1991 Starting from the core

To say that it was knocked down is a bit inaccurate, because at this time, apart from its former status in the world, Apple has lost its original glory. It is like an old man - it always feels a bit weird for Yuanxin to do such a thing as punching a nursing home. .

To be more precise, replace it.

But only Su Yuanshan knows that it is not easy to replace Apple. After suffering several losses due to the history in his memory, if Su Yuanshan still thought that he could just follow the iPhone's design and watch Apple's decline with peace of mind, then he would be really bad.

The two got into their own cars and headed to the Science and Technology Park one after the other.

After returning to the science and technology park, the two just asked the secretary to take the daily necessities back to the apartment, and then headed straight to the main conference room of the administrative building.

…

"The National Day is coming soon. According to past experience, National Day is the peak sales node in the year after the Spring Festival. Therefore, I hope that the marketing and marketing departments can come up with excellent, specific, and preferably different strategies from previous years. "

"And this time we have to take into account the promotion of the Tamron series processors, especially the brand operation. We must not only maintain the consistent high style of Yuanxin, not easily use the double-edged sword of national light publicity, but also reasonably Let domestic users, especially enterprise and institutional users, realize this."

"To put it bluntly, I want to be a young lady and build a memorial arch at the same time."

As Duan Yongping finished speaking, there was a burst of laughter in the conference room.

The meeting styles of Duan Yongping and Chen Jing were inconsistent. Compared with the seriousness when Chen Jing presided over the meeting, the atmosphere when Duan Yongping presided over was much more relaxed.

Of course, this is also related to the identities of the two people and the level of the participants.

Chen Jing serves as the chairman and CEO of Yuanxin. Is responsible for the strategic direction of the entire Far Core. And because of Yuanxin's position in the entire capital system dominated by Su Yuanshan, Chen Jing will also take into account the financial reports and business of other related companies when presiding. For example, Xinghai, Deyuan, Zhongxin, etc.

Moreover, the meeting chaired by Chen Jing was attended by big bosses like President Xi, President Qin and even President Shan... Even if he wanted to relax, he couldn't relax very much.

If Duan Yongping presides over the meeting, the participants in the meeting will almost only involve various departments and leaders of the enterprise. To put it bluntly, everyone is a family in the enterprise, so naturally it will be easier.

At this time, Duan Yongping glanced at his cell phone, and then looked at the door as if sensing something. He saw that the door of the conference room was first pushed gently by the secretary of the CEO's office, and then the door was completely pushed open. Su Yuanshan and Chen Jing's The figure appeared at the door at the same time.

Duan Yongping quickly stood up with a smile and took the lead in applauding: "Welcome Mr. Chen and Mr. Shan to go home."

Everyone turned around and stood up together, applauding and looking at the two people with a smile.

"Haha, thank you all, please stop for a moment to disturb everyone." Chen Jing did not show any courtesy. She first waved to Duan Yongping, who was leaving the host position, then nodded to Su Yuanshan, and casually pulled up at the bottom. Got a chair and sat down.

Naturally, Su Yuanshan was less polite and sat down next to Chen Jing with a smile.

After looking at Su Yuanshan, Chen Jing opened her notebook, glanced around, and with a smile on her lips: "I'll spare everyone a few minutes."

"Mr. Chen, please." Although Duan Yongping was still sitting in Chen Jing's usual chair, since Chen Jing and Su Yuanshan were sitting opposite, he naturally couldn't be too upright, so he pulled his chair diagonally. Sitting sideways.

"Yes." Chen Jing nodded, cleared her throat gently and said, "Let me briefly convey the Ministry of Electronics Industry's commendation to our Yuanxin - um... do you want to listen?"

"Yes!" A group of people said in unison.

"Haha, you just need to take a look at the official documents." Chen Jing did not mean to read them, but instead took out two documents and handed them to both sides: "You can just pass them around."

After everyone passed around and finished reading the commendation document, Chen Jing said: "Maybe everyone knows that Apple's CEO will visit our Yuanxin this week. Logically speaking, we are a company that has received national leaders, so we should not be so big Fei Zhouzhang. But Apple is different. Cooperation with Apple means that the gap between us and established Western IT companies is gradually narrowing. It also means that once the cooperation is successful, we will gradually set our sights and strategic direction on the markets of Western developed countries. "

At this time, Wan Yongliang had just put away the commendation documents. Hearing this, he smiled and asked: "Mr. Chen, we have been cooperating with Sony for such a long time. Doesn't it mean that cooperating with Apple is so meaningful?"

Chen Jing smiled slightly. She hired Wan Yongliang directly at the beginning. Later, he worked hard and worked his way up to the position of vice president. Of course... because of his own limitations, he was not very adaptable to the increasingly fierce market competition. As for being responsible for brand operations, it has been smooth sailing over the past two years, and it can be considered that people have made the best use of their talents.

One advantage of Lao Wan is that he never pretends to understand. Since he asked this, it means that he really believes that cooperation with Apple and Sony are the same.

"Lao Wan, cooperating with Apple is equivalent to cooperating with Sony on televisions." Seeing that everyone had more or less the same doubts as Wan Yongliang, Chen Jing patiently explained: "Our cooperation with Sony Cooperation is essentially an expansion of our business and does not involve our core business."

"The YX architecture is currently one of the three major chips of Yuanxin - what is Yuanxin's core business? You don't need me to remind you, right?"

Those present were all the middle and high-level leaders of Yuanxin. Even if they were not enlightened, they still knew what the core of Yuanxin was, or... what was Mr. Shan’s ultimate ideal.

Yuanxin - you can tell just by looking at the name.

And in terms of profit, even for the mobile phone with the best business development of Yuanxin, most of its cost and profit are actually in the chip.

"For desktop processors, we will focus on domestic and peripheral markets, but the time has come for YX architecture chips to fully enter the world." Chen Jing smiled slightly and looked around: "Therefore, the brand operation department and marketing department, I hope that your two departments, together with the overseas business department, will make active and effective plans for our baseband integrated chips to officially enter the Western market by the end of this year."

"As for the overseas business department, Mr. Wang will return from Moscow tomorrow, and he will discuss the plan with everyone."

"Does Mr. Shan have anything to add?" After Chen Jing finished speaking, she looked at Su Yuanshan.