i have a small world

In the Three Kingdoms, not only Liu Bei used the strategy of deceiving the sky and crossing the sea, but Sun Ce also used this strategy. The plot of "Returning to Jiangdong Sun Ce Zhixie" in "The Romance of the Three Kingdoms" is the best example!

Since the death of his father, Sun Jian, Sun Ce led his father's old troops to retreat to the south of the Yangtze River. *top*point*small* But, because Xuzhou Mu Taoqian did not get along with Sun Ce's uncle, Danyang prefect Wu Jing, and hated Sun Ce deeply. In order to make a living, Sun Ce had to move his mother and family to Qu'a, and took refuge with him. Tao Qian is the enemy of Yuan Shu.

Yuan Shu won Sun Ce, saw that he was brave and invincible, and sent him to conquer Jing County and Lukang.He often sighed and said: "If I had a son like Sun Ce, I would die with no regrets."

Sun Ce lived in Yuan Shu's house for a long time, and he was very depressed.One day, while admiring the moon in the court, he thought of his father being a hero in his life, but he himself had fallen to this point, and he felt sad and wept, and the railing burst into tears.

At this time, I suddenly heard a person behind him laughing and saying: "Why is Bo Fu like this? When my father was there, I planned many things with me. What is the matter that makes you so sad?"

Sun Ce turned his head and saw that it was Zhu Zhi, an old man from Danyang, who was an official of his late father.Sun Ce held back his tears, gave up his seat and said, "What Ce is crying is because I hate my failure to follow my father's ambition!"

Zhu Zhi asked: "Why don't you borrow troops from Yuan Gonglu, pretending to save uncle Wu Jing, but actually going to Jiangdong to pursue a great cause?"

Before Sun Ce could answer, a man came in suddenly and said, "I know what you are planning. I have more than a hundred strong soldiers and horses under my command, which can help Bo Fu. I'm afraid Duke Yuan won't lend you his troops."

Sun Ce looked up and saw that it was Yuan Shu's counselor.Lu Fan, a native of Xiyang, Runan.Sun Ce had a good relationship with Lu Fan at Yuan Shu's place, seeing him coming out of righteousness, he gave up his seat to discuss with him.

Sun Ce said to the two of them, "I have the jade seal left by my father here. How about borrowing troops from Yuan Shu with it as a pledge?"

When Lu Fan heard this, he applauded and said, "Yuan Shu has wanted this thing for a long time! If this thing is used as a pledge, he will definitely be willing to borrow troops."

After the three discussed it, they went back to rest.

The next day, Sun Ce went to meet Yuan Shu, and when they met, he wept and bowed and said: "I have not revenged my father. Now my uncle Wu Jing is being persecuted by Liu Yao, the governor of Yangzhou. My mother and family members are all in Qu'a. If my mother encounters soldiers again What kind of face do I have to stand in the world again? I ask to borrow thousands of soldiers. It is difficult to cross the river to save my mother. If the lord refuses to believe it, I can leave the jade seal left by my deceased father as a pledge."

Seeing that Sun Ce borrowed thousands of soldiers and horses with the jade seal as a pledge, Yuan Shu was secretly happy, and readily agreed, "I don't want your jade seal. I just don't want you! I will borrow three thousand elite soldiers and five hundred good horses for you. After you pacify Yangzhou, you have to come back quickly. Your current official position is low and it is difficult to hold great power. I will now designate you as Zhechong Captain, General Exorcist, and you can lead the army today."

Seeing that Yuan Shu agreed so happily, Sun Ce was secretly glad.On the same day, he led Zhu Zhi and Lu Fan.And the old generals Cheng Pu, Huang Gai, Han Dang, etc. of the late father went south with their troops.

Liu Bei, Sun Ce, two famous figures in the Three Kingdoms here have used the strategy of deceiving the sky and crossing the sea.Of course, Cao Pi, the lord of the other country in the Three Kingdoms, will not lag behind. He also used the strategy of deceiving the sky and crossing the sea. Moreover, Cao Pi’s strategy of deceiving the sky and crossing the sea obtained the greatest benefits. He won the country of the Han Dynasty. This is "The Romance of the Three Kingdoms" "There is a famous chapter in it: the false "abdication" Cao Pi usurped the throne.

Cao Pi inherited his father Cao Cao's title of king of Wei, but he was still not satisfied. He wanted to be emperor, but he didn't want to have the reputation of usurping the throne, so he staged a "abdication" scene.

First, ordinary civil servants were asked to meet Emperor Xiandi of the Han Dynasty, saying that since Cao Pi attacked the King of Wei, "the unicorn was born, the phoenix came to the ceremony, the yellow dragon appeared, the golden harvest was born, and the nectar descended: this is the heaven showing auspiciousness, the image of Wei contemporary Han, Han Xiandi We should follow the example of Yao and Shun in ancient times, and surrender the mountains and rivers to the king of Wei."

Emperor Xian of the Han Dynasty couldn't bear to hand over the 400-year-old country created by his ancestors to the Cao family. Cao Pi ordered Cao Hong and Cao Xiu to enter the inner palace with swords and take Emperor Xian of the Han Dynasty out of the palace. He tried his best to force him to abdicate.

In order to save his life, Emperor Xian of the Han Dynasty had to ask someone to draft the imperial edict of the Zen Kingdom and send out the imperial seal.

When Cao Pi saw the imperial edict and the imperial seal, he was overjoyed and wanted to accept it immediately. Sima Yi and other ordinary civil and military officials dissuaded Cao Pi from accepting Zen so hastily.In order to avoid people from all over the world talking about it, some formalities should be adopted, so the lively "Zen Ren" drama started:

Cao Pi asked people to pretend to be modest, saying that he had little virtue and talent, and asked another great sage to accept the throne.When Emperor Xian of the Han Dynasty saw Zoubiao, he thought Cao Pi was really resigning, so he wanted to take advantage of the situation and give up.How could the ministers be willing to let it go, and quickly said that when Cao Cao was made king of Wei, he also refused repeatedly. Your Majesty, you sent his edict three times before he agreed.

Now you should also send down the edict of the Zen position again, and Wei Wang Cao Pi will definitely agree. As a last resort, Emperor Xian of the Han Dynasty asked someone to draft a second edict for the Zen position.

Cao Pi was full of joy when he saw the second edict, but he was not satisfied with it.He believed that in order to exempt future generations from accusing us of stealing the country and usurping the throne, two imperial edicts are not enough. We should build a "shouchan altar", choose auspicious days and good days to gather all the ministers, big and small, all under the altar, and let Emperor Xian of the Han Dynasty hold the imperial seal in person. Give me your hands, and at that time, the suspicion of others and the discussion of the world can be eliminated.

Thinking of this, he wrote another memorial to thank Zen.Emperor Xian of the Han Dynasty didn't know what was going on, and he was puzzled when he saw him decline twice.

At this time, a minister named Hua Xin stood up and said: "Your Majesty, you can build an earthen altar called 'Shouchan Altar', which will only be filled with civil and military officials from the court and the people of the capital. This is to let the people of the world know that His Majesty is voluntarily abdicating, and secondly, your children and grandchildren will also receive the favor of the King of Wei in an open and honest manner, and no one will dare to harm you."

Emperor Xian of the Han Dynasty saw that the matter had come to this point, so he had to do it accordingly.So people were sent to fix a place in Fanyang, build a three-story high altar, choose a date, and hold the abdication ceremony.

On that day, more than 400 bureaucrats, large and small, gathered under the Zen altar, and the 30 Imperial Forest Army of the Tiger Might lined up. There were also countless people in the capital. First, Cao Pi was invited to the altar. Kneel at the altar to listen to the edict:

Zier, king of Wei! In the past, Yao and Zen of the Tang Dynasty were located in Yushun, and Shun also ordered Yu: the destiny of heaven is not constant.But return to virtue. ...

After reading the edict, Cao Pi bowed eight times, and took the edict and the imperial seal with both hands.Ascension to God.

Bureaucrats of all sizes immediately shouted "Long live" from the altar to congratulate the new emperor.At present, the first year of Yankang is changed to the first year of Huangchu, and the name of the country is Wei.Cao Pi issued a decree to amnesty the world, and posthumously named his father Cao Cao Emperor Taizu Wu.

The minister Hua Xin immediately played to Emperor Wei of Ming Dynasty and said: "There are no two days in the sky, and there are no two masters in the people. Since Emperor Han gave the world to His Majesty, he should make another arrangement. I hope Your Majesty can clarify where he will be placed?"

Say it.Let Han Xiandi kneel at the altar to listen to the decree, Cao Pi immediately named Han Xiandi the Duke of Shanyang, and he was about to leave for his post that day.

Hua Xin pointed his sword at Emperor Xian of Han, and shouted sharply: "Establish a new emperor and abolish the old one. This is common sense since ancient times! The current emperor is kind and can't bear to do harm to you, so he even named you Duke of Shanyang. You Hurry up and pack your bags, you will leave Beijing today, if you are not summoned by the imperial court, you are not allowed to come back!"

At this time, Emperor Xian of the Han Dynasty knocked down his front teeth and had no choice but to swallow. He had nothing to say, so he kowtowed to thank him.Get on your horse and leave.

Seeing this situation, the soldiers and civilians under the altar were also very sad.Cao Pi, who was already overjoyed, couldn't help but uttered the first sentence to the officials: "The so-called surrender of Shun and Yu, I now know what's going on!"

Originally, starting from Cao Cao, he played Emperor Xian of the Han Dynasty in the palm of his hand. If he wanted to establish it, he would establish it, and if he wanted to abolish it, he would abolish it. When it came to Cao Pi, it seemed that it was easy to abolish a Xian Emperor and proclaim himself emperor.But the political struggle is complicated. In order to avoid the discussion of the people at that time, and to avoid the censure of future generations, a strategy of "giving way" was resorted to, and the fake drama was performed lively, so as to confuse the public and deceive the public opinion.

Outsiders either didn't know what was going on, believed it to be true, or were unwilling to accept the facts, but his attitude changed after his propaganda and instigation.

If you ignore Cao Pi's political purpose and don't talk about him, but only in terms of his tricks of creating false appearances and deceiving people, businessmen can get some enlightenment.

Of course, for modern people, there is no such thing as an emperor or an emperor. However, this does not mean that the strategy of cheating the sky is useless in modern times. On the contrary, the strategy of cheating the sky is very applicable in modern society, especially Especially in the market, this strategy is like a fish in water, and now there are too many business cases and related stories to prove this point.

For example: In the 20s, a spray called "Prescription 60" became popular in American families and was loved by housewives.Although Wei Er Sen Ha Rui Er Company is small in scale, it firmly holds half of the aerosol market in the United States.

But the good times didn't last long, and his success attracted people's attention, which attracted the attention of Bo-K-T-Gum-Bao Company, the king of the grocery industry.Po-C-T-Gum-Bao has successfully developed a new spray, "Novelty", which is superior in quality and packaging to "Prescription 409".Haruel found out that the first test market of "Novelty" was Denver, so he secretly set a trap...

The first frontier is that "prescription 409" is out of stock, and housewives cannot buy "prescription 409".At this time, "Novelty" came on the stage, and the housewives rushed forward with an emergency mood, so that the initial test of "Novelty" was a great success, and the headquarters immediately put into production.

That's when H-Ray-El ordered the 16-ounce and half-gallon "Prescription 409" packaged together at a reduced price.Moreover, Ha-Rui-Er has tried its best to advertise, and the entire marketing network is promoting special products.

Housewives are rushing to buy the usual products when they see that they are back, and the prices are so cheap.In this way, they don't have to buy detergent for half a year, and all this is kept in the dark by Po-K-T-Gum-Bo!
By the time Pol-C-T-Kum-Po spent a lot of money on advertising, consumers had lost their enthusiasm for buying cleaners. Months passed with little success, and soon the "novelty" disappeared from the shelves. Ha-Ri-Er has re-occupied the aerosol market.

Before liberation, the Chinese pen market was once occupied by "Park Pen".Since the company was the most famous for producing fountain pens at that time, and a new variety "fountain pen" was launched, the company's development was at its peak in the 50s and [-]s.

The Hungarian-Li-Bei-Ro-brothers invented the ballpoint pen, which broke the market monopoly of Parker.Because the ballpoint pen was practical, convenient and cheap, it was welcomed by consumers as soon as it came out, which caused a big blow to Parker's production, its value plummeted, and it was on the verge of bankruptcy.

The company's senior executive in Europe, Ma Ke Li, believes that.Parker made a fatal mistake in the market competition of ballpoint pens. It did not use its own strengths to attack others' weaknesses; instead, it used its own weaknesses.Attack people's strengths.He raised enough funds to buy the Parker company, and immediately set out to reshape the image of Parker pens, highlighting its elegance, elegance and durability, making it from a general popular utility to a symbol of noble social status. symbol.

Proceeding from this strategic thinking, tactical measures were taken, first of all, the production of Parker pens was reduced.At the same time, the original sales price was increased by 30%. Secondly, the advertising budget was increased, and publicity was strengthened to increase the popularity of Parker pens as a symbol of social status.

The Queen of England is the head of the Commonwealth of England.The items used by them all show their noble status. Therefore, the trademarks and manufacturers of their supplies are also branded with nobility.

Ma-Ko-Li knew this, and he took great pains.Try again.Let the Parker pen qualify as the pen used by Elizabeth II.

The direction is right, the measures are effective, and the strategic goal of Ma-Ko-Li has been realized.

In 1989, Parker pens raised the price again. The old Parker pens marked by practicality declined, and the old Parker company also ceased to exist; The form of the logo was revived, and with it Parker was reborn.

In the above two stories, the people who used the strategy of deceiving the world and crossing the sea are all people with certain strengths, and it seems that they are not very representative.It seems that ordinary people can't use the trick of deception, but.People who think like this are wrong, because, as long as you are smart, even ordinary people can use the strategy of deceiving the sky and crossing the sea very well!
C-Ro-C was originally a pauper in the United States. He came out to work before finishing middle school to support his family and maintain his life.Later, he became a salesman in a factory. On the one hand, his income has increased to a certain extent, and his life has improved significantly; , made many friends, increased knowledge, and accumulated a lot of valuable experience in business management.

After a while, he became more and more dissatisfied with being an employee of others, and wanted to start his own company.

Which row can I choose? "Food is paramount to the people." Through market research, he found that with the accelerated pace of people's work and life, the catering industry in the United States at that time was far from meeting the requirements of the changed era, and reforms were urgently needed to adapt to the millions of people in the United States. fast food demand.

Thinking about it, it is not so easy to turn it into a reality, and a certain price must be paid for it.The primary problem that C-Ro-C faces is the problem of capital. To realize the lofty ambition without start-up capital is like a "moon in the water" and "a flower in the mirror", which is elusive. It is true that "a penny stumps a hero".

How easy is it for the impoverished K-Ro-K to open his own restaurant?
After much deliberation, he finally came up with a good solution.When he was working as a salesman, he met the McDonnell brothers who opened a restaurant. He might as well rely on the friendship between the two parties to learn from them first, so as to finally realize his great ambition.

Having made up his mind, he found the Mai brothers.After praising him, he changed the subject and began to talk about his current predicament.After winning the sympathy of the other party, he lost no time in begging the Mai brothers to help him no matter what, and promised him to stay and work in the restaurant, even as a waiter, otherwise, his daily life would be in crisis .

In the past period of contact, K-Ro-K is well aware of the psychological characteristics of these two bosses.In order to realize his lofty goal as soon as possible, he also offered to do the original sales work while working as a clerk, and give 5% of the sales income to the boss. With insufficient manpower, he readily agreed to his request.

After K-Ro-K entered the fast food restaurant, he quickly grasped its strength and conditions.In order to gain the trust of his boss, he worked extremely hard, worked hard from morning to night, and worked tirelessly; he had repeatedly suggested to Mike Brothers to improve the business environment in order to attract more customers;
It also proposes a series of business methods such as preparing portioned meals, light packaging, and delivering meals to the door, in order to expand the scope of business, increase the variety of services, and obtain more operating income; it is also suggested to install audio equipment in the store to make customers eat more comfortably;

He also made great efforts to improve food hygiene and pay close attention to the quality of food.In order to maintain the reputation of service; carefully select the waiters in the store, and try to hire young girls who are agile and considerate to serve at the front;Ensure service quality and entertain customers better.

Of course, every one of his reforms satisfied the boss, because C-Roc's speech and demeanor were always so frank, so trustworthy, and gave an excellent impression of modesty and prudence.Because he manages well.He has entertained a lot of customers for the store, and the business is getting better and better, and the boss is even more obedient to him.Everything is obedient.

