Rebirth starts with small money

The first meeting with Rebs~ was actually quite friendly.

Especially after learning that Red Pony Technology would not continue to act as a shit-stirring stick in the future, Rebs even invited Chen Li to sing a song at a mass-market KTV in the town after the meal.

It's a pity that Rebs's popular Internet song "Air you ok" hasn't appeared these days, so Chen Li had to sing old songs with Rebs for a while.

It is worth mentioning that Chen Li and Rebs collaborated on the song "Tracker's Love", and Rebs even volunteered to play a reverse song when he sang the female part.

Of course, as for the effect~ I don’t talk about fishing!

Anyway, judging from the daily communication between the two of them this time, it is not at all obvious that Rebus and Chen Li are representatives of competitors belonging to two different companies.

But it's true~ In fact, the reason why Rebs approached Chen Li this time was because he gave Chen Li a high look and wanted to get acquainted with Chen Li, a young man.

As for Red Pony Technology's threat to Yinshan Company, at least temporarily, it's not that big.

Even if Red Pony Technology really continues to engage in the "free" thing, Yinshan Company is actually not without countermeasures.

It's just that compared to making the whole industry tense ~ everyone seems to be more willing to make money with peace.

This is actually a kind of recognition of Red Pony Technology in the industry. After all, it depends on the opponent to make money with harmony.

If Red Pony Technology is just a small company with no strength and no background, then the so-called harmony and wealth will be meaningless.

Only when the strength of the company and enterprise reaches a certain level, and everyone feels that it is not worthwhile to compete with you with real swords and guns, then everyone will naturally choose to make money with harmony.

But if Red Pony Technology really wants to do something real, then these established software companies are not just doing nothing.

In fact, to be honest~ In terms of company strength alone, Red Pony Technology is still a little worse than those established companies.

Not on a technical level, but on the company's strength and background.

Red Pony Technology may not lose to other companies in terms of technology, but it still lacks a lot compared with those competitors in other aspects.

At that time, there will really be competition~ Your red pony technology is also good at technology, but people don't play technology with you at all. That's the crux of the problem.

It was precisely because of these reasons that Ma Xiaoyun and Zhou Hongyi did not insist on being the free shit-stirring stick.

In fact, the two are also very clear that these problems have been exposed before when the security software industry competed.

It's just that although Red Pony Technology is not very strong in this regard, it still has some guarantees.

Red Pony Technology's two rounds of financing~ In fact, it was all due to this consideration.

In the past, Chen Li always thought that the purpose of finding investors was to find money, but now he understands that finding money is just one of the purposes of finding investors.

Pure capital, for some enterprises, is actually not that important.

After all, for some excellent companies, there is no shortage of investors or institutions who want to participate.

How to choose the most suitable one among these people, and how to use the background and contacts behind the investors to escort and provide convenience for the development of their own enterprises are the things that founders should carefully consider.

After meeting with Rebus, Chen Li returned to his usual busy schedule.

Because this is a new year, the new plans of each subsidiary of Ideal Group are gradually being launched.

For example, the fast food restaurant plan of Ideal Fried Chicken~ Another example is the breeding plan of Ideal Agricultural Products.

Before this year ~ Ideal Agricultural Products Company's breeding plan was mainly based on ideal chickens.

But this year~ With the successful breeding of ideal pigs and ideal fish, these two will soon join the farming system of agricultural products companies.

In fact, Chen Li not only genetically improved pigs and fish, but also genetically improved ideal cattle and ideal sheep. He had already completed the corresponding tasks, and handed over the task of breeding to Ren Xiaobo.

However, it is different from the short breeding cycle of ideal pigs and ideal fish ~ the breeding cycle of both ideal cattle and ideal sheep is relatively longer.

Moreover, it involves the issue of market supply, so the breeding process of ideal cattle and ideal sheep is relatively slow.

According to the report submitted by Ren Xiaobo ~ At present, ideal pigs and ideal fish can be bred and marketed, while the planned time for ideal cattle and ideal sheep is in the second half of this year.

To be honest, this efficiency is really not high.

You must know that Chen Li not only exchanged all the cultivation materials, but even rented a bionic person in animal husbandry from the system.

But Chen Li still thought of these things too simply.

In the past, he thought that no matter whether it was pigs, cattle, sheep, or fish, as long as a batch was matured, it would be considered a success.

But in fact, the process of creating a new breed of livestock product from scratch is far more complicated and cumbersome than Chen Li imagined.

