A cheap business empire starting from mobile phones

Chapter 126 Online
"Feng Feng, what are you doing?"

Sun Linfang walked up to Feng Zhenxiang and asked.

Feng Zhenxiang looked fondly at Sun Linfang, touched the back of his head, and replied, "I'm using Douyin."

"Douyin?" Sun Linfang didn't know what it was.

"A short video, similar to Meipai, very interesting."

"let me see."

Sun Linfang walked over, and Feng Zhenxiang played the video repeatedly on his mobile phone. After a bell rang, a woman in a Northeast flower fur coat took off her winter coat. Inside was a suspender top and hot pants. The first second was cold and conservative, and the next second was hot and open.

Feng Zhenxiang swipe the screen, and there is another new video. It is also a woman in thick clothes, taking off her winter clothes, and inside is a pink underwear like sexy pajamas, which only covers important parts.

Sun Linfang did not fluctuate, Feng Zhenxiang continued to slide, this time after taking off the military fur coat, the woman was wearing a spring dress to cover her body tightly, Feng Zhenxiang pressed the screen, and four options appeared: 'Not interested', 'Favorite', 'Download', 'Add Like', Feng Zhenxiang clicked directly and was not interested.

A frustrating emoji popped up on the screen, as well as the text 'We will reduce the recommendation of such content'.

Feng Zhenxiang slid again, and it was a woman in winter clothes again. After taking off the winter clothes...it was still winter clothes, and then a few texts "LSP, what do you want to see" popped up.

"Pfft!" Sun Linfang laughed, unexpectedly unfolding, this Douyin video is quite interesting, sitting next to Feng Zhenxiang, the two of them watched Douyin.

"Oh, this is interesting."

"Will clicking to like suggest more content?"

"Oh my god, the girls here are really pretty, prettier than the girls in our school."

While watching and complaining, while they were complaining happily, the lights in the dormitory suddenly turned on. They looked at the time and realized that two hours had passed.

Two people use Douyin from day to night.

Magic.

Sun Linfang stood up from her seat and said, "This app is called Douyin, right? Where can I download it? I'm going to download it."

Feng Zhenxiang also stood up, and said, "I still can't finish it": "It's available in the app store, and it's a product of Quanmin Technology Company."

Feng Zhenxiang's words shocked Sun Linfang, this is a product of Quanmin Technology, how could he not know.

As the number one fan of Quanmin Technology, he is the first to grasp all the news of Quanmin Technology.

Sun Linfang confirmed and asked: "This is really the research and development of science and technology for the whole people, which company is Mr. Lin?"

"Yes." Feng Zhenxiang said: "The Douyin development company is the initial C, and it was reported on the Internet that it is a subsidiary of Quanmin Technology, so it should be them."

"Good guy, then I will download it even more."

As Sun Linfang said, she took out her mobile phone, entered the app store to download, and saw that the online time was the early morning of April 4st, and today is the 1rd, with 3 million downloads. The comment inside:

"This Douyin is so interesting, I want to live in it."

"I love it. Douyin understands my preferences so well. All the ones recommended to me are my favorites. I must give them five-star praise."

"Love the filters in it."

"Easy to use, recommended for cracked walls."

"I heard that it is a national science and technology research and development, first give a five-star praise, and I will support you, Mr. Lin."

"Lin Shu's wife's group is here for a visit, Mr. Lin, I love you, I love you to the bottom of my heart."

After confirming that it is a product of Quanmin Technology, Sun Linfang gave it five stars without saying anything, and commented: "It is produced by Quanmin, it must be a high-quality product, an app that should not be missed."

After downloading, Sun Linfang chooses to log in. You can log in with QQ or WeChat. After logging in, you will automatically register, which is faster than entering various information in ordinary applications.

Entering the main interface, Sun Linfang saw three modules, same city, friends, and recommendations.

He knows that the recommendation is the system recommends favorite videos, and what friends are.

Click on Friends, it says 'Check QQ, Contacts, who is Douyin', click again to see which of your friends are playing Douyin.

And there are invitations to invite friends who have not registered on Douyin to register on Douyin. If the invitation is successful, there will be reward points.

I don't know what the point reward is for the time being, so Sun Linfang directly sent invitations to several previous friends: As a good brother, I recommend you a baby.

He used Douyin two hours ago, and he understood how to play Douyin.

I am very interested in swiping a video. After long pressing the point of interest, the system will continue to recommend similar videos, so there is no need to look for it.

There is a topic #解复冬装#, which is about taking off winter clothes and changing them into spring clothes. There are so many hot girls with good figure and good looks, they are very happy.

Douyin understands us men too well.

