China Entertainment 1997

In early November, the fourth episode of "Flowers and Boys" aired. At noon, Cao Xuan and others appeared in the second half of the show, and the barrage and comment area instantly skyrocketed.

[New movie, Thief Cao has become more diligent]

[The frequency of his filming is okay, but he has released too few albums]

【Not doing business】

["Hawkeye", "Avengers" and "Taken 3" are three movies in one go, and movie fans are happy]

[Liu Tianxian is also here, bad luck]

[If you can’t speak and shut up, I can smell the stink of your bees from a long distance away]

[You are so sweet, you are all fairies, eh]

【Sissi is the most beautiful】

[Hollywood studios are quite interesting, even if there are no specific filming clips]

[The food for the crew is pretty good, the $10 is used as food expenses]

[Hu Jing, I haven’t been out for a long time]

【Sister Jing is finally filming, she is so happy】

[Hahaha, Ning Jing is no longer awesome when she sees Cao Xuan, Jia Ling, a living treasure, has become more honest, and even Hu Ge is a lot more reserved]

[Just kidding, you usually aren’t afraid when you see your big boss]

[Indeed, I think Maggie Cheung can’t let go, only Gu Miaomiao and Zhang Tong can do it]

[Gu Miaomiao, I know she is Cao Xuan’s student and we have a good relationship. Why isn’t Zhang Tong afraid of Cao Xuan? 】

[The two are old friends. I remember once watching an interview with Zhang Tong, saying that she had known Cao Xuan for a long time. When she was in college, she was greedy, so she and her classmates went to Cao Xuan's house to have dinner.]

[I smell gossip, who is this classmate?]

[Who else could it be, Hu Jingbai? They are two good besties, but they didn’t chat as much as they did on the show]

[Not necessarily, Zeng Li and Zhang Tong have a very good relationship, and they even posted a group photo on Weibo at the beginning of the year]

[Tsk, tsk, the guy surnamed Cao was caught in the 96th class of China National Opera]

[Grapevine, I heard that Yan Danchen from Class 96 of Nortel also talked with Cao Xuan. At that time, Cao Xuan was in the drama and ran from both sides of Nortel, and the two classes even had a fight because of him]

[I was at the scene, and Huang Xiaoming and Chen Kun asked Liu Huohua to lead people to block the crowd. The teacher Guo Xiaodong found saved people]

[Nonsense, what Cao Xuan was apparently talking about with He Lin from Nortel's class was the rumor that Chen Kun's child was the mother. It was said that the two fell in love in college, but Cao Xuan was involved by a third party]

[Nonsense, it was clear that after Cao and He broke up, Chen Kun took over]

[What He Lin is, Yan Danchen, later broke up because of her parents. It seems that her parents thought Cao Xuan’s family came from the countryside and disagreed life and death, but she didn’t expect Cao Xuan to be so awesome later]

[Yes, I have a colleague whose cousin is a teacher from Beidian. I heard that a certain Zhao even pursued Cao Xuan, but Cao Xuan looked down on her]

【……】

Boss Cao's reputation is not built upon. He made a guest appearance on a variety show and created several scandals for himself out of thin air.

The key point is that many people believe it, and even gossip marketing accounts follow the traffic, forcing He Lin and Yan Danchen to come out to refute the rumor on Weibo——

He Lin is very unique. He directly forwarded the marketing account’s gossip on Weibo and said two words: boring.

Yan Danchen is more joking and self-deprecating: I don’t know where so many relatives and insiders come from, but Mr. Cao and I didn’t know each other when we were in college, and I don’t know how to fall in love (laughing and crying), and my family conditions are quite ordinary. I will not and dare not look down on others.

Cao Xuan also found out about it several days later. It was so dumbfounding that he posted a complaint on Weibo.

[Don’t bully young people into being poor, right? You have such rich imaginations, why not come and write a novel somewhere? The break-up and counter-attack style is quite popular now, but I personally have never been disliked by the girls I am with because of my family conditions]

Cao Xuan's love experience is not complicated either. He had a first love in junior high school. It shouldn't be considered a first love, but they just liked each other. But they were too young to understand and they separated after the high school entrance examination.

Later, after Cao Xuan went to the capital to work, he was never seen again. According to his junior high school classmates, it seemed that he had married outside the province.

In high school, Cao Xuan was quite handsome and was pursued by many girls. He had a few girlfriends, but they didn't last long.

