Feature Shows Extravaganza
Chapter 11 Father and Son
Yo-yos are so popular now that people naturally hate them. I know that there are many people on the Internet who keep pouring dirty water on yo-yos, saying that yo-yos are too dangerous, and strings will lead to the development of children's hand bones. Discussions like bad...
Meng Lang raised a finger and set the tone: About these! If the prosecution should be sued, those who don't constitute rumors can just ignore it. Don't waste time arguing with them.
The main purpose of setting up this marketing department is to open up the market. Since it is to open up the market, we must recognize our own customer groups.
Who are the people who buy yo-yos?
Elementary school students, middle school students!
Will this group of people pay attention to some messy forum Weibo?
If you want me to say that the promotion on the Internet has a certain effect, but the actual effect may not be as strong as distributing leaflets at the school gate.
The marketing plan that Meng Lang set for the marketing department was very simple, keep an eye on the target customer group, and don't waste resources doing useless work.
For example, if you want yo-yos to sell well, you have to find a way to increase the attention of yo-yos! How to increase attention? Why not hold a yo-yo competition!
Then there's the part about promoting yo-yos. How to promote it? That's easy. I'll give you a document, and I'll find a printing factory to print more than 100,000 to 200,000 copies of it and put it out...
With that said, Meng Lang threw down a copy of Thirty Ways to Get Started with Yo-Yo and Shi Shiran left the marketing department that had just been formed.
Just as he was about to get on the scooter and leave the factory office area, Meng Lang was stopped by his father.
The father and son came to the general manager's office, each poured a glass of water to drink, and looked at each other silently across a desk. The scene was as weird as Weng's son-in-law meeting for the first time.
However, it was not Meng Lang who played the role of son-in-law, but his father, Meng Minghui.
Dad! You can say whatever you want. What does it mean to keep rubbing your hands? Meng Lang was speechless and opened his mouth to break the silence.
Meng Minghui smiled awkwardly, and then he couldn't wait to report the result to his son: The yo-yo is on fire!
Hmm... Meng Lang nodded.
The factory's production capacity is insufficient now! Some colleagues came to the door hoping to obtain our authorization...
What are the conditions they offer?
It is expected that someone will come to your door. Someone will do the decapitation business, but no one will do the loss-making business.
No matter when, this is the eternal truth.
Yoyos are selling so well, and seeing Pengda Toy Factory take off from a dying enterprise in an instant and earn tens of millions a day, it is impossible to say that other people are not tempted.
Meng Lang never thought about eating alone, business is all about win-win cooperation. It sounds wonderful to follow someone else's path and make others have nowhere to go, but the end result of doing so is likely to be that colleagues who have nowhere to go gather together to dig a hole on your way forward, and then bury you along the way...
It's a good thing someone wants to authorize it!
Although licensing does not earn as much as self-produced and self-sold, but one makes money standing up and the other makes money lying down, the difference is huge!
Being able to earn money while lying down, and sharing some soup for others to drink is also a way of cooperation and win-win!
Meng Minghui rubbed his hands and said excitedly: Needless to say, the conditions must be excellent! If it wasn't for me not being able to decide on this matter, I would have authorized it a long time ago...
Grandpa's evaluation is really vicious!
Dad! You are such a business genius!
Meng Lang complained: The conditions offered are good, shouldn't we try to get better conditions based on reason? Is this something a businessman can do without killing the pigs delivered to the door?
That...isn't that too aggressive?
Meng Minghui's excitement faded away, and he said with a little hesitation: Everyone makes toys, so if you don't look up and look down, you can do it like this...
Meng Lang rolled his eyes.
Dad is indeed a business genius!
People talk about business with him, and he talks about friendship with others. People talk about friendship with him, and he talks about business with others...
It would be hell if there was money to be made doing it.
Business is business, and giri is giri! One code is one code, and they cannot be confused.
Meng lang knew that his father's education level was not high, so he tried to use the crudest explanation to make him understand this truth.
People come to you to ask for authorization, so what is Ben's? Ben's is to make money by making yo-yos! Since it's for him to make money, why do you think for him? Believe it or not, if you agree with the front foot, he will have to keep it behind his back. Calling you stupid?
Who is the little brat talking to?
Meng Minghui scolded, lit a cigarette silently for himself, and said while smoking: This is indeed the truth, but in the shopping malls, people pay attention to harmony and wealth. Your success today does not mean that it will be the same tomorrow. In case you encounter trouble someday , what should I do if someone makes trouble?
People are good at being bullied, horses are good at being ridden!
Meng Lang couldn't help it anymore, and complained, Dad, you've been treating people kindly after taking over the factory for so many years, right? But don't those people bully us anymore?
Let's not talk about it, let's talk about Xitailang's IP competition. There are several factories that compete with our factory as the exclusive licensee in Jiangchuan City? When raising prices one by one, have you considered friendship? How to do it? How come!
It is said that shopping malls are like battlefields, but in meng lang's view, shopping malls are far more cruel than battlefields.
On the battlefield, you can still find comrades in arms you can rely on, but in the mall, no one is trustworthy.
Turning faces and changing faces is almost a compulsory course for every businessman.
Unfortunately, Meng Minghui didn't understand this well-known truth.
In other words, Meng Minghui does not belong to the category of businessmen in essence. There are always some simple people who feel that the shopping malls are not as cruel as imagined, and they still have many trustworthy good friends.
Meng Lang didn't bother to correct his father's thoughts. All he could do was to monitor him all the time and take action when it was time to do so.
For example, now, it's time for him to make a move.
You asked them to come to Pengda Film and Television to talk to me about this matter, and cross Pengda Film and Television to find you. I have to say that they really know how to play the emotional card...
The patent and copyright of the yo-yo are in the hands of Pengda Film and Television, namely Meng Lang. Although they share the Pengda brand, Pengda Film and Television has nothing to do with Meng Minghui in essence.
This group of people didn't talk to the boss about authorization, but they found Meng Minghui. It has to be said that the calculation was really loud.
It's a pity that they miscalculated Comrade Lao Meng's influence...
On the three-acre land of Pengda Toy Factory, Comrade Lao Meng can be said to be right. But in Pengda Film and Television, Comrade Lao Meng has no right to speak.
Even at home, Comrade Li Shufen, who is still alive is suppressing, and Comrade Lao Meng is also a little transparent who has no right to speak.
So the final decision on this matter rests with meng lang.
Whether it should be authorized or not, how to talk about the distribution of authorized benefits, has nothing to do with Comrade Lao Meng.
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