Rebirth starts with small money

Chapter 293 Isn't basketball played by five people?

Sponsorship~refers to an act in which some people or certain companies provide financial support to certain activities (sports, arts, social groups) in order to achieve their goals.

Like Yang Tao found Chen Li before. It was actually an act of soliciting sponsorship.

It's just that Chen Li has no interest in sponsoring the Spring Sports Meeting of the University of Foreign Studies. At that time, a flash of his mind flashed, but he had other ideas.

It's a pity that the current scale of the ideal fried chicken restaurant is not enough to support this plan, so he can only give this idea to Deng Weimin.

"Organizing a basketball game?"

"Brother. Are you serious?"

But Deng Weimin at this moment can't get the point of Chen Li's idea at all.

Before Chen Li came up with ideas, Deng Weimin could naturally feel the beauty of Chen Li's "solution".

But this time, Deng Weimin couldn't feel the connection between organizing the basketball game and promoting it at all.
Yes~ Deng Weimin knows that sponsoring competitions or activities can somewhat play a role in publicity.

But to be honest, that little effect is not even as good as Deng Weimin hiring a few people to distribute leaflets.

Most of the "sponsorship" these days is real sponsorship, because it is almost impossible to expect that little sponsorship fee to play its due role.

To put it bluntly, the business development of many activities today is not very ideal.Compared with sponsors, everyone almost only pays attention to the game itself.

But who is Chen Li?After all, he is a reborn person. Although he was only a nightclub director in his previous life, he still has some understanding of the process of business activities.

The so-called commercial activities can be roughly divided into two types!
One is in the nature of direct profit-making, and the other is aimed at publicity.

To put it bluntly ~ the ultimate goal of both is actually to make profits, but the methods are different.

What Chen ideally wants at this moment is the second type.
Target publicity!

Propaganda is a big proposition!
Advertising in newspapers, newspapers, periodicals and TV stations is called propaganda, and distributing leaflets on the street is also called propaganda.

Depending on the cost of input, the benefits of return also vary in size.

Some people will say that the role of publicity is actually not as great as imagined. But this is definitely a wrong perception.

It's like some products are obviously very useful, but they just can't be sold. This is actually a problem with the promotion!
If you don't let customers know the function of this product, then customers will naturally not choose your product when they need it.

The situation of "the fragrance of wine is not afraid of deep alleys" does not mean that it does not exist, but that it takes time and years of accumulation.

But the actual situation is that many people collapsed themselves during this "accumulation" process!

On the contrary, those who are famous everywhere, even if the actual value of the goods is not as great as imagined, but because of their reputation, they can achieve better results.

This is the role of propaganda!
Otherwise, those big companies are not fools one by one, why do they spend so much publicity every year?
It's just that publicity is about embodying value.

You spent 500 million yuan in publicity fees, but the profit you created in the end was only 5 yuan, which can only show that you were cheated.

If you spend 5 yuan on publicity, and the value created in the end far exceeds the 5 yuan, then the publicity is worth it.

And this is why Deng Weimin hesitated.

Because the idea Chen Li gave him was not as simple as spending some money to name a competition.

Chen Li's idea was to ask Deng Weimin's Snow Beer Yanjing Branch to come forward and directly organize a basketball match.

Yes~ It is to organize and start a basketball game, not to sponsor a basketball game by title!

This is not just a matter of giving thousands of dollars to tens of thousands of dollars!

If you want to organize and start an event, the manpower, material resources, financial resources, venues, contacts, relationships, etc. required add up is no joke.

So when he heard the plan proposed by Chen Li, Deng Weimin's subconscious reaction was to reject it!

If it weren't for the relationship between Chen Li and him, plus Chen Li's previous plans were all useful reasons. I guess Deng Weimin would be like a scolding mother.

According to Chen Li's suggestion, the event will be held in Yanjing first, and then spread to the whole country.

Isn't this kidding?

You know, he, Deng Weimin, is just the person in charge of a branch company, not the boss of Snow Flower Group!

Although Chen Li only briefly mentioned the whole plan, Deng Weimin clearly felt that this "plan" was definitely not something that Deng Weimin could handle.

"Hey~ Brother Deng!"

"This kind of thing, can I not be serious?"

"I know it must be difficult for you to handle this matter, but... isn't there someone above you?"

In fact, Chen Li's plan was really not for Deng Weimin.

To be precise, this plan is for Deng Weimin, but Chen Li didn't say it was for Deng Weimin.

This plan is Chen Li's plan to ask Deng Weimin to hand it over to the backer above him!

It is impossible for Deng Weimin alone to complete such a plan. Only the propaganda department of the Snow Flower Group can achieve the desired effect.

And as the "proposer" of this plan. Once this plan is implemented, Deng Weimin's status can be said to be rock-solid in a short period of time.

