I have a flow system

Chapter 51 Public Opinion Pressure
During this period of time, the popularity of moon cakes is abnormal, and the sales volume is also an unconventional sales volume.

It is mainly due to the wave of Internet celebrity effect and herd effect brought about by Wu Zhou.

And if it sells too well, it is easy to attract the wind.

During this process, some vicious words gradually came out, and more and more.

"This is the IQ tax. How much does mooncake cost?"

"The cost of anything that can be industrialized and mass-produced will only get lower and lower. It's not worth the price."

"The so-called "delicious mooncakes" are actually the result of advertising"

"Anyway, I don't know how to buy mooncakes. I eat mooncakes seriously. There are a lot of cheap and high-quality mooncakes in shopping malls, supermarkets and online stores."

"If you really like to eat moon cakes, it is still recommended to find some old offline pastry brands to buy. They are cheap, affordable, and delicious. As for those who can't help but try "early adopters" under the publicity campaign, it is considered as a manufacturer. Pay the channel fee!"

"In the face of the endless variety of Internet celebrity mooncakes, the "resistance to excessive packaging" has been called for almost 20 years, but it has become more and more intense. Why do merchants develop new mooncakes every year, and why companies cannot sell them at a loss? How can I make mooncakes? Why can’t such over-packaged mooncakes, which are bought for real pearls, still be eliminated? How much is the real cost of 599 mooncakes? I hope the relevant departments should take it seriously.”

There are more and more comments like this, and it seems that there is a force behind it.

One after another, some big Vs also began to denounce this topic.

As the most popular mooncake during this period, Qiao Fei's bird's nest mooncake is in the limelight.

as the center of the topic.

Of course, there are more and more bloggers and anchors chasing the heat.

The purpose of their video production is to follow the audience's direction, and they will shoot whatever the audience wants to watch.

So a lot of them came out one after another. Qiaofei’s bird’s nest mooncakes are of the same style, and they can be made at home for less than 100.

Most of these bloggers mainly change concepts secretly.

It is the same bird's nest, but the prices of different grades are very different.

Just like Moutai wine, Feitian Moutai costs two to three thousand a bottle, and Prince Moutai only needs one or two hundred.

They only said it was the same type of bird's nest, but they didn't go into details, so as to mislead.

"I'm stupid, it's really black, the powder turns black."

"Moon cakes = flour + sugar + oil, and their edible value is basically the same as steamed buns and fried dough sticks. At most, their bird's nest is slightly more expensive. Why are they so expensive?"

"Actually, it's all because of vanity and following the trend. If this is so cheap, will those celebrities eat it? They can't afford it even if it's not expensive."

When the relevant person in charge of the little mouse was interviewed: moon cakes are a kind of Mid-Autumn Festival delicacy that accumulates the connotation of Chinese traditional culture.Some companies hype up the price of mooncakes by adding various expensive fillings, pursuing excessively luxurious packaging, or mixing high-priced products.These phenomena not only deviate from the origin of traditional culture, encourage extravagance and waste, have a negative impact on social atmosphere, and may even become a carrier of corruption. "

In fact, these are the status quo of the industry, a common phenomenon.

But the problem is that many self-media hope to use Qiao Fei's mooncakes as a drainage map.

In the end, a lot of people who didn't know the truth and didn't know the truth naturally vented their complaints at Qiao Fei's house.

"Open your mouth for rumors, but it's hard to refute them."

"Rumors stop at the wise, but most people are just mobs."

Shortly after.

Relevant departments jointly issued the "Announcement on Curbing "Sky Price" Mooncakes and Promoting the Healthy Development of the Industry" (focused supervision on boxed mooncakes with a unit price of more than 500 yuan.

The heat is getting higher and higher, and the only problem is probably that the Mid-Autumn Festival is coming to an end soon.

Everything that should be sold is almost sold out, and it is even said that it is almost over.

So, it seems that it should have no effect on Wu Zhou?
There are many real consumers who justified Qiao Fei's family, "Real ingredients, really delicious."

But that kind of comment can quickly get swamped.After all, even if there are tens of thousands of them, they only account for a very small part of the huge Internet users.

Ordinary people, they only want to believe what they want to believe, because what they don't want to believe, they will swipe away as quickly as possible.

The platform will also reduce those different opinions.

In the process, they will strengthen their impressions, thinking that they are right, and even thinking that the world is like this.Gradually form an 'information cocoon room', and gradually form the cognition of "a frog in a well" in elementary school books.

With the fermentation of public opinion.

'Black-hearted brand, the name of a black-hearted entrepreneur."

There are more and more comments like this.

