China Entertainment 1997

The guest lineup of "Flowers and Boys" is 2+5, that is, two male stars as tour guides and porters, five female stars, one tour guide and four members.

The male stars are Hu Ge and Ma Tianyu, and the female stars are Gu Miaomiao, Zhang Tong, Jia Ling, Ning Jing and Maggie Cheung.

There is no doubt that the most talented one among them is Maggie Cheung, the ceiling for Chinese actresses.

The 5th Golden Image Best Actress + the 4th Golden Horse Best Winner + the Cannes Best Winner and the Berlin Best Winner at the three major European film festivals are still the record holders for the number of related awards.

Among Chinese female mid laners, Gong Li may be the only one who can compare with her in terms of performance and influence.

Even Gong Li has fewer awards than Maggie Cheung. Her advantages lie in the influence of her works and commercial achievements.

Of course, this is largely because Maggie Cheung took a break from acting too early. After the new century, her output dropped significantly. After 2005, she even went into semi-retirement. Otherwise, if she had filmed for a few more years, she might have won a few more actresses.

Maggie Cheung was not easy to hire, and the program director really visited the thatched cottage three times.

I went to Maggie Cheung's homes in Beijing and Xiangjiang, and also followed Zhang to France. Finally, I asked Cao Xuan to call Maggie Cheung to finally convince her.

It is worth mentioning that just last year, Maggie Cheung made a guest appearance in "Love in the City" and announced her return to the entertainment industry as a singer, and also participated in music festivals.

Putting aside whether she sings well or not, it at least shows that Maggie Cheung is willing to go out and do activities. This is also the reason why the program team was able to hire a moving person in the end. If she just wanted to stay at home, it would be useless for Cao Xuan to intercede.

As a Chinese-language ceiling + Hong Kong and Taiwan superstar, Maggie Cheung's position in the program team is to shake up the scene. Coupled with her age, she can also be regarded as the eldest sister of the team.

After Maggie Cheung, in terms of celebrity status alone, Ning Jing should be the second best, but sometimes in the entertainment industry, celebrity status is not always considered.

One thing to say is that although Ning Jing's popularity and influence are still there in the past two years, she has no shortage of acting roles, and even has a few heroines in her films, but her works have rarely been successful.

To put it bluntly, at this time Ning Jing has begun to lose her temper. Considering her popularity and popularity, she was crushed by Hu Ge and Gu Miaomiao.

One of these two is a popular niche, the other is Brother Fanxing, who can compete for the top niche in the mainland.

The other one is currently the most prominent female singer in the Mainland. Together with Liu Tianxian and Da Mimi, she is regarded as the next queen to succeed Naying and Wang Fei.

The two of them may have weaker qualifications, but they can't handle the high traffic. They are definitely at the top of the current entertainment industry, and they are also the main promotion force of "Flowers and Boys".

The program team's two tour guides, a man and a woman, or the team leader, were specially assigned to Hu and Gu. It was obviously an extra extravagance.

Not only are Fanxing's internal members deliberately praising their own people, but it is also the two of them who have this capital.

Zhang, Ning, Hu, and Gu are also the main attractions of the program team. Perhaps Jia Ling, who performed well in "Run", can be added. As for Zhang Tong and Ma Tianyu, they mainly just follow each other.

The lineup is luxurious and the cost is not low. The advertising fee for the protagonist group alone is close to 30 million.

The program pays quarterly remuneration, with Maggie Cheung being the highest paid, earning 10 million for a single season. Ning Jing was paid with money, and was given 6 million in advertising fees.

Hu Ge and Gu Miaomiao took an internal price of 5 million each, Jia Ling 1.5 million, and Zhang Tong and Ma Tianyu probably less than 500,000.

This price is not low. After all, many guests only have to record in less than a month. Even if they have to cooperate with a lot of publicity and other work, the workload is much less than filming.

Compared with the actors' remuneration, the expenses for recording the program are not low. You must know that the entire team goes abroad to record, and the miscellaneous expenses add up to definitely not a small amount.

Even if the program team strictly controls the budget, the cost of the entire season of the program is expected to be around 50 to 60 million.

However, spending more money also has its benefits.

Quite innovative program creativity + luxurious guest lineup + starry stars. Even if some people are cautious about new variety shows and wait and see conservatively, "Flowers and Boys" still benefits a lot.