Because the resources needed to invest in this plan are not small, in order to avoid deviations in the plan, Deng Weimin, the proposer, must be responsible for escorting.

If the plan is successful, Deng Weimin will obtain unprecedented "benefits", and it is not impossible to even directly jump into the headquarters of Snow Flower Group as a senior executive!

Because this is a manifestation of Deng Weimin's ability, he has shown enough "value", and he will naturally be valued by the big bosses above.

If the plan fails, although Deng Weimin may suffer, he may even be thrown out to take the blame.

But his position is not high, even if he takes the blame, his responsibility will not be too heavy.

The reason is also very simple, because there is nothing wrong with the plan itself.

And to be honest, based on Chen Li's feeling, once this plan is proposed, as long as the people on Snow Flower's side don't mess around, it will definitely achieve considerable success.

Of course~ that's what I said, after all, this plan is still just an idea, and Chen Li still needs to gradually perfect this plan.

Then we need to get the affirmation and support of Deng Weimin's backer, or even the backer's backer.

"Anyway, that's what it is."

"Anyway, I can assure you that once this plan is successful, Brother Deng, your status in Snowflake will definitely be greatly improved."

"It's your old boss. You have to weigh it carefully if you want to move again."

Chen Li took the freshly fried fried chicken set from Huang Biao, took out a chicken leg and took a bite before handing over the rest to Deng Weimin.

Deng Weimin took the fried chicken set meal, but he was not in the mood to eat it.

Holding the kraft paper bag containing fried chicken, he looked at Chen Li helplessly and asked:

"Brother, are you betting again?"

"Are you a bit too gambler?"

Deng Weimin's words were not just for fun. Since he met Chen Li, Chen Li had advised him several times.

The suggestions given by Chen Li are almost brilliant, but most of them have a problem. There is almost no way out.

Including the "reverse channel" marketing plan that Chen Li gave him for the first time, if it hadn't been for Deng Weimin's failure in the Nancheng market at that time, he might not have adopted it.

The reason is very simple, it's good that the plan is successful, if it fails, then those agents and distributors will be offended.

After all, the original sales channels were in the hands of these people. As a result, Deng Weimin made a reverse operation, which greatly reduced the voice of those dealers and agents.

Fortunately, it was successful, otherwise, once those agents and distributors boycotted Snow Beer, it would take a lot of effort for Snow Beer to open up the beer market in Sichuan Province.

At that time, Deng Weimin had no choice, and Snow Beer had just entered the beer market in Sichuan Province, and the relationship with those distributors and agents was not deep enough, so Deng Weimin dared to do so.

Otherwise, depending on this buddy's personality, he might not necessarily choose such a radical approach.

But later facts proved that Deng Weimin was right, and he was promoted to Rongcheng as the vice president of the Sichuan branch.

But the good times didn't last long, and soon after he was picked peaches, he was even transferred to the Yanjing branch that hadn't opened up the situation for a long time.

Then Chen Li's two ideas made Deng Weimin out of the predicament again, but these two ideas were also full of gambling.

Another bottle~ This marketing plan is actually not so clever!
Because this thing is a double-edged sword, if it is used well, it will naturally achieve good results, but if it is not usable, it will be over.

But this is actually not bad, and Chen Li's idea behind made Deng Weimin even more entangled.

Change the backer.!

This is more than a double-edged sword, this is simply dancing on the tip of the knife.

Deng Weimin did not tell Chen Li what kind of ideological struggle he had experienced before changing his backer.

In short, Deng Weimin seems to have gotten used to Chen Li's style. Although it is easy to use, it is also extremely dangerous.

It only takes one failure, and all Deng Weimin's previous efforts may be in vain.

However, Chen Li's suggestion was successful every time.

This is also the reason why Deng Weimin more and more confirmed that Chen Li is his "noble man"!

Don't care if it's superstitious or not, anyway, Deng Weimin's benefits are real.

If Chen Li hadn't appeared, Deng Weimin might still be worrying about how to open up the situation in that small city in Nancheng!

Of course~ I can figure it out, but it doesn't prevent Deng Weimin from making a complaint.

Given his current relationship with Chen Li, a few complaints would not hurt the relationship between the two of them.

"How can this be called gambling?"

"This is called an opportunity!"

"Brother Deng~ You have to know that once this plan is implemented, your position in Snowflake Group will be secure."

"At least for a certain period of time, no one will be able to affect your status."

"It's just that you might have to change jobs then."

"Brother Deng, you have to trust me, this is for you"

Chen Li wanted to continue explaining, but Deng Weimin waved his hand.

"Brother, I definitely believe in you!"

"I just have a question?"

"Basketball. Isn't it played by five people?"

"Why do you say this is three against three?"

(End of this chapter)