Super Shenhao Technology System
Page 830
The travel company includes food and lodging, and the daily expenditure is very large.
Li Linfei looked around at more than a dozen middle and high-level executives of the travel company, and said solemnly: "The scale of the company will continue to grow. Each of you manages tens or even hundreds of people. Every move of yours affects Whether the operation of the entire scenic spot is smooth, I hope that everyone will be more careful when doing things and giving each order."
Seeing Li Linfei's serious expression, everyone in the meeting was a little depressed, and they didn't dare to speak out, feeling a lot of pressure.
Although most of them come from management backgrounds and have rich experience, the scale of the travel company is really huge, and everyone feels the challenge all the time.
Li Linfei went on to say: "Details determine success or failure. I don't think I need to elaborate on this truth. Everyone knows, Mr. Lian, how are hotel rooms priced? This is very important. Among tourism expenses, accommodation expenses account for more than half."
"The price of the hotel is high, tourists complain, and we leave the scenic spot after a few days of playing, and we can't make much money; the fee is too low, and it's not suitable. The cost of hotel construction and operation is not low."
Lian Qing served as the head of the engineering department of the tourism company. Li Linfei was very satisfied with his work for nearly a year. He worked steadily and thoughtfully in everything.
With the gradual reduction of engineering projects, let him serve as the operation director of the scenic spot and part-time the head of the engineering department.
And An Xiran, who has experience in the operation of tourist attractions, serves as the deputy director of operations of the scenic spot and part-time the head of the customer service operation center.
The director of operations is the biggest position in a travel company other than the president of the travel company.
Lian Qing replied: "Boss, we combined our hotel construction costs and operating costs, and then compared the operating costs of each hotel, making a comprehensive comparison and making a draft."
Lian Qing saw that Li Linfei nodded, and continued: "Our lowest-end hotel has a construction area of about 6 square meters."
Chapter 1000 two hundred and eight formulate charging standards (1)
"Because our hotels are all high-rise buildings, the construction cost is very high, reaching 1500 yuan per square meter. However, in high-rise buildings, the cost of civil engineering is still very low, accounting for half of the hotel development cost."
"Project design fees, construction and installation engineering, civil engineering costs, electromechanical engineering, interior decoration, outdoor engineering, software installation costs, etc., excluding the negligible land cost, the total cost of the lowest-end hotel construction and development is 8 million RMB."
Li Linfei also knows that the construction cost per square meter varies from region to region.
Generally speaking, above 18 floors belong to general high-rise residential buildings, and the cost of civil construction is generally between 1800 and 2500 yuan.
The civil construction cost of tourist attractions is 1500 yuan per square meter, which is very low. It is estimated that the construction company will not make much money.
Of course, if it is an ordinary house with a brick-concrete structure, the construction cost is even lower, even only six or seven hundred yuan per square meter.
If low-end hotels use small high-rise buildings, it is estimated that 2 million yuan is enough for a building of [-] square meters and all decoration costs.
Lian Qing went on to say: "According to one of our lowest-end hotels, the construction area is about 6 square meters, and the room area is about 83%, that is, the actual housing area is 5 square meters."
"According to the housing area per 40 square meters, the daily accommodation fee is about 6 yuan. For a lowest-end hotel of 80 square meters, if the annual occupancy rate is 16%, the daily room operating income is about [-] RMB."
"It does not include other consumption, and the annual turnover is about 5840 million. Based on the high gross profit of SS Travel Company, it is about 3000 million, excluding taxes (5% business tax, 7% value-added tax, 25% corporate income tax and other major taxes) , the profit is about 1500 million. Of course, this is based on an occupancy rate of 80%.”
"Low-end hotels still need 12 years to recover the cost, but if the interest part is taken into account, it will actually start to make a profit after the 15th year. The occupancy rate is 80%, which is considered extremely high. If the occupancy rate is increased, the cost recovery will be recovered in 10 years. If you stay If the rate is not high, it’s hard to say.”
"It can be said that even if we have an occupancy rate of 80% in this low-end hotel, it will be profitable after 15 years. It can be said that it is basically not profitable."
After Lian Qing finished speaking, he turned to Li Linfei to see how he made a decision. After all, the pricing of low-end hotel rooms can be said to be a loss-making business.
Li Linfei was silent for a while, and after thinking it over, he said: "Well, I never thought about making money from low-end hotels, and a small loss is acceptable."
"A small room, even if it is only 10 square meters, has a separate bathroom, air conditioner and TV, and the equipment is complete. The daily accommodation fee is only 40 yuan. I don't think there is any high-rise hotel in the country that has this price. Even It’s a residential hotel, the lowest price is this, but the sanitary conditions are incomparable.”
Outside Yanjing Fifth Ring Road, a 10-square-meter hotel suite costs 130 yuan!Of course, the housing prices in that place are too high to compare.But even in general scenic spots, it costs 80 yuan.
For a room of 15 square meters, the daily accommodation fee for a small double room is 60 yuan, which is 30 yuan per person.
"Well, the price of this low-end hotel is not bad, so let's do it like this."
Guo Jie very much agreed with Li Linfei's statement: "That's right, those who travel are rich people, and the accommodation fee of tens of dollars a day is still affordable. If you can't afford even tens of dollars, why don't you go out?" gone."
