Re-select the life system

Chapter 179 18 Qin Family Kebab
Qin He didn't bother this girl, a group of kid next to him invited Qin He to play marbles, but he waved his hand and refused.

Seeing those kids squinting their eyes and half kneeling on the ground playing marbles, Qin He shook his head helplessly with everyone's rapt attention. Children's happiness is as simple as that.

He just walked quietly and circled around this small mountain village. He saw many people who had disappeared, and many houses that had disappeared from his memory.

Seeing the old houses on both sides of the mountain, Qin He couldn't help sighing that time can really smooth out all traces.

Even memory can be smoothed out. 20 years later, this group of brats, how many people still remember their laughter today!
cluck... cluck! "

As dusk approached, some women began to shout that their chickens had entered the house, and some old women stood at the door of their houses with their waists pierced, shouting loudly at the group of little devils.

"Er Gouzi..., hurry up and take a bath...!"

Qin He waited until 07:30 in the evening before his cousin came home on his bicycle. He had some meat tied on the back seat, which was specially brought back for Qin Xiaocao's grandparents. After all, Qin Xiaocao is eating at his grandparents' house now.

Uncle Tang looked tired today, and he didn't look particularly happy when he saw Qin He. Qin He also secretly guessed the reason.

Tang Shu hurriedly called Qin He into the house, it was very dark at this time, Qin Xiaocao, that dead girl, was reluctant to bid farewell to the group of little sisters.

As soon as he entered the room, seeing Qin He, he immediately and enthusiastically wanted to please her. Qin He waved his hand and told her to take a bath quickly. She was playing like crazy, and her hair was wet with sweat.

Uncle Tang briefly cooked two dishes and greeted Qin He for dinner. At the dinner table, before Qin He asked, Uncle Tang told all kinds of things that happened this week.

Uncle Tang lived in the county for the past few days, because today Friday, Uncle Tang knew that Qin He would definitely come over after school, so he finished his work and rushed back. Now my aunt and Qin Dafei are staying in the county every day.

From working hard for 31 days every day to suddenly earning more than 24 yuan, my uncle has been busy this week, wishing he could be busy [-] hours a day.

Don't look at Uncle Tang as an honest farmer, but when he really made money, Uncle Tang's mind also became active.

He bought another tricycle on Wednesday, and when he was ready to modify it, Qin Dafei pushed the newly bought tricycle to set up a stall outside another school, and was about to start working next Monday.

He did this because he was stimulated. Just as Qin He guessed, this week, there were suddenly five more carts selling skewers. Basically, every other day, there would be an additional one selling skewers.

Especially Boss Wang, who sells Malatang, now he sells not only Malatang, but also skewers. On Monday, he came up with a modified three-wheeled skewer cart. The two cars occupy a large space side by side. He is in charge of selling Malatang, and his wife is in charge of selling skewers.

Can my uncle not be angry when he sees this scene?Because Boss Wang’s tricycle decoration, skewers ingredients, and everything else are basically high imitations of his own car.

When Tang Shu saw it that day, he was so angry that he asked Boss Wang to argue, but Boss Wang explained with a smile, if you have money, everyone can make money together. If you want to sell Mala Tang, you can do it too!
It was the first time Tang Shu saw such a brazen person, but he didn't expect that in the next few days, there would be a few more tricycles selling skewers one after another, which completely angered Tang Shu.

In the end, he made up his mind and thought that if you can do it, so can I, so he plans to build a tricycle to sell skewers.

Because five skewers stalls suddenly appeared next to the school, and they all looked similar in appearance. The sudden increase in competition also caused my uncle's business to suddenly fall into embarrassment.

Although the taste is good, many old customers still come to join him, but other students, because they have so many choices, so this week, his new customers are pitifully few, and they are basically introduced by old customers.

What's more, even if they are regular customers, these are all students. How much money they have, just how many yuan they can eat on kebabs a week is a big deal. So this week, my uncle's income not only did not skyrocket, but actually shrank.

Now the daily sales are about 300 to 500, and the profit is about [-], which is even worse every day.

Except for the first day when it was opened, it sold more than 600 yuan, but now it has shrunk instead of rising. How can Tang Shu bear it?

And now a vicious cycle has started to appear, because the business of the few extra barbecue skewers stalls is even worse. At the beginning, they could sell for one or two hundred yuan.

Under such circumstances, those skewer bosses have also started to think of some crooked ways. The most direct way is to lower the price.

Since Wednesday, two stalls have lowered prices at the same time, and now vegetarian dishes are [-] cents, and meat dishes are [-] cents.

