fantasy blockbuster era

Chapter 214 Our request is not much

"It depends on the situation, what does the brand say?" Zhang Yangwei said: "If it's just a minor issue that doesn't affect the experience of watching the drama, I can think about it. If the request is too much, then I won't accept it."

He really didn't want to accept this kind of advertisement embedded in the feature film.

Since the first "Dragon Snake 1" became popular, every time a drama is filmed, brands will contact us, wanting to invest in the drama and place advertisements.

At that time, Zhang Yang had a systematic investment in filming, and he didn't care about this meager income at all, so he refused all of them.

But still the same.

It’s different in the past.

The system's money is for filming, the money needed for the company's operations, and advertising revenue is a key point, and he can't give up.

For this reason, he could only let go.

"If they asked me to do a product placement that was so obvious that it would affect the show, I wouldn't even think about it, I wouldn't take it."

Zhang Yang shook his head.

Three dramas, two fantasy and one modern martial arts.

In terms of implantation, it has to be "The Romance of the Dragon and Snake".

After all, it is a modern background, and it is not against the harmony for advertisements to appear in it.

If an advertisement suddenly appeared in "Yang Shen", it would be very inconsistent.

At most, Zhang Yang can only accept that when the protagonist Hong Yi is walking on the streets of Yujing City, a few brand signs will appear, and he will not be willing to do more.

"I told them, but several of them said that they want to talk to you in person, which is why I asked you to come back." Lin Xiaohan said: "Since you are back, I will notify them to come over, and then the two parties will have an interview in person."

"it is good."

Zhang Yang nodded in response.

three days later.

Several brand owners sent representatives to Xuanyu.

Zhang Yang had someone pick him up at the airport, bring him to the Xuanyu conference room, and then personally entertain him.

"Several, drink tea."

The host of the conference room sat down, and Zhang Yang stretched out his hand to signal.

There were mainly three brand representatives at the meeting, one was a domestic cosmetics manufacturer, the other was a domestic dried fruit snacks seller, and the third was a famous foreign skin care product.

These three are all brands that value his fame and want to place advertisements in the play.

As for other brand owners who did not have such requirements, after Zhang Yang came to Xuanyu, after Zhang Yang made it clear to them that they would not accept the insertion of advertisements during the feature film, the other party gave up the two advertising spaces.

However, advertising costs have also been reduced.

Either way, the advertising contract was still signed normally. After Zhang Yang accompanied him for a while, he asked a few people to follow Lin Xiaohan to the legal department to draw up the terms and sign the contract.

And he himself mainly discusses the placement of advertisements with the remaining three companies.

"I also know the reason for coming here, so let me talk about my thoughts first."

Zhang Yang said slowly: "As for your three companies wanting to place advertisements in the feature film of "Yangshen", I can accept it, but the scope of the advertisements should not be too large, nor can it affect the plot of the feature film. If the three of you are willing to accept my offer If there is no other way, then sign a contract, and other methods can only express regret.”

Generally, there are four ways to implement advertising in drama series.

The first is line representation: that is, the product or brand name appears in the film's lines.

That is, when the character speaks the lines, he specifically names the brand name.

However, this method is not suitable for Yangshen.

Not to mention the need to re-dub the lines with the original sound in the later stage, just a modern brand suddenly appearing in an antique fantasy drama, that would be too dramatic.

The second is the close-up.

This method is the most common.

For example, in "Yangshen", the teacup that Hong Yi drank from, the brush he used, the camera zoomed in on purpose, and clearly photographed the advertiser's name on the product, and then played it in the feature film.

Although the filming of the scene is over, this is just a way to add more shots, so it's not a big problem.

However, the products of several brands did not appear in "Yangshen" at all, so there was no way to do it.

Moreover, an abrupt close-up of the brand is too affecting the overall perception, and Zhang Yang will not agree.

The third is role-playing.

It means that a commodity or brand is no longer a prop in a film and television drama, but a character.

This method has a very high frequency of appearance and the best effect, and can introduce new associations for the brand.

Like Transformers.

The Autobots in it are cars of a certain brand, and each character has a comparison with a real car brand, and it does not violate harmony. The audience was deeply impressed after watching it.

Bumblebee is Chevrolet, Sidewalk is Audi, Optimus Prime is Peterbilt.
The fourth is scene provision.

For example, "Middle Earth" in "The Lord of the Rings 3" is the new blue-absorbing scenery.

After the film was broadcast, many viewers felt a wave of new tourism enthusiasm, and they all hoped to experience the true appearance of "Middle Earth" in person.

This situation continues to ferment, and it has now become one of the most popular choices for tourists around the world to travel to Xinsulan.

Most of this product placement has become a new way to promote tourist destinations.

Very famous tourist attractions have appeared in many Longguo film and television works.

Jiuzhaigou, Mount Tai, Mount Hua, Yangtze River, Yellow River, Shudian Film and Television City and so on.

The beautiful scenery of these scenic spots in the play has attracted a large number of fans of the show.

"There is a city in "Yangshen" called Yujing City. There are many shops on the street. I can add the brand names of the three companies on the shop signs, but be careful." Zhang Yang stretched out a finger and said in a deep voice. Said: "I will not deliberately take additional close-up shots, and the shop sign will only appear in the normal shots."

What he meant was simple.

That is, you can place an advertisement, but the advertisement can only appear on the shop signboard, and it is just a name on the side of the road. If the audience notices it, they will notice it. If they don’t notice it, they will not deliberately zoom in for a close-up.

To be honest, no brand would be willing to accept this approach.

The brand invested so much money, but in the end they didn’t even get a close-up. Who would?
Zhang Yang proposed this method, and he didn't intend that the three families would accept it, but in the end he heard an unexpected answer.

The representatives of the two domestic brands first frowned and thought for a while, and then tentatively asked: "Can't you give close-ups?"

Zhang Yang firmly shook his head.

"it's the only way!"

After the two looked at each other, they shook their heads, but changed their tone and said, "In this case, we are willing to accept it and sign the contract immediately."

While talking, the two also took out documents, ink pads, seals and other items from the bags they carried with them, obviously they had already prepared for it.

Zhang Yang was dumbfounded.

He couldn't help but ask: "What are you two doing?"

The representative of the manufacturer who made dried fruit snacks said with a smile: "Director Zhang's attitude towards the work is impressive. Before he came, he told us above that you definitely disagree with other implant methods. There is a high probability that he will give a shot, even close-ups. will not have.

However, even so, being able to appear in your play is already a great blessing. After all, so far, no brand has been able to place advertisements in your play. "

Another person also laughed and said: "You're right, we didn't ask for too much in the first place. With your current reputation in China, the film will almost certainly be a hit. Our company doesn't ask for much, so the way you said it is just right. "

What the two of them said was not only publicized, but even the representative of the foreign brand next to them was stunned.

He'd never seen anything like it.

After spending so much money, there are no close-ups?

what are you doing!
What kind of advertisement is this!
This foreigner named Kyle couldn't bear it anymore.

He stood up and said angrily: "How can this be?"

(End of this chapter)