Rebirth starts with small money

Chapter 294 Exercise Well, Old Deng!
The three-on-three basketball game is called bullfighting abroad!

In China, three-on-three basketball is also called half-court!
After all, playing a full-court game requires more personnel and venues.

Three-on-three, you only need a basketball stand, and you can start playing with half the court.

And there is another advantage of playing three-on-three half-court games compared to playing full-court games. You don't need to run so tired.

With the gradual expansion of the NBA's global influence, basketball, a sport that was not so popular at first, has gradually become popular in China.

When Chen Li was young, there was no one around him who played basketball. His little friends still liked to play table tennis, badminton or even football.

Yes~ It's playing football, not football!

But that's because there is no football in Erlong Town Primary School, let alone a football field.

Erlong Primary School has only one big playground, and there are two basketball hoops on it, but the basket of one basketball hoop has fallen off, and no one plays basketball anyway, and the school doesn't bother to fix it.

And when Chen Li was in junior high school, after Jordan came back and won another triple crown, more and more people paid attention to basketball even in distant China.

It was at this time that Chen Li in his previous life fell in love with playing basketball, after all his height was there.

At that time, Li Yuan was also obsessed with basketball with him, and the reason was also because of his height.

On the contrary, in this life, because of Chen Li's "butterfly effect", both his own and Li Yuan's love for basketball seems relatively flat.

Hmm~ After all, where is the fun of making money playing basketball?
In his previous life, Chen Li went to the factory to make screws, but that guy Li Yuan started to like playing basketball because he went to college.

At one point, this guy even said he wanted to play professionally!Uh~ well~ these words are basically just for fun.

However, Li Yuan in his previous life played basketball really well, at least he was definitely considered a master among ordinary people.

Therefore, whether it is Chen Li or Li Yuan, they still have a certain interest in basketball.

And this hobby also made Chen Li pay more attention to various basketball games.

Like the NBA!

Another example is .CBA!

One of these two is a world-renowned basketball event, and the other is a domestic professional basketball league, so relatively speaking, there is naturally no shortage of attention.

There are also some other events with less attention, such as CUBA, which is the domestic college basketball league.

Another example is the KFC three-on-three youth basketball game!
yes! KFC is that KFC, but he sponsored this three-on-three youth basketball game.

This competition started in 2004 and lasted until Chen Li was reborn because of some force majeure factors.

For many ordinary people, this event may not even be known to some.

Or I saw it occasionally when I went to KFC to eat.

After all, not everyone likes basketball, and naturally not everyone pays attention to basketball.

But for basketball lovers, the annual three-on-three basketball game can be regarded as a small event in the domestic basketball circle.

Every year, there are tens of thousands of teams participating in this competition alone, and tens of thousands of contestants.

It can be said that this event is definitely an excellent opportunity for domestic teenagers who love basketball.

But what does this have to do with Chen Li and Deng Weimin?

Chen Li sells fried chicken, Deng Weimin sells beer, and it has nothing to do with basketball!

But in fact~ From the perspective of commodities, the two are actually not unrelated!

Needless to say beer, many people are used to drinking beer while watching a football game.

Fried chicken OK!The acceptance of fried chicken is still quite low these days.

People use peanuts more to match beer, and those who are rich can get some lo mei.

This is why Chen Li gave up the promotion plan to Deng Weimin, because the current ideal fried chicken is not worthy!
And at the moment, Chen Li doesn't have the funds, contacts and resources to engage in such a competition.

But Snow Beer has it!
The reason is simple. Behind Snow Beer is a state-owned state-owned enterprise. This network and resources are simply not comparable to any private company.

Moreover, this central enterprise has super strong financial strength.

It is precisely because of this state-owned enterprise as a backer that Snow Beer in the previous life was able to make a name for itself in China!

So ~ if it was Snow Beer, then they could have a national three-on-three basketball match in [-].

And this was the flash of inspiration that Chen Li had come to from the previous spring sports meeting of the University of Foreign Studies.

The reason is simple, although the KFC three-on-three basketball match is essentially a basketball game.

