu.

There was nothing new in the means, it was nothing more than spending money to rob drivers and passengers, throwing out a lot of money, Lin Yi didn't care, and was determined not to let Cheng Wei succeed.

Shencheng is a very interesting place. It is a petty bourgeois paradise in many people's minds, while the locals pride themselves on the so-called Shanghai style culture.

People in Shencheng are very particular about accent.

Dahuangfeng Taxi is the first taxi-hailing software launched in Shanghai and regards Shencheng as the headquarters' taxi-hailing software. Many people in Shencheng support it as a "local brand" preconceived.

In other words, there is a group of core users that Dudu can hardly pry away, not to mention invincible, at least it will cost more effort and cost.

This is why Lin Yi keeps this brand in Shanghai.

In any case, Dudu's sneak attack in Shanghai did not achieve the intended goal, and Kuaidu not only continued to follow up to avoid falling behind, but also opened up a new battlefield in other places.

Chapter 394 Kuaidu's Northern Expedition

Compared with Dudu, Kuaidu is actually more difficult to accept for Wanli Travel to acquire Dahuangfeng Taxi.

Because without Lin Yi's intervention, Li Yongjin had already agreed to sell it to them, and the Big Yellow Peak should be in Kuaidu's pocket.

Now the deal is done, no matter how entangled it is, it won't help, but Dudu wants to take the opportunity to stir up troubles in Shencheng, and Kuaidu will naturally not let it go.

Li Moyan told Lin Yi on the phone: "According to the feedback from the front-line operations, we have found Kuaidu taxi promotion spots in many promotion locations in Beijing. There are not many manpower yet, but we are gradually replenishing them."

"I have already verified that in the recruitment market, we have indeed seen that Kuaidi Taxi has released a large number of operating positions in Beijing, and they are urgently recruited."

Lin Yi said a sarcastic remark: "Quaidu is a little anxious. I don't know if Lu Chuanwei and Chen Weixing had a big fight after missing the opportunity of Dahuangfeng."

Of course, this statement is unfounded, it is better to say that it is his "best wishes" to his competitors.

After Wanli Chuxing annexed Dahuangfeng, the current pattern of the taxi market is as follows:

Dudu and Kuaidu are naturally the top two. Dudu is still firmly in control of the Beijing market, while Kuaidu mainly dominates the southern cities represented by Lin'an.

Although the overall scale of Wanli Travel is not as good as the top two, it ranks No.2 in the most important Beijing market and No.1 in the second most important Shanghai market if you look at it separately.

Doesn't that sound great?

Sometimes ranking is very important. Based on these two points alone, Lin Yi can confidently say that Wanli Chuxing is already an equal opponent to the top two.

Of course, Kuaidu cannot take advantage of this dumbness. When Dudu was attacking Shencheng, not only was Lin Yi reacting, but Kuaidu also took measures immediately, and the strength was not inferior to that of Dudu.

But in Shencheng, Dudu, Kuaidu and Dahuangfeng have been fighting for half a year. Seeing that Dahuangfeng was almost unable to hold on, Lin Yi bought it.

With the injection of funds, Dahuangfeng immediately became active again, and it is unlikely that there will be any major changes in a short period of time.

Where else could they go?

Only the capital!

"Because of failing to acquire Dahuangfeng, Kuaidu's $9 million financing in September has not been spent, which means that their capital reserves are likely to be higher than ours. No wonder they are looking for opportunities to ignite gone."

"Both Beijing and Shenyang are going to be a mess, and they are doomed to never have peace."

Li Moyan asked: "There is another big battle to be fought in the capital, is our new Kaicheng plan suspended?"

"Can't slow down."

Lin judged the situation in the first instance, and immediately said: "Kuaidu wants to compete with us for one city and one pool, so we will take the opportunity to expand our overall scale."

"The closer we are to Dudu and Kuaidu in terms of market share, the more likely it is that my next plan will be realized."

"In October, together with the acquisition of Dahuangfeng, we have already entered 10 cities that we have randomly deployed before, and we will enter 9 cities by the end of next month, and the goal is to enter 20 cities by the end of December."

"Wanli Travel was established in September 2013, a year later than Dudu and Kuaidu. Now that we have acquired Dahuangfeng, which was established in April this year, we have caught up with the time by half a year. We still have to keep going. "

In fact, the reason why Lin Yi was able to come from behind to reverse acquire Dahuangfeng was not because he was better than Li Yongjin, but because he relied on two points.

One is "foresight".

The second is that he is richer than Da Huangfeng.

These are all discussed before they go online. Which cities will be the first batch and which cities will be the second batch have long been planned.

Li Moyan asked again: "What about the capital?"

"You can't lose it in the capital either."

Although Lin Yi's attitude was very firm, his analysis was still very calm: "Kuaidu only came to Beijing now, and he has actually missed the best time."

"The Beijing market, the airport and the train station are in Dudu's hands, while the taxi pick-up point is in our hands. All the good promotion positions are occupied."

"As long as we don't give in to Dudu, even if Kuaidi can squeeze in desperately, it will have to cost more than us."

"Of course, compared with Dudu, our foundation in the capital is shallower, so we should be more wary of Kuaidu's strong impact. In any case, we can't give him the No.2 position."

Li Moyan had already guessed Lin Yi's attitude, and just reminded him of the company's financial situation again: "We spent more than 1000 million US dollars in the first month of the 100 million US dollars we provided."

"In the second month, the expenditure in the seven new cities increased a lot, and then I paid more than half of it at one time and acquired Dahuangfeng Taxi."

"According to the previous calculations, the merger could have lasted until the end of December, but now with the addition of Kuaidu, it is expected that the outflow will be even faster. That is to say, if there is no new financing, we will face a capital chain break before the end of the year. .”

Lin alone still has two or three million US dollars in cash, but when the money is used, Wanli Travel will face life and death.

"It doesn't take until December. After dealing with this round of counterattacks by Dudu and Kuaidu, I will return to Beijing to implement the next plan."

"Success and benevolence, in one fell swoop."

"If I can get the money, then what I'm spending now is nothing; if I can't get the money, then it's meaningless to keep an extra one or two million."

"So during this period of time, there is no need to be intimidated, just let it go. We must adapt to the situation that we will not be able to pay wages next month at any time."

This kind of embarrassment is not unique to Wanli Travel. Dudu and Kuaidu have faced it before, and it was the same before Dahuangfeng took a taxi. Therefore, the first thing Lin Yi did after acquiring it was to pay back wages to employees.

Boss Lei of Dami once said that the company must keep enough cash in its account to pay wages for 18 months. This is the financial management method of large companies.

But Lin Yi is now starting a business, playing with the speed of life and death, and it is also the money cemetery of taxi-hailing software.The expenditure on wages is only a small part, and the cost of various promotions and subsidies is the big part.

Lin Yi only intends to use each financing for six months.

Li Moyan didn't object to his aggressiveness, and with the previous experience of Random Food Delivery, both of them could face this situation calmly.

What she said just now was just a reminder that the two of them had already made up their minds and they would implement it separately.

"Kuaidu is very determined to enter the Beijing market. It is said that the prepared budget is 2000 million yuan."