I have a career panel.
Chapter 138
"I just took on a project yesterday, helping them run the backend! Xiao Miao is a factory, but because it is located in a third- or fourth-tier city, they couldn't find a suitable person to run it, so they found me.../Hehe!" Wu Zhou roughly explained the reason.
Qingmu understood.
"Oh, then this boss has a good eye! Wait a minute, let me take a look!" Qingmu has so many brands, and it is impossible for him to be familiar with every brand.
So he just took a look at it now.
First, he looked at the performance of the Xiao Miao brand in the backend. Last month's performance was almost ranked last.
Then he quickly opened the homepage of Tmall Supermarket, searched for the Xiao Miao brand through the platform, and looked at what products were there and how the sales were.
After seeing these products, Qingmu also frowned. They were all ordinary products without any special features. Qingmu didn't think these things could do anything.
"I just looked at the brand Xiao Miao. The sales volume is average and the products have no special features. Can you sell so many goods? 618 is coming soon. If the goods cannot be sold in time, the supply chain may return these goods later!" Qingmu reminded kindly, but he was curious about how Wu Zhou, an "operation expert", would operate such a brand without any special features.
However, Qingmu's words made Wu Zhou slightly stunned.
Wu Zhou has never experienced this platform promotion. After all, he entered the industry too late, so he has never experienced some "subtle changes" of the platform during the promotion node. He knew about the special node of 618 when he was chatting in the group. Some people said it in a few words, and then he asked Mr. Lu.
"Brother, will the return order be issued after 618?" Wu Zhou continued to ask.
"Well, they will be released after the big promotion, and it is the same during Double Eleven! So when preparing for such a big promotion, you have to pay attention to the quantity! Too much or too little is not good!" Qingmu continued to explain that during the big promotion last year, many merchants returned goods because they sent too much goods during the big promotion, and then the freight soared.
Or they sent too little goods, sold out during the big promotion, and then it took time to restock later... In the end, the high traffic of the entire big promotion node was wasted in vain.
"That's no problem, it can be sold!" Wu Zhou quickly calculated in his mind. There is still one month before the end of 618. One month is more than enough. It is likely that these stocks may not be enough!
"Okay, as long as you think it can be sold!" Qingmu saw Wu Zhou's affirmative answer, and he didn't hesitate. He took the table Wu Zhou gave him and went directly to find his "classmate" in the supply chain.
6 minutes later.
"Okay!" Qingmu's answer was simple and clear!
"Thank you, boss!" Wu Zhou sent a bowing expression.
At the same time, on Alibaba's side, Qingmu looked at Wu Zhou's reply with a smile on his face, then logged into his Xiaoer backend and added the brand Xiao Miao to his special attention brands.
He wanted to see what Wu Zhou could do with a brand like Xiao Miao!!!
One day later, Xiao Miao's three products had been stocked, and then the logistics department was contacted...
Two days later, the logistics department notified that all the products had been put into storage.
The three originally precarious inventory numbers were instantly filled up.
In the past three days, the sales of these three products have been increasing little by little in a rhythmic manner.
The monthly sales of garbage bags have increased to 1758.
The sales of plastic wrap have increased to 1112.
The sales of steel wool have also increased to 539.
Each product has made a very big improvement in sales compared to the original!
The daily sales have also increased a lot.
The garbage bag has quickly soared from the previous normal daily sales of 30 to 50.
The sales of plastic wrap quickly soared from 17 to 33.
As for steel wool, the average daily sales were 3 before, but now the normal sales can reach 20.
Everything is getting better in a planned, rhythmic and rapid way.
Now that the inventory is more abundant, Wu Zhou "let himself go" that night.
At 10 o'clock in the evening, Wu Zhou set up a limited-time promotion of 300 units of three products from 1 to 5 a.m. on the backend of Tmall Supermarket.
At 7 o'clock the next morning, Wu Zhou directly turned on the computer and looked at the final consumption of this activity.
207 garbage bags were consumed.
193 plastic wraps were consumed.
188 steel wools were consumed.
At this time point in the middle of the night, there were indeed fewer people buying things....
However, Liu Fusheng, who had been patient for many days, suddenly appeared when he saw the backstage profit plummet again the next day. He called Wu Zhou before nine o'clock in the morning!
