A Bowl of Restaurant Business Logs

Chapter 143 Innovation and Conservation
From Xinghualou's point of view, Yiwan restaurant has definitely touched their interests. After eating their cake, it is impossible not to hate it. What's more, Yiwan restaurant has already cooperated with Ruan's Dim Sum, which is almost It cut off the line of cooperation directly, and Xinghualou had no way to follow the path of cooperation, so it could only stand on the opposite side.

This kind of competitive relationship is also very normal. After all, people are not fools, and they will not set up an enemy for themselves for no reason, but if the opponent is already an enemy when they realize it, then there is nothing to say. Just compete directly.

Xinghualou knew that she would definitely lose the opportunity of the drama culture festival this time, and this was no longer the most important thing.The person in charge secretly hated Yiwan restaurant and insulted him thousands of times in private, and then he could only change his strategy first - his chance was gone, but now he couldn't just sit and let Yiwan restaurant dominate.

Just after eating her products, the person in charge knows that if Yiwan restaurant officially enters the market, Xinghualou will definitely not be the opponent.It's not that they themselves are too cowardly, it's that they are too powerful.

So wave after wave of criticism from new angles and old angles began.

Some say a bowl of restaurant marketing.

It is also said that a bowl of pastries in restaurants is not actually traditional pastries.

The previous rumors have also resurfaced. Many people are saying that a bowl of restaurant pastries may have some addictive additives.

To be honest, it has been a long time since Yiwan Restaurant has been attacked by such a large-scale public opinion.

Because as a restaurant industry, its latest move is to enter the dessert and pastry industry. When the dessert and pastry industry has not realized it, the actions of a bowl of restaurants can be regarded as smooth sailing.

Now the reaction of Xinghualou can be said to be that Xinghualou has realized it, and it is normal for them to realize it in advance. A southerly pastry brand in S City, Yiwan Restaurant is also located in S City.

What's more, now Yiwan Restaurant didn't become a big brand, but just chose to cooperate with Ruan Shi, and the big brands can't see her threat at present.

Only the local Xinghualou in S City is the most likely to be backlashed by a bowl of restaurants.

"This is obviously someone's fate." Zhu Yiwan checked the public opinion data and said with certainty.

Even in the early stage of starting a business, Zhu Yiwan can easily tell what the current situation is like.Such a large-scale speech with relatively uniform rhetoric is actually easy to see that it is obviously rhythmic.But to see it also needs to be from the perspective of a bystander.

Most of the netizens are not in this perspective, so most of them will still be taken away by the rhythm.

Zhu Yiwan is very annoying, because public opinion is a huge harm, because of the last public opinion turmoil, there are still people who are convinced that Yiwan restaurant is for marketing. Fortunately, they are strong and not worried about this. This kind of speech-what's wrong with marketing?As long as it is delicious, the marketing is just to prevent the aroma of wine from drowning in the deep alley.

Now all kinds of goblin talk is coming, and they say that this is not a traditional pastry, Zhu Yiwan wants to paste the product directly, let the navy see if this is not a traditional pastry, what is it!

"They should hire artificial sailors. Weilang can't filter it out, it can only reduce the heat, so not many people have been brought into the rhythm." Xian Yan discovered this trend early on. He is now in Weilang. Lang has registered for Yiwan restaurant, and basically will tell him about any changes.

Because it was discovered early, the popularity of these navy has been declining.

But it is impossible to keep blocking, especially the artificial water army, they will still say what they want to say, and they will become popular if they talk too much. If Weilang keeps pressing, it will also destroy its own algorithm rules and affect the overall algorithm.

That's why Xian Yan took the initiative to approach Zhu Yiwan, wanting to ask her what she thought.

Zhu Yiwan actually noticed these public opinions, because after the last event, too many people jumped out and said some harsh words.To be honest, this event is really a very good event. A bowl of restaurants doesn't even make money, and they have been posting money.

Anyone with a discerning eye should know that this kind of activity does not make money. Most of them have a more friendly attitude towards activities that do not make money.

