big financier

Chapter 181 Time-honored brand

Pei Guangqian didn't take these matters to heart, the more urgent thing at the moment was the work that Zhou Yifan was in charge of.

Although Zhou Yifan, a newcomer, has already recruited almost all of them, but these people only have relevant job experience, but none of them have experience in projects. Zhou Yifan had no choice but to recruit some people who have done equity investment to provide him with solutions.

Fang Wanqing provided him with several companies to choose from. Zhou Yifan carefully read the information of those companies. No matter whether he is professional or not, he felt that they were unreliable at a glance.

There was no other way, so Zhou Yifan had no choice but to pour all the bitterness out to Pei Guangqian.

"Tony, I'm running into a problem now. I've racked my brains on equity investment, but unfortunately I don't have anything to sell." Zhou Yifan said.

Pei Guangqian smiled, got up from the office chair, walked to the sofa and sat down, intending to have a good chat with him.

"Xiao Zhou, do you understand the financial market? In fact, this is a hunting ground. We are hunters, but we may also become the prey of others. Therefore, only if we are strong enough can we not be eaten by others. Do you understand?" Once you realize it, see if it makes sense." Pei Guangqian said patiently.

Zhou Yifan pondered for a while, and said: "Our company has grown to such a large size in a short period of time, if others go against us, we will definitely not get any benefits."

"It seems that you don't fully understand what I mean. In fact, the threshold for equity investment is not high. There are tens of thousands of investment companies in the entire Shanghai. There may be many such companies in our building. The entire Majiazui Not to mention. I think you should integrate into this circle first. As for the ability to find items, everyone is different. Maybe others are better than us. As for the hunting ground, as long as the prey is not in hand, no one dares to say that it belongs to us .”

"I see. You mean to let me go out and compete with them for bids. It's a good idea."

After thinking about it, Zhou Yifan felt that it might be quite difficult to do it.

Generally, most companies in this field have backers, and he is not very sensitive to prices. If he does not have an absolute competitive advantage, he will not be able to beat others. If he uses some methods that cannot be put on the table, he may offend many peers.

Zhou Yifan said: "Tony, why don't we lay out the layout slowly, step by step, maybe some resources have to be accumulated over time, as newbies, it's better to keep a low profile, in the future you have to continue to support my work here, I'm afraid I can't handle it!"

"Don't worry, I'm optimistic about you." Pei Guangqian said.

These words were nothing more than to encourage Zhou Yifan and also to reassure him, which meant that Pei Guangqian would definitely help him manage equity investment matters as before.

Pei Guangqian plans to divide the office on the 30th floor into two halves, and requires that people who are not from a certain department are not allowed to enter the office of this department. Jia Yingcai's studio is already relatively secret, so if they want to isolate their departments from each other, it is actually Not difficult at all.

The space is quite sufficient. Some of the places where traders used to work are now free for Zhou Yifan to use.

Moreover, everyone's seats are far apart, and they also re-insulated Zhou Yifan's office to ensure that there will be no hidden dangers when they talk about work here.

Not only that, each of them has signed the strictest confidentiality agreement. After all, there has been a leak before, and the cycle of equity investment projects is generally relatively long. Once such an incident happens again, the blow will be fatal.

If the deal fails to be negotiated in the end, the cost that has been continuously invested will be in vain.

About a week later, Zhou Yifan heard some gossip from nowhere, and there was a project he was interested in, so he was eager to try it out, wanting to talk about Pei Guangqian.

"I heard that there is a food company that wants to raise money. It should be a long-established brand. Why don't we dig deeper?" Zhou Yifan couldn't hide his excitement.

Zhou Yifan came prepared, he prepared a document.

Pei Guangqian took the document he handed over, didn't intend to read it, raised his head and said: "Tell me in a brief language, if you can impress me, I'll look at your document again."

Zhou Yifan had already guessed that this was the case. He sat across from Pei Guang and said, "The brand of this company is okay, but the business philosophy is probably not suitable for the market. They had a round of financing a few years ago, and they are not allowed to join the company." China Merchants seems to be preparing to give it a go, but the performance in the future still hasn't improved at all, so it can be said that it is a mess now."

"what company?"

"Deju food."

"When I was traveling a few years ago, I ate steamed stuffed buns from this company, but hasn't it been delisted from the third board? Now the food industry is not in full swing, old companies and new companies are the same, the key depends on the valuation How, is there any potential for growth!" Pei Guang seemed to be a little interested.

Zhou Yifan smirked, and said, "Growth is not possible for the time being, and they are not very up-to-date. I read the financial statements for the past few years, and they are all losses. This is also normal. Otherwise, why are they so eager to raise money?"

"They are all talents. Even if the catering industry as a whole was not good at the beginning of this year, it has been so long now. I remembered that I used to eat their buns. It’s still quite delicious. Could it be that the acquisition of their shareholders is just to make quick money? If this goes on, any time-honored brand will go bankrupt!”

"I heard that the previously acquired shareholders want to give up their shares. Now many companies are short of money. This food company is now like a dying patient. It may be difficult to save, so it is normal for some people to want to lose money and get out."

"Okay, then you can continue to follow up. If necessary, you can send someone to contact and negotiate with them first." Pei Guangqian said.

Zhou Yifan understood that Pei Guangqian had the idea of ​​moving this company.

The top of Deju Food Company is their group company. If some franchise stores are excluded, this company is not very big, with a total share capital of only 7500 million.

Because many years ago, it was not approved by the meeting, and then Deju Food was removed and listed on the third board. Unexpectedly, after a few years, it was delisted again.

Pei Guangqian actually didn't really want to spend a lot of energy in this company.

For a company like this, unless it conducts a comprehensive equity acquisition, replaces the management, and carries out major reforms, it may be difficult to improve.

It's a pity to eat tasteless and discard it.

This kind of plan will definitely not be able to go smoothly for a while, even if it can be successful, it will not be completed in a few years.

The major shareholders who hold shares are still dreaming of going public. If you compare the current P/E ratios of those peers who sell soy sauce and steamed buns, their assets after listing can be multiplied by a hundred times.

Although the stocks are restricted stocks, they can still go to the tertiary market to mortgage their shares and obtain reinvestment funds, so they can live.

(End of this chapter)