"I think it's a bit cheap. If that's the case, our company will really lose a lot. I hope we can earn it back from other places." One of the executives said.
Seeing everyone's active discussion, Li Linfei took a sip of tea, and then asked, "Then how are our mid-range hotels, high-end hotels, and special-class hotels priced and charged?"
Lian said bluntly: "The low fees are only for low-end hotels. If it is a mid-range hotel, of course the hotel construction cost will increase accordingly. Most of our hotels are in this class."
"The room charge per ten square meters is 60 yuan, the same 80% occupancy rate, 6 square meters of construction area, and an annual profit of about 2200 million. It takes 10 years to recover the cost."
"If it is a high-end hotel, the fee is 100 yuan per ten square meters (for example, a 40-square-meter high-end suite, the daily accommodation fee is 400 yuan), the same 80% occupancy rate, a building area of 6 square meters, about 3 square meters The area of guest rooms, the total cost of hotel construction and development is about 4000 million yuan, the annual profit is about 8 million yuan, and it will take [-] years to recover the cost.”
"Special-class hotels, top hotels and suites, as well as independent villas, the charges are very high."
"For example, a 400-square-meter independent villa is priced at 300 RMB per day, and the estimated cost of building a luxurious villa with luxurious decoration is about [-] million. It only takes more than a year to recover the cost, which is really a huge profit. "
Li Linfei nodded. The independent villas that Lian Qing said were within the two-centre ring, and there were about [-] small villas, all of which were mainly bamboo and wooden houses, and no traces of modern buildings could be seen from the outside of the villas.
The villa is completely integrated into nature, but the interior decoration style is unique, luxurious and elegant...
It can be said that there are various decoration styles. Compared with other cities, the room charges of the future technology tourism company, the same star hotel and supporting facilities are considered low.
Generally speaking, staff wages, catering costs, and water, electricity and energy consumption account for 80% of the total operating costs of the hotel room department. In hotels of future technology tourism companies, catering costs are not a large part, and most tourists will transfer to food courts for meals.
For future technology tourism companies, with the network service platform, the work efficiency of personnel is greatly improved, and the labor cost of hotels is also reduced. Therefore, the hotel operating costs of travel companies are relatively low, and the profit margin is relatively high.
For example, according to Lianqing's accommodation fee standard, the minimum cost of a tourist for a day, excluding tickets and round-trip fares, is a normal daily consumption of 60 yuan, which is enough for him to live, eat, drink, and have a good time in the SS tourist scenic spot hotel for a long time.
Low-cost accommodation is also a way to attract scenic spots, and it is easy to get good reviews from tourists.
Li Linfei hesitated for a while, feeling that the accommodation pricing plan is quite reasonable, and agreed: "Well, the hotel accommodation charges are temporarily implemented according to this standard. For long-distance travel, the round-trip fare is also the main cost. The city is nearly [-] kilometers away from the scenic spot. How do you charge your prices?"
Chapter 1000 two hundred and nine formulate charging standards (2)
Lian Qing explained: "It's like this, boss, our Xiang'an Expressway Company has very high construction standards and high construction costs. For vehicles with less than seven seats, the toll fee is 33 yuan per kilometer, which is lower than the normal toll of 5 yuan. …For passenger cars with more than 40 seats, the fee is 8 yuan per kilometer, which is based on the standard of the province.”
After listening to Li Linfei, he stood up, paced back and forth in the conference room, thought for a while, and said after a while, "If that's the case, tourists take buses, and long-distance buses generally charge 3-4 yuan per kilometer. The required fare is about 400 to 120 yuan, which is very high."
"The tolls for small cars can be charged according to the general standard, and those car owners who have money to drive and buy a car can afford more than 200 round-trip tolls."
"The same flow of people. Anyway, there are too many cars, and the environmental pollution will be more serious. I also want to restrict the opening of cars. It is better to take buses."
"We can reduce the toll fee for buses. For buses with more than 40 seats, the high-speed toll is about 8 yuan per kilometer, which can be reduced to 5 yuan per kilometer, and can be reduced to 400 yuan per kilometer for 520 kilometers. It is about 13 yuan for tourists. .”
"Of course, we must limit the maximum fare charge for all buses passing through the Rongruo Expressway, which must be reduced by 13 yuan per ticket on the basis of the original ticket fare. This is also beneficial. It encourages tourists to take buses, reduces the total traffic flow, and reduces pollution. Reduce the probability of high-speed blocking."
After all, the annual traffic volume of the expressway company is limited. Of course, that means that when the traffic is full, the fare will be reduced, which will also attract more tourists. "
After listening to Li Linfei's suggestion, Guo Jie felt that the boss's idea was too ideal, and suggested: "Boss, I think we should just open a long-distance bus company and run Xiang'an Expressway exclusively, so as to control the price of cars."
"Otherwise, even if we lower the bus fares, it will be difficult to supervise. We should take the lead and force those buses to lower their fares."
Li Linfei pondered for a while. For him, making money is the second priority. He mainly wants to reduce the cost of tourists and reduce the number of small cars in traffic so as to reduce environmental pollution.
The most important thing is that Li Linfei used to often take buses. Many buses are very poorly managed, and the interior of the bus is rarely cleaned, especially those seats, which are dirty and may not be cleaned for several years. feel sick.
If the air in the car is not good and the smell of gas and oil is strong, most people will want to vomit after sitting for several hours.
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