Reborn in another world as a game

Chapter 586 The current situation of the game industry; loyal to the marketing concept of Pengci [Fengyun Games]

Ji Fangyun sent over the film and television version of "Sword of Immortal Sword".

Tian Moyun has been busy with the affairs of the research center recently, so he doesn't have much time to read it.

So, Su Qiong "helped" to watch two episodes.

"Compared with the game version, the plot has changed quite a lot. I can't say it is good or bad, but the special effects are obviously not as refined as the game version."

Su Qiong said.

"It's normal, after all, the cost is different."

Tian Moyun was not surprised: "When we first made games, the cost was quite high, but that was because we could double the income, but TV dramas are different. No matter how good the filming of this thing is, the profit is limited. [Tianyu Entertainment] If you can't get a satisfactory share of rights in the TV station, you have to control the cost, special effects... Of course, you can save as much as you can."

The "Sword" TV series, due to cost constraints, not only reduced the special effects, but also reduced the cost of actors.

Except for such a heavyweight actress as "Tang Shushu", almost the entire crew did not see a few first-line stars, which can be said to have saved money to the extreme.

And even for these famous stars, the pay is not high.

The cost of the entire "Sword of Heaven" is only tens of millions, and all aspects of expenses are required. Naturally, it is impossible to pay too high a salary for the stars.

The final result...

Actually it's pretty good.

Tian Moyun didn't watch the plot, because he personally decided on the script and actors, and it doesn't matter whether he reads it or not.

He focused on the special effects of the fighting scenes, as well as the costumes and makeup of the actors.

Still very happy with it.

Small tens of millions can make this level, which is enough to show that the entire crew is working hard.

Moreover, the degree of completion of "Sword" is not bad. In terms of quality, it is enough to crush most of the film and television dramas on the market.

Especially since this is a fairy tale TV series.

Xianxia dramas on the market are relatively rare.

Most of them are parents' short stories, mother-in-law and daughter-in-law relationship, marriage, children's studies/puppy love and so on.

Other than that, they are basically war films, such as family hatred, love, family affection, undercover life in the war years...

The audience will also experience visual fatigue after watching too much, so they naturally want to watch something new.

For example, the previous two martial arts films "Shooting the Condor" and "Yi Tian" aroused a fiery response, and also made several similar martial arts films appear on the market.

It's a pity that most of them only learned the superficiality and never learned the essence.

There are quite a few martial arts films released, but few have high ratings.

On the one hand, the cost of shooting is insufficient, and the cost of publicity is not high. On the other hand, it is also a problem of script and casting.

When Tian Moyun cooperated with [Tianyu Entertainment], the cost was close to the upper limit (the average profit and loss line of the TV series), and the most suitable actors were selected. The script was selected and finalized by Tian Moyun himself...

Perfect in every way.

And put an end to those messy things, such as internal competition calculations, capital forcibly intervening in the script, random stuffing of actors, etc., never happened.

In terms of publicity and distribution, there is a publicity channel of [Star Technology Company], which is really easy to use.

Naturally, these are not comparable to those who are popular.

The cost of "Fairy Sword" is not high, but among all the film and television dramas of this era, it is considered quite top-notch.

Like those mother-in-law and daughter-in-law dramas that are short for parents, they can make a large-scale series for hundreds of thousands... nothing compares, nothing compares.

"In short, I am quite satisfied."

Su Qiong said.

As the producer of the "Sword" game, her opinion is still very important, which is related to whether [Xing Kong Technology] is willing to make announcements for the "Sword" TV series.

"good."

Tian Moyun nodded: "I'll ask Zhou Yunteng to take charge of the publicity work later. If the "Sword" TV series becomes popular, it will be very helpful for us to develop a sequel."

"Do you want to develop a sequel?"

Su Qiong's eyes lit up, and suddenly thought of something, with a look of vigilance: "The sequel will kill the heroine?"

"Of course, this is the soul of the "Fairy Sword" series."