The restaurant is still nominally owned by the Mai Brothers, but in fact the management and decision-making power of the restaurant are completely in the hands of K-Ro-K.All this is the stepping stone to its ultimate purpose, and the poor two bosses have been kept in the dark, and have no suspicion of it.Even secretly glad that the decision to keep K-Ro-K was the right one.Thanks to his effective management and hard work in managing the restaurant, the business of the restaurant is so prosperous and the money is coming in. He is very proud and happy that "Bole knows Maxima".

Unknowingly, C-Ro-C has been working in the store for 6 years, his feathers are gradually plump, his wings are getting harder and harder, and the time to spread his wings and take off is getting riper.He secretly accelerated the pace of action, and he raised a large loan through various channels.Then.He thought, it's time to have a showdown with the Mai brothers, and when the matter came to an end, he couldn't be more embarrassed, and continued to procrastinate.

K-Row-Ker is well aware that the two bosses have always been greedy for short-term interests, and often forget the original most basic requirements for temporary needs. For this reason, K-Row-Ker has fully prepared mentally before the negotiation.

One night in 1961, Crocker-Rocker had a difficult negotiation with the Max Brothers.At first, K-Ro-K first put forward harsher conditions, but the other party firmly refused.After K-Row-K made a slight concession, the two sides went through fierce bargaining, and finally K-Row-K bought the Mai's restaurant with 270 million yuan in cash, and he operated it alone.

Although the Mai brothers had all kinds of worries and anxieties, they were finally tempted in the face of such an attractive price. "270 million meters of gold, a full 270 million meters of gold! Such a favorable price, a fool would not accept it!" The two parties reached an agreement on this, and soon carried out the transfer of property rights and completed the relevant transfer procedures.

On the second day, there was a striking incident of master-servant transposition in the restaurant, and the clerk actually fired the boss.At that time, it could be said that it was a big explosion in the local area, which caused a huge sensation, and the fast food restaurant also took advantage of the mouths of the people to gain popularity and greatly increased its popularity in the United States.

So far, C-Ro-C's plan of "crossing the sky and crossing the sea" has basically achieved the expected purpose.

After C-Roc entered the fast-food restaurant, its operation and management became even better, and it soon became famous all over the United States with a brand-new look.In a short period of time, all 270 million meters of gold were recovered.After more than 20 years of hard work, the total assets have reached 42 billion meters gold, and it has become one of the top ten famous restaurants in the world.

The success of C-Roc's strategy of "crossing the sky and the sea" lies in his understanding of the temperament and character of the Mai's brothers, and he easily broke into the Mai's fast food restaurant with only 5% profit; The flattery gained the trust of the two brothers, and made the brothers think that he was always thinking of themselves, and felt that the interests of both sides were the same, so they automatically eliminated their suspicions about him and happily accepted his various suggestions.

After gradually infiltrating and evading, the boss already "existed in name only". The last transaction ate up all the Mc-Donnell fast food restaurants.

There is another example, also a very ordinary person, who finally became a successful person by implementing the strategy of deceiving the world.

In the autumn of a certain year, in Kobe, Japan, there was a coal-operating chamber of commerce officially listed for business, and the surrounding atmosphere was full of celebration.The boss of the chamber of commerce is Jiu-Yong-Jun, who is a young man with great ambition.

Speaking of which, he owed the establishment of the chamber of commerce thanks to the generosity and full assistance of his father's old friend, Mr. Fujisawa.For this kindness, Mr. Jiuyong will never forget it, and he is always ready to repay it, just like the old Chinese saying: If you receive the kindness of a drop of water, you should repay it with a spring.

A few days after the opening, a guest came, claiming to be the waiter of the most famous restaurant in Kobe at that time, Chun-Shan Hotel. He asked for an appointment with the owner of the chamber of commerce, and respectfully handed over an invitation and a letter of recommendation .

Jiu-yong-jun received the invitation, only to see the letter: "Mr. Jiu-yong personally".Signed: "Shan-kou-san-tai-lang".Jiu-yong-jun glanced at the visitor, and opened the invitation and recommendation letter suspiciously.After reading it, I found out that Michihara, Mr. Fujisawa's subordinate, had recommended Yamaguchi Mita-ro to do coal business with him.

