You don't understand the happiness of the director

Chapter 679 ①New record ②Degeneration of the top student ③Can I sