The entertainment industry shouldn't be like this

Chapter 207 Ma Dan, Do You Know What Reservement Is (Two in One)

As soon as the time entered 1993, a series of nominations were announced for the 52nd Pegasus Awards.

Not too surprising, "The Silence of the Lambs" received a total of ten nominations, becoming the work with the most nominations in this year's Tianma Awards.

"The reason for getting the most nominations is also very simple. The association also hopes to use this film to increase attention and increase its ratings, but whether to award an award is another matter!"

Shen Zhenyi's agent, Yu Li, rushed to the Dunhuang headquarters less than half an hour after the nomination was announced.

As far as winning awards is concerned, this is her field of expertise.

At the same time, Ouyang Ke's manager also came.

The clients under the duo are expected to hit the title of Best Actress and Best Actor this year. Even if Dunhuang does nothing, the client will have to pay for some public relations. After all, such opportunities are really rare.

Of course, it would be the best if we can cooperate with Dunhuang in public relations, so that we can invest more energy, and at the same time avoid distraction or even conflict.

He (she) looked at each other, and finally Yu Li, who had a higher status in the circle, introduced the current competition situation——

"Best film, a total of six films were nominated, besides us, there are "The King of Kunshan" directed by Chen Deyue, "The Sunshine" directed by Song Zhicheng, and the other three are also literary works produced by well-known directors; of course, "Lamb" is the one with the highest appeal!"

Without the abnormality of "Lamb", the other contestants would have their own merits, but——

To get the top buzz for the least likable thriller genre is crazy.

Not to mention, it has a huge social influence, which not only influences the voice of the public, but also influences the judgment of the judges.

"The best director should be the most fiercely contested award at this year's Tianma Awards. The five nominated directors are all well-known and successful directors—"

"Director Chen Deyue needless to say, he has the deepest qualifications and has won the best director twice, which also makes it more difficult for him to win the award for the third time; however, this great director has unimaginable connections in the industry, and no one I dare not say that he must be running with me this time;”

"Director Dong Mian and director Xue Jizhou have similar qualifications, and have been nominated for best director at least twice, and have many connections in the circle, and there have always been voices that 'Tianma Awards owe them a trophy';"

"Finally, Director Wang and Director Song Zhicheng, both of you are the best of the new generation, and it's not the first time you have been nominated. You have strong support behind you, but your qualifications are too shallow..."

Regardless of whether it is the Pegasus Awards or the Oscars, there is a pessimistic nature-intentionally or unintentionally suppressing directors who become famous at a young age.Even a great director like Chen Deyue was repeatedly hit by the Tianma Award when he was young.

It may be that the "retired old judges" with an average age of over 60 can't understand young talents who are younger than their sons so easily winning awards.

If you only look at age, Wang Wei is undoubtedly the most difficult to win the award. After all, this guy is barely... 23 years old! ! !
The manager Yu Li couldn't help twitching the corners of her mouth when she mentioned this "tender" age.

Others couldn't help looking at Wang Wei with a little sympathy.

You know, because the director's career is very long, the award for best director is much more serious in terms of seniority than the two awards for best male and female lead.

And it is much more difficult, if not impossible, to earn regular nominations than actors.

After all, it usually only takes a few months for an actor to shoot a movie, as long as he doesn't meet some directors who are too realistic and disregarding the cost.

With diligence, it's not difficult to release two or three movies a year.

As long as the qualifications are up, it is also possible to regularly go to the Tianma Awards every year to brush up for nominations.

And the more nominations, the more awards there will be.

The director's creative cycle is much longer.

Not to mention a few movies a year, a director who can release one movie a year on average can be regarded as a model worker in the director industry.

Even for a model worker like Wang Wei, there is no guarantee that he will be nominated for the best director every year.

In this case, this year's nomination Wang Wei can't get the best director, and he doesn't know when the next time will be.

On the contrary, Wang Wei is more optimistic. Of course he wants to be the best director, but as Ms. Yu said, there are too many variables, and he is too "tender"!

He is more concerned about the situation of Best Actress - he has not forgotten that there is another task pending in the system, and...

Yu Li didn't know whether to applaud his good attitude, or to be speechless for his "love brain", so she could only continue talking,
"Xiaozhen's situation is much more optimistic than yours. First of all, no competitors nominated this year have better acting skills than her. The most important thing is that she has been nominated for three consecutive years!"

Those old men in the Film Association originally hated letting someone win an award, even if it was nominated.

——In terms of personal awards, winning once and winning twice have completely different meanings.

But if you really managed to be re-elected three times, then they would be impressed again.

Therefore, Shen Zhenyi herself is the hottest actress in this session.

