I have a flow system

Chapter 50 Mooncake Performance Soars
In August, apart from Wu Zhou's own happy events.

The company also has some surprises beyond the plan.

With the full production of the mooncake production line, Wu Zhou's precise flow has also begun to maximize investment.

In the first week of August, the target audience is many big V gourmet bloggers.

In the following time, shared videos sprung up like mushrooms after rain, and product re-engraving videos were shot and released to major platforms.

Wu Zhou asked people to find some of the best data, and put them to some stars.

There are not many people who can be called stars with serious traffic, so this wave of traffic assists actually didn't cost much to Wu Zhou.

But in the process, the popularity of Qiao Fei’s bird’s nest mooncakes is increasing day by day, and the growth rate far exceeds the growth rate of the main keywords of the mooncake category, and far exceeds the search growth rate of other similar competing products.

In the second week of August, the videos on the company’s Douyin account began to be distributed to those stars in large quantities, and they were pushed every day.

As long as these celebrities are on the Douhou account, they will immediately see the video of Qiao Fei's bird's nest.

It was only a while ago that they saw the mooncake reviews of Qiao Fei’s family, and now they saw the videos of Qiao Fei’s official account every day, which gave them the illusion that this thing was particularly popular.

In this process, many stars will directly purchase.

But not much to share.

So in the third week, Wu Zhou will select some of the stars who have shared this product, call out the few with the best data, and then they are still in the second and third tiers, not the first-tier ones.

Use the video data of these people to forcefully push a wave of accurate traffic, and directly increase the number of converted comments.

Then push these explosive videos to those celebrities who haven't posted many videos.

By the third week of August, many first- and second-tier tier-ones obviously saw some starlets they didn't even look up to, and casually posted a sharing video, which was actually much more popular than their videos.

The team also began to pick up the heat.

Also this week, many mainstream first- and second-tier stars, and traffic stars released many videos about Qiao Fei's bird's nest mooncakes.

In just one day, the traffic of Qiao Fei’s mooncakes skyrocketed, and the sales of mooncakes soared from 1+ boxes to 3+ boxes. . .That's a performance close to 2kw.

If it weren't for the limited production capacity, this amount would continue to expand.

In the past, this kind of enthusiasm came and went in a few days.

But it just happened to be the Mid-Autumn Festival again, and the popularity of the Mid-Autumn Festival is soaring.

These videos fit perfectly with the theme of Mid-Autumn Festival.

Therefore, the influence of the popularity of the video has not dissipated.

Since the fourth week of August, the capacity of the production line has been running at full capacity, and we have to work overtime to adjust other production lines to debug production.

With the increase in production capacity, the popularity continued to rise, and the sales volume increased step by step, reaching 4+, 5+, and at the end of August, it directly climbed to 8+ per day.

The single-day sales of a single product reached 3kw. This performance directly blew up the ceiling of the entire top single product of snacks.The annual turnover of most businesses cannot reach this amount.

And many old-fashioned mooncake manufacturers who are also rivals seem to have suffered from pink eye disease.

The bird's nest mooncakes of the same style have been made as quickly as possible, and the prices range from 199 to 499.

Not to mention, because of capacity problems, some of them still bought these mooncakes.

The direct result of this is that at the end of August, many items that looked like Qiao Fei's mooncakes appeared in the mooncake rankings.

But these are inevitable.Wu Zhou was even happy to see the success.

Because these merchants are actually expanding the market and enhancing the edible attributes of mooncakes. If the development is better, they may even turn the strong seasonal attributes of mooncakes into daily routine consumption pastries.

A business cannot support the new development trend of a category, and everyone contributes to it.

At the same time, there are still a lot of Taoke customers during this period. In order to catch the popularity of this item and actively promote it, even if there is only 2% of the platform’s benchmark Taoke commission, they are still focusing on promoting it.

As for some anchors, they even pay for it themselves, treating the product as a welfare payment and traffic payment.

It is a bit similar to the positioning of standard products such as Apple mobile phones.