Tian Moyun smiled: "Of course, I won't do it for the time being. There is a high probability that there will be no time to develop a sequel this year. After "Fantasy Westward Journey" is officially over, there are more important things to do."

……

"Fantasy Westward Journey" and "Counter-Strike", these are the last two "first-party" computer games this year.

After those two games are over, there are no PC game plans for this year other than routine maintenance and updated DLC.

think about it--

In all first-party games on PC.

A casual game suitable for most office workers: My Homeland.

Casual competitive game with a bit of manipulation: "Bubble Hall".

A casual strategy game that is more suitable for brainstorming: "Jianghu Killing".

Multiplayer online game for everyone: Legend of Blood.

A real-time strategy game with a very high limit: "Warcraft".

A multiplayer online game suitable for pretending to be a criminal and zero krypton party: "Fantasy Westward Journey".

The gun game that satisfies all competitive players: Counter-Strike.

These seven games alone are enough to meet the game needs of more than 90% of players.

What's more, they are not the only ones developing computer games on the market. In the past two years, more and more online games have been released, and there are many high-quality masterpieces.

Tian Moyun believes that there is no need to continue to cultivate this market for the time being.

Although he can still come up with some very interesting online games, but...there is no point in tapping the market, and taking them out is just a way of making money.

He doesn't care about this income, and there is no need to play games for money.

Instead of developing a large number of games by yourself, completely draining the market, and leaving an ugly impression on the peers/players, it is better to give up the market to these friends from the beginning.

What's more, other game manufacturers made money from online games, and they also had to give him a part of it as "tolls".

It is the best way to develop a large platform and let friends and businesses become their own wage earners to help make money and expand the market.

Jin Ge reminded him very early on that one cannot live alone in business.

Now that Tian Moyun thinks about some things, he will think more about those deeper economic principles and capital laws.

……

at the same time.

The news of the upcoming public beta of "Fantasy Westward Journey" has also attracted the attention of game manufacturers who are preparing to enter the online game industry.

Among them, [Fengyun Game Company] was included.

[Fengyun Games] is not small in scale. In 03, the annual revenue exceeded 10 billion, which is not much inferior to the four top players. It is one of the strongest first-class manufacturers in the industry.

This is why they dare to challenge [Happy Game].

They are not blindly arrogant and do not know how to live or die, but they can become a top-notch manufacturer, which shows their strength.

[Fengyun Game] has always been a pioneer in the field of console games. They are good at learning and exploring. They once surpassed [Blazing Game], one of the four top players in the field of consoles.

During that time, [Blazing Games] had been crazily making money in arcade games, and paid little attention to the development of its console games, which gave them an opportunity to take advantage of.

And [Fengyun Game] also took this opportunity to faintly gain the reputation and prestige of "top class", and thus gave birth to the ambition to challenge top manufacturers.

Unfortunately--

With the official release of [Dragon Scale 3], the focus of the entire console market has shifted directly to 3D games.

The development cost of 3D games is very scary. Even if there is a free [Thunder Game Engine], as well as [Thunder Game Strategic Investment] and [Dragon Scale Game Strategic Investment], which can greatly reduce the development risk and pressure, the game company still needs to bear the burden. The cost of tens of millions of funds.

[Fengyun Game] hesitated for a while, but was directly left behind by the top manufacturers.

For example, the four top manufacturers in the industry, as well as the first-party game teams under Thunder, Dragon Scale, and Phoenix. They not only have a strong technical accumulation, but also have hundreds of millions to billions of reserve funds, which can fully cope with all risks. It is also completely unafraid of the pressure of developing "3D masterpieces".

Even if they fail once or twice, it is not a serious injury to them, they have more chances of trial and error.

But [Fengyun Game] can't do it.

Although breaking 03 billion in revenue in 10 sounds awesome, but my family knows their own affairs.

Their entire company's reserve capital is just over 1 million yuan, and there are not many cashable assets under it, and the development team is very unfamiliar with 3D games...

