I have a flow system

Chapter 55 Tmall Supermarket Second Reaction
The popularity of Qiaofei's brand is getting higher and higher, and the sales volume in the industry is getting higher and higher.

Needless to say, the category of snacks has become the number one in the industry in terms of daily sales.

The department store category is not far behind. Of course, we are talking about the industry, not Tmall Supermarket.

Dagang was very sad during this time.

The reason, of course, is because of performance.

While frantically supporting many Qiao Fei's opponents, their sales have indeed increased significantly.

But, but... I can't stand the decline of Qiaofei's market.

Yes, Qiao Fei's sales finally declined in the Maochao department store category.

This should have been a very happy thing.

However, there must be a substitute who can make up for it.

For example, the monthly sales of Qiaofei’s family dropped from more than 500 million to more than 300 million, still a cup of top 1.

As for the competitive brand supported by key support, Shanshi, the current total performance is about 230w, which was 180w before.
But the sales volume has increased from the previous 1.2w to 2w+
That is to say, the average price of a customer order has changed from the previous 150 yuan to 115 yuan.

This came and went, and the difference of more than 150 million was lost.

Some other kitchen categories, those big names in the industry, were offset by the low price he pressed, and finally got an increase of about 200 million.

Calculated in this way, it seems that the performance of the entire head has increased by 50w, and the increase seems to be not bad
The overall market that he is responsible for has a year-on-year growth of about 6%.

But, but.
However, other department stores in Tmall Supermarket, among his peers, had the least year-on-year performance growth of more than 25%.

He became the tail of the crane, he actually became the tail of the crane.

The person in charge of department stores has talked to him more than once.

"There are many other categories, and the growth rate has doubled. Even in the same group, the minimum growth rate has exceeded 25%. Don't you find your own reasons?"

"Also, I read your ppt, which said that Qiao Fei's family has declined too much. Then why did Qiao Fei's family decline so severely? The top brand in the industry, the brand with the highest month-on-month growth, actually came to our Tmall supermarket. A drop of 40%? Don't you look for the reason?"

"Furthermore, Qiao Fei's brand not only produces the department store category you are in charge of, but also snacks. Their snacks category has also achieved top 1, with a month-on-month growth of 9% in September. All channels, why are you the only one? The category is down."

"I don't care what you think of Qiao Fei's family, how to target them, and support his opponents. As long as you can do a good job in performance, I can turn a blind eye to it. But if your category, continue to be like this Half-dead, when the time comes, you can figure it out, go out."

Offline is because offline supermarkets are sluggish too fast, fortunately, they were acquired by Ali, thus becoming a member of the high-growth channel.

I thought I could flex my muscles and make a good fortune.

Obviously, he should be proud of the spring breeze, but he didn't expect that in just a few months, he felt like he had fallen to the bottom.

Thinking of Qiao Fei's house, Dagang gritted his teeth, hating
If the public opinion keeps deteriorating, without the last wave of reversal, he can still have an excuse to persuade the leaders.
If Qiao Fei's family's Tmall supermarket department store does not drop, as long as it doesn't drop, then he can at least not be a hindrance, and it can even be said that the performance growth is not bad.

It's just that there are so many ifs.

What's even worse is that the public opinion reversed and the industry sold well, but only the block channel he was in charge of, Qiao Feijia, dropped sharply.

Although the decline in sales of Qiao Fei's family was the result he wanted at first, but his ultimate goal was to make Wu Zhou succumb to him.

Cooperate with his work.

"md, all of them are f*cking disappointing."

On this day, Dagang sorted out the product line of the category he was responsible for.

He thought of strategy.

First, category expansion, find more sub-category products, no longer continue to overdraw consumption in the stock market, but expand the cake.

Second, continue to squeeze the potential of the head.Attract top sales in the industry to Tmall Supermarket.

Third, engage in a relationship with the marketing team and strive for more activity resources.

As for being soft with Wu Zhou, cooperate with Qiao Fei's work.
"Hehe, don't even think about it, I, Dagang, can't be subdued, let's see who can spend more than whom."

Just thinking about the end, I suddenly remembered the recent news about Qiao Fei's mooncakes, which sold 3 million yuan in just one month.

Qiao Fei's family has become a thing of the past, will she really come to soften with herself for the sake of a mere few million?

He himself felt insecure.

You can only lower your requirements.

"As long as he takes the initiative to contact me, it will be as if nothing happened."

Dagang gave himself a step up and had to give in, because he was also aware of his 'threat', and it might just be a joke on Wu Zhou's side. Although he didn't want to admit it, it was the truth
I just hope that Qiao Fei's house can be more interesting.

"Qiaofei's activities, new products will be collected normally." After returning to his office, Dagang directly sent a message to his assistant.

He knew that the assistant would definitely tell Qiao Fei's family the good news.

"I've given in."

Dagang's side is unlucky, but Wan Cong's side is in high spirits.

It is very easy to go to work every day.

The second child in other categories is worried about where to find the monthly performance growth.

What about him?

Qiao Fei's family's performance has grown, and most of his growth requirements have been completed.

Looking back at the beginning, when I started attracting investment, I was rushing to attract investment based on the catfish effect.

But unexpectedly, in just a few months, this brand has become a shark, or even a whale.

But regardless of whether the result is beyond your expectations, it is good.

Some time ago, due to public opinion issues, Qiao Fei’s overall performance growth slowed down, or even declined, which frightened him. He woke up several times in the middle of the night, and asked Liu Bin every day about the progress of the matter and what measures to deal with it.

He even came up with an idea, let Liu Bin mention it to the company, start a new company, settle in Tmall Supermarket, and start a new brand again.

In this way, the golden cicada can escape its shell.

But in the end, Liu Bin's suggestion was put forward. Before getting feedback, the public opinion reversed, and there was no danger in the end.

Not long after he breathed a sigh of relief, there were even more surprises.

The brand popularity of Qiaofei's family is gradually rising, and the growth rate of its performance has also been further improved.

Nowadays, most of the more than a dozen products in the deep red sea category are No. 1 of the same category in Tmall Supermarket.

And it is constantly raising the sales ceiling of the top1 category.

"It's really worry-free." Wan Cong couldn't help thinking when he looked at the real-time sales of Qiao Fei's family.

By the way, post the brand rankings and the subsequent growth rate in the large group.

Finally, Aite will talk about some top brands.

"Come on! If you don't work harder, the tail lights may not be visible in the future."

The operation of the three masters has not been read back.

It's useless to spend such a crazy amount of money in the industry, even if the three companies work together, they will continue to do it?
Anyway, they can't figure out how to win.
Since the idea can't be realized, then pass any unrealistic idea.

After [-] minutes, Baicao sent a sentence "I can't do it"

The little mouse and the operation of Liangpinjia silently gave a thumbs up.

Uh. There is also Hemu, Hemu has been pestering Liu Bin recently, telling him to hurry up on the paper production process, Liu Bin is working hard
As for Xiliu, as the popularity of Qiaofei's family reversed, she contacted Liu Bin several times, and Liu Bin continued the similar rhetoric before, in the process of reporting.
But there was no progress, and in the end, she blocked Liu Bin.
　Talk about money-saving tips for e-commerce shopping

　　Jingdong article:
　　1. On the computer side, open the Jingdong website and log in to the Jingdong account

　　2: New interface, search JD Alliance, log in, and log in with JD account by default.

　　3: Then you will get an extra commission when you buy items from JD in the JD Alliance

　　
　
(End of this chapter)