fantasy blockbuster era

Chapter 213 There Are More Ads Than Feature Films!

The two discussed for a while and talked about some details. After confirming the specific things, Zhang Yang started to ask about the advertisement.

"That's how the toy factory works. What about the advertising?"

After Fantasy Video is launched, advertising is indispensable. It can obtain financial support for the operation of the website and reduce operational pressure.

However, there are many types of advertisements.

There are on-screen advertisements that pop up immediately when the program is opened, and there are also advertisements that are specially added at the beginning of each episode, and some are well done, directly inserting advertisements in the middle of the play, and directly inserting advertisements in the play , and the middle small interface advertisement that pops up when it is paused.

These types are unavoidable even if you have a membership.

There are also some things that can be avoided by membership.

Play a drama, start with 90 seconds, and then have two 2-second segments in the middle. After one episode, there will be a 30-second end-credits commercial, and then the next 15-second opening commercial.

These advertisements can be automatically skipped as long as the user opens the website membership.

"This is the information of the brand side. It indicates the specific information of the brand side, as well as the advertising position they plan to put in. Take a look."

Lin Xiaohan picked up several documents from the table and handed them to Zhang Yang one by one.

Zhang Yang picked up the document and looked at it carefully.

There are a total of 8 brands on file.

Most of them are cosmetics, milk and other common domestic brands, such as Mengniu, Yili, and some domestic and foreign cosmetics and skin care products, which are common advertisements on other video sites.

Several brands, large and small, have invested tens of millions.

"The requirement of these brands is not only to place their advertisements at the beginning, middle, and end of the episode, but also to insert advertisements when the episode is officially broadcast."

Lin Xiaohan said.

Zhang Yang frowned slightly.

What Lin Xiaohan means is that the brand should not only see the membership, but also the non-members.

Seeing him frowning, Lin Xiaohan persuaded him: "I know that you don't want to set up some advertising spaces, which will affect the viewing experience, but this is the case with other video platforms.

Moreover, these advertising revenues can also provide financial support for the future development of fantasy videos, which are all essential things. "

What she said made sense, and Zhang Yang couldn't refuse.

His original intention was that some advertising slots really did not want to be accepted.

Such as placing advertisements in the middle of the episodes, and opening memberships that cannot be avoided at the beginning of the episodes, such as 'XX brand invites you to watch XXX', and when the episode is halfway through, it suddenly pops up A scene advertising video specially filmed by the actors in the play.

Although these advertisements are short in duration and some of them are shot very innovatively, they are advertisements after all.

It is the advertisement that will affect the audience's viewing experience, Zhang Yang is not willing to accept it.

However, Lin Xiaohan was right.

Today is different from the past, Zhang Yang's TV series will definitely be broadcast on his fantasy video, and it is impossible to sell them to make money.

This also means that Xuan Yu's biggest income will be greatly reduced.

If the advertising expenses are any less, the company's operations will have problems.

After all, it seems that the funds of the system can only be used for filming, and cannot be used for other aspects.

"never mind."

Zhang Yang sighed: "It's up to you, but I still don't want to set up some advertising spaces, such as the oral broadcast at the beginning of the feature film, and the scene advertisement in the middle of it.

We have charged membership fees, and we still have to do this, which is too unfriendly to users. "

When I was a user before, Zhang Yang hated this kind of thing the most.

I paid the membership fee and promised to be free of advertising, but it turned out to be a free one.

Correct!
It is true that other advertisements are exempted, but why do you have to put advertisements in the feature film, you can’t even skip it, you have to watch it?
Isn't the membership fee paid for nothing?
Zhang Yang hated this!

Before getting the system, he was just an ordinary spectator.

Obviously I have paid the membership fee and agreed to be free of advertisements, but you still have to do this kind of advertisements that you must see.

I was watching the drama carefully, and suddenly there was a short scene sentence of tens of seconds.
You were completely immersed in the plot before, and followed the plot with all your heart and eyes, and you suddenly came to an advertisement, do you know how annoying it is?
"Others are fine, these advertisements are strictly not allowed, it will affect the experience of watching the drama too much!"

Zhang Yang resolutely resisted.

Seeing this situation, Lin Xiaohan could only shake her head helplessly.

"I knew you would!"

She knows Zhang Yang's temper. The quality of the series and the audience's viewing experience are what he values ​​most.

Originally, she was completely in charge of these advertising cooperation negotiations, but it was just a small matter of tens of millions.

The reason why I had to ask Zhang Yang to come back was because I knew what Zhang Yang was thinking and wanted to talk to him. If that didn't work, it would be better for both of them to reject the brand together.

after all.

The fantasy video has no reputation at all, the only thing that can be sold is the existence of Zhang Yang, and the brand side is willing to advertise because of Zhang Yang's face.

Since the vote was for Zhang Yang's sake, only Zhang Yang could refuse. If she went to refuse, it might have the opposite effect.

If she refuses, the other party might think you don’t respect him. Otherwise, why do other platforms allow these advertising positions, but your newly created video platform does not allow them. Why?
"They only care about your reputation, so they are willing to advertise, so you have to talk about rejecting them. If I come forward, they will think that we don't give face and respect each other."

Lin Xiaohan explained the matter, and Zhang Yang understood.

He nodded and said, "Yes, when someone comes over, I will personally receive them."

"One more thing." Lin Xiaohan said: "Several brands value the advertisement placement in the feature film very much, and are willing to pay a high fee for it. What do you think?"

"For the sake of funding, many films will add some advertising placements in appropriate clips. If done well, it will not have a great impact on the series. Although we have finished filming now, it will be very convenient to add it in post-production. A little Just modify it and add a few names.”

"In this area, there are several brands that are very important, especially Yangshen, which you personally directed. Two of them are willing to pay several times the amount of advertising on the platform."

Many movies have this kind of product placement.

The director is capable and well-done, and has no effect on the quality of the series. Sometimes the audience finds it interesting to see familiar names.

For example, the protagonist is walking on the street, the shop signs on the street, or the very obvious brand LOGO appearing on some of the utensils used by the protagonist.

As long as the advertisement placement is reasonable and conforms to the background of the times in the play, the problem is really not big.

But there are good and bad.

If the advertisement placement is unreasonable, it will be very embarrassing, and the audience will only feel that it will destroy the atmosphere.

For example, a mech movie from the previous life.

Not only when the masses are fleeing, there is a similar pattern of "Shangjingdong" in the distance, but also when the mecha comes out, a drone hangs a takeaway box-shaped object with the puppy LOGO floating over, and when the battle is fierce, Jingdong's electronic The cards filled the entire screen and shattered.

These advertisements are so conspicuous that the audience is so embarrassed that they have to pick out three rooms and one living room.

Because of this, this movie is obviously the first, and the box office is quite high and it has been well received.

But the second part was complained by the audience that there were more advertisements than the feature film!

(End of this chapter)