The only variable is that she is also a favorite for Best Supporting Actress with "The King of Kunshan", which can easily lead to scattered votes.

However, this belongs to the troubles of happiness.

"If there are variables in other awards, Mr. Ouyang's Best Actor can almost be said to be in the bag. He has enough qualifications and contributed amazing acting skills that have impressed the world, but the competitors are all juniors. I I even think he doesn't even need public relations..."

Ouyang Ke's agent smiled slightly: "You can't say that. Only when the public relations are in place can I feel at ease."

He never thought that the Tianma Award was purely a competition of acting skills...

Ms. Yu nodded approvingly, and said: "The above depends on whose public relations and publicity are in place!"

"As for other technical awards, there is very little water in general. After all, there is no way to fool insiders. The most important thing is that winning the award will not increase too much income for the work. There are almost no awards for companies that specialize in public relations. More It's the icing on the cake."

This is easy for everyone to understand.

After all, I have only heard of the use of "best director/host and heroine" to promote the work, but rarely heard of the use of "best artist" to promote the work.

All the shady scenes and controversies are almost concentrated on the performance awards, director awards and best picture awards. Those various public relations tricks are actually operating at the core of these awards.

The agent made a detailed analysis and delineated the targets that Dunhuang needs to focus on public relations.

Unlike ordinary award-winning films, as last year's global annual box office champion, "Lamb" does not need a large-scale public relations campaign to let the judges know themselves.

Therefore, the public relations referred to here are really "public relations" in a narrow sense, and in layman's terms they are canvassing and stuffing money.

However, it is very difficult to grasp the degree of "public relations".

If one is not careful and crosses the line, it will become a bribe~although the person concerned will not take the initiative to speak out as long as he is not brain-dead.

But this is the Chinese entertainment industry!The place where there is no shortage of reporters in the world!

Don't say that you really crossed the line, even if you didn't cross the line, if you get caught, the reporters will find a way to report it as crossing the line...

In this case, the public relations actions are naturally as low-key as possible.

Although complete secrecy is impossible, it is always good to reduce the attention of opponents and the outside world.

"So, we need professional people and companies to do this." Ms. Yu said decisively.

Wang Chuanqi coughed lightly, and said, "It is imperative that you help thread the needle."

This is the meaning of everyone's cooperation. Dunhuang's goal is too big, and their agent is relatively low-key.

The two agents looked at each other again, and nodded one after another: "Our goals are the same, no problem, let us take care of the public relations."

Ms. Yu paused, and then said: "However, apart from public relations, there are still some points that can be used as bonus items, or at least they will not lose points."

"Oh, let's hear it."

Ms. Yu then looked at Wang Wei: "First of all, Director Wang, you must pay attention to your words during the awards season, because many of the judges are old children, and they don't like someone who is too high-profile."

"Pfft!" Someone couldn't help laughing.

This is translated, isn’t it—please keep your mouth shut during this period of time!
Wang Wei was a little depressed——

No, what kind of troublesome image do I have in your mind?If it weren't for someone provoking me, I wouldn't bother to say anything!

What's more, he is not stupid. If you want others to vote for you, and you still have a look of "I have to", that is not self-confidence, but brain damage.

In the end he nodded helplessly.

Then Ms. Yu turned to Lao Wang: "In addition, "Lamb" still has some off-market advantages that can be won..."

"Outside the market advantage?" Lao Wang didn't know why.

"For example, overseas awards..."

Old Wang's eyes flashed, and he said clearly: "I understand, I will arrange it myself."

In general, "The Silence of the Lambs" still has a good chance of winning in this year's Tianma Awards, and the main thing Dunhuang has to do is to keep the winning momentum.

……

Where there is defense, there is offense.

The movie "Lamb" is certainly the most popular of this year's Tianma Awards.

But the so-called big hits can at best increase the probability of winning.

As for the probability, as long as it is not 100%, no matter how much it is, there is still a possibility...

At least, in the eyes of some people, although this movie has some advantages due to various reasons, it has not reached the level of fully suppressing other opponents.

For example, the professional Tianma Award trader Dongfang Films.

The "Sunny" they launched, the title is very "brilliant", and the essence is a cruel exposure of human nature. This is the favorite of film awards, but it has never been the favorite of ordinary audiences.

However, under Song Zhicheng's genius balance between art and business, he still achieved a domestic box office of more than 3 million yuan; and once he won the award, his income would increase by at least 5000 million yuan, so they couldn't help but strive to the end.

After the nominations came out, Hou Mai, the boss of Dongfang Pictures, said: "I think Dunhuang thinks too easily about winning the award. How can those old men in the association be easily conquered by a horror film made by a commercial director?"