As for some top anchors, they took the initiative to find Liu Bin.

"Mr. Liu, for your bird's nest mooncakes, please give me a discounted price. You don't need to pay for the pit fee, and you don't need commission."

"I'm sorry, I really want to sell it at a discount, but this price is fixed by our boss, and he doesn't allow breaking the price."

"Discuss with the boss again, our family has a live broadcast, but there are tens of millions of traffic. At least [-] to [-] boxes can be sold."

"Selling so much...then it's even more impossible to get on."

"...It's not good to sell too much."

"The factories we cooperate with are now operating at full capacity. If we suddenly increase the production capacity by [-] to [-], we will definitely not be able to produce it."

"It can be pre-sold."

"Our company stipulates that when products are officially sold, the goods will be delivered within 48 hours at the latest. Now we can sell [-] to [-] boxes of mooncakes every day, and most of them are delivered on the same day."

At the end of the communication, a helpless and funny smile appeared on the corner of Liu Bin's mouth.

In the past, when these top anchors took the initiative to contact them, they didn't necessarily talk to them.

Now, he was doing the same job, and even said that the job seemed a lot easier, but as a result, these people came over one by one.

Not many people will give a helping hand in a timely manner, most people will only add icing on the cake.

Of course, as a senior practitioner, he also knows that his "success" at this moment is only because of the success of the platform.

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During this period of time, there are head anchors on all major platforms who have actively come to reverse investment.

But most of them refused with the same excuse, and the actual situation is the same.

The popularity of the company's mooncakes is so high that even the sales of snacks in the store have soared a lot.

Previously, the daily sales volume was more than 100 million, and the performance was slowly climbing, and the large items were in order. However, after the popularity of moon cakes, the performance increased instantly, and the daily traffic of the store was a bit ridiculous. The sales of products, many of which have fallen recently.

It even gave him an illusion that the traffic of the entire industry has gone to his store.

Although most of the traffic went to the moon cakes, but the volume was too large. Even the small percentage of people who overflowed caused the performance to increase suddenly, until it rose to more than 300 million.

Product sales generally double, or even several times.

And as the Mid-Autumn Festival approaches, not only the flow of mooncakes continues to rise, but also the output of snacks.

So now even if there is an automatic packing machine in the warehouse, it is packing almost 24 hours a day. In addition, I found a local temporary labor agency and recruited hundreds of temporary workers (most of them are college students) to work overtime. .

As for the nearby SF Express site, the order volume is too high, the site can no longer bear it, and the owner of the site does not know what method it is, and finds a lot of people temporarily to move the goods, so the SF Express trucks come and go, and come again and again. , I don’t know how many times a day I come here, I work overtime.

During this period of time, Tmall Supermarket Pastry Xiaoerxiliu can be regarded as the most painful.

Looking at the mooncakes of Qiao Fei's family in the industry, the daily turnover is almost as much as the sum of all the products she manages.

But it is such a product, but it is not on the shelves of Tmall Supermarket, so how can she be reconciled.

First I asked Wan Cong to contact Wu Zhou, but I couldn't get in touch, so I made the next best thing and got in touch with Liu Bin.

"Go to Maochao for your mooncakes, and I will go through the special approval process for you to speed up."

"Sister Xiliu, our mooncakes are only guaranteed for [-] days, so we can't get them."

"You can improve the process and extend the shelf life."

"The quality of the product is decided by Mr. Wu, and I'm just a part-time job, so it doesn't work."

"Then you send me your President Wu's phone number, and I'll tell him."

Liu Bin communicated with Wu Zhou first, and gave Wu Zhou a screenshot of the chat.

Wu Zhou directly refused.

What I focus on is the taste, no additives, fresh and delicious.

How is it possible to directly destroy the established route for the category of cakes in Tmall Supermarket.

"I'm sorry, Sister Xiliu, Mr. Wu has not been in the company recently, and I haven't contacted him. When I contact him, I will report what you said as soon as possible."

Xiliu didn't reply again, didn't say anything, and actually said it.

(End of this chapter)