Today's Friday, there is actually a boss who directly directs [-] cents for vegetarian dishes and [-] cents for meat dishes. At this price, if the uncle calculates it, there is no profit at all.

The cost of ingredients, if you want to use good ones, plus good cooking oil, seasonings, gas, charcoal, etc., at this price, there is basically not much profit.

But students don't understand. They are also very price sensitive. Today, my cousin's business suddenly dropped to 100 yuan, with a profit of just [-] yuan.

These are basically bought by old customers. Recently, Tang Shu is also thinking about whether to lower the price!
Qin He smiled and listened to his uncle's distress, and couldn't help but smile. He had already guessed these things, but he didn't expect that the market was more chaotic than he imagined.

For some big businesses, if you want to compete, you must at least know your opponents, and this kind of small business, if others want to imitate, can be sold in three or two days, and the cost is lower than yours.

However, Qin He doesn't feel that there is anything wrong with this at all. The reason why his uncle is depressed now is because he has been stunned by the vicious competition among his peers. He is hesitant to lower the price now because he is worried about profits!
Qin He thought it was quite interesting, he picked up a piece of meat and stuffed it into his mouth, took another mouthful of rice, chewed and ate it slowly, and then said to his uncle in a calm manner.

"Uncle, you have to remember one sentence, be a person and do things, don't compare your shortcomings with other people's strengths, because then, you will never be able to compare with others!"

"It's like your kebab business. You are a rural farmer and you don't know the place where you live. You went to the county to sell kebabs. We have been busy for so long before we opened. We rented a house and bought a tricycle. In the end, it took two to three thousand to hurry up. Busy opening."

"And they have been there for so long. If they want to imitate our carts, ovens, ingredients, etc., they can basically do it without much effort, maybe a few hundred dollars. When we go to the market to buy fresh vegetables and meat, people may just find those wholesale places to buy some cheap meat ingredients, as well as some garbage and cheap cooking oil!"

"The cost of others is so much lower than ours. They can make money by selling fifty cents, but our cost is so high. How can we compare with others?"

Uncle Tang was also taken aback, and quickly raised his head to look at Qin He, expecting him to continue talking.

Qin He was not in the mood to eat, so he tapped the table with his chopsticks and continued.

"Uncle, you haven't found out what our strengths are from the beginning to the end? Why do other people's skewers cost twice as much as ours, but you can still sell them for more than 200 today?"

Uncle Tang thought for a second before answering quickly.

"Those are old customers who come to buy!"

Qin He shook his head helplessly, and continued.

"Are those old customers fools? If you don't want to eat the skewers that cost [-] cents per skewer, why do you want to eat our skewers that cost [-] cents per skewer?"

Uncle Tang said ignorantly.

"They say we taste good!"

Qin He glanced at Tang Shu in disbelief, and said helplessly.

"Yes, since people would rather pay double the price to buy delicious food, why don't you use our strengths to compete with theirs?"

Uncle Tang was stunned, he still didn't understand.

Qin He had no choice but to explain everything clearly and continued.

"Our strength is that it tastes good! And others' strength is that the price is cheap. You think it's right to lower the price, but it's not the kind of silent price reduction. If you lower the price to fifteen cents tomorrow, you will only get One result!"

Uncle Tang stared at Qin He, Qin He said slowly.

"You got the result that the skewer stall closed down, and finally ended up sadly, leaving that school!"

Uncle Tang was in a hurry now, he didn't care that he was Uncle Qin He, and eagerly asked why!
Qin He began to tell him the reason.

"If you suddenly lower the price tomorrow, first of all, several of your competitors may lower the price immediately, because their cost is lower than yours. If you sell at a lower price, how much can you lower? At most, you can keep your capital without losing money. At the same price, We don’t lose money or make money, but others can earn less because their costs are lower than ours!”

Qin He looked at Tang Shu's ignorant look, and asked helplessly.

"After they lowered the price, have there been a lot more students buying skewers recently?"

Uncle Tang nodded authentically.

"Recently, there are indeed a lot more students buying skewers. After all, these skewers are so cheap. You can buy more than a dozen skewers of vegetarian dishes for two yuan. The price is so cheap, and students think it's a good deal. These children are greedy, and skewers are comparable to some Fried rice and fried noodles are addictive!"

Qin He also nodded and continued to ask.

"Is that because occasionally a student asks you the price, and the student turns around and goes to the skewer stand next to you to buy?"

Uncle Tang asked with a surprised expression.

"How do you know that there is another kebab stall next to me?"

