The counterattack begins with Fan Shengmei in Ode to Joy

Chapter 559 Tianhong, I Can't Wait Anymore

Xie Jiayin is a strong woman in the business world. Although she has made some failed investments in the past few years because of her enthusiasm, she still has the most basic decision.

The Xie Group is now facing the biggest crisis since its establishment. If it is not handled well, the result will be bankruptcy.

Zhuang Ziqiang's suggestion is rational, and it is also a measure that is most in line with the current situation of the Xie Group.

The measures are not difficult to think about, but the difficult thing is to make a decision.

The situation is pressing. Xie Jiayin has been in the mall for so many years, and she knows this truth very well.

The strong man broke his wrist, and he still had a chance to breathe.

If you are indecisive, you may lose everything in the end.

What's more, the price offered by Zhuang Ziqiang on behalf of the Gilt Gold Company was indeed very generous. After some intense negotiations, Xie Jiayin finally decided to sell the small household power plant.

Zhuang Ziqiang and Xie Jiayin, as representatives of the two companies, shook hands with smiles after the signing ceremony.

"Congratulations, Aunt Xie!"

Xie Jiayin smiled wryly, "It's earlier to congratulate."

Next, in order to save itself, the Xie Group will usher in a wave of big sales, and the sale of small household appliances is just the beginning.

After the ceremony was over, Xie Hongzu found Zhuang Ziqiang, who lowered his head with a somewhat embarrassed expression.

"Brother Zhang..."

In the past few days, his mother and Xiaohe have said a lot in his ears, business is business, and now that the Xie family's business has encountered difficulties, it is the best result to be able to break their arms and save themselves.

The conditions offered by Liu Jin to buy a small household factory are not low, and they are much more generous than those who come to take advantage of the fire.

Zhuang Ziqiang smiled and said: "Hongzu, you will have to work hard in the future."

"Don't be afraid of hard work, as long as you can keep the company."

After the two exchanged a few words, Zhuang Ziqiang led the team and left the Xie Group.

Xie Jiayin stood next to her son, staring at his son's back as he watched his friend go away in a daze.

"Do you feel a little dazed? After all, a year ago, he was still an inconspicuous little man."

Xie Hongzu looked forward, "The change is really big!"

Xie Jiayin shook her head, "Give you a year, will you become like this?"

Xie Hongzu was stunned for a moment, his lips twitched, but he didn't speak.

Xie Jiayin patted her on the shoulder, "So, I was originally a dragon, but it was just swimming in the shallows at that time!"

The Gilt Company was able to acquire the small household power plant of the Xie Group, using a lot of leverage, and the company's debt ratio approached 30%, which was not high.

But because there is still a lot to do in the future, this debt ratio is still a bit high for Zhuang Ziqiang.

The hardware problem was solved, and Zhuang Ziqiang directly spent money on the software to cooperate with people. After several months of integration, Liujin Company officially launched a set of smart home system called "Jeger-LeCoultre", which specially provides smart home solutions for real estate developers. Package solution.

In recent years, the concept of smart home has been very popular, but there are very few companies that have really invested in it.

On the one hand, it is because the old thinking of traditional developers is difficult to change in a short time, and on the other hand, the threshold for emerging companies to enter this industry is too high.

Most of the companies in this industry are real estate development companies or companies related to building materials and home appliances.

There is still no one that has really made a name for itself in China.

Zhuang Ziqiang saw this opportunity.

At this time, Zhuang Ziqiang's advantage of being backed by Jingyan Group became apparent, and Liujin Group easily obtained a project developed by Jingyan in Binhai.

In addition to housing-level projects, Gilt also has not let go of the personal home improvement market.

Because of the previous cooperative relationship with major decoration companies in Shanghai, the promotion of Jaeger-LeCoultre's smart home system is very smooth.

With the passage of time, Jaeger-LeCoultre's smart home system has slowly accumulated many customers in a few months.

At this time, Zhuang Ziqiang made a bold decision.

Let gilt land on the new third board!

Everyone in the company was taken aback by Zhuang Ziqiang's decision. After all, it has not been two years since Liu Jin was established, and it has not even been listed on the New Third Board.

But Zhuang Ziqiang’s reasons are very strong. The company cannot be listed on the New Third Board at once. It takes several months to prepare for landing on the New Third Board. After two years of existence, it will be directly listed on the New Third Board seamlessly.

Zhuang Ziqiang wanted to play the capital game from the very beginning, and of course the sooner the listing, the better.

Since its establishment more than a year ago, the speed of development has been advancing by leaps and bounds. It is estimated that by the end of this year, the company's revenue will exceed 4.5 million yuan and its profit will exceed 8 million yuan.

It is not difficult for such an indicator to land on the New Third Board, not to mention that the company still has a layer of high-tech company cloak.

When Liujin was preparing to land on the NEEQ, the competition between Jingcheng and Tianhong had already entered a fierce stage. Both sides had victories and losses, but Jingcheng had an absolute advantage.

Originally, such a result was not bad for the fledgling Tianhong, but behind the sincerity is the Jingyan Group, which Tianhong has been working hard to defeat.

Now that the eldest brother is not on the stage, just sending a younger brother will fight you inextricably.

What qualifications does Tianhong have to clamor with Jingyan?

After such a long period of competition, most of Yang Ke's morale was also beaten.

Even the investors behind them don't have enough confidence in them. They don't pay for charity, and the originally scheduled performance goals have not been achieved, which has shaken their support for Yang Ke, the entrepreneurial team.

Now Yang Ke and others are pinning their hopes on the sales of Tianhong's first real estate. As long as the sales of the real estate can be a hit, it means that Tianhong has gained a firm foothold in the real estate development business, and naturally it is not afraid of sincerity. competition, and even continue to wrestle with Jingyan.

Unfortunately, the facts always backfire.

Tianhong is doing a housing development project, and the drawings are almost picked up according to Jingyan's project. This is Yang Ke's request for the design team. He doesn't need an artist who has a flash of inspiration, as long as he can draw pictures, just give him the ready-made drawings. Down is enough.

But Yang Ke didn't understand one thing, Jingyan focuses on high-end real estate.

However, Tianhong focuses on the urban white-collar market, and the product positioning group itself is different. The final result of imitating Jingyan completely is four different.

One month after the opening of Tianhong's first real estate project, Tianhong·Banshanfu, 21 houses were sold, with a sales area of ​​1660 square meters and a sales amount of 1.5 million yuan.

The number of sales seems to be a lot, but it needs to be compared horizontally.

The project of Celestica·Banshanfu covers a total area of ​​3.1 square meters, and it cost nearly 9 million yuan just to acquire the land.The total construction area is 5.6 square meters, and the construction cost and various taxes and fees of the three high-rise buildings are at least more than 10 billion.

Of course, this is not a sudden investment, but also includes financing.

The first month of the opening was when the real estate was a hit, but Tianhong only recovered 1.5 million of the funds.

In the second month, sales performance dropped again, with sales of only 9600 million.

At this rate, it will take at least two years for Celestica to recover the cost.

Celestica, can't wait!
(End of this chapter)