I have a career panel.

Extremely low prices can quickly obtain low-price traffic, thereby achieving high sales.

So this method can be used to quickly increase total sales and seize market share.

But excluding this extremely low price.

Daily regular sales, however, do not mean that "low price" can be sold well.

And "relatively low price is good for sale".

For example, garbage bags, one sells for 12.9, another sells for 8.9, and the third sells for 5.9.

Generally speaking, most consumers will choose to buy 8.9 yuan instead of the cheapest one.

Because consumers will subconsciously think that the quality of this product with a mediocre price should also be mediocre, not as good as the best but better than the worst.

Wu Zhou did not adjust the price before because the rankings of these products were very low before, sales have been changing, rankings have been changing rapidly, and relative prices have been changing, so even if the price is adjusted, it is actually not very useful!

But now that the sales volume has entered the top ranking, the prices of the products operated by most merchants have almost never changed since they took over, because the sales volume is very stable and there is no need to change the price!

And the day after Wu Zhou changed the price.

Qingmu contacted Wu Zhou alone.

"This 618 event, you choose one and sign up!"

Each 618 event slot is extremely valuable. Qingmu found Wu Zhou mainly because during this period, he saw that the sales volume of the Xiao Miao brand had changed dramatically in a short period of time in Wu Zhou's hands.

The sales volume is good, and the price is also OK. Overall, it can barely meet the selection standards for big promotions!

In addition, Wu Zhou's operation work has always been very "honest", and he has never caused him any trouble, and he has almost never asked him for any event resources. He has achieved this point quietly.

So he suddenly came up with an idea. If Wu Zhou is given a 618 event slot, what kind of performance can Wu Zhou bring?

Wu Zhou was sitting at the computer, fine-tuning the backend products. He was slightly stunned when he saw what Qingmu said.

But he also understood that this was an opportunity.

According to the previous rules, the larger the activity traffic, the more stringent the requirements for the activity selection will be, and in most cases, the big brands will take over.

Small brands have almost no chance.

So he actually didn't have any unrealistic fantasies from the beginning.

But the waiter suddenly came to him.

Wu Zhou...

"Boss, can I choose the brand product of my family? The goods are all in my warehouse. The delivery time has been scheduled and it will be on the shelves on the 25th." Wu Zhou wanted to fight for his own brand.

"...Your new brand, without any basic sales, suddenly got this S-level activity position! Mr. Wu, are you trying to send me away!" Qingmu said jokingly.

After seeing this reply, Wu Zhou also reacted quickly and realized that he had not considered it just now. For a big event like 618, all merchants will keep a close eye on every activity product.

Qingmu can give a slot to "Xiao Miao" that he operates, which should be considered "taking a certain amount of pressure".

But after all, the Xiao Miao brand has been around for a while, and now it has a certain sales ranking. Although the product's "competitive advantage" is not obvious, at least it is considered a top product among "non-branded" products.

It can be barely justified.

But if it were his own products that had no sales before, Qingmu would not be able to explain it.

"Boss, are the product selection results for this event out? I want to take a look at the selection results first, and then see what products I should choose?"

"Okay, I'll look for it and send it to you later!" Although Qingmu didn't know what Wu Zhou's purpose was, this thing would be posted to the group later, so it was no big deal to let Wu Zhou take a look!

3 minutes later, Qingmu sent the product selection table to Wu Zhou.

"Hurry up and select products. We need to make activity plans, estimate output, and prepare stocks. Time is running out!" Although Wu Zhou has always been reliable, Qingmu still said this. He would say this to all the selected merchants.

"Okay, no problem!" Wu Zhou replied affirmatively.

The activity page for the 618 promotion has not been made yet, so Wu Zhou definitely cannot see the actual activity page.

However, this activity table has targeted partitions for all selected products.

For example, activity column blocks such as the hot-selling area and the discount area!

Wu Zhou clicked on all the products one by one.