Qin He rolled his eyes at him, and said angrily.

"Not only do I know that there is a skewer stand next to you, but there is also a skewer stand across the road from you!"

The uncle said with a helpless smile.

"You guessed it right, there is a kebab stand next to me, and there are two more on the opposite side. Now my stall has almost no new customers. Most of them are old customers who come to buy, or classmates introduced by old customers. Every time there are new When customers come to buy, when people ask the price, the owner of the stall next to me shouts out his own price, and if the ingredients look exactly the same, of course they will choose the stall that is half the price!"

Qin He sighed and said to Tang Shu.

"So, once you lower the price tomorrow, new customers will not go to your stall, because others will be cheaper than you."

"As for those old customers who have been eating skewers from you for a week, and you suddenly lowered the price so much, what is their first reaction? The first reaction is that they were deceived. They will definitely ask you a few days ago, why. Others are so cheap, but yours is so expensive, right?"

Uncle Tang hummed.

Qin He continued.

"You sold it at such an expensive price a week ago, but now you suddenly sell it at half the price, those old customers will only think that you are cheating them, they came here for your good taste, if you don't lower the price, they still think your price is unique .”

"They will definitely think that your price is expensive and the taste is good. It must be seasoning and ingredients that are better than those cheap goods at other stalls. If you suddenly lower the price, people will think that you are making black-hearted money in front of you. These sensitive students , Many people will not come to your stall again in the future!"

Uncle Tang was completely stupid now, Qin He continued.

"Even if some old customers think that your price reduction is a good thing, so they continue to buy from you, and even buy a lot, but even if you sell more, they still don't make money, and those peers will see your price reduction, and they will be cheaper. Are you going to fight the price with them at a loss?"

Uncle Tang was in a state of confusion and had no confidence at all. Qin He saw that the blow was almost done, so he changed his tone and said with a dismissive tone.

"Uncle, in my opinion, your competitors are nothing more than chickens and dogs. You can make him kneel down and beg for mercy in a week at most. Your idea of ​​reducing prices is right, but it's not the kind of price reduction that has no technical content. !"

"If you want to fight a price war, you have to beat them until they have no business at all, so that they can't sell their ingredients. If they persist for a week at most, they will admit defeat!"

The uncle looked at Qin He with a face of surprise. He couldn't understand this nephew at all.

Qin He twittered at the dinner table, and made a big push with his uncle. Although his uncle didn't understand, he still nodded without hesitation.

Only Qin Xiaocao grabbed a few mouthfuls of rice, and ran to grandparents' house with the bowl, because it was already eight o'clock and the TV series had already started.

She didn't even have a TV at home, so she didn't care why Qin He, who was only one year older than her, could talk to her father like that. She only cared about how Yiping was doing in Deep Love and Rain!

The next day, Qin He rode his bicycle and went to the county town with his uncle. Early in the morning, he went to find a place for color printing of advertisements and planned to design a sign for the skewers cart.

Since Uncle Tang wanted Qin Dafei to open a branch, Qin He felt that it would be more formal to unify the grilled skewers business with its own signboard. With its own seasoning, those customers who had eaten skewered skewers would see the familiar signboard again in the future. Time will think of that taste, this is the power of the brand.

The signboard is called Qinjia Kebab. It is simple and clear, with a red background color and a few big yellow characters on the signboard, which is full of earthy flavor.

Because today is Saturday, there are only senior three students in high school. There are two-thirds fewer students, and there are a lot fewer small vendors, only seven or eight small vendors here and there.

But Uncle Tang has been in the county town for a week, so he knows something about the surroundings of the county town. There is a square in the county town, and there are often elderly people with their grandchildren there for leisure, and there are also many small stalls and vendors nearby.

So usually after the school is busy, my uncle will push the cart to the square to sell it for two hours before returning home.

This week, because the business has declined instead of increasing, and my aunt and Da Fei have come to help, the manpower is completely enough. In order to increase the income, my uncle can only think of various ways.

Even though it was Saturday, Uncle Tang still would not give up the business of this high school. At noon, he just hung the signboard on the tricycle. The signboard was hung on the tricycle, which immediately attracted the attention of many hawkers nearby, and everyone snorted.

Usually when they chatted with Tang Shu, they always called him Lao Qin, and those old customers who didn't care also called him Boss Qin, or master.

Seeing that Uncle Tang specially put up a big sign and hung it on the three rounds, everyone thought it was a bit funny, what kind of Qin family barbecue, for fear that others would not know his surname Qin.

(End of this chapter)