But in fact... This thing is also a commercial activity in essence.

KFC paid a large sum of money, and even used its stores all over the country to spare no effort to promote the event.

What is the purpose of this kind of money and effort?

For publicity, of course!
It's impossible for someone to really think that this is KFC's support for the basketball development of Chinese youths in China, right?
That thing is something that the Basketball Association should consider. It has a half-cent relationship with a catering group, right?
Businessmen can't afford to be early!

KFC contributes both money and efforts, so it is natural to have something in return.

And the "return" they pursue is also very simple. That is the long-term and continuous publicity effect of this event to KFC.

As for whether the effect is good or not, we can tell from the fact that this event has been held for more than ten sessions.

After all, KFC's money does not come from strong winds. They may have to carry out some public welfare sponsorship and charity for some reasons.

But to say that the effect is not good after more than a dozen sessions is absolutely nonsense.

Among other things, just relying on this event every year, how many times KFC can be reported by relevant media, just this. How much advertising costs can KFC save?
Moreover, publicity is only a part of this business plan, and this matter itself has another meaning.

Promote the development of national youth basketball!
This is a big proposition, but it is the most suitable one for the state-owned enterprises behind Snowflake Group.

Just in recent years, the country is vigorously promoting sports, among which basketball is the most important promotion item.

Among these sports, football is actually the one with the most resources.

It's just. Hey~ It's hard to say!

Anyway!This plan is very suitable for the current Snow Beer, both in terms of starting point and purpose.

Networks, resources, funds, and even the relationship with the above Xuehua has everything here.

And once this plan is implemented, Snowflake Group will get quite a lot of publicity resources through this event every year.

For Snow Beer, which is eager to open up the situation in the domestic beer market, it is exactly what they lack most.

Today's Snow Beer has no shortage of money, no shortage of people, and no shortage of network resources in all aspects.

But even so, if Snow Beer wants to break out of the domestic beer market, it needs a certain amount of accumulation.

In today's era when publicity almost only relies on traditional media, how to use these media resources is something that needs to be carefully considered.

As for those media, instead of spending money to invite them to promote, it is not to let them take the initiative to come to help promote.

And what do these media want?Of course it is topical!

As soon as this plan came out, mixed with the general trend of the country to vigorously promote sports, the most indispensable thing was topicality.so.
"Hi~!"

Deng Weimin gasped, and he couldn't help but stared at Chen Li with a silly expression.

He was actually a little confused!

It's not the kind of ignorance that doesn't understand the ignorant circle, it's precisely because he understands that he is a little ignorant.

He didn't understand at all, it was obviously a matter of spending money to sponsor and organize a competition, why did Chen Li feel so "tall" after saying it from Chen Li's mouth?
Uh~ okay!Deng Weimin didn't know the word "tall and tall".He simply felt that there were too many twists and turns behind Chen Li's plan, right?

Is this really a college student's idea?

Although Deng Weimin had known Chen Li's talent in business for a long time, it was not just about business.

So even though Deng Weimin had already experienced Chen Li's "differentness from ordinary people", at this moment he still looked at Chen Li with admiration.

"Hoo~!"

Chen Li blew out a smoke ring, he actually regretted his impulsiveness.

He should make an appointment with Deng Weimin for a coffee shop or something, or even go to the rental house to chat.

But Chen Li chose to talk about this matter with Deng Weimin on the side of the road, because this matter was something that came to him in a flash of inspiration.

Chen Li thinks that this kind of immature idea may be finished in a few sentences, and the specific and detailed steps need to be constantly conceived and perfected.

But it turned out that he chatted for almost an hour.

"I haven't figured out the specific details yet!"

"You can mention it to the person above you!"

"This matter is definitely not something you can handle, but if it is to be done, it is best for you to be responsible."

"In this way, not only can you jump out of the quagmire of the branch office, but it should also be of great help to your future development."

When he said this, Chen Li looked at Deng Weimin next to him, and couldn't help muttering in his heart.

"Exercise well! Old Dengtou!"

"Brother's plate will be bigger in the future. Then find a way to get you here!"

(End of this chapter)