After getting the first-hand news from Xian Yan, Zhu Yiwan also had the feeling that it was true at that moment.

"Which organization is the navy? Can you find out what orders they have received recently?" Zhu Yiwan felt that this matter was difficult to handle. After all, the company that is a navy would not disclose Party A's information. Otherwise, they have no way to mess around, "Forget it, I still take it for granted, this matter can't be done this way."

"I want to collect the direction of public opinion they released, is it convenient for Weilang to provide it?"

This is to deduce who wants to open a bowl of restaurants based on the direction of public opinion.

Of course Xian Yan would not refuse Zhu Yiwan's small request.

Soon, Zhu Yiwan got the data he wanted and started to study it.

It is strange that most of the public opinion is saying that "a bowl of traditional pastry in a restaurant is not a traditional pastry at all, and the most traditional essence is gone."

To be honest, Zhu Yiwan felt that this was the most unfounded and stupid statement, but the unreasonable people would believe it inexplicably.

Especially for those who have never eaten it, seeing so many people say that the pastry that they think is definitely not delicious is delicious, or they suspect that their taste is wrong, or they think it is really delicious, Now I have a new idea - that is, these pastries are not the ones I know.

This statement was quickly accepted by the public, and most people believed it.

Zhu Yiwan was a little tired after watching it.

She doesn't want to struggle anymore.

In the era of information fragmentation, it is useless for you to emphasize any long speeches, and people will not listen.Zhu Yiwan really wants to spread some traditional culture, even if it is not in her original world, she also wants to pass it on in this world.

But in the matter of the survival of the restaurant, the restaurant is obviously more important, and Zhu Yiwan thinks that he is very successful.Of course, it doesn't mean that my original intention is gone. Anyone who understands it will naturally understand that some things are worse than sparse, and it is useless to guard against them.

Zhu Yiwan didn't want to guard against this public opinion anymore.

[One Bowl Restaurant V: Recently, many people have said that the pastries produced by our pastry station are not real traditional pastries. Here, Wan Niang must solemnly inform everyone that the pastries produced by our pastry station!Definitely not a traditional pastry!Just under the guise of traditional pastries!Those who mind don’t need to queue up~
ps. But, it’s good enough, right? [cute][cute][cute]]

Zhu Yiwan also doesn’t want to clarify what is traditional pastry, whether a bowl of restaurant pastry is traditional pastry, time will tell everything——Zhu Yiwan wants to upload a lot of videos about traditional pastry in the future, when people Nature will be subtly influenced.

Communication is what Zhu Yiwan wants to do, but it is not something she needs to do. The best way to spread is to produce content. She can do this well. Naturally, with content and spread, things will The real face will naturally be there, there is no need to get entangled now, just make jokes or say that you are not, and someone will comment on it later.

Don't talk about anything else, Zhu Yiwan still feels very comfortable talking about this kind of yin and yang.

As for Ruan's Dim Sum, no one doubts Ruan's Dim Sum, right?You must know that the brand of Ruan's Dim Sum is much louder.

But the more you feel that something is impossible to happen, the probability of this happening must be very high.Xinghualou will seize this point and suppress Ruan's Dim Sum.

When Father Ruan received the news, he was already annoyed by Xinghualou's shamelessness.

Ruan Zhu also knew the news, mainly because everyone in the company knew that Ruan's father was not good at marketing and communication, so after reporting to Ruan's father, he also told Ruan Zhu by the way.

He had a general understanding of what happened, and guessed that the opponent should be jealous of the huge influence that this visit to the Yiwan restaurant will bring to Ruan's Dim Sum.

The most important thing is the direct result of this influence, Ruan's Dim Sum directly won the Drama Culture Festival.

Without hesitation, Ruan Zhu can basically confirm that Xinghualou did this.

But this kind of low-level method is not easy to put on the table, and Ruan's Dim Sum cannot directly deal with Xinghualou.Ruan Zhu thought for a long time, and decided to deal with him in his own way.