The procedures related to the cultivation of new varieties and quarantine alone are extremely troublesome.

For this reason, Ren Xiaobo even asked Chen Li to approve a sum of money, and spent a lot of money to hire two professors from the Academy of Agricultural Sciences, which shortened the process and time of a lot of procedures.

But even so, the complexity far exceeded Chen Li's imagination.

There is no way~ After all, if Chen Ideal wants to formalize these new agricultural products that have been improved by the system, he naturally needs a complicated preliminary preparation.

If it's just a simple sale~ then there won't be so many cutscenes.

Today, the ideal agricultural products company led by Ren Xiaobo plans to start promoting ideal pigs, ideal fish and ideal chickens in Sichuan Province.

The Ideal Cattle and Ideal Sheep~ will be placed in Xijiang Province after they are fully bred.

But in this way, the funds needed in the early stage will not be a small number. For this reason, after Chen Li returned the previously borrowed funds, he handed over all the remaining funds brought back from Hong Kong Island to Ren Xiaobo.

For Ren Xiaobo, this is definitely something to be happy about.

But it was not a good thing for Deng Weimin who also wanted to get funds from Chen Li.

"Hey~!"

In Chen Li's residence in Yanjing, Deng Weimin couldn't help sighing after taking a sip of his own beer.

As Chen Li's big brother, Deng Weimin is indeed qualified to put a bitter face in front of Chen Li.

You know~ Before Chen Li tried his best and even asked Deng Weimin's daughter-in-law for help, only then did he convince Deng Weimin to come and help him.

In the end, the reality severely taught Deng Weimin and Chen Li a lesson.

At that time, Chen Li~ because the journey was very smooth, so it was inevitable that he was a little proud and proud.

This made Chen Li overconfident at the time, so... knowing that the beer industry is not so easy to mess with, and on the premise that he has no understanding of this industry, he resolutely opened the branch line of Shennong Beer.

According to Chen Li's original estimate~ this branch line may be a little more difficult, after all, he doesn't understand!

So he recruited Deng Weimin, who has been working in the beer industry for many years. He felt that with the systematic black technology and Deng Weimin's experience, Shennong Beer should be able to gain a firm foothold quickly and even become a big seller!
But at that time, Chen Li miscalculated the market. He believed that the domestic market for high-end and high-priced beer was very small at that stage, so Chen Li took the initiative to persuade Deng Weimin to put the focus of Shennong Beer abroad.

It happened that Chen Li got to know a rich second generation in Germany at that time, so Chen Li almost opened a hell-difficulty dungeon for Shennong Beer almost as a joke.

Later results proved Chen Li's mistake, and Shennong Beer failed miserably in the German market.

Of course~ for Chen Li, the advantages outweigh the disadvantages.

The failure of Shennong Beer reminded that the management system is not a panacea.

Although the system can provide Chen Li with certain technical support, unless it reaches the level of black technology, many things still need to abide by the laws of the market.

In terms of quality alone, the taste and quality of Shennong Beer are absolutely excellent, but people have directly blocked Shennong Beer from the supply chain and channels. No matter how delicious Shennong Beer is, it is useless.

Just like now~ Shennong beer is very popular in several nightclubs and old pubs in Munich, and even many wine lovers linger in the old pubs every day.

It is said that the business of the old tavern that Lucas planned to give to Chen Li had increased several times compared to before!
But even so. Shennong Beer is still unable to open up the situation with the local alcohol suppliers.

People don't care if your beer is good or bad~ After all, there are too many good beers in Germany.

Unless Shennong Beer has accumulated fame and reputation, and it must reach a certain level, just like Qindao Beer ~ otherwise why would others choose Shennong Beer?
This failure~ was a wake-up call for Chen Li, and Chen Li also restrained his previous complacency and pride from then on.

It can be said that Chen Li has become more mature since this incident, but this has not improved much for Shennong Beer.

There is no way~ Shennong Beer is actually a bit ahead of Huaxia these days.

Neither the quality of beer nor its production cost and sales price are suitable for the current domestic beer market.

Especially the price~ This is actually the biggest factor restricting the development of Shennong Beer.

Take the Shennong Beer that Chen Li exchanged at the beginning ~ which was named Shennong Beer NO.1 by Chen Li as an example.

The price of this beer system is 20 yuan in Huaxia coins. Based on the 60% cost of the system, the cost of each bottle of this beer is as high as 12 yuan.

Afterwards, the No. 2 and No. 3 two beers that Chen Li exchanged were priced at five yuan and ten yuan respectively.

