A cheap business empire starting from mobile phones

Chapter 127 Development Vigorously
Douyin has been online for a week, and as Lin Shu expected, the number of downloads has exceeded 1000 million, reaching 1384 million, becoming a trendy trend among young people nowadays.

Shooting Douyin, using Douyin, and likes, a new social trend is born.

Behind it, Quanmin Technology and Lin Shu once again came into people's attention, and people in the industry and the media voiced their voices.

"Douyin, the parent company is Quanmin Technology, the company that created the mobile phone for all people and is known as a cancer company in the mobile phone industry. I still remember the scene where the president of Quanmin installed cards at the press conference. This Lin Shu came up with a new gadget, which is a bit interesting."

"The prospect of short video is obvious to all. It is the blue ocean of the new social network in the future. Various Internet companies are competing, and this suddenly pops up a Douyin. Looking at the development posture, there is a faint potential to break the bamboo. It is very powerful to quickly win the short video competition."

"The vibrato model is extremely mature, it doesn't look like a new product at all, it's unscientific... Oh, the developer is Quanmin Technology, and Lin Shu is the leader, so it's not surprising. so."

"Good guy, I thought Quanmin Technology would continue to focus on mobile phones, and suddenly entered the field of short videos, what are you doing?"

"The core of Weishi is Tengxu's access to its own social and video resources, the core of Meipai is marketing, and the core of Douyin is its magical content. Regardless of images, activities, or music, Douyin is easy to attract people and keep scrolling down. , Let’s take a look at Douyin’s 1000 million users, which is far behind Tengxu’s [-] million and Meipai’s [-] million users, but in terms of user stickiness, Douyin is showing a crushing momentum, and the person who developed Douyin is a genius.”

"The national mobile phone developed by Lin Shu has redefined smartphones, and the development of Douyin this time is also to redefine the short video industry?"

Lin Shu didn't care what the outside world said about Douyin. He paid attention to the situation of his competitors, sipping black tea while focusing on listening to Yang Feiyan's report.

Yang Feiyan said slowly: "On the eighth day after our Douyin was launched, the number of user registrations exceeded 1400 million, reaching 1481 million. The vast majority of them came from users of other short video products. We are grabbing their users."

"For this reason, Weishi launched a new round of star month activities. Stars shoot short videos to interact with fans. Meipai spends a lot of money on content subsidies to subsidize high-quality content. Miaopai has no action. It seems that it plans to launch new products. Name It's a small coffee show."

"Apart from these, there have been no malicious attacks on our people for the time being."

"In addition, at the beginning of April, three short video software were launched, Quick Video, Good-looking Video, and Pear Video. The marketing department compared them with our Douyin, and their content was not as good as Douyin. Only Pear Video broke through [-] downloads. Wan, it does not pose a threat to Douyin for the time being.”

"However, it should not be underestimated. The good-looking video rate belongs to Baidu, the fast video rate belongs to 360, and the pear video rate belongs to NetEase. They are all top Internet companies, backed by strong capital resources, and may exert their strength at any time. Special personnel have been sent to monitor their movements. .”

"In market share, Weishi ranks first with 36.8%, followed by Meipai with 25.3%, Miaopai with 12.4%, and our Douyin with 3.43%. Thanks to our company's promotion and activities, this number is increasing rapidly. The marketing department estimates It can break through 3000 million users in a month, reaching 10%.”

"The general situation of the short video industry is like this. If there are any latest changes, I will report to you at any time."

Lin Shu nodded without making a sound. The mode and technology of Douyin are ahead of other short video apps. It is normal to get this result.

Compared with performance, he pays more attention to the status of competitors, and wants to know the three products, and the responses of the companies behind them, Tengxu, Sina, and Meitu, to the sudden rise of Douyin.

Judging from Yang Feiyan’s report just now, these three companies have paid attention to Douyin and carried out targeted marketing activities to retain users, but did not use their own resources to restrict Douyin, such as finding hackers to attack Douyin servers, official The end, setting up a lawsuit or something.

While I was relieved, I also felt that this was reasonable.

It is a special case for Meixiang Alliance to use off-site factors to break the supply chain to hinder emerging companies in the industry.

Generally speaking, business competition is basically marketing competition on the bright side, especially big companies, they will not use too many dirty tricks, they want to face.

But we have to be careful, the way these big companies suppress their competitors is also very disgusting.

The famous 3Q battle is an example.

Lin Shu didn't think it was good for a company to stand at the top of the Internet. If there was an opportunity to suppress competitors, he would definitely do it. He wished that all competitors would die.

However, since they have not acted for the time being, Lin Shu let go of the threats in the industry, got up and said, "I'll go to Yuexiang Entertainment, Feiyan, you can rest on my sofa for a while, you've been busy working on Douyin these days. .”

