Rebirth starts with small money

Chapter 556 Standing up Deng Weimin!
The entertainment venues at this time in 2000 were naturally not as diverse as they were more than 20 years later.

Even these days, many entertainment venues basically do the business of selling dog meat under false pretenses.

Oh~ By the way, the terms "nightclub" and "nightclub" are not even very popular these days, and many entertainment venues even have the soon-to-be-outdated name of nightclub on their heads.

And the entertainment venues these days ~ are not like later ones, mainly targeting some young people as the customer group.

During this time period ~ most of the night entertainment venues, the customer base is often some businessmen and some social elite white-collar workers.

In other words ~ the entertainment venues at this time are almost all places for those who have a certain economic foundation to consume.

As for young people, most of them are still concentrated in discotheques~roller skating rinks~Internet cafes and other places.

After all, the consumption in these places is relatively low~ Places such as discos or roller skating rinks can often be solved with just one ticket.

As for Internet cafes, it goes without saying that the Internet access fee in some Internet cafes has been reduced to two yuan an hour.

Of course~ these are only for big data, and some few cases are not included.

So. In the entertainment venues these days, you rarely see a bunch of young people spending money there, and more of them are businessmen with big bellies, or social white-collar workers with exquisite makeup~well-dressed.

These people still have spending power~ and more or less like to pursue some cards or enjoy petty bourgeoisie.

So. In the entertainment venues these days, it seems that it is very popular to drink some Remy Martin ~ XO, no matter how bad it is, you have to have a glass of foreign wine or mixed wine.

Of course ~ this is not to say that the sales of beer are not large. In fact, the sales of beer in entertainment venues have always occupied the bulk, but relatively speaking ~ the sales of domestic beer are not very good.

The reason is simple. The profit cannot go up!
The same bottle of wine ~ it sells for more than one yuan outside, and five yuan in entertainment venues. It seems that the profit percentage is very high, but this is not how it is calculated.

The profit of a bottle of foreign wine or red wine is estimated to be close to the profit of a hundred bottles of domestic beer. If possible, entertainment venues may not be willing to sell beer.

But this is impossible~ After all, what customers want to drink is the freedom of customers. You can let customers choose among alcohol brands, but you cannot force customers to choose what alcohol to drink.

So ~ even if the profit is not high enough, beer must exist in various entertainment venues.

Under such circumstances, choosing a beer brand with higher profits is naturally the choice made by entertainment venues.

The price of domestic beer is almost transparent~ The price is outrageous, and customers will think that you treat them like idiots.

But if you sell beer of foreign brands~ that's another matter.

First of all, the prices of these foreign brands of beer are not low, and on the basis of not low prices, some higher profit margins are easy to accept.

So here comes the question~Is ideal beer not a foreign brand?

Hey~ It’s a coincidence that Chen Li and Deng Weimin registered the brand in Germany in order to bring Shennong Beer’s beer into the German market.

Speaking of this~ Maybe many people will understand it. To put it bluntly, this is a trick to steal the day.

When Chen Li heard Deng Weimin's idea at the beginning, he actually felt that doing this was somewhat despicable.

In fact, even Chen Li in his previous life has come into contact with such things.

Especially in the home furnishing industry, many of the so-called overseas famous brands in the previous life were actually domestically produced.

They all registered a company abroad, and then started publicity under this name.

From a legal point of view~ this thing is actually not illegal.

Because overseas companies do exist!
It's just that the registrant of this company is the owner of a certain domestic furniture brand, so this overseas company is actually an empty shell.

The reason why people register overseas is actually because they want the name of a foreign brand, because at this stage, foreign monks are really good at chanting sutras!
No matter what it is~ hang a foreign name and an imported brand, and then the price can be doubled.

But consumers at this time really recognize this!
The vast majority of consumers think that imported products are better than domestic products, which is why this phenomenon occurs.

Deng Weimin grasped the psychology of consumers and wanted to directly make Ideal Beer a German brand.