In other words, the production cost of the cheapest No. 2 Shennong beer is as high as three yuan per bottle.

And it is worth mentioning that these three beers are all in small 330ml bottles.

At this cost~this price, it is difficult to make any waves in the domestic beer market.

You know. The selling price of many beers on the market is not even more than two yuan, and some beers are even sold for only a few cents.

This. How do you let Shennong Beer compete with other competitors for market share?

Of course~ this is the previous Shennong beer.

In fact, the current Shennong Beer has found a way to gain a firm foothold, and has even gained a firm foothold.

The reason why Deng Weimin sighed was because he was acting with Chen Li, because he felt that Chen Li was somewhat biased in his treatment of Shennong Beer.

Chen Li gave all of the millions of dollars to Ren Xiaobo's agricultural product company, but Shennong Beer didn't even get it. This made Deng Weimin somewhat depressed.

After all~ Now Shennong Beer has established a firm foothold, and was thinking of taking this opportunity to expand its production capacity a little, but Chen Li didn't support him
"Okay ~ Brother Deng!"

"Stop sighing at me!"

"Mr. Ren's affairs are urgent, so I will give him the funds first."

"I also remember what happened on your side."

"Wait one more... No, up to two months!"

"I'll get you some more funds, and then you can think about the development of Shennong Beer."

Chen Li was a little uncomfortable by the old man's sigh. After all, it seemed that he had tricked Deng Weimin in this matter.

Before that, Chen Li even wanted to give up Shennong Beer, planning to let Deng Weimin enter the ideal food job.

It turned out that Deng Weimin took the initiative to reject Chen Li's proposal. This buddy always liked to listen to other people's suggestions, but this time he even offered to continue to operate the Shennong Beer brand.

It's just that Deng Weimin made a request to Chen Li.

"Ok?"

"It's ideal beer~ How long has it been, why haven't you changed it?"

Uh~ Yes, Deng Weimin's request is to change the brand name of Shennong Beer to Ideal Beer.

The purpose of changing the name is also very obvious, that is, to use the brand name "ideal".

Especially Ideal Fried Chicken. After all, with the development speed of Ideal Fried Chicken, it is estimated that in a few years, branches will be able to open all over the country.

At that time, ideal beer can take advantage of the brand name "ideal" to take advantage of the trend.

At that time, Chen Li didn't think much about it. After all, Chen Li always felt sorry for Deng Weimin, so he readily agreed.

Originally~Chen Li thought that Shennong Beer would not~Ideal Beer would struggle to get by in the next few years.

As a result, what Chen Li never expected was that Deng Weimin actually found another way for Shennong Beer, that is,
Straight from nightclubs!

In fact, Deng Weimin had no choice at first, mainly because the site of the brewery was selected in Rongcheng.

But what does the beer market in Rongcheng look like at this time?Deng Weimin, who was the former head of No. [-] Snow Beer Sichuan Province, knew it all too well.

In the current Rongcheng beer market, Snowflake has a considerable advantage.

However, the local beer manufacturers in Sichuan Province did not directly surrender, but the battle with Snow Flower intensified.

Of course ~ Overall, Snowflake still has the upper hand, and it is estimated that it will not be long before Snowflake will be able to completely win the beer market in Sichuan Province.

But there is one point. Whether it is Snow Beer or other local beer manufacturers, the market share they compete for ~ mainly comes from the retail and catering industries.

On the contrary, it is the entertainment industry, which is also a major beer sales volume. Neither Snowflake nor the local beer manufacturers pay much attention to it.

The reason is also very simple ~ because almost all the beer share in entertainment venues has been snatched up by foreign beer brands.

Budweiser ~ Heineken ~ Carlsberg and so on!
Like Snowflake and most other domestic beer brands, there is no way to compete with these foreign beers.

But there is a way to pick flowers intentionally and the flowers won't bloom ~ unintentionally plant willows and willows to make shade!
With the attitude of giving it a try, Deng Weimin directly extended the tentacles of ideal beer into this area, but unexpectedly obtained unexpected gains.

From a few entertainment venues at the beginning, Lixiang Beer has entered nearly 60% of the entertainment venues in Chengdu.

And at the beginning, the other party only allowed the ideal beer to enter, after all, it is the customer's freedom to choose what to drink.

But the quality of ideal beer is there~ With the passage of time, local entertainment venues in Chengdu now choose people who drink ideal beer.
There are more and more!