Under such circumstances, how dare they make a rash move?
Even if the 3D engine of [Thunder Game] is free, even if [Thunder] and [Dragon Scale] both have investment and support plans, they still need to bear tens of millions of development costs, which is very important for [Fengyun Game] In other words, it is by no means a small amount.

Once the game goes to the street and loses everything, [Fengyun] will definitely lose its vitality.

It is precisely because of the lack of financial background and technical background that they, a first-class manufacturer that is "second only to the top four", have been directly opened up the gap.

Especially in the eyes of the players.

Whether there are 3D masterpieces under its banner has almost become the standard for the majority of players to measure the strength of game manufacturers.

【Fengyun Games】Did not dare to take risks in this field, but wanted to hit the position of top manufacturers, so they set their sights on the online game market.

With the fiery success of [Bright Pearl Project], the market share of online games is infinitely close to the field of console/handheld games, and it has become the next hot spot in the game market.

The boss of [Fengyun Game] believes that if they succeed in the field of online games, they can still become a top manufacturer, even surpassing the four top manufacturers at this stage.

And just when they were preparing to set up an online game research and development department——

【Happy Game】Successfully adapted "My Big Brother CEO", a small stand-alone production that cost millions of dollars, but earned tens of millions.

This made the boss of [Fengyun] see a business opportunity.

Since even the top manufacturers like [Happy Games] have begun to pay attention to online literature, can they take advantage of this enthusiasm and develop a similar IP online game?
This is the reason why he failed to seek to buy "Monkey King", turned around and bought "Blood Sword Heroes" and started to touch porcelain.

……

"Fantasy Westward Journey" will be tested soon.

The one who pays the most attention to this matter is undoubtedly [Fengyun Game].

When "Havoc in Heaven" was released before, they thought that the producer had changed, so they hurriedly adjusted their strategy.

As a result, the adjusted Porcelain strategy has not yet been implemented, and the real IP online game has come...

"Pengci still needs to be touched."

Boss Fengyun said wisely: "It doesn't matter if it's a stand-alone game or an online game, as long as there is enthusiasm, we will join in. Isn't "Fantasy Westward Journey" going to be tested? Then we will also follow the public test, a turn-based multiplayer online online game. , This kind of gameplay may not be liked by many players, our "Legend of the Blood Sword Heroes" is still a real-time battle, not worse than them."

The boss is full of confidence, but the director of operations is serious.

"Blood Sword Heroes" adopts a gameplay similar to "Legend of Hot Blood", and the style of painting also imitates the latter, but on this basis, the profit model is modified, changing from time charging to item charging.

I didn't expect to collide with "Fantasy Westward Journey", and the other party also charged for props.

Although the types of the two are different, one is a strategy turn-based system and the other is an instant battle, but...

The difference between these two different types is not big, both are weak operation gameplay to take care of the handicapped party, both are multiplayer online, and both are upgraded to become stronger.

The appearance of "Fantasy Westward Journey" is definitely the number one enemy for them.

Compared with "Fantasy Westward Journey", "Blood Sword and Knight" is more like a free version of "Legend", and its competitiveness is inherently inferior to the former.

Moreover, the other party has stronger publicity capabilities and financial reserves...

This is a tough battle. There was "Fantasy Westward Journey" before, and "Legend of Hot Blood" later.

and……

The two of them are not the only ones competing. Several other first-rate and second-rate manufacturers that develop online games in a low-key manner may come out at any time and catch them by surprise.

"Blood Sword Heroes" wants to survive, and there are many difficulties.

But now they have no choice but to fight to the death and fight the enemy like a wolf, in order to get a chance to survive.

……

The gaming industry is a cruel industry.

The outside media has been reporting all day long, saying that a certain game’s revenue is tens of millions or hundreds of millions, and that a certain college student’s team has earned several million from a game.

It sounds like you can make money by making games, as if the game industry is just picking up money with sacks...

But who of them cared about those bankrupt and lonely game manufacturers?

Because of rashly entering the game industry, there are countless entrepreneurs who lost all their money and were heavily in debt.

