I have a flow system

Chapter 56 New Company Development Plan - Multi-Company, Multi-Brand Route

Although the public opinion incident of Qiao Fei's family this time, the final result seems to be good.

But there is also a certain element of fluke.

If it is not for the official to expedite the announcement.

After everyone resisted, and even the heat passed, they belatedly explained.

The result may be a completely irreparable brand image.

There are many examples of this in real life, for example, Bawang prevents hair loss and grows hair.

Some people make rumors that it induces detoxification, not cures detoxification.

In the end, the Bawang won the lawsuit, but because the victory was not timely enough, the Bawang died in the end.

So, this time, in terms of public opinion, winning is very lucky.

Don't take luck as your own strength.

When the problem occurred, Wu Zhou conducted a review.

Now the company is actually not small. From the perspective of performance alone, it is already the absolute head of the entire industry.

Ali has even signed a ska agreement with Wu Zhou. If something happens in the future, he can even directly find a special second to connect.

However, the biggest risk is that it is too concentrated and there are no alternatives.

In case something goes wrong with the company, assets freeze?

In case the brand appears to be slandered by rumors like this again, will the official follow the procedures?

just in case
There are many small-probability events, and Wu Zhou's entire business landscape may have to be overthrown and restarted with one move.

Therefore, measures need to be taken in advance.

What Wu Zhou is doing here is almost all about risk diversification.

For example, the company established three companies with Wu Zhou's parents and Han Xinyan as legal persons.

Then use the three of them as applicants to register or purchase three targeted brands.

For example, in the field of snacks, the new brand is Gastronomy. This brand was initially used as a sub-label, and the main brand was still Qiaofeijia.

Newly expanded categories, maternity and baby categories, brand names, baby-friendly, although the domestic birth population has hit a record low, it is not suitable to enter this category.But it doesn't matter, this is completely personal emotion, if Wu Zhou wants to choose good products for his children, he might as well get involved in this field directly, or even make it himself
For home appliances, the brand name is a small helper. The reason for doing this business is that it can generate high customer orders. Of course, the original intention of the brand was "everything is just to make life better". The main reason is to choose those that can be used in daily life, but It is a product that has not changed for thousands of years, and further optimizes the user experience.

Therefore, this and snacks and department stores have raised a lot of difficulty, requiring more research and development, and the product line will not be too long.Step by step, Wu Zhou is not in a hurry, after all, he is not in a hurry to use money.

The department store category is still the original main brand, Qiao Feijia, and will further expand the high-frequency daily-use products when going back.

Although the initial sales of these new brands may not be supported by strong brand traffic, natural traffic and natural conversion will be relatively poor.

But Wu Zhou has a system and precise flow.

Another is that, from a long-term perspective, the brand's product line is relatively specific, and it is easier to form consumer trust.

But now Qiao Fei's house actually looks like a grocery store, with too many things.In the short term, everything is fine, but in the long run, it is very difficult for many professional fields to seize the minds of consumers and make consumers recognize their multi-category expertise.

The company is currently Wu Zhou's voice, and Huashi has given Wu Zhou full trust after seeing the success of Wu Zhou's mooncakes.

The progress is pretty fast.

Liu Fei was so happy that Wu Zhou was finally willing to expand the department store category, and immediately began to enter the rhythm of finding products.

She has long wanted to leave the category of Dagang, and now she finally has the support of her boss and the cooperation of the company, so of course she has to hurry.

Liu Bin is very busy at work now. In fact, most of the framework work on Tmall and Tmall Supermarket is done by Liu Bin for standardization and improvement.

After a problem occurs, a review will be carried out immediately, starting from the cause of the problem and how to avoid it.

Then when the problem is about to occur, what are the symptoms, and how to solve the problem after it occurs.

So, although Liu Bin came to the company later than Liu Fei, but what about his position? Some time ago, Liu Bin's outstanding performance in the snack category, Wu Zhou didn't have any ink marks, so he was directly promoted to the head of the e-commerce department.

Liu Fei didn't have any opinion, or she didn't show it, but these are not the things that Wu Zhou should pay attention to. The team still needs capable leadership.

'One general is incompetent and exhausts the three armies to death'.

"I saw at the company that there is a yoga studio for pregnant women. Do you want to go and see it?" After passing through the first trimester, Han Xinyan's condition is getting better day by day, and the morning sickness reaction is getting weaker and weaker.

Can go out now.She even thought about going back to school, but was rejected by Wu Zhou.

