I have a flow system

Chapter 25 Entering Tmall and Tmall Supermarket

Now that we have decided to break out from the channel of snacks, of course we must do a good job of analysis.

If a worker wants to do a good job, he must first sharpen his tools, which is also Wu Zhou's long-standing habit.

Precise traffic is only pushed to those who want to buy it, it doesn't mean that they have to buy it if it is pushed.

Furthermore, the upper limit of precise traffic push is the upper limit of traffic in this industry.

Wu Zhou needed attention, and then asked them to find him.

Then it must be able to cause a large enough impact, and it is the most appropriate way to target the main sales and traffic models.

I muttered silently, sorry.

Then Wu Zhou began to select products.

In any case, the product must still be affiliated with Qiao Fei's house. After all, it is its own brand, and it still pays attention to word of mouth, so the product must not be used twice.

First buy the main competing products of the leading brand, and then look for other similar products.

Taste the taste first, select the best ones, and finally find the processing factory through the information on the packaging.

Then find the addresses of these factories through public channels.

Many factories can even be contacted directly on Alibaba.

For initial cooperation, Wu Zhou selected three partners, corresponding to three products.

Daily Nuts, Nuts Gift Box, Jerky Gift Pack

The price is more than one hundred yuan.

Industry sales are above 5w+.

If you want to kill them, then the amount must exceed them.

The total estimated monthly shipments of the three products are above 20w+
The corresponding sales should be around 2000w.

This volume can directly rush into the snack category ka.

In order to avoid too many unnecessary troubles and misunderstandings, other extended products other than these three main products will also be put on the shelves simultaneously.

For example, the single product links of various subdivided nut candied products in Daily Nuts.

Corresponding links to various dried meat and tofu products in the jerky gift pack.

Of course, the price will definitely not be low, and we still have to do some mass sales to increase the price.

Selling 1 orders for ten yuan is only 10 yuan, but only 100 orders are enough for 1 yuan.

But the manual workload is directly reduced by ten times.The storage area can be saved by at least half.

These are hidden costs.

The taste of snacks is definitely the most important.

Only good quality and taste can make people willing to tell others about it. Most people like to share what they think is good.

Secondly, the packaging of the product can become interesting or useful, so that consumers will have a sense of surprise when receiving the product.And so many other details.Wu Zhou is running on the route of building a brand.

There will be a lot of attention to detail.

Of course, these all require cost, and this is another reason why Wu Zhou has a high customer list.

Only high customer orders can cover these costs. Even if the cost of the product itself is 0 for something worth 10 yuan, he only has [-] yuan activity fee at most to provide additional services.

And for something that costs 200 yuan, he may have an activity fee of 100 yuan.

Of course, there is a huge difference in the final actual body feeling between the two.

There are many details considered, and the angle of the matter is obviously not going to be fast.

During this period of time, for the cups that the shop is mainly engaged in, Wu Zhou is crazy about using traffic to smash sales. The traffic of a single product link has reached the upper limit, so open a few more links and make a difference in style.

The same is the cup, two cups are for couples, and a single cup is called male or female.

More than a dozen in a box, that is called a group purchase.

These links are also very fast. After all, they are all ready-made. There will be some overlap in the traffic of each link, but the overlap is not too high.

Therefore, during this period of time, under the premise that the traffic of the entire market continued to decline, Wu Zhou's store sales continued to rise against the trend.

After the year, the sales will go from 3 to 3.5w, 5w, 7w+. During the promotion of some festivals, the sales can even break through 15w+.

In March, the sales volume exceeded 3w, and the second person from the platform directly came to him and asked him to open a Tmall store.

If not, they have someone to assist them.

At the same time, Xiao Er from Tmall Supermarket under the Tmall platform also followed him.

"Dear, come into our Tmall supermarket, and I will give you category resources."

Because it is to be a brand, the Tmall store should still be done. This time, taking advantage of the trend, Wu Zhou agreed.

As for Tmall Supermarket, it is actually similar to JD.com’s self-operated platform, both of which are self-operated platforms.

Merchant genuine authorization chain, and then delivery to Tmall supermarket platform, platform charges platform fees and logistics fees.

Of course, there are bills.

It takes at least 7 days to order, prepare the goods and enter the warehouse of Tmall Supermarket, and it takes another three to five days for the platform to transfer.

The turnover of goods during this part of the time must be idling of funds.

Coupled with the settlement rules of the platform, it is a fixed point in time.

In general, it takes at least 50 days to hold the payment.If it is calculated according to the sales volume of the industry, that is to say, at least 200w of funds need to be invested in it.

Of course, 50 days is at least the minimum valuation, and most merchants are thankful that they can push the payment to 60 days.

For Wu Zhou, who is currently extremely short of money, this amount of money is a little too much.

Wu Zhou also directly talked to Xiaoer from Tmall Supermarket.

"It doesn't matter. Our Maochao has a supply chain finance business. As long as the product sells well, the loan will directly follow the sales volume. The more you sell, the more you will borrow. The lowest annual loan interest rate is only 6 points." Xiao Er Very active and enthusiastic to solve Wu Zhou's doubts.

The position of the department store category in Tmall Supermarket is very embarrassing. The products are daily necessities, so Tmall Supermarket must have this platform.But the product is a durable product, so the output of a single product is relatively low, and the repurchase is also low.

The general category of department stores has the most storage locations on the entire platform, but the sales output is at the bottom.

At present, the top 1 brand in the department store category only sells about [-] million yuan a month.

As for Wu Zhou's brand, it can be sold for 300w+ through Taobao stores.

If this is put on the Tmall supermarket, and the higher weight of the Tmall platform is added, even if the sales volume is only half of that of the Taobao store, that's okay. . .My own annual growth KPI can be regarded as solving most of the pressure.

Even if he found out a little later, it made him feel a little regretful.

After Wu Zhou thought for a while, he agreed.

"It's fine if you can get a loan, so the financial pressure will be less. Although there is loan interest, it is only about 6 points a year, which is completely acceptable, and it can even be said that it is very suitable."

The most important thing is that if the loan is followed by sales, on this kind of self-operated platform, the sales must abandon the repayment beyond the platform deduction points.

After all, the deduction point is the money of the platform, and the payment for goods is the money received by the merchant.

According to the current profit situation of Wu Zhou in the store.

The value of the inventory with a turnover of 50 days, as long as the goods are sold, Wu Zhou’s funds should not be taken up in the end. Maybe because of better profits, the actual cost of 300 million goods can be loaned out more than 400 million.

In addition, the greater the sales volume, the greater the ability of Wu Zhou and the factory to negotiate the payment period. At the beginning of the cooperation, when there was no basic amount, Wu Zhou and the factory did not have a payment period, and the spot payment was made.

But after being able to even catch up with big names such as chefs recently, the salesman who used to ignore Wu Zhou now has to take the initiative to call and send some gifts during the holidays.

As for the billing period, when Wu Zhou's order is sent, direct production will start there, and it will be half a month later to ask when the payment will be made.

The one who has an order is the uncle. If you enter Tmall Supermarket and sell more, the billing period can definitely be negotiated again.

The last benefit is saving people.

The self-operated platform is a direct docking platform, not connecting with consumers, and customer service can save some people.

The goods are also sent to the self-operated platform warehouse in batches at one time, and the warehouse can save some people.

(End of this chapter)