The title sponsor is Taobao's brand Tmall. This mall website was launched a few years ago and was officially renamed Tmall last year. It has been advertising like crazy recently.

This time, we targeted "Flowers and Boys" and paid out an exclusive naming fee of 85 million. Therefore, strictly speaking, this program is also called "Flowers and Boys" on Tmall Mall. There are related advertisements in the title of the program and in some places. .

In addition to the title sponsor, there are also several sponsors, and they have negotiated for 60 million yuan in revenue. This is deliberately suppressed by the program team. They are betting that the program will become popular after it is broadcast, and then negotiate for subsequent advertising placement.

However, the most profitable ones are the television and online copyrights. Magic TV and Penguin Star have won the exclusive rights to these two copyrights.

The former invested 120 million yuan, but did not include TV advertising revenue, while the latter invested 40 million + part of the advertising revenue.

It's hard to say which of the two options is better, but Fanxing will definitely not lose money anyway, it's just because you make more or less, so don't worry.

From a single point of view of making money, this program is no less than the three top variety shows of Fanxing.

This year's fourth quarter revenue of "Running", excluding production costs, was 260 million, firmly ranking as the No. 1 cash cow in the Star Variety Show Department.

As a talent show, "The Voice of China" began to decline in popularity in the third quarter. This summer's revenue was almost 180 million.

"If You Are the One" is not broadcast on a quarterly basis, but on a weekly basis throughout the year. It is not easy to calculate yet, but a conservative estimate is that this year's revenue may not be less than 200 million.

This program, Fanxing, signed a contract with the TV station to share advertising revenue. It may not be as popular and influential as the previous two, but it is a steady stream of money and its ability to make money is really strong.

At present, "Flowers and Boys" has the potential to hit the three major stars, but whether it can succeed depends on subsequent results and advertising negotiations.

But for now, Cao Xuan is quite satisfied with the commercial performance of this show.

The yachts and helicopters on the private island are finally available...

But there is one thing to say: "Flowers and Boys" has not completely become popular in the industry. At least there is a certain gap between "Run" and "The Voice of China", and it is between a small hit and a big hit.

But it is also understandable. After all, it has just premiered, and the follow-up is slowly fermenting, so it may not be impossible to catch up.

This kind of daily reality show that follows celebrities all the way is very popular in China nowadays.

Watching these big stars travel to Europe with big and small bags, arguing, compromising, and solving various problems, they talk heart-to-heart at night, and occasionally talk about the truth and little secrets.

It is very attractive to the audience and can also satisfy some voyeuristic psychology.

Fans of Hu Ge, Gu Miaomiao and others are especially excited to see what their idols look like in private. Various posts have been posted on Weibo, Shijia.com and Tianya.

The first episode of "Flowers and Boys" premiered. The program was still in the exploratory stage, and the guests were very restrained and had no highlights.

The second issue is more interesting, because Ning Jing and Gu Miaomiao had a conflict while traveling, and a cold war broke out. Finally, they shook hands and made peace with the mediation of Hu Ge and Maggie Cheung.

Jia Ling and Zhang Tong team up to "bully" the tender-faced Ma Tianyu like crazy. The two of them are more relaxed. In addition, Jia Ling has a funny aura and occasionally Maggie Cheung's last-minute hits, which is also more interesting.

Another interesting point is that Hu Ge and Gu Miaomiao, as captains, often discuss strategies together, help each other, and cooperate tacitly, which feels somewhat ambiguous.

So the audience was very busy.

If you like gossip, just pay attention to the live fights between celebrities. They will argue endlessly about who made the bigger mistake, Ning Jing or Gu Miaomiao.

For those who like to relax and have fun, just watch Maggie Cheung, Zhang Tong and Jia Ling, an aunt, a young woman and a tomboy take turns teasing the little fresh meat.

Those who like to talk about CP automatically set their sights on "Ge Miao CP" and began to study whether the two of them could form a team so that fans from both sides could quarrel again.

Speaking of which, Hu Ge and Liu Tianxian were involved in CP, and he and Damimi once became the model couple on screen, and now they are somewhat ambiguous with Gu Miaomiao in variety shows.

There are three beauties among the stars, not one of them is missed!

Official Cao felt that his reputation as a scumbag could be better than that of Hu Ge.

However, it is precisely because of these elements that "Flowers and Boys" began to have a certain range of outings in the second episode, which also gave the program team more confidence and prepared to do something big.