Song Zhicheng, who won six nominations, was not as optimistic as he: "It's not just a horror film, not to mention a good box office and word of mouth, and its influence is there! This kind of phenomenal work is enough to rule out the film awards. All the discrimination of horror movies."

"That's true."

Hou Mai nodded, then pouted again,

"However, the box office charts are very hot, and it is a consistent rule for film awards to hit the street. I still don't believe it can escape this rule."

"On the contrary, I think the astonishing box office of more than 30 billion yuan worldwide, and the reputation that has spread to almost every corner of the world, make the old men of the association surrender faster!"

Hou Mai chuckled: "I've thought of this too, and I'm prepared..."

In order to counterattack, in addition to direct competition, some smear tactics are also inevitable.

Song Zhicheng seemed to have never heard of it.

Hou Mai continued to count the points deducted from Dunhuang: "In addition, the top five will not support them to win the award."

"But it won't support us either."

After all, the Big Five also have their own supporters. For example, behind director Chen Deyue is Pearl Pictures.

What's more, with the development of the Tianma Awards to the present, even the top five giants in the industry cannot cover the sky with one hand.

"It's not going to support us directly."

Hou Mai nodded,

"But as long as the mainstream media keeps suppressing Dunhuang, it is the greatest support for us."

"The judges are human beings, and they also need to get in touch with the media. If a film is unanimously praised by the media, they will watch it carefully even if there is no public relations pusher, lest the film is so good that it is not selected, which makes the credibility and influence of the Tianma Awards a reality." decline."

"It's the same sentence. The judges are generally not young. Our movie is released the closest and is mentioned the most in the media, so it is easier for them to remember it! As time goes by, our advantages will only increase. It's getting bigger."

His tone was calm, but the future he was looking forward to was so exciting that even Song Zhicheng couldn't help breathing faster——

If he can win the Tianma Award this time, then among the new generation of directors, in terms of honor, he will be the well-deserved No.1!
Even Wang Wei, the No. 1 commercial box office of the new generation, cannot conceal his brilliance.

……

In short, with the announcement of the nominations this time, the competition for this year's Tianma Awards has also entered a new stage.

All kinds of gifts and public relations activities came one after another.

——Although in terms of rules, excessive public relations are prohibited for any film awards.

But in the final analysis, the grasp of this degree has its own ambiguity.

At least, sending the judges a set of beautifully packaged discs for viewing is an expression of sincerity, not a so-called bribe~ let's choose.

As for the other "little gifts" that come with it...

Hou Mai used a lot of resources to build momentum for Song Zhicheng, and the popularity of the movie made the latter's momentum for the award even stronger.

However, no matter who's voice becomes louder, it can't cover the heat of "The Silence of the Lambs".

The nomination of the awards season immediately reminded the audience of the movie's illustrious "fierce" name.

As a result, many media commented intentionally (absolutely) intentionally: "It depends on whether the judges of the Film Association insist on art, or will they bow to business after all!"

This caused many people who supported "Lamb" to swear - who is the yin and yang? It makes "Lamb" seem to have no artistry at all.

Unfortunately, due to the limited channels for speaking out, it seems that "Lamb" is slowly losing ground in the field of public opinion.

Hou Mai looked at Song Zhicheng with more confidence and smiled, and then... he was hit by Dunhuang's "outside the plate trick" so that his eyes stared like gold stars!
From the other side of the Pacific, two pieces of news came one after another——

One of the four wind vanes of Oscar, the North American Critics' Choice Awards, awarded the best foreign language film to "The Silence of the Lambs";
It is also one of the four wind vanes of Oscar, the Golden Globe Award, and the best foreign language film also fell into the hands of "The Silence of the Lambs";
The most astonishing thing is the voting situation revealed by the media - both are close to unanimous votes!
This means that "The Silence of the Lambs" is basically locked in this year's Oscar for best foreign language film!

Song Zhicheng's brows were slowly, slowly, twisted into a knot: "Damn, do you know what it means to be reserved!"

As for the one-sided praise to the sky because of love?

Unlike the Oscars, when a certain film is favored by overseas film festivals or film awards, it is chosen to ignore it intentionally; a film that fails overseas will quietly become its potential stock;

Being favored by overseas awards is a plus for the Tianma Award.

——This can well reflect the value of "seeking differences" and "seeking common ground" on both sides of the Pacific Ocean.

But Hou Mai didn't want to explore the value of bullshit at all. He was dumbfounded at first, and then cursed: "Day! The domestic awards rely on the help of overseas, what kind of hero!?"

"How can someone be so despicable? Can we still compete legitimately!?"

Even though Song Zhicheng was in pain, he couldn't help thinking about "fair competition" after hearing this.

……

　In one go, there are no chapters~~~
　　
　
(End of this chapter)