At that time, his personality was uncertain and he didn't take the matter very seriously. He would talk to each other if he liked it, and break up if he got tired of it. Compared to falling in love and studying, he was more playful, so he fell in love a lot. Not one in mind.

After failing the college entrance examination, Cao Xuan entered the society, suffered hardships, and was tempered. Coupled with the golden finger to broaden his horizons, his character gradually became calm and mature, and then he fell into the hands of the East and West Second Palace.

When he fell in love with the East and West Second Palace, he was already up. There was no such thing as thirty years to the east of Hedong and thirty years to the west of Hexi.

Not to mention those relationships in middle school and high school. Whoever fell in love in middle school had to do with family environment, and that was in the 1990s. It was all based on personal charm.

Therefore, Cao Xuan does not deny that he is a counterattacker. There were many people who looked down on him back then and were slapped in the face by him.

But the annulment of the engagement was indeed unnecessary, and it somewhat tarnished his aura as a high-ranking official.

Must be severely reprimanded!

The outside world also regarded this matter as a joke, and no one really believed it, but to Cao Xuan, it didn't matter at all.

If all the scandals come true, Cao Xuan has had an affair with two-thirds of the female stars in the entertainment industry, and one-third of the male stars have been cheated by him.

If he prints out his scandalous editing, he can produce a "421 Pages" by himself, and maybe it won't even be enough.

………

Boss Cao didn't take this matter to heart. "Flowers and Boys" was just an interlude. After the branch team left, the crew continued to engage in normal filming.

The difference between the scenes in "Rescue 3" and the previous two films is that, apart from Cao Xuan's one-man show, the scenes of the two heroines are increased.

Especially Liu Tianxian, the younger sister, almost replaced Hu Jing's role in the second film and became the male protagonist's teammate. The female protagonist is also in the villain's lair, doing her best to help the male protagonist and her sister.

The reason for this arrangement is, on the one hand, to enrich the plot and make a certain difference from the previous two films.

In addition, it is intended to promote Liu Tianxian, and Anne Hathaway's fame is here, and it is impossible to regard her as a vase in the second part. She must be given a certain amount of room to develop.

If it weren't for the clear setting of the first two movies, the screenwriter would probably have thought about letting the two of them carry guns and follow Cao Xuan to fight the bad guys.

It is precisely because of this that the two of them have a very important role, and they basically have to accompany Cao Xuan until the filming is completed.

On the contrary, Hu Jing has limited roles and lives a leisurely life.

If there is a scene, I will shoot, and if there is no scene, I will rest. If the gap is long, I will take a private plane back to see my son, and I will fly back two days later.

Of course, Hu Jing returned to China not only for her son, but also to support Damimi.

November 11, 2011, the unprecedented June 11 incident.

Later generations will refer to November 11th as the Double Eleven Shopping Festival, but now, although Double Eleven has already started in 2009, it has not completely become popular.

Smartphones have just become popular nowadays, and online shopping is still relatively new to many people. Except for some citizens in first- and second-tier cities, the vast majority of netizens have not yet formed the concept of online shopping.

Therefore, although Taobao Double Eleven has a lot of influence, it has not yet become the national carnival that it will be in later generations.

Compared with Double Eleven, this day is better known as "Singles' Day".

Couples show off their affection, while singles either feel sorry for themselves or take the initiative. Even in primary and secondary school campuses, some unscrupulous businessmen promote the gift of lollipops on Singles' Day.

The Christmas Eve "peaceful fruit" and the Singles' Day "lollipop" can be said to be the most deceptive marketing routines in middle schools.

Oranges and apples, which originally cost a few yuan a pound, were wrapped in colored paper and placed in a cardboard box. They were now sold for 5 to 20 yuan each.

Yuan.

Lollipop is the original price, but I can’t afford to buy too much. I just start with 20 sticks, and if you advance, you may get chocolates, so the price will skyrocket.

I don’t know how many post-90s students have been fooled by this marketing routine. When they grow up, they finally don’t care about lollipops and Ping An fruit. They have to buy the first cup of milk tea in autumn, buy ten grilled sausages, and all kinds of other things. Give out red envelopes on weird days.

I have been fooled every time, but Dangdang is different!

As long as something becomes popular, it won't stop. Even if you know it's a trap, you may not be able to help but be sucked into it.

The movie "33 Days After Love" also followed the path of explosive marketing.