Then the director team and producer contacted Cao Xuan.

………

"The show's second trip to Hollywood?"

Cao Xuan was sitting on a resting chair on the set, not quite understanding what the director meant: "If you have anything to say, just say it."

"Okay, boss, this is what I think..."

Cao Xuan spoke, but the director didn't dare to talk to him any more and told him his whole idea.

Except for Gu Miaomiao, a singer, and Jia Ling, who specializes in variety shows and cross talk, the guests of "Flowers and Boys" are all professional film and television actors, and they inevitably have some feelings for Hollywood, the world's film mecca.

Therefore, if this place is set as a journey, it must have a different feeling for the guests.

Of course, as Hollywood is a famous tourist destination, if a program is filmed here, the budget will definitely increase.

This is nothing. After all, the program team has money. Now that the program performance is good, the subsequent advertising revenue will be more, so it doesn't matter if the budget is increased.

Mainly because the program team thought that since they came to Hollywood, they couldn't just shoot tourist attractions. Going to the crew for field trips and learning was also a major selling point.

However, this level of difficulty is relatively high. It is impossible for Hollywood crews to just let foreign program crews record.

It just so happens that "Taken 3" has just returned to Hollywood from San Francisco...

Since the two families are members of their own family, the crew of "Rescue 3" does not have to worry about leaks from the show crew. On the contrary, it can also bring a wave of publicity.

The surprise appearances of popular stars such as Cao Xuan, Hu Jing and Liu Tianxian will definitely be an unprecedented hit for "Flowers and Boys".

It can be said that this is a mutually beneficial idea. The director of the program team hopes to get Cao Xuan's support to promote this cooperation.

"I'll discuss it with the director and get back to you in three hours."

Cao Xuan is actually tempted. The popularity of "Flowers and Boys" has become more and more popular. It would be a good thing if he can make a guest appearance and create a wave of publicity for the movie.

It is a good thing for the movie and the program team. Both parties are mutually beneficial. But for Cao Xuan, the boss behind the scenes, it is a win-win situation and he has no reason to refuse.

Of course, in order to respect the director and other creatives on the crew, Cao Xuan did not make a decision, but planned to discuss the matter before making any decision.

However, he felt that it shouldn't be a big problem. He basically made the decision on the set, and Lin Chaoxian rarely objected. As long as the two of them agreed, the matter would be settled.

So during a break in filming, Cao Xuan chatted with Lin Chao, who agreed immediately.

He also contacted Hu Jing, Liu Tianxian, Anne Hathaway and other main creators who might leave the country. Everyone had no objections. Cao Xuan responded to the director an hour in advance.

"No problem, I'll give you a call from the executive producer. You two can discuss the schedule and details. Then give us a script and we'll cooperate."

"yeah!"

After hanging up the phone, the program director excitedly high-fived the producer and immediately held a meeting.

"I'll work overtime tonight, get the carbon copy out immediately, get all the visa procedures ready, and start recording officially the day after tomorrow."

After confirming the linkage with "Rescue 3", "Flowers and Boys" was very exciting, and the efficiency was not ordinary high.

Early the morning after tomorrow, the guests regrouped and took a plane to Los Angeles.

According to the arrangement of the program team, the guests will gather, fly and then find a hotel to check in, and then act according to the tasks/strategies of the program team. The first day will be mainly to visit Hollywood, such as the Avenue of Stars, Madame Tussauds, Paramount Movie Factory, etc. .

On the second day, the mission was related to the crew of "Rescue 3".

Get a taste of what life is like on a real Hollywood set.

The program deliberately kept this secret, and did not tell the guests which crew they were from. They just kept it secret.

"Today all the guests can meet a real superstar."

Several guests were very interested in this and asked questions all over the place. Even if they had vaguely guessed it, they still had to cooperate.

"Who?"

"Male or female?"

"I like Depp, is it him?"

"It can't be Xiao Lizi."

"I like Robert Downey Jr., are you from the cast of Iron Man?"

They were all professional actors, and their performances were extremely sincere. The director team got the desired result, and with a wave of their hands, everyone was allowed to find their own way to the filming base.

Because "Flowers and Boys" focuses on poor travel, they don't have much cash on hand, so they all use public transportation and rarely take taxis.

So the group took the subway + walked in Hollywood and finally arrived at their destination.