During the week when Douyin was launched, the Douyin department and Yang Feiyan were almost 007, boarded and lived in the company, Lin Shu saw that she had lost weight again, and her face was so thin that she lost her appearance, suddenly felt distressed, and could not help but force her to lie on the sofa Next, cover her with your shirt.

It can be regarded as the gentleness of the boss.

Make sure she closes her eyes, then go to Li Yilei.

Forging iron still needs to be hard on oneself, and one's own is strong enough to be fearless of threats from opponents.

Douyin's core competitiveness is technology and content.

Technology is a recommendation algorithm. As long as you know the underlying logic, it is easy to catch up. Douyin wants to ensure its market position in the follow-up short video product competition. In addition to continuing to lead in technology, it must pay attention to content.

It can be summed up in four words: content is king.

Arriving at Yuexiang Entertainment, there are still Yingying and Yanyan, a lot of women with exquisite makeup, and the smell of perfume is in the air, just like coming to Yihong Courtyard.

Lin Shu walked by, and this group of good-looking girls all looked sideways. They all knew that he was the boss, the president of the whole people, talented and rich.

It's a pity that I don't seem to be very interested in women, and I don't necessarily rule them unspoken.

A girl took the initiative to post it, wanting something to happen with the negative distance, but she was fired.

Ignoring the group of women in heat, Lin Shu walked to the front desk and saw the big characters "The beautiful women in the world go to the moon" on the back of the front desk again.

This is Lin Shu's positioning for Yuexiang Entertainment. Literally, as long as there are beauties on the Internet in the future, 80.00% of them will come from Yuexiang Entertainment.

Yuexiang Entertainment targets the Whampoa Jun School in the internet celebrity world.

I asked the front desk and found out that Li Yilei was in the No. 3 studio, so I went directly to find her.

"I'm Papa Sauce, a woman who is both beautiful and talented. Let's take a look at the ladies in love this time..."

Once there, I first heard Li Yilei's iconic self-introduction, and she was creating a short video.

Lin Shu knocked on the door this time and interrupted, "Papa, excuse me."

Seeing Lin Shu coming, Li Yilei immediately turned off her phone and stood up: "Boss, you are here."

"Well, I have something to ask you." Lin Shu found an empty seat and sat down, and said with a smile, "You have already won the first place, and you are still working so hard. Are you planning to take the second place?"

Li Yilei sat opposite and said politely: "For the time being, for the time being, I will be surpassed by others at any time."

"Probably not anymore. With 2000 million views, it's already number one." Lin Shu said.

In the Ten Million Bounty Topic Challenge, papa sauce created a short video "Some people are annoying when they fall in love". The bounty is none other than papa sauce.

Just one point, Lin Shu continued: "If you take the first place, outsiders probably think that we are doing shady things on TikTok, and the number of views is high."

Li Yilei also has this worry, just like the 1000 million lottery prize won by the internal staff of the lottery, that person is so lucky to win, but the outside world will only think that there is a shady scene. As an employee of Quanmin Technology, if the 1000 million prize is won by her, There are bound to be criticisms, she tentatively said: "Otherwise, I will take the video down."

"No need." Lin Shu said lightly, "You deserve it for your strength, and no one can deprive you of your honor."

Li Yilei was moved, and said again: "But our star-making project...I'm not suitable."

If you want to get 1000 million, you must sign with Yuexiang Entertainment, and Yuexiang Entertainment will push her hard and make her a first-line star.

If she takes the first place, the star-making plan will be ruined.

Because of her appearance, she has self-knowledge, no matter how much resources the company pushes, she will not be able to become a first-line star.

Lin Shu didn't care and said, "Papa, if you are willing, it doesn't matter if the company gives you the film and television resources. You were born in Chinese opera and have acting skills."

"Forget it, I can't do it." Li Yilei panicked, it wasn't that she underestimated herself, it was her age, it was a waste of resources to ask her to film.

She is self-aware and knows what to do and what not to do.

The Topic Challenge has a lot of significance. In addition to filling content for Douyin in batches, there is also the selection of Cinderella by the whole people. As the first lady in Yuexiang Entertainment, Film and Television, the Quanmin Empire needs to enter the entertainment industry, but Lin Shu does not want to talk too much about this topic. Extension, after all, for a period of one month, there is no guarantee that a hidden Cinderella will emerge and win the first place.

Lin Shu got to the point and said, "Papa, I'm looking for you this time to talk about the content development of Douyin."

"Well, tell me." Li Yilei listened carefully.

Lin Shu has sorted out the logic and said clearly: "Yuexiang Entertainment is our national content department, in charge of cultural construction. The current goal is to output content for Douyin, mass-produce Internet celebrities, and provide high-quality reading experience."