The filming cost of this movie was less than 20 million. The biggest expenditure was the remuneration of the heroine Damimi, the hero Sun Jian and the second male lead Zhang Jiayi, which added up to less than 5 million.

In addition, there are several celebrity guest appearances, basically all stars or familiar artists.

Damimi invited Zhao Xiaodao, Qiao Zhenyu, Tang Yan and the now popular Wu Qilong and Liu Shishi. Sun Jian also invited Chen Yao and Mao Xiaotong from the Xigong Party.

There is a curse in the original movie, that is, many of the leading actors in the movie are in trouble. Now that the lineup has been changed, I dare not say that I can't control it, at least I can avoid it as much as possible.

To put it bluntly, if these people fail again, both 85 Flowers and Fan Xingxing will be severely damaged...

The production cost of the movie is not high, but it does not mean that Fanxing does not pay attention to the movie. On the contrary, the company spent 20 million in publicity and distribution costs to promote and market the movie.

And the reason why Fanxing did this was largely because "The Girls We Chased Together in Those Years" used small and big things to make Fanxing plan to take another gamble with Mimi.

Anyway, the cumulative cost is only 40 million. As long as the box office can exceed 120 million, at least it will not lose money.

Taking into account Liu Tianxian's success and Damimi's popularity, Fanxing is still confident that the base is here, even if it is a loss, it won't be a big loss.

Fanxing has made a series of marketing plans internally for this movie.

The movie focuses on the rare Singles' Day of the 6.11th century and uses it as a selling point. It is claimed to be the first healing movie targeting Singles' Day.

A major consumer group has been formed, that is, singles. Since they don’t have a girlfriend/boyfriend, they might as well go to the movies.

In addition, Fanxing has used its own magic weapon to determine its positioning and precise publicity.

In Fanxing's first movie "When Men Are in Love" that year, Cao Xuan proposed the concept of Chinese Valentine's Day marketing and focused the movie's target audience on couples, thus achieving success.

Later, Fanxing established its own publicity and distribution team, and has been clarifying, refining, and strengthening relevant advantages.

Every time a movie project is approved, the first thing is to find the hot spots, and then determine the positioning. Within a certain publicity budget, target the target audience as much as possible, and spend a small amount of money to achieve big things.

It is no exaggeration to say that the promotion team of Fanxing Film and Television has made great contributions to its great achievements in recent years, firmly occupying the first place in the industry.

Now Huayi's publicity manager is Wang Zhonglei on the surface, but the actual person in charge is the former deputy manager of the publicity department of Fanxing.

In addition, 30% of Enlight's publicity director, StarMei's publicity director, Bona's vice president in charge of media, director of Hunan and Taiwan's publicity department, and the backbone of the publicity department of major companies were poached from Fanxing with high salaries. Go.

Not only the publicity team, there are quite a few talents who have left Fanxing over the years, and most of those who left have served as executives or backbones of other companies. Therefore, Fanxing is also jokingly called the Whampoa Military Academy in the entertainment industry.

But there's nothing we can do about it, Fanxing is very troubled internally, and the salary and remuneration are not bad, Fanxing doesn't treat people badly.

But the position and upward path are not clear. After all, Fanxing is just a company, and management positions are either carrots or pitfalls. Either they have meritorious service and seniority, or they are super elites with extremely strong abilities.

If you don't perform well enough, it's impossible to get to the top. Under such circumstances, many ambitious people are willing to go out and make a career.

Fanxing doesn't stop him. Except for a few key positions or employees, he rarely signs non-competition contracts with anyone.

Therefore, many of these people who left also miss their old club. Whenever there are opportunities for cooperation, they will habitually gravitate towards the old club.

It can be said that Fanxing released a group of people. Although it invisibly improved the strength of some competitors, it also accumulated a large number of contacts and resources.

There are even many people who are in Cao's camp and their hearts are with the Han. It may be a bit excessive to say that they are undercover, but they can also be regarded as pro-Cao elements.

A mature industry leader must not only dominate its peers with an absolute advantage, but also influence its peers in all aspects. Sometimes it can win without a fight.

Sometimes, if you rely solely on hard power and company size to overwhelm others, others may not be convinced. However, if there are some different voices internally, it may have unexpected effects.

Of course, Cao Xuan does not let everyone go. The real elites will definitely keep their promotions and salary increases. Even if the company loses a certain amount of talent, it can still ensure the combat effectiveness of the Fanxing department.

And when others dig, he digs too.