"Mr. Wu, I looked at the sales in recent days. There is indeed a big increase, but there is no profit at all! Especially yesterday, it was directly negative gross profit... As a company, we still have to make money! At the beginning, you told me that cooperation is win-win!" Liu Fusheng opened his mouth with a string of complaints in his tone.
Before, it was not losing money, which was considered useless, but now the sales have increased, but it has become a burden.
In his opinion, although the performance has increased by thousands of yuan.
But the gross profit has also disappeared by nearly a thousand yuan.
So what's the use of exchanging profits for performance? Even if the performance is high, it doesn't make any sense to him.
He doesn't want to lose money. After all, small companies like them don't make any money at all.
When he has no money, he feels bad when he loses money!
"Mr. Liu, I also look at the sales profit data in the background every day!" Wu Zhou said, and he also sent a screenshot of the sales report to Liu Fusheng's QQ.
Liu Fusheng saw that Wu Zhou sent the sales data so quickly, and he knew that Wu Zhou was not lying, and his resentment was slightly reduced.
But there are still a lot, especially seeing the "huge losses" of those "explosive products".
But Wu Zhou continued to speak.
"In fact, when we were discussing cooperation, I told you that if I took over later, there would be losses in the first three months! This is normal!"
"I can accept the loss, but the proportion of this loss is too much, and the gross profit has become negative..." Before Wu Zhou finished speaking, Liu Fusheng immediately said.
Loss of thousands a day! This is not counting the expenses of his factory and the operating service fees to be paid to Wu Zhou later.
How could he, a small boss, bear it, although Wu Zhou said three months at the beginning, he also remembered. But if this kind of loss continues for 3 months, he can't afford it.
And yesterday's sudden loss increased significantly. Who knows if the current loss of thousands of dollars a day will end.
So he must call Wu Zhou and ask Wu Zhou to "put on the brakes", or terminate the cooperation and stop the loss in time.
When Wu Zhou first heard Liu Fusheng's "complaint", he was actually unhappy, because Wu Zhou knew that his current operation method was very successful, and from a long-term perspective, it must be more beneficial than harmful.
Everything is moving in a good direction.
But logical thinking still made him quickly get rid of his own perspective and "stand in the perspective of a third party", and quickly understand Liu Fusheng.
So afterwards, Wu Zhou was a little angry and impatient, but his tone of voice was still gentle!
"Before we started our cooperation, I told you that cooperation is win-win, so I will definitely not transfer all the risks to the partner! The current loss is to quickly complete the accumulation of early sales. In the long run, it can greatly improve our early operating efficiency! However, no matter how much I say, it is not as practical as seeing the results. You can watch for this period of time. In a week at most, you can see obvious changes in profits. In addition, I will strive to increase the overall gross profit of the backend to more than 20% by the end of May! If this gross profit is not achieved, I can give up the operating service fee in May! Just regard it as my investment in Xiao Miao's early activities."
After Wu Zhou finished speaking.
Liu Fusheng also felt Wu Zhou's "attitude", at least there was a little bit of "win-win cooperation", and he felt much more at ease.
He didn't know whether Wu Zhou could achieve a gross profit of 20%.
Although the gross profit margin is 20%, it is still not profitable, but looking at the current negative gross profit margin...
After this comparison, he felt that if the gross profit margin can be pulled back to 20%, combined with the current sales trend, it would be acceptable.
"Okay, thank you for your hard work, Mr. Wu."
Another 3 days.
Every night, Wu Zhou's operation plan is still implemented as usual, without any changes.
Liu Fusheng still loses money when he sees the report every day, but the negative gross profit margin is getting back to "positive" little by little!
It can be seen with the naked eye that the background is "developing in a positive direction", and Liu Fusheng can finally "accept" it reluctantly in his heart!
At the same time
The monthly sales of garbage bags have reached 3,000+.
The monthly sales of plastic wrap have also exceeded 2,000+.
The steel wool has also exceeded 1,600+.
On this day, Wu Zhou had a new operation "adjustment".Price increase.
The price of garbage bags has increased to 8.9 yuan.
The price of plastic wrap has increased to 9.9 yuan.
The price of steel wool has increased to 9.9 yuan.
There are also some other products.
The overall price has increased a lot.
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