"About Douyin content, the monthly department has done a good job. There are 140 Internet celebrities in the department, more than 60 with 50 fans, more than 20 with 40 fans, four with one million fans, and [-] of the top [-] in the Topic Challenge. From Yuexiang internet celebrities, among them the first, third, fifth, seventh, ninth, five out of the top ten belong to Yuexiang, the results are gratifying, and the Yuexiang department has met the assessment requirements set by me."

Amidst Li Yilei's joy, Lin Shu continued: "Of course, Yuexiang needs to do more than that. In short video competition, content is king. If you want to retain users, you need Yuexiang's department to create more high-quality content. Not enough, here are the concepts related to MCN, take a look."

Li Yilei looked at it, but she didn't understand it at first glance, but she still didn't understand it at a closer look.

Lin Shu saw Li Yilei's dilemma and explained: "MCN can be understood as a high-quality content intermediary company. Simply understood, it is an organization that finds high-quality content, obtains their content operation rights, and monetizes it."

"For example, Papa, you created the 'I am Papa Sauce' series, which has a lot of views but very little profit. You can give your high-quality content to MCN, and they will package and operate it and turn it into profit."

Now Li Yilei understood, and contacted herself and said, "Boss, what do you mean, you want us to contract a large amount of high-quality content and play it exclusively on Douyin, just like asking me to only play it on the Douyin platform?"

"Yes, almost the meaning." Lin Shu responded.

When users watch short videos, if the content is not high-quality, it is easy to put it aside and do other more attractive things.

In the market launch period when users are not accustomed to relying on it, the quality of content must be guaranteed.

Header content must be of high quality.

That's why Lin Shu cared so much about Yue Xiang's department.

But there is only one month, and in front of hundreds of millions of short video users, the content will appear to be insufficient, not enough in quantity, quality, and category.

Therefore, Lin Shu needs more and more high-quality content. The way he thinks is to form an MCN organization and contract out the right to use high-quality content.

Sign a contract with high-quality content creators so that they can only broadcast exclusively on Douyin, forming a content monopoly.

If you want to watch this person's video, you can only go to Douyin, not other places.

"Also." Lin Shu added: "The MCN organization is related to the fight against online infringement. If you want to make high-quality content exclusive to Douyin, you must do a good job in anti-piracy work. Here you have to cooperate with the Douyin department, and you must also advise Yuexiang Internet celebrity, Douyin is now positioned as fashion, recording daily life, and trendy life, not vulgar, vulgar, or kitsch. Any content that is too vulgar, gambling, and drugs will be strictly controlled. Content control is the focus of Douyin, and it cannot be left to others. The red department can't even commit crimes."

"I know." For Li Yilei's sake, the three major hazards of pornography, gambling, and drugs must not be involved. As for why Boss Lin didn't say pornography, it probably means that it can't be pornographic, but it can be sexy.

After all, the primitive desires in human beings cannot be avoided, and both men and women are lustful.

I will teach the girls a good lesson later to let them understand.

The best sexy is by no means full light, but a half-leaked hazy feeling.

Lin Shu nodded and left it to her.

During these times together, Lin Shu believed that Li Yilei was a decent person, in line with the values ​​of the whole people.

Without disturbing Li Yilei, Lin Shu went to the Douyin department again, and said something similar to content supervision again.

Content is very important, but not all content is required, and not all traffic is collected. In China, you need to abide by China's values.

To be cowardly to be cowardly.

Never touch sensitive things.

Even if Quanmin Technology has the official protection of Shanghai City, the top city in China, no one can protect you if you break the rules.

Don't look for a dead end, the businessman has the businessman's foregone conclusion.

……

In this way, Lin Shu devoted a small part of his energy to the national mobile phone. Now the national mobile phone is progressing smoothly in all aspects. Yeshida's assembly technology is mature, with a daily output of 100 units and a monthly output of more than 200 million. A new batch of production lines will be launched in May next month. The monthly output can exceed [-] million, which is enough to meet the current mobile phone market demand of the whole people.

The supply chain is also very stable. All mobile phones have already established a reputation in the industry. Suppliers are begging to use their products for All People's Technology. They visit the public relations All People Procurement Department. Specifically, Huang Jiangbin is handling it. He is preparing for the establishment of the All People System supply chain.

This was Lin Shu's assignment for him, telling him again that in the future, the mobile phone for all people will have the darkest moment of extreme survival.

Lin Shu was also very relieved when the mobile phones of all people were handed over to Huang Jiangbin.

Most of the energy will continue to Douyin, technology, content, team, ecology, Internet celebrity cultivation, and by the way, pat on Douyin, and have endless meetings.

After working for more than ten days in a row, until the end of April, almost the time of the May holiday, the change came.

The development of Douyin and mobile phones for all people is too rapid, and the momentum is too huge.

The mobile phone industry and short video competitors can't sit still.

(End of this chapter)