I have a career panel.

Wu Zhou was "directly giving up" in the cleaning category. Since Qian Xu gave him an "impossible" task, which was obviously deliberately targeted, Wu Zhou didn't need to continue to "please" him.

But it doesn't matter if he offended Qian Xu's waiter. This is a trade-off.

Since there is a sacrifice, there must also be a gain.

There are currently three categories in the department store category.

The best category to "take" is the kitchen category.

Because the high-end kitchenware items of the company have a high enough customer unit price and a high profit.

Even if the platform deducts fees and gives a 30% cashback, Wu Zhou will not lose money!

The reason for choosing "Damascus Knife" as the "main" marketing product in the circle of friends is because this product has a certain "standard product" attribute.

Many people have actually heard of this thing more or less. This material is synonymous with "high-end"!

Moreover, Wu Zhou would also select some high-priced products in the accompanying pictures he provided, but "the design is worse than his own products for comparison!"

Then there is the quality inspection report!

And the consumer evaluation!

Lu Hao and other former colleagues agreed to Wu Zhou's "request" very happily.

After all, Wu Zhou has "sent customers" to him many times, and owes him a lot of favors!

After "Chuzhen" officially started the "marketing promotion" in the circle of friends, the volume gradually increased.

Wu Zhou asked Liu Xue and Zhou Lian to help him reply to customer messages!

At the same time, Wu Zhou also started the activities of the storage category and the adjustment of pictures.

Originally, Wu Zhou was considering that the ten-pack store would lose a little in the first hour, pull up the performance, and then "relatively sell at a flat rate" to make up for the loss, and finally make a profit with a high probability.

But now, Wu Zhou has changed his mind.

Can't sell at a flat rate, increase the intensity... rush...

Even in order to avoid "aesthetic fatigue", some main pictures were adjusted in a targeted manner.

In addition to the clothes hanger that was on the main stand for Double 11, Wu Zhou also increased the activities of other storage products in the background!

Alibaba.

Ke'er came to work a little later today. After all, she stayed up too late last night and came to her workstation at around 10 o'clock in the morning, but even at this time.

Many colleagues haven't come yet. Everyone stayed up late last night. Some people didn't rest until three or four o'clock.

So today the company actually announced that you can come to work later!

You must still go to work, after all, today is Double 11.

After Ke'er came, she first logged into the Qianniu account.

There are many merchants in the kitchen group "chatting" at this time, and I read some of the meaningless words in the group.

Especially some of them are merchants who are completely "selling goods" on Double 11!

That is, there is no targeted activity plan, and the price is the same as usual...

"Today is Double Eleven, and the company's support for our Maochao platform is very strong this time!"

"But under the premise of such great support!"

"Why do some merchants perform well in Double Eleven this time, but some merchants are not satisfactory, and even lag behind the overall growth!"

"Exclude those merchants who have been on the main pit of Double Eleven! You can compare the performance of other merchants of the same level to see whether your performance is good or bad..."

"For those with good performance growth, I hope you will continue to maintain it. There are still more than ten hours before the end of Double Eleven, and sprint again!"

"For those with poor performance growth, I hope you will not be discouraged, and take a good look at how those merchants with good performance growth do it. If they can do it, can't you? Even if there is no chance this time, you can learn it well and use it in the next big promotion!"

"Come on!"

After urging the merchants in the group, Ke'er did not continue to work immediately, but slacked off for a while...

I still feel a little dizzy at this moment!

She found some news about the company.

When she woke up this morning, she saw a lot of news push, saying that the company's performance this year has reached a new high!

Then she described in detail the sales miracle last night!

"It broke 100 million in 1 minute and 11 seconds, and the platform transaction volume broke 1 billion in 3 minutes. It broke 5 billion in 14 minutes and 02 seconds. The transaction volume reached 10 billion in 38 minutes and 28 seconds, and it took 5 hours and 49 minutes to reach 10 billion in 2013..."

As a member of the company, seeing the good development of the company and creating a miracle of performance, I am still very proud.

It is good to lean on a big tree for shade. Alibaba is currently the undisputed top 1 e-commerce platform in China, which is close to a monopoly position. It also allows these waiters to speak more freely when facing those "big-name" manufacturers.I feel very confident!

I took a break and watched more and more colleagues come in.

Ke'er finally started to "re-work".

First, I looked at the background to see if the growth rate of my category has outperformed the company's overall growth rate, and then to see if it has outperformed the platform's growth...

At a glance, Ke'er smiled.

"Not bad, it has outperformed the overall market..."

Ke'er looked at the contribution of the sub-category performance growth...

"Why are the knives sold so much?"

Knives are strong and durable products. Many families may not need to replace them for several years after buying them once!

They are often replaced when they are really broken and not easy to use!

More durable than pots!

So even if the "market" of this product is large, the sales volume has not been very high.

Ke'er flipped through the sales volume of the folded brand lists again...

Quickly found the "reason".

"Chuzhen", the second place in the knife category, is also one step away from the first place Zhang Xiaoquan!

"Aren't their knives that expensive?" Ke'er still had some impression of Wu Zhou's knives. In one word, "expensive".

So since the product was put on the shelves, it has not been selling well.

Except when it was first put on the shelves, she would occasionally take a look when she had time, but she didn't pay attention to it anymore.

She even thought that after this batch of knives sent to the warehouse were sold out, Wu Zhou would probably not send them again.

After all, there is no point in making such unsalable things.

But now, this knife is actually selling at this time of big promotion.

Ke'er quickly went to the front desk to search for this brand and looked at these products carefully...

"It's actually selling well. How is it selling?" Ke'er thought curiously.

However, although Ke'er was curious, unlike Qingmu, she didn't like to inquire about the "operation secrets" of merchants.

After all, it is the "trade secrets" of the merchants themselves.

In addition, she didn't have the energy of "improving the operation capabilities of new merchants" like Qingmu.

She is the first party, and it is useless to learn the operation methods of the second party!

As long as I know the result, it's fine!

Then Ke'er looked at the pot again...

Similarly, I found that Chuzhen's pots are also selling well!

"Great!" Ke'er thought to herself.

Compared with Ke'er's restraint.

On the other side, Luo Song, who came to work late, came to the company, and after a simple greeting to Ke'er, he just lay on his armchair, very relaxed and lazy. He turned on the computer, and looked at his backstage with a bored look...

It was fine at first!

But then it was suddenly...

He suddenly sat up straight, and then leaned forward close to his computer screen.

"Hey, wow..." Luo Song also showed a surprised smile on his face at this moment.

Ke'er was attracted by Luo Song's sudden action.

He glanced at Luo Song with a puzzled expression.

"Haha, one of the merchants performed unexpectedly!" Luo Song laughed and explained briefly!

At the same time, Qian Xu also came to the company at this time.

"Good morning!" Qian Song smiled and greeted the two.

"Good morning!" Ke'er glanced at the time displayed at the moment, it was already 11:33! It was almost noon.

But there were indeed some people who had not arrived in the company at this time, who stayed up all night last night!

Qian Xu also opened the backstage.

He looked at the performance of the backstage.

The subsequent performance growth of the three head brands was obviously much weaker.

Then the two brands that Wu Zhou was responsible for...

Qian Xu frowned.

"Are you not taking my words seriously?" Qian Song had this thought in his mind, and his anger surged instantly!

"I'll see, in the end, whether you can do it or not!" Qian Xu raised the left corner of his mouth, and his smile was slightly sinister.

In this way, time came to late at night in a blink of an eye.

Double Eleven is over!