If there are any good ideas from other companies, Fanxing will also send out invitations, even to those Fanxing employees who have resigned. If they find that the other company's growth is superior, they will also invite the other person to enter the palace.

As a leader in the industry, Fanxing has a unique platform advantage and is much more attractive than other companies.

Stabilize the core, train new people, and continue to attract external talents...

Relying on these key elements, although many people come and go, many departments are still the first in the industry.

For example, in the publicity department, the previous "Girls We Chased Together in Those Years" was a youth campus pure love movie, targeting the 25-30 and college students.

This is "Love Is Not Blind", and it is also based on young people, but it focuses on urban white-collar workers and young people.

It also cooperated with Penguin Weibo to use "broken love" as the keyword to interact with a large number of netizens, hoping that they would share their lovelorn stories.

Although they are a bit suspected of being a map cannon, the two groups mentioned above are indeed relatively petty bourgeois sensibilities, and it is best to be willing to cooperate with movie marketing.

At the same time, the publicity team has not forgotten the big killer - the Fairy Honey War.

This gimmick has also been used before in "The Girls We Chased Together in Those Years", and the effect is quite good. Now that Damimi's movie is released, naturally you can't miss it. Maybe you can catch up from behind and the effect will be even better.

In addition, there is another wave of music promotion.

When "The Girls We Chased Together" hit theaters, "Those Years" was very popular, bringing a lot of exposure to the movie, and also moved many Cao Xuan fans into the cinema.

This time, the promotion team of "33 Days Out of Love" was also looking for suitable songs. Later, Empress Donggong stepped in and personally persuaded Boss Cao to help Damimi.

Therefore, during the movie promotion period, Gu Miaomiao sang the movie theme song "Decent" "composed" by Cao Xuan.

"The breakup should be decent, no one should say sorry

Why owe anything? I dare to break my heart if I dare to give.

In front of the camera is our former self

Cheering, crying at the top of one's lungs

………”

Created by Cao Xuan and starring the most popular Little Queen, "Decent" swept all major music charts in a short period of time.

And then it became popular all over the Internet, becoming the most popular pop song at the moment, and even began to faintly impact the top ten of the year.

Under such crazy publicity and momentum, "33 Days of Love" has gained stronger early momentum than the original film, and even became the biggest hit in the November movie market with a small cost.

On November 11, "33 Days After Love" officially premiered.

Everyone was nervously waiting for the box office on the first day. Damimi, who was going to Hunan Province to participate in a variety show immediately after attending the premiere ceremony, couldn't even sleep well and called the company team every half an hour.

On the other hand, the male protagonist Sun Jian is very calm. To be honest, he was very lucky to get this role.

Hu Ge had a movie on his hands at the time, Qiao Zhenyu was injured while filming, Chen Yao was a newcomer, and it was impossible for him to play the male lead in two movies in one go. Jiao Enjun and Zhang Zijian were not suitable, and Wei Chen and others were singers and their acting skills were not up to par.

Fanxing once thought about looking for an outsider, and even approached the popular niche actor Wen Zhang, but the price offered by the other party was a bit high. He seemed to have objections to the heroine Damimi, and he wanted to replace the role with another talent.

This is absolutely over the line!

I don't care whether Wen Zhang's proposal is right or not, but if an outsider wants to replace Fanxing's artist, not to mention that Damimi is one of Fanxing's aces, it is impossible even for ordinary artists.

Even if Liu Tianwang and Cheng Long put forward this opinion, Fanxing would not pay attention to it, let alone Wen Zhang.

If it weren't for Zeng Li's face, Damimi's manager Liu Rui would have been ready to complain.

With Li Lianjie as his godfather, this guy is getting more and more arrogant...

After all, this role fell on Sun Jian, who is relatively low-key in Fanxing. He has a relatively delicate personality and is suitable for a effeminate boy like the male protagonist Huang Xiaoxian.

Sun Jian is a member of the Xigong Party, and he and Da Mimi can't even urinate in the same pot. The two of them are filming normally, and their personal relationship is average.

For Sun Jian, it would be best if the drama became popular, and it didn't matter to him if it didn't. He had a very Buddhist mentality. He came to Hunan Province to promote it and asked about which restaurants were delicious.

But even though he was so Buddhist, when he saw the box office of "33 Days of Love" the next day, he didn't hold back and couldn't help but exclaimed.

"Fuck, 52.9 million!"

1,000 words missing, will be added tomorrow