"Welcome to visit the set of "Rescue 3"."

Cao Xuan, who had already received the news, welcomed the guest group of "Flowers and Boys" and received real and fake exclamations.

"boss?"

"Teacher Cao!"

Most of the guests were acquaintances with Cao Xuan, and he did not miss anyone. He greeted everyone with a smile, and especially chatted with Maggie Cheung for a while.

"How's the game going, Sister Manyu?"

"It was fun, everyone was nice, and we had a great time. Of course, it would be better if we were given a little more budget."

"Yes, Master, please help us beg for mercy. Give each of us an extra one or two hundred dollars."

"The budget is really too small. We walked here specifically to save money, and our feet are sore from walking."

They discussed it on the way, Maggie Cheung stood up, and Gu Miaomiao and Zhang Tong immediately started complaining.

Gu Miaomiao is considered a student of Cao Xuan, and she considers herself to be his disciple. Although Cao Xuan did not formally accept her, he still accepted her name. Many people outside regarded her as the second disciple of the Cao family.

Although most of these guests are acquaintances of Cao Xuan, the acquaintances are also divided into close and distant.

But Hu Ge, Jia Ling, and Ma Tianyu are Fanxing employees. Except for Hu Ge, who is somewhat familiar with Cao Xuan, the other two are familiar faces at most and have not even spoken to each other in private.

Ning Jing agreed. The two of them had not interacted with each other at all before, and the status gap was too large. At most, they were just acquaintances between fellow actors.

Maggie Cheung can talk to Cao Xuan on a relatively equal footing in terms of seniority and position, but their personal relationship is not deep.

When Cao Xuan came forward to invite, it was because all parties had mature conditions. Maggie Cheung was hesitant. As soon as he stepped forward and gave it to others, he sold face.

Regardless of what the show looks like, Maggie Cheung would not say that it was for the 10 million advertising fee, but that she agreed to go out for the sake of her friends at Cao Xuan's invitation.

Talking like this casts a layer of human relations on the original business cooperation and makes both parties more respectable. It is considered a basic operation in the entertainment industry.

Therefore, the relationship between the two parties is that they met at private gatherings or events, and they usually exchange business blows, so they can be regarded as ordinary friends.

Only Zhang Tong, Gu Miaomiao and Cao Xuan have the best relationship in private.

Needless to say about the former, we have known each other more than ten years ago. They are die-hard best friends in the East and West Houses. They come to our house at least four or five times a year, which can be regarded as the core social circle.

Gu Miaomiao usually communicates a lot with Cao Xuan about music. As time goes by, she naturally becomes a little closer, otherwise she would not dare to call him master shamelessly.

From this aspect, the three beauties of the stars are not good.

Xianmi, with her back to the East and West Palaces respectively, was the core of the East and West parties. Gu Miaomiao hugged Cao Xuan's lap and was considered the backbone of the Imperial Party.

She seems to be silent, but it's just because she has no direct competition with Xianmi. In fact, she is the toughest backstage among the three beauties. When it comes to real fights, Xianmi is not afraid at all.

Therefore, in "Flowers and Boys", only Maggie Cheung, Gu Miaomiao and Zhang Tong could take the opportunity to ask Cao Xuan for help at this juncture, while the others could only play along.

Facing everyone's complaints, Cao Xuan looked solemn, nodded repeatedly, then took something out of his arms and extended a hand of friendship to everyone.

"I deeply sympathize with you for your experience, but the cost for visiting the crew is 10 yuan per person. Thank you for your patronage."

Seeing the tickets in Cao Xuan's hand, many guests were very hurt. Zhang Tong even went to grab the tickets in anger, but was dodged by Cao Xuan. Boss Cao smiled badly.

"Hurry up and pay. If you don't pay, we will close the door. Your mission has also failed, and the money will still be deducted."

"Hush!"

Seeing that Cao Xuan and the director had colluded, everyone couldn't help but booed, even the two juniors Jia Ling and Ma Tianyu were no exception. Cao Xuan didn't care. Anyway, it was just a sentence, no one would be allowed in without paying.

Gu Miaomiao and Hu Ge still wanted to bargain, and even misinterpreted the 10 yuan ticket from US dollars to RMB.

Cao Xuan was unmoved: "You have to spend money wherever you go. In the United States, use U.S. dollars, Us dollar, 10 U.S. dollars per person. No counter-offers."