There are even some small business owners who committed suicide by jumping off buildings because of bankruptcy.

There are also some first-class manufacturers that were close to the top, but because of the failure of several games in succession, they finally had to change careers or file for bankruptcy.

The gaming industry is just like the entertainment industry.

It is the place where the dreams of countless young people start, and it is also the place where the dreams of countless entrepreneurs are broken.

[Fengyun Game] The price is top-notch, and it shines brightly in the eyes of outsiders. The income of any game can leave countless entrepreneurs in the dust.

But... they also didn't dare to take risks.

Even in the case of not being sure, watching others make a lot of money developing 3D games, I dare not try it lightly.

"Blood Sword Heroes", an online game with a development cost of nearly 2000 million, is also a big attempt for them.

If they succeed, they will consider "temporarily" transitioning to the online game field, and then return to the console field when the opportunity is ripe to fully establish their own technical strength.

If it fails... a high-level meeting will have to be held to discuss future plans.

Whether to continue to try online games, or to bite the bullet and take the risk of developing 3D masterpieces... It's a choice between two choices, although neither of these choices is very ideal.

As for taking a step back and continuing to develop 1-bit console/handheld games based on [Thunder 2] and [Dragon Scale 16]?

That's something that should be considered as a last resort.

After all, such a regressive strategy of a dignified "top-notch" manufacturer will most likely be laughed at by peers/players in the game circle.

and……

Do you really think you can eat a meal by taking a step back?

Hehe, think too much.

If it was so easy to eat, there would be no first-class manufacturers who could not get along and eventually filed for bankruptcy or transformation.

In the game circle, the high-profit "big heads" of the top belong to top manufacturers and first-class manufacturers.

And those game types and game platforms that are relatively small and less competitive belong to the world of second- and third-rate manufacturers, as well as non-influential studios/new teams.

For example, the 16-bit platforms that are now recognized as outdated: [Thunder 1], [Thunder Handheld], [Dragon Scale 2], [Phoenix 2], [Mobile games].

These small manufacturers who are deeply involved in this field know better than those big manufacturers how to develop games that sell well.

Even, there are still many studios developing 8-bit games.

In the game market of Great Xia Kingdom and surrounding countries, the market share of [Dragon Scale 1], [Big Three 8-bit Machine], [Phoenix 1] and other models is still very high.

Players of these models still have the need to buy new games. Although this market is pitifully small and quite backward, it still supports countless game studios.

And these studios are countless times stronger than big manufacturers when developing these "backward technology" games.

If first-class manufacturers can no longer eat in their own "turf" and return to these "outdated platforms" to make a living, they will only be hit with suspicion.

It is precisely because of this——

Manufacturers in the game industry have a sense of crisis.

Through competition at the same level and across levels, they fought extremely fiercely, one by one, like beasts that were about to die of starvation meeting in the snow, either you die or I die.

And those newcomers who have just entered the industry eagerly ran in with sacks to pick up money...

tsk tsk!
How to say this thing.

To be a person and to do things, you still need to be able to think calmly, and don't even think about it. If you can really pick up money with a sack, will a large number of game companies go bankrupt?
……

On the eve of the public beta of "Fantasy Westward Journey", "Legend of the Blood Sword and Knight" also played the slogan of the public beta.

This matter caused a lot of heated discussions among netizens.

Some netizens complained that the latter has become more and more proficient in brazenly rubbing the heat, but more netizens are watching from the sidelines and watching the show.

Tian Moyun naturally noticed this.

But he didn't care, he just asked the operation teams of [Weibo] and [Tieba] to pay more attention and try to channel public opinion.

It's okay to touch porcelain and compete, but don't cause other misunderstandings and disputes, which will be detrimental to both parties.

As for the game forums and social forums operated by other Internet companies, he is too lazy to care about them. At present, [Starry Sky]'s own forums have the most traffic and need to be paid attention to most.

Tian Moyun welcomes competition, because only competition can maintain vitality and make the entire industry better and better.

(End of this chapter)