The entertainment industry shouldn't be like this

Chapter 206: Award Winning Strategy - I Want It All
The "War for Prizes" has already begun!

Since December, movies that rely on winning prizes to make a living have been released together, boasting, buying praise, and rubbing popularity...

The goal of each show their talents is not to pursue a higher box office, but to hit the Tianma Award at the beginning of the next year.

The reason is simple, because the Pegasus Award will increase the reputation of the film.

Then, it is easier to earn small money by fame.

Of course, those who generally like to do this are mostly art films with low cost and no reputation, or independent films.

They don't seek to recover all the costs at the box office, but take the long-term copyright route.

——In fact, although the total investment scale of these films is small, it is generally difficult to recover the investment, publicity and public relations costs at the box office.

But it doesn’t mean that no one will make this kind of film. On the contrary, there are quite a lot of filmmakers who voted for this kind of film, mainly based on the strategy of diversifying venture capital.

For example, Dongfang Pictures, which is best at operating this kind of award-winning films, if he is given [-] million yuan, he is more inclined to use [-] million yuan to invest in seven or eight literary films, and allocate resources as much as possible within the budget. A good work can rush to the award, relying on the DVD and copyright income brought by the aura of the award, then it is profitable.

As for other films, as long as they are not too bad, it is impossible not to get back a penny.

In this way, after five or six years, the 5000 million yuan may be completely earned back, and it will also bring a lot of follow-up profits.Although judging from the final profit rate, taking [-] million may only earn back [-] million, but the victory is sure.

Such an investment strategy, in terms of probability, has almost no possibility of losing everything; but if you use [-] million to make a big commercial production, if it is a bad movie, you will basically lose your bottom pants!

Of course, the big production companies with strong strength, such as the Big Five, generally don't like this kind of model that takes a long time and is quite cumbersome to operate.

They can afford to shoot commercial blockbusters, and they can also afford huge publicity costs. Most importantly, they can afford to lose money, and they don't need to borrow awards to increase their halo and popularity.

However, under certain conditions, commercial films also have the need and possibility of winning awards——

For example, Dunhuang now.

Wang Chuanqi spoke eloquently at the internal work meeting in Dunhuang: "Originally, I thought that the Tianma Awards did not favor horror and thriller films, so I did not agree with "The Silence of the Lambs" for the award..."

The following group of people were expressionless, but at the same time they cursed in their hearts: [Shit!You obviously don't want to spend more public relations fees! 】

People in the industry and even many onlookers know that the prize game is also a money game.

For example, for the Tianma Awards, the selection is divided into two rounds. The first round is the nomination stage, and the No.2 is the final award stage.

In the first round, more than 1000 members of the Huaguo Film Arts and Sciences Association voted to select the nominated films;

The second round adopts the jury system, that is, the jury selected by the association will make the final award.

Among other things, first of all, in order to get nominated, the film studio needs to invest in pre-publicity, so that enough people can see it—of course, you can also find a way to bypass the regulations and go to publicize more than 1000 members alone, but such expenses may Many more, and at a higher risk of being disqualified.

Well, this is not a problem for "Lamb". I believe that there are not many judges who have not seen this movie;

But what about the second round?

The jury list is kept secret before the final selection, that is to say, you still have to try your best to ensure that every member of the Film Association has seen your film and has a certain liking for it.

There are many public relations channels here.

Everyone agreed that Pharaoh just didn't want to spend the money.

Because the movie "Lamb" was released earlier, and the DVDs have been sold for several rounds, the halo of the Tianma Awards seems to be unable to bring it more income, and it may be difficult to offset the investment in public relations!
Honor is certainly good, but if you have to spend money to "buy", it seems not worth it.

But Lao Wang waved his arms and said: "But now, I have changed my mind, because I realized that the significance of the award has actually surpassed itself to a certain extent and has become a booster that can boost morale, so this time we will Let’s make a serious impact on the Tianma Award.”

Some people showed a look of sudden realization, such as Lao Xu;

There are also people who are still expressionless and continue to slander in their hearts——

[Shit!You obviously changed your mind when you saw other people investing more and couldn't sit and wait for the pie to fall. 】

This is Wang Wei.

The others here mainly refer to "Eastern Film Industry".

Dongfang Pictures is indeed a veteran of the awards, a sum of investment, both publicity and public relations -

Not only did they advertise Song Zhicheng's "The Sunshine" in the media and other forms of media that the judges often watch, but they also invited many judges - because they are also professionals in the film industry - to attend the premiere ceremony , roadshows and other movie-related activities, frantically swiping favorably.

Of course, Wang Wei cannot say that it is unreasonable to say "boost morale" in Lao Wang's words.

After all, what is directly related to morale is nothing more than money and honor.

Regarding the real loss at the box office of "Heart Labyrinth", Dunhuang can do limited things now, so it is better to think of something about honor.

If "Lamb" can win a few more awards, it will definitely be good news for boosting morale.

Lao Wang naturally couldn't hear someone complaining about him at the same time, but he was very pleased with Lao Xu and others' expressions of "the boss is still considerate", and said with a bright smile,

"Best Picture, Best Director, Best Actor and Actress, Best Cinematography, Best Screenplay, Best Editing... Well, I thought about it, and it seems that except for special effects and action, other awards seem to be eligible for application. "

Yes, the Tianma Award requires active application, and if you do not apply, you will not be nominated.

But Lao Wang's appetite still scared everyone.

Old Xu looked at the others, and said cautiously: "Will applying for so many awards disperse the power of investment? After all, many awards "Lamb" really don't have much competitiveness..."

Old Wang nodded slowly, and said, "I know, not to mention whether you can get nominated for all the applications, it doesn't matter if you don't have an advantage in most awards, that's what I want."

After a pause, he showed his shiny teeth: "I don't know how to win prizes, but I understand people's hearts. Sometimes people's psychology is very strange, and they may eventually develop a compensatory psychology because of the constant negation in front of them."

Wang Wei raised his eyebrows, "So you want to use your compensatory psychology to—?"

"Best film, best director, best actor and actress, I want them all!"

The corner of Wang Wei's mouth twitched, thinking to himself, I have the original version of the Olympic miracle as a reference, I dare not think so much, but you dare to think!

Even Lao Xu couldn't help covering his forehead.

How "strange" is this psychology that the four most important awards are counted as "compensation" and given to the same movie?
What's more, this year's Tianma Award competition is recognized as the fiercest in the past ten years!
……

　Alas, the update is like a rabbit's tail, it won't last long~~~
　　
　
(End of this chapter)