Of course, ideal beer will not be produced in Germany for the time being, after all, there is no ideal beer production plant there.

Although ideal beer was sold in that old tavern and several nightclubs owned by cousin Lucas, those were shipped directly by Chen Li through system orders.

At present, Ideal Beer actually has only one factory, and that is the Ideal Brewery located in the suburbs of Chengdu.

That is to say ~ Deng Weimin also wants to play such a trick, directly naming Ideal Beer as an overseas brand, and then take the opportunity to turn the tables.

Facing Deng Weimin's idea, Chen Li's first reaction was naturally to disagree.

After all, the fundamental reason why he exchanged for the ideal beer production formula was that Lucas was somewhat contemptuous of domestically produced beer.

Although Lucas didn't have any malicious intentions at the time, and the bigger reason was just to complain casually, Chen Li was still furious at the time.

Then he impulsively spent hundreds of thousands of mall currency in exchange for the beer production formula, and ordered several boxes of Shennong beer from the system.

To put it bluntly~ Chen Li made this beer just because of that tone, but now Deng Weimin wants to develop this beer~ Let Chen Li swallow this tone!

This is naturally unacceptable to Chen Li!
Even though Deng Weimin persuaded Chen Li many times, Chen Li still firmly admitted this point.

He even would rather give up the development of ideal beer than turn this brand into a foreign brand.

Then, after confirming Chen Li's firm stand, Deng Weimin chose another path as the next best thing.

That is to give ideal beer a foreign name.

This time, Chen Li did not object, because it was actually a matter of time.

In the future, ideal beer will develop abroad sooner or later, so it is very normal to have a foreign name.

Of course~ Chen Li knew that the reason why Deng Weimin proposed this idea was not just a simple name.

To put it bluntly~Deng Weimin still wants to go the same way as before, but he changed the proposal of ideal beer as an overseas brand~to rubbing the edge.

Yes~ just rub the edge!

Give ideal beer a foreign name, but ideal beer is still a serious domestic brand.

When the time comes to promote Ideal Beer, try to mention that Ideal Beer has been registered in Germany.

This is somewhat like taking off your pants and farting, but don't underestimate this trick.

Because of this trick, Ideal Beer successfully knocked on the doors of many entertainment venues in Rongcheng.

After all, the name of German beer is really famous. Although Ideal Beer is not German beer, according to Deng Weimin, Ideal Beer is a beer approved by the German Brewing Association.

Regarding this point~ I have to mention that rich second-generation Lucas.

Deng Weimin and Lucas directly came together once, funded by Ideal Beer ~ and then Lucas tied the knot, directly allowing Ideal Beer to win a gold medal in a certain beer award in Germany.

The award itself still has some credibility, but... not much.

But this name can still fool some people.

However, even though this series of operations opened the door to entertainment venues in Chengdu, it was only the beginning.

After all, this trick can only allow Ideal Beer to get admission tickets to entertainment venues.

As for whether it can win the favor of the customer group, it depends on the quality of the ideal beer.

And this. Naturally, there is no doubt.

After all, this is a beer brand that was popular all over the world in the previous life. It is okay to say that this beer is not well-known now, but the quality of the beer itself is definitely quite guaranteed.

This time, Deng recommended ideal beer No.2 and No.3 for democracy.

As for the reason, of course it is because of the price!

This price not only refers to the cost of the beer itself and the ex-factory price given by the system, the main reason is to leave enough profit margins for entertainment venues.

After all~ no matter how good the quality of ideal beer is, if you make entertainment venues unable to make money, they will definitely not choose ideal beer.

So this time, the ideal beer NO.1, which is too expensive, is not the main target.

Deng Weimin made a corresponding plan. He assigned ideal beer No. 123 to two grades of high, middle and low respectively.

Low-grade ~ naturally refers to NO.2, this beer is considered to be the lowest cost and price among ideal beers.

Mid-range~ is NO.3. The cost and selling price of this beer are actually the most suitable for entertainment venues.