In Wu Zhou's other stores, many customer service staff now have to deal with excited people in addition to customers.

Some customer service staff were even scolded to the point of leaving their jobs.

Some people even threaten the platform to remove such merchants from the shelves, but such unreasonable demands are ignored by the platform.

Seeing that the Mid-Autumn Festival is approaching, there is still a last wave of crazy soaring mooncakes in previous years.

However, the actual sales volume of Qiao Fei’s bird’s nest mooncakes has been declining from 8+ at the end of August, and has fallen precipitously to around 6+, which is still falling.
There were even a lot of returns.The capacity of the production line suddenly became more abundant.

Success is also public opinion, and failure is also public opinion. It rises faster and falls faster.

At the same time, the tax department in the urban area of ​​Yuncheng also had a special task, checking the accounts, checking the accounts of Qiao Fei's family.

There is no way, during this time, there have been a lot of anonymous reports saying that Qiao Fei's family evaded taxes.

Evidence? No, but it can't stand the amount.

After the number of such reports increased, some fictitious news even appeared. Many news directly intercepted these anonymous information, regarded them as insider information, and directly used them as evidence in a grand manner.

"Qiao Fei's family tax evasion." @国家租收局@云城社区局
"Qiao Fei's family earns tens of millions of dollars a day, yet their income tax is so low." @国家租货局@云城租象局
"Exposing the financial operations of black-hearted capitalists that insult IQ." @云城税局@桥菲家

Many competitors in the past, at this time, did not contribute less to the flames and gloated.

As for the real 'culprit', those moon cake manufacturers with low quality and high price.

At this time, they were silent.

At this time, the tall man from Qiao Fei's family is standing up, and the pressure of public opinion is also on Qiao Fei's family. Of course, they will not rashly stand out and share the pressure for Qiao Fei's family.

"Mr. Wu, does your company's public relations have any countermeasures for this matter?" Huashi also took the initiative to ask worriedly, and their attitude was quite friendly, because they could also see that someone was talking about this matter. Behind the scenes fueled the flames.

Moreover, they have all tasted the mooncakes from Wu Zhou's family. Not to mention the real ingredients, they are really delicious, and they are completely different from the brands sold in packaging in the industry.

"Our company doesn't have a public relations department"

"."

"Let me help you find a professional public relations company. You should connect with them as soon as possible. You must pay attention to public opinion. Only by dealing with it as soon as possible can it be controlled."

It was the first time for Wu Zhou to face this kind of thing, and of course there was no so-called coping strategy.

During this period of time, because of this public opinion-oriented problem, not only the sales of mooncakes have plummeted, but also snacks and department stores with the same brand name have been affected one after another.

Sales, which had been on an upward trend before, stagnated for an instant, and then took a sharp turn for the worse.

Wu Zhou's precise traffic push has recently reduced conversions.

Targeted problems of online short video platforms, such as malicious rumors such as raw materials less than [-] yuan.Wu Zhou also asked the legal department to send a lawyer's letter, which must be sued.

But Wu Zhou's response, those big v's, even used it as a bragging rights.

For example, the anchor food blogger, big mouth.

Because of the series of videos of Heiqiao Fei's family, the account of the former 100 million fans has soared to more than 300 million in this period of time, and the number of children continues to increase, so that he even started to appear directly on camera, and began to hate Qiao Fei's family.

"Today, I received this lawyer's letter in the background. Signed, Qiao Fei's family."

"Uh, now that I think about it, it seems that I did post some videos of their bird's nest mooncakes these days."

"The claim amount is 1000 million. Wow, this is a lot of money. Their family is not crazy about money. I guess they are about to go bankrupt and want to make another fortune in the end, but I don't have that much money."

"Reason, slander? I have slander? Family members, tell me, do I have slander? The whole process of production, where to buy the raw materials, what price, the previous video is clearly there, and it costs dozens of dollars at home Things that can be made can be sold for 600 with a little packaging. I just say this kind of thing truthfully. How can it be considered slander"

"Oh, or maybe they're not talking about this, but the tax evasion I'm talking about?"

"Hehe, all the old fans who follow me know that I used to be in e-commerce, and the e-commerce company's tricks, I'm very good at it, don't think about it, just guess blindly, and definitely steal it. Someone of their size Black-hearted enterprises don’t know how much profit has been transferred out under what name. The country must investigate immediately to protect our taxpayers’ money and don’t let him run away.”

"Family, I am standing up for everyone and the capital of this black-hearted enterprise. Everyone, please click on the little red heart and add a follower to me, so that I can feel your support."

(End of this chapter)