And if there are good things, of course they should be shared with the brothers.

After thoroughly researching the function of friends, he clicked on the same city again.

The same city section is similar to the home page recommendation, they are all short videos, but a little... Hey, isn't this our counselor Liao Dao?

Isn't this Cai Zhuoting, the class flower next door?

Isn't this the goddess Chen Zimei?
How did you get them.

They also play vibrato, and this strapless sling has blurred eyes. It is unexpected that they are usually conservative and so unrestrained inside.

Eyes open.

Sun Linfang immediately paid attention, and saw on their homepage that I am participating in the Douyin Master Challenge, please help me with the news.

what is this?
Click in, got it.

This is an official event organized by Douyin. There is a [-] million bonus in it. Users upload short videos to participate automatically. As long as the video's playback volume ranks in the top of the regional list, topic page, and general page, the [-] million bonus can be shared.

The highest bonus is the first place in the overall list, won a huge prize of 1000 million yuan, and has the opportunity to sign a contract with Douyin Company and take the road of acting, named "Douyin Cinderella".

The rest is the local list, the top of the county or city where you can get tens of thousands, thousands, or hundreds of dollars, and there is a consolation prize of 4000 yuan in coupons for the National Mall, available for consumption of 8000 or more.

If you don’t look at the tens of millions of prizes that definitely don’t belong to him, Sun Linfang saw that as long as you participate in the challenge and get 10 points of likes, you will have a participation award of 4000 yuan. The whole people mall vouchers, he was jealous, and went back to his dormitory to start shooting Douyin .

There are three modules in the novice tutorial, #新生学校#, #解出冬衣#, #我是摇人#, follow the modules, it is very easy to shoot Douyin.

Turning on the camera, he was surprised again. Who is the man in front of him with shiny skin, abnormal toughness, and handsome appearance? I have three-pointed imagination about him, it can't be him.

Blinking, the handsome guy on the screen blinks too.

It was him.

He suddenly understood that the reason why so many girls in TikTok videos are willing to shoot TikTok is because they are beautiful!
Seeing himself so handsome in the camera, he is also willing to take pictures.

It took dozens of seconds to finish filming, less than 3 minutes, with over 100 views and 10 likes.

He was startled again. He thought he was going to ask his friends to give him a thumbs up to meet the conditions for participating in the award, but it turned out that it was done.

Looking at the number of likes and views, his sense of vanity was greatly satisfied.

This tiktok is very interesting.

……

On the other side, Lin Shu was reading the Douyin department report.

Douyin 1 was launched in the early morning, and the number of downloads was only a few dozen at the beginning of its launch, so no one cared.

Lin Shu was not in a hurry and was waiting for the opportunity.

When the time comes, various promotion strategies will be implemented quickly.

Downloads are also soaring, tens of thousands, hundreds of thousands, millions.

After three days, the fourth day, the number of downloads has reached 360 million, and this number will increase rapidly, 520 million tomorrow and 870 million the day after tomorrow.

It can exceed 1000 million downloads within a week of its launch.

With this result, Lin Shu expected it to be the same.

In order for Douyin to dominate the market, he made full preparations and tried his best.

Hot search is a must, followed by water army, and then with the help of social software.

Why does Tengxu’s game easily become a phenomenon-level product? QQ Farm, King’s Pesticide, and Jedi Eat Chicken have all become phenomenal explosive products once they are launched, and the whole people are playing them. ecology.

In this ecology, as long as there are one or two people around you playing a game, for social reasons, people around you will follow up and play – there is no way not to follow up, if you don’t play this game together, there will be no common topics and it will be easy to be excluded.

Teng Xu is not playing games at all, but socializing, and playing games is not just playing games, but socializing.

Social interaction is one of the most important attributes of Internet products. After all, people are social animals and need to socialize.

Therefore, in addition to daily buying hot searches to increase the popularity of Douyin, we invite water troops everywhere to control reviews and drive netizens to download.

Lin Shu made a very important preparation, the social attributes in Douyin.

While Tengxu is not paying attention, users can import QQ and WeChat friends, and share the published Douyin on QQ space or WeChat circle of friends, borrowing Tengxu's social power - this is not against the rules, Tengxu itself wants to expand the market , developed the qq WeChat import port authority.

And 10 likes to get a 4000 yuan Quanmin Mall coupon.

The national mobile phone 1 does not intend to restore the price of 8000 at all, and the price will be 4000 in the future.

The universal coupons can only be received once with an ID card, and the universal mobile phone cannot be purchased again.

Lin Shu needed to find a reasonable channel to send out coupons, and it just so happened that Douyin was launched, and used it as a prize for expanding the number of users.