Every day is walking around in the community.

For this reason, Wu Zhou now also often "comes late and leaves early" to accompany her, and occasionally takes her shopping, but she is still very tired, which is much worse than before pregnancy.

In this state, it feels difficult to have a normal delivery, but Han Xinyan insists on a normal delivery, otherwise she would not be able to bear a scar at a young age just thinking about it.

During the past few days at work, in the new office building, Wu Zhou happened to see this yoga studio for pregnant women.

The qualifications of the teachers are all okay, and there are no male employees.

And it happens to be at the place of work, so we can come here together every day.

"Don't buy lessons yet, I want to try first."

The size of the yoga studio is actually not bad, with a small area of ​​300 square meters, but it is separated by several rooms.

It doesn't look big.

"Hello, beauty, I can't even see your stomach. It should be in the first trimester. If it is within 16 weeks, it is not recommended to do yoga. How many weeks are you now?"

Yoga during pregnancy should be done at least after 3 months, because most of the pregnancy reactions will gradually disappear after 3 months, and the first trimester is mainly for rest, even if the range of yoga exercises is not large, there are still certain risks after all.

They just opened the door to do business. If you don't encounter this kind of thing, it will definitely be fine, but if you encounter it once and make a little trouble, the business may be completely ruined.

So every time a pregnant woman comes over, they have to ask about the number of weeks of pregnancy, and to be on the safe side, they choose to start after 4 months. (ps: Pregnant women with high blood pressure, high-risk pregnancy, previous miscarriage, vaginal bleeding or vaginal secretions with blood, deep vein thrombosis, placental or cervical insufficiency, heart disease are not suitable for yoga, and you can also consult a professional doctor for details .)
"Seventeen weeks."

"That's fine, our family happens to have an event recently, you"

"I want to try a few classes. If it is suitable, I will apply for the class." No matter how rich you are, you can't just apply for the class without trying it. What if it doesn't work?
This kind of request is normal, so Han Xinyan was given a lesson package for the experience class.

199 yuan for three lessons, one private lesson, two big lessons, one hour per lesson.

When Han Xinyan was in class, Wu Zhou took the elevator directly to the company.

Seeing that get out of class was about to end, he left the company directly to pick her up.

When the door of the yoga room opened, there were many pregnant women inside, wearing close-fitting yoga clothes, showing their figures at a glance, Wu Zhou hurriedly looked away.

It's not that it's unattractive, it's that the daughter-in-law is there, if she is found out, she will inevitably be disgusted.
Of course, there is another reason, who has a better figure than his wife. Haha
After waiting for a while, Han Xinyan had already changed her clothes, and was chatting and laughing with another pregnant woman with short hair who looked very sassy.

It seems that the effect of class is not bad.

"Husband." Han Xinyan noticed Wu Zhou, and immediately greeted Wu Zhou happily.

He waved his hands with Lin Xian, the pregnant woman beside him, and walked quickly towards Wu Zhou.

"I'm so happy, and my husband is waiting." Lin Xian said half-jokingly, of course there is envy, who doesn't want his husband to be with him.It's just that not everyone has that much 'free time'.

"How was the class?" Wu Zhou took out a tissue and gently wiped the tip of her nose, forehead, and some sweat from her cheeks.

Han Xinyan looked up with a happy smile, and then said, "It's pretty good, it's the first time I practiced, and I still don't know many movements, but the teacher said that I am very savvy and learn quickly, and I think I also learned very well. Quick, hey."

"My wife is the smartest. Come, drink some water." After wiping off his sweat, Wu Zhou handed her warm water.

Just after contacting, Han Xinyan had to rest for a while to relax.

At this moment, the previous course sales also came over, and roughly asked how the course is going, do you want to make an appointment for the next class in advance, for example, I am trying a private teaching course tomorrow
At the same time, the short-haired pregnant woman who was chatting and laughing with Han Xinyan just now, she was alone, she had already cleaned up, and after greeting the teacher and acquaintance of the yoga studio with a smile, she was about to leave.

When passing by Han Xinyan, he smiled and said hello again.

A proper social cow character.

"That sister just now is an old member here. When I was doing yoga, she helped me adjust my movements."

"If you have a good character, you can be a friend." Doing yoga alone and doing yoga with friends will definitely feel different.

"Look at this later, it's the first time we met, hehe." There are tens of thousands of people in life, but in the end, there are only one or two friends who are always by your side and you should be satisfied.

(End of this chapter)