After waiting for a long time, everyone reluctantly handed over 70 US dollars before Cao Xuan let them into the set.

Looking at the equipment, scenes and staff of the crew, everyone exclaimed that this person really didn't do it on purpose.

It is undeniable that in 2011, the hardware level of most domestic film crews is still far behind that of Hollywood. Only a few large-scale productions may be able to compare.

Hollywood's mature film industry system can be reflected in various details of the crew, making people feel professional and rigorous.

The audience may not feel deeply about it, but when several guests and professional actors watch it, they can immediately feel the difference, and it is difficult to remain calm.

"They say that Hollywood is great, and they really have a lot of skills. At least in China, it is really rare to have such hardware and professional cooperation."

Ning Jing, who has been filming more movies, has more say in this aspect. She couldn't help but sigh with envy. Cao Xuan touched the machine next to her and said calmly.

"If we face the gap squarely, we can slowly catch up. Domestic film and television production is also making continuous progress. Fanxing and other companies often learn from Hollywood and build and improve our system bit by bit.

I believe that one day we will complete the independent film industry system in the Chinese film industry and continue to close the gap with Hollywood. "

He didn't come to Hollywood just to film. He tried his best to introduce good things, good operations, and good talents to the country.

This year, Fanxing cooperated with China Film and Shanghai Film and Television to build a new batch of high-tech digital studios in Fanxing Film and Television City. The technology and hardware inside are roughly on par with Hollywood.

This is further professionalization of production. At the same time, Fanxing is preparing to further increase production capacity. If the TV platform cannot digest it, it can be put on the online platform, which is considered to be land reclamation.

The Internet is undoubtedly the next focus of the film and television industry. The earlier we capture the market, the greater our subsequent advantages will be for Fanxing.

At the same time, Fanxing has achieved comprehensive cooperation with several TV stations in Singapore, Japan, South Korea, etc. On the basis of Fanxing Film and Television's continuous overseas travel, it is also preparing to operate film and television projects of other companies. Making money is a trivial matter, and increasing the influence of Chinese film and television is the key.

Specialization + digitalization + production capacity improvement + Internet + international channels

Even Cao Xuan himself used his influence to promote relevant legal issues in some cases, hoping that the country would pay attention to copyright and some film and television entertainment legal provisions to provide a stable and detailed legal environment for the industry.

These are Cao Xuan's efforts to build a Chinese film industry system. Some results are good, and some are still working hard, but at least they are developing in a good direction.

As he just said, Cao Xuan always believes that the gap between the Chinese film industry and Hollywood will gradually narrow.

After walking around, Cao Xuan treated everyone to a meal as the host. Although it was a self-service buffet for the crew, luckily he didn't charge money.

Many guests were finally relieved, and what made them even more happy was that Hu Jing and Liu Tianxian also came during the dinner.

Reunion in a foreign country is always a surprise.

Cao Xuan and Hu Ge were chatting, Zhang Tong pulled Hu Jing to keep talking, and Liu Tianxian and Gu Miaomiao quietly bit their ears.

She and Gu Miaomiao have a pretty good relationship. They can be considered friends rather than besties. Of course, Gu Miaomiao and Da Miaimi are also on good terms. They are centrists and cannot offend each other.

As a loyal fan of "Flowers and Boys", Hu Jing likes to watch the drama, while Liu Tianxian is happy to make fun of it.

Although she and Hu Ge had also fired CP, she had no feelings for "Brother Xiaoyao" at all.

When the CP fan burst into tears because of the deaths of Ling'er and Lu Su, she herself was quite happy, secretly wondering if Hu Ge was having an affair with other actresses.

It's the same this time, especially to criticize Hu Ge and Gu Miaomiao, and even added a blogger to the private account to see how they can generate sugar through editing.

Gu Miaomiao naturally denied it, but Liu Tianxian felt that the look on her answer was unnatural. After the program crew left, they finished work and had dinner together in the evening. She also swore to Cao Xuan and Hu Jing.

"I can tell at a glance. Sister Miao must like Hu Ge, and so does Hu Ge. The atmosphere between the two of them is not right. There must be something fishy."

"You know it again."

Cao Xuan sneered: "The analysis is clear and logical. You are not a single dog. You don't know how to fall in love."

Liu Tianxian: "..."

If you don't agree with the point of view, then you don't agree with it. What's the use of personal attacks! ?