In fact, Xinghualou is not a century-old brand. It can also be seen from the way people act now that this brand was born in marketing.As a traditional pastry brand, they actually do other Western-style pastries, not to mention traditional pastries.

That is, in the recent period, the national style is prevalent, and Xinghualou has seized this shareholder style and publicized itself.

It's easy to catch them.

Since Xinghualou is going to stir up the industry now, what position does Ruan Zhu have to save face for Xinghualou?

It's fine if everyone messes up together.

Ruan Zhu discussed with Ruan's father remotely, and decided on a plan to deal with Xinghualou, and then ordered the company's public relations department to work.

Then he quickly responded to Xinghualou's statement that "the cooperation between Ruan's Dim Sum and Yiwan Restaurant is not considered a traditional pastry."

[Ruan's Dim Sum V: Since the establishment of Ruan's Dim Sum, it has been adhering to the original intention of inheriting the traditional taste. However, with the changes of the times, people's preferences have gradually changed.People in the past liked sweetness, but now they pursue low sugar. People in the past wanted oily water, but now they don’t like greasy... Ruan’s Dim Sum has always adhered to the traditional recipe and continued to innovate, so it has gradually grown into the current Ruan’s Dim Sum. .The cooperation with @一碗restaurant is a step in strategic development, and it is also a step that Ruan's Dim Sum thinks is right.

Nguyen’s Dim Sum believes that a bowl of dim sum in a restaurant is a traditional pastry, which is very successful regardless of the ratio of ingredients or taste, and is a role model for everyone in this industry to learn from.

When we inherit the traditional spirit and culture, we should take the essence and discard the dross. No matter what the form or innovation is, the heart of inheritance remains the same as the original heart.

Of course, Nguyen also said, wouldn't it be good if it was delicious? 】

This public relations manuscript was published by people from the public relations department of Ruan's Dim Sum. It can be said that it has established its image as a white lotus. Progressive people are not qualified to criticize us.

The yin and yang are talking about Xinghualou—of course, Xinghualou is not the only one involved in this navy incident, and the attitude of Ruan's Dim Sum is also obvious, so whoever has a guilty conscience is involved.

[I’m dying: To be honest, as long as it’s really delicious, whether it’s traditional pastries or Western-style desserts, they’re all constantly improving. We emphasize tradition and resist innovation. Isn’t it just giving way to Western-style desserts so that others can keep improving themselves? Stay where you are? 】

[Absolutely effective: So I don't know what the people in Yiwan Restaurant and Ruan's Dim Sum think?Obviously, there is no clear division of traditional pastries, and I don’t know how they are divided...]

[Tianyachu: At first glance, it looks like a chaotic battle between the opponents. There is nothing to look at. Some sniper points are all innocuous angles. 】

However, sniping is still useful. People who don't know the relationship between them usually think it's wrong to play a few big boards on each side.

The bad impression was still made.

But there are results.

Ruan's Dim Sum, as the leader in the field of traditional pastry, is still very correct to stand up for this statement.Even as a "professional" on a certain level, after saying this, it will convince the masses. At this time, other traditional pastry practitioners have a tendency to have to stand in Ruan's Dim Sum.

If you don’t stand for Nguyen’s dim sum, does it mean that you are not the one who innovates, but the one who sticks to the old tradition and does not want to make progress?

It's not a good thing to be labeled as such.

The most important thing is that the situation of the traditional pastry industry as a whole is not very good. Under normal circumstances, it is very rare for Xinghualou to take the initiative to attack—even Xinghualou took the initiative to suppress a Small brands that have just started are also suppressed because this small brand may threaten its survival.

In other words, the industry is actually peaceful most of the time.

Now that something like this has happened, everyone is actually willing to help Ruan's snacks.

So speaking out, Ruan's dim sum is just the beginning, and many people have come forward to speak out one after another.

A series of traditional pastry brands came out to speak.

In this way, the trend of public opinion was stabilized.

(End of this chapter)