Then, according to the column blocks, all these products were loaded into his mind.

9 minutesAfter that, Wu Zhou "already had" a real-life "activity page map" in his mind.

Xiao Miao's products would definitely not be able to enter the hot-selling area, at most they would be in the discount area.

Wu Zhou put Xiao Miao's products one by one into the "activity page" for comparison...

Finally...

Wu Zhou decided on the garbage bag.

But that's not all. Wu Zhou also imagined a new "main picture format" in his mind based on the current "main picture situation" of these competitors, so that his own products could show differentiation and appeal.

While Wu Zhou was working, Li Jia, who was standing next to him, actually didn't pay any attention to the boss at first.

But later, when he got up to get a sample, he saw that the boss had his eyes closed, and his fingers were fiddling in the air.

Then...

He was attracted by the "neurotic" and weird boss behavior.

When making pictures, he would occasionally change his mind and take a look... Well, the boss was still fiddling.

"What is the boss doing?"

"What kind of work mode is this? "

Li Jia had a hundred thousand questions in his mind.

But Wu Zhou was the boss and he was just an employee, so he was too embarrassed to ask anything.

Another 23 minutes passed, and Wu Zhou had closed his eyes for half an hour...

Li Jia was used to it, and he had returned to his work state, but Wu Zhou, who was sitting opposite him, suddenly opened his eyes, and then Wu Zhou stood up with a bang, and the office chair under him rolled back a distance.

Subconsciously, Li Jia looked at his boss curiously.

But after Wu Zhou stood up, he had a slightly "excited" smile on his face, and walked quickly to him.

17 minutes later.

Wu Zhou was beside Li Jia, nodding his head constantly.

"Well, that's the effect! Great! "Wu Zhou gave Li Jia a big thumbs up. Because communicating with Li Jia was really smooth!

After getting the activity map, Wu Zhou closed his eyes again.

Replace the "activity map" in his mind.

This time, Wu Zhou quickly opened his eyes again and nodded.

There is no problem with this map.

"Send me the map!" Wu Zhou said to Li Jia with a smile. At this moment, he had left Li Jia and returned to his "workstation". Pulling the chair back to the computer, Wu Zhou sat down quickly, opened QQ, and received the photos sent by Li Jia.

Then he began to formally submit the activity.

At the same time, Li Jia was still thinking about thousands of things in his mind.

Suddenly, he felt that Wu Zhou, the boss, was a little bit unfathomable and a little strange.

But this strangeness was the "good" kind.

He had worked in an e-commerce company before, and those operations or assistants, when they made requests to him, were extremely vague.

"This map is more fashionable!"

"This map should have some characteristics! It's too ordinary! "

"This picture feels a bit dark, make it brighter!"

"The selling point is not prominent enough..."

In most cases, it's just a matter of words, without specific requirements, letting him play freely, without even a reference. In the end, he made it, and then all kinds of weird requirements came out.

But Wu Zhou, the boss, is completely different.

During this period of working together, the requirements given by Wu Zhou were extremely "specific".

So specific that sometimes, he didn't even have "much sense of work achievement".

Many creative ideas were even directly thought up by the boss.

He was just responsible for materialization.

"Mr. Wu, do you imagine the required graphic style in your mind first? ”

...

The next day, in the category group.

The assistant announced in the group that the 618 event would select products, and @ all the selected product merchants, asking them to actively prepare stocks, and not to allow out-of-stock situations during the 618 event!

Most small and medium-sized merchants know that they will definitely not be selected.

But it doesn’t prevent them from seeing which merchants were selected!

And what if their own products are also selected? After all, people still have to have dreams, otherwise what is the difference between them and salted fish.

However, after merchants opened this event selection, most of the products, as expected, were contracted by those category big brands and hot products.

But a certain unknown small brand suddenly came into everyone’s sight!

"Why did Xiao Miao’s garbage bag get selected?"