As for NO.1 with the highest price, it is a feature of ideal beer!

According to the original estimate, in fact, NO.2 and NO.3 are actually the current main targets of ideal beer.

In fact, it is true. From the very beginning, among the entertainment venues in Rongcheng, the No.2 and No.3 are the first to be accepted by customers.

However, once a veteran in the wine industry came into contact with Ideal Beer No.1, but was directly knocked down by two bottles of No.1, this phenomenon appeared a bit of a deviation.

That buddy originally claimed that the beer could not be poured, but in the end he was overturned by two bottles of ideal beer No. 1, which made many people have a new understanding of ideal beer No. 1.

Today's ideal NO.1 has become the "wine of the brave" in many entertainment venues in Rongcheng.

There are often some courageous guys who come to entertainment venues to challenge the ideal NO.1.

Some nightclubs even held a prize-giving event. Anyone who can drink a dozen of Ideal No. 1 will not only get free consumption, but even get a bonus of 1000 yuan.

It's just that this event was only held for one day, because two buddies got drunk and went to the hospital that night.

At that time, some people wondered if there was something wrong with Ideal Beer, and even a buddy who was admitted to the hospital suspected that he had drunk fake wine.

So ~ the next day, someone came to investigate, and naturally there was no problem.

Not to mention that the entertainment venue itself has its own contacts and background, and there will naturally be no problem in terms of the quality of the ideal beer.

The next day~ the nightclub canceled the event, but the news about Ideal Beer NO.1 was also spread.

Then suddenly Ideal Beer sold out!

Pay attention~ it is the entire ideal beer series that has sold out, not ideal beer NO.1.

In fact~ So far, the sales volume of Ideal Beer NO.1 is still the lowest among the three series, but the name is the most resounding.

Now in the entertainment venues in Rongcheng, they are fighting for wine ~ basically using the ideal No. 1 to decide the winner.

That is to say, under such a premise, the factory of Rongcheng Ideal Brewery can be filled directly.

So Deng Weimin seemed to see the dawn, and wanted to open up new markets.

Chen Li is also very supportive of this, but just like what Deng Weimin said, the importance of Ideal Beer~ is actually the lowest among the several subsidiaries of Ideal Group~.

So this time~ Chen Li gave the money to Ren Xiaobo's agricultural product company, and Deng Weimin naturally missed it.

However~ Compared with the difficult life of ideal beer before, Deng Weimin's life is much better now.

Even if Chen Li doesn't give him support~ With the current development efficiency of Ideal Beer, it is definitely only a matter of time before it expands.

In particular, Deng Weimin now feels that he has found the ideal development path for beer. He decided to give up the retail market for the time being and focus on the direct supply of entertainment venues.

In the words of Deng Weimin, he plans to build the first beer brand in China that is specifically aimed at consumption in entertainment venues.

And his plan~ was also approved by Chen Li.

To be honest~ Chen Li really didn't expect Deng Weimin, who was not very capable in his cognition, to be able to revitalize the ideal beer.

Reasonable~ Chen Li had always wanted to poach Deng Weimin's corner, and there were three main reasons.

First of all, there was really a shortage of people around Chen Li at that time.

As an old friend of Chen Li, although Deng Weimin is engaged in the beer industry, he does have rich management experience.

Even though Deng Weimin's ability is not as strong as imagined, it is definitely enough!

Secondly~ The relationship between Deng Weimin and Chen Li has gradually evolved from a relationship of interests at the beginning to a friendship.

Deng Weimin encountered a series of injustices in his original unit. As a friend~ Chen Li naturally wanted to give him a hand.

The third thing~ Of course, Chen Li felt a little distressed because he spent a lot of money to exchange Shennong beer from the system~ and he was distressed. He planned to try the water for the purpose of not wasting it.

It turned out that Chen Li had miscalculated a lot of things, which almost ended in a disastrous failure.

But under such circumstances, when Chen Li was thinking about how to make up for Deng Weimin.
Deng Weimin stood up by himself!
(End of this chapter)