10 likes are not many, and the 4000 yuan National Mall coupon is very tempting. Post a Douyin, ask a few friends to help you like it, and you can get it.

These friends need to download and register Douyin if they want to like them.

Through this method of giving petty profits, it not only quickly adds content to Douyin, but also adds more users, and also increases the sales of mobile phones for the whole people.

The best of all three.

Of course, in addition to using social software, the content is also the focus of Lin Shu's hard work.

The recommendation algorithm is extremely attractive to users. If there is no corresponding content as a recommendation support, it is like white rice without rice. What do you eat?Eat air?
It’s not that you know the Douyin mode, you know about big data, and you can copy it after rebirth to be as successful as Douyin in later generations.

Operational content is required.

For content operations, Lin Shu had already made all preparations a few days ago.

The Douyin Activities Department organizes topical activities, the Marketing Department plans the "Ten Million Bounty Douyin Talent Challenge", Yuexiang Entertainment cooperates with the Douyin Activities Department, and the Internet celebrities in it output a large number of high-quality content and guide the direction of the content.

There will be too much uncertainty if the topic activities are completely left to the market. How can a person like Lin Shu who likes to make preparations allow uncertainty to exist.

Directly let the monthly entertainment department give the correct answer, let the Douyin department push the stream, and copy it for others.

Three topics, #新生学校# is a self-introduction, normal people play to introduce their own ID, preferences (X), this way is not correct.

The correct way to play is to show your charm, beauty, figure, talent, wear beautiful clothes and shoot a video to attract fans.

#解复冬装# is to let you take off your heavy winter clothes and put on cool spring clothes. Normal people play according to the instructions, take off your coat and wear a skirt (X), which is not right.

The correct way to play is contrast.

Inside the coat are sexy, hot, and seductive clothes, or funny, cos, and thriller clothes. What is needed is contrast.

Other users have no idea what's inside your coat.

The core is the sense of anticipation, changing back and forth.

#我是摇音达人# Similar, it really falls into the cliché step by step, and it takes effort to refine it.

Lin Shu, as a decision maker, does not need to end the game himself. He only needs to formulate rules, get a head start, maintain the rules, and leave the rest to the users themselves.

In addition, the videos under these topics will automatically participate in the "[-] Million Bounty Topic Challenge". Will drive downloads.

Similar to the life course of Huaxia people, they must encounter the situation of helping others to vote, which is still a social trap in essence.

With so much preparation, it is normal for the download volume of Douyin to reach 360 million in three days, break through 1000 million in a week, and reach 3000 million in a month.

However, you need to know that the download volume increases rapidly in the early stage, and once it reaches 3000 million nodes, the speed will slow down.

It may take three months to reach 3000 million to 5000 million downloads, and it may take one year or ten years to reach 5000 million to [-] million. It may not be possible until it dies.

This is a market capacity decision.

The number of users of Internet products is limited in a certain period, and the current number of short video users is just that. If you don’t expand the market and develop new users, you will quickly get downloads from old users in the short term, but it will be difficult afterwards.

It will stop at a number and it will be difficult to go up.

Lin Shu knew it well.

And we know that the market capacity is related to the mobile Internet audience, and the mobile Internet audience is related to the popularization of smartphones.

As long as there are more smartphone users and the popularity of smartphones is higher, the mobile Internet market will be bigger.

In the final analysis, the development of Douyin must return to the national mobile phone and the mobile phone industry.

The Douyin business is progressing smoothly now, and the next thing to do is to continuously optimize product functions, seize the market, build an unrepeatable content ecology, cultivate a national Internet celebrity department, and respond to the challenges of competitors, killing them one by one.

In the end, Douyin dominated the market, and with Douyin as the bottom-level traffic entrance, Lin Shu could use this to enter other fields.

In this process, Quanmin Technology will continue to launch low-cost smart phones, so that more people can afford and use smart phones.

In addition to Quanmin Technology, other smartphone companies also need to act.

Promoting the popularization of smartphones can be done by technology alone, but it will take more time.

To quickly promote the popularization of smartphones and open up the market, the entire mobile phone industry needs to work together.

When the price of the entire smart phone drops to a range acceptable to more people, more people will use smart phones.

But ah!

Lin Shu shook his head. This group of manufacturers can really calm down, and there is still no mobile phone company to cut prices.

What are you thinking?
Quanmin Technology has the ability to monopolize the entire mobile phone market, but he did not start the company to monopolize and make all the money in his hands.

Pointless, unstable, and not permanent.

What he needs is his ideal ecological chain.

That comfortable world where you can live well with a monthly salary of 3000!

(End of this chapter)