To say thanks.Shan-Guo-San-Ta-Lang plans to "prepare a table of thin wine" at the Spring Mountain Hotel, so that he can ask Jiu-Yong Jun about the way to make money during the meal.The lines in the invitation are full of infinite admiration for Jiuyong-kun.

Since he is a friend recommended by his benefactor's subordinates, how dare he neglect to look at the Buddha's face instead of the monk's face.After he said a few polite words to Yamaguchi Santa-ro, he readily agreed and expressed his willingness to go to the appointment tonight.

Night quickly enveloped the earth.Jiu-Yongjun put on a neat suit and came to the Spring Mountain Hotel handsomely.Shan-guchi-san-ta-lang was already there waiting for your visit.

As soon as he entered the gate of the restaurant, Jiu-Yongjun received thoughtful and warm service, and he was very satisfied with the delicious food at the banquet.Coupled with Yama-guchi-san-ta-rou's flattery from time to time, Jiu-yong-kun is unavoidably a little bit elated, and becomes elated...

When the wine is hot, it is a good opportunity for negotiation.Yama-guchi-san-ta-lang knows this well.He thought the time had come.Then he proposed to Jiu-Yongjun with a very pious attitude: "Mr. Jiu-Yong, I have a good friend Abe-kun, who is a famous coal retailer in Yokohama, Japan. Very happy. If you trust me, sir, and are willing to give me an opportunity to work for you, I will be happy to connect you.

for you.This can expand coal sales and increase sales channels.Thereby speeding up the turnover of funds and obtaining more profits; for my good friend Abe-kun, this will have a reliable and stable supply of goods, and the business will also improve. As for myself, I just want to get certain benefits from you amount of commission. "

After hearing this, Jiu Yongjun didn't answer immediately, he was hesitating.

Negotiations between the two sides have reached an impasse.Shan-guchi-san-ta-lang glanced at the other party, and did not force the other party to make a decision immediately, but just casually called the service lady: "Miss, I heard that your Ko-hu specialty rubble pancake tastes good. Can you please help me?" Would you like to buy me some?"

As he said that, he took out a large wad of money from his pocket, and randomly took out two large bills as a tip for the lady. Jiu-Yongjun looked at the thick stack of bills, and then looked at Yama-guchi- San-Ta-Lang was free and easy when he paid the tip, and concluded that the other party must be a big boss with strong financial strength, and there would be no danger in doing business with him, so he took the initiative to negotiate with Yamaguchi-San-Ta-Lang on the coal transaction After a detailed negotiation, he readily agreed to his request.

When they were full of wine and food, after the two parties formally reached an agreement, the two shook hands and said goodbye.As soon as Jiu Yongkun left, Yamaguchi Mita-ro hurried to the bus station in order to take the last bus back to Yokohama.

Today's high consumption at the Spring Mountain Hotel is simply too extravagant for him, how can he afford it?

Jiu-Yongjun would never have imagined in his dreams that Yamaguchi San-ta-ro was actually just a small coal manager in Yokohama, who was about to close down and go bankrupt, and the business could not continue.

After learning about the special relationship between Jiu-Yong-kun and Fuji-Zawa-Michi-hara-kun from his friends, he borrowed part of the money from the bank with his coal shop as collateral; and wanted to do coal business with Jiu-Yong-kun Asking for an excuse - Mr. Yuan wrote a letter of recommendation for him; then, with the help of the grand stage of the Chun-Shan Hotel, he successfully staged a play of "Crossing the Sea with Concealment".

Everything is so natural and logical.

Shan-guo-san-ta-lang's superb negotiating skills enabled him to resell the coal from the Jiu-Yongjun Coal Chamber of Commerce to A-Bu's retail store without spending a penny. , making a lot of money.The small coal manager's shop that was once on the verge of bankruptcy is flourishing again.

Ke-luo-ke and Yamaguchi-san-ta-ro are ordinary people, but they succeeded in making themselves winners by virtue of their strategy of crossing the sea, and finally became a real winner. It can be seen that if the strategy of deceiving the sky and crossing the sea is used well, it can definitely change your life.

Of course, these examples are all from foreigners. The strategy of deceiving the sky and crossing the sea was invented by the Chinese. Therefore, there are many successful examples of using the strategy of deceiving the sky and crossing the sea in modern times. Among them, the story of the Changcheng Hotel is very representative. An example of !
1983.The first five-star hotel in China, and also the first Sino-Mustian joint venture hotel, Beiping Changcheng Hotel officially opened for business.

At the beginning of opening, the first problem facing the Changcheng Hotel is how to entertain customers.Follow the usual practice.It should be advertised in Chinese-foreign-newspaper-journals, radio stations, and TV stations.This cost is very expensive. Domestic TV advertisements cost thousands of yuan every 30 seconds, and they need to be interrupted several times a day, and at least several 10 yuan a month.

However, because the basic customers of Chang-City Hotel in Beiping come from Hong Kong Island, Guangdong Province and overseas countries, this requires overseas publicity, and the advertising fee of Hong Kong Island TV Station is at least 30 Hong Kong dollars per 3.8 seconds. .Several million yuan is needed every month.As for the advertising expenses in foreign countries, it is even more astronomical in a month.

In the beginning, Beiping Chang--City Hotel also advertised several times in several newspapers in the United States.Later, due to insufficient funds and poor results, the advertising campaign had to be stopped.

Although the advertising campaign stopped, the public relations activities of Beiping Chang--City Hotel did not stop.They just changed tactics.

In order to alleviate the overcrowding of the Bada-Ling-Great-City, Beiping City.The Mu-Tian-Yu-Great-City was refurbished.When the Mu-Tian-Yu-Great-City had just been restored and was about to open, the Beiping Chang-City Hotel lost no time in asking the Mu-Tian-Yu-Great-City Management Office to hold an event for foreign journalists. , all expenses will be borne by Beiping Chang-City Hotel.

The two parties quickly reached an agreement. In the activity of entertaining foreign journalists, one of the contents was to invite them to browse the newly renovated Mu-Tian-Yu-Great-City. The purpose of course was to use their mouths to promote the new opening The Mu-Tian-Yu-Great Wall.

On this day, Beiping Chang-City Hotel specially prepared a batch of small donkeys at the foot of Mu-Tian-Yu-Chang-City.The donkey is a traditional means of transportation in ancient China, which can be ridden.Can also carry things.If the Great Wall and the donkey are spread abroad by these foreign reporters, it will increase the mystery of China, an ancient oriental civilization.

This time, the donkey prepared by the Chang-City Hotel in Peking.Except for a group of reporters who are willing to ride, most of them are used to carry drinks and food.

When the foreign reporters came to the top of the mountain one after another, the owners took French champagne from the donkey's back and opened it on the Great Wall for the reporters to drink.The Great Wall, donkeys, champagne, foreigners, the reporters felt that the contrast of this shot was too sharp, they applauded again and again, and raised their cameras one after another.

After the photos were sent back to various countries, the editors were also very moved.As a result, the next day almost all newspapers around the world published photos of the Mu-Tian-Yu-Great-City.The reputation of the hotel named after the Changcheng City in Beiping has also been greatly improved.

Through this event, the public relations manager of the Changcheng Hotel in Beiping, a former reporter from Miss Miguo, tasted the experience of introducing the Changcheng Hotel to countries all over the world through the writing and lens of editors and reporters, which not only has far-reaching effects More sweetness than advertised, and for less money.

Therefore, the shrewd public relations lady planned to hold a larger-scale public relations activity.

The opportunity finally came. From April 1984 to May 4, 26, President Reagan of the United States will visit China. The Changcheng Hotel in Beiping immediately began to understand the schedule and entourage of Reagan's visit to China.

After learning that there was a news delegation of more than 500 people accompanying the visit, including the three major TV broadcasting companies in the United States, various news agencies and famous newspapers, the public relations manager of Beiping Chang--City Hotel was really overjoyed. Decided to put the strategy that had been brewing into practice step by step.

First of all, strive to invite a press delegation of more than 500 people into the hotel.They repeatedly invited the staff of the US embassy in China to visit the Great Wall Hotel for free. At the banquet, the general manager of the hotel asked the embassy for their opinions on the service quality, and visited them many times for advice.

After that, they made a request to receive the press delegation accompanied by Li Gen on the grounds that the first-class hotel invested by the United States should receive the first-class press delegation from the United States. After discussions between the two parties, the Great City Hotel I got my wish and got the task of receiving the US press delegation.

Secondly, to realize the potential motivation in the preferential service, the Great City Hotel satisfied all the requirements of the delegation.In order to enable the news agencies of the delegation to send manuscripts back to the country in time, the Changcheng Hotel took the initiative to set up fan-shaped antennas on the roof, and arranged the senior suites in the guest rooms as a convenient workspace for publishing.

Special care is given to the three major television broadcasting companies in the United States.Introduce the hexagonal pavilion of the "Yitingyuan" tea garden with Chinese garden characteristics to cbs company, introduce the top-floor wine "Lingxiaoge" which combines Chinese and Western styles to nbc company, and introduce the simple and elegant open-air garden to abc company. TV news background.

In this way, the essence of the Changcheng Hotel can be seen by the public in western countries.In order to make the public who watch and listen to TV and radio remember the name of the Changcheng Hotel, the general manager of the hotel proposed that if the TV broadcasting companies only need to say "I am in Beiping Changcheng Hotel" The restaurant speaks to the audience", and all expenses can be discounted.

The economically savvy TV broadcasting companies in the United States are naturally willing to accept this condition, temporarily acting as spokespersons, doing free advertisements, and spreading the name of the Great Wall Hotel to the world.

With the successful experience of these two steps, the Great City Hotel has set its sights on the high-standard thank-you banquet for President Reagan. It is quite difficult to win such a high-standard thank-you banquet, because In the past, banquets like this had to be held in the People's Great Assembly Hall or the U.S. Embassy, ​​and there is no precedent for moving them to other places.

They decided to use the facts to speak, so the Great City Hotel focused on inviting the leaders of all parties while introducing the situation in detail and presenting materials to the heads of the protocol departments of China and the United States and the staff of the relevant executive departments. And responsible persons at all levels to visit the hotel, let them see the facilities, store appearance, food and beverage quality and service level of the Great Wall Hotel with their own eyes. It is not only first-class in China, but even in the world.

The Chinese and Mimi officials who were present were convinced by the facts, and immediately made a decision, and also won the consent of President Reagan.

After obtaining the right to host, the hotel manager immediately contacted major Chinese and foreign news organizations and invited them to rent a venue in the hotel to broadcast the thank-you banquet of the President of the United States live. Restaurant.

On the day when the thank-you banquet was held, the heads of state of China and the United States, foreign envoys stationed in China, and Chinese and foreign journalists gathered at the Changcheng Hotel.When the luxurious banquet hall of the Changcheng Hotel appeared on TV, reporters from TV stations from various countries and the hosts of the three major TV broadcasting companies in the United States said in unison: "Now we are in the broadcast of the Changcheng Hotel in Beiping, China. ——The last activity of President Root’s visit to China—the appreciation banquet…”

During the frequent toasts, the name of the Changcheng Hotel flew to the world through radio waves time and time again, and the style of the Changcheng Hotel jumped into the eyes of the public again and again.Nan Xi, wife of President Reagan, later wrote to the Great City Hotel and said: "Thank you for your thoughtful service, so that my husband and I spent a pleasant night here."

Through this successful public relations activity, the reputation of Beiping Chang--City Hotel has been boosted.

Visitors, tourists, and businessmen from all over the world came here admiringly; the American yacht Jewelry came to sign the contract; the American Lindblad Travel Company came to sign the contract; several foreign airlines also came to sign the contract.

Later, when the heads of state of 38 countries led delegations to visit China, they all held a thank-you banquet at the Changcheng Hotel to show that they, like President Reagan, attached great importance to this visit to China and expressed its success.Since then, the name of Beiping Changcheng Hotel has spread.

These stories are examples of modern people's successful use of the strategy of deceiving the sky and crossing the sea. From here, it can be clearly seen that the strategy of deceiving the sky and crossing the sea is powerful, and the strategy of deceiving the sky and crossing the sea is just one of the strategies in "36 Strategies", "36 Strategies" There are also 35 Strategies in "Strategy", from which we can see that "36 Strategies" is definitely the treasure of our Chinese people. As Chinese people in the new era, we should inherit and carry forward "36 Strategies"! (To be continued..)
ps: Note: Thank you Fractured Snail for your support of the evaluation votes, thank you!

Thank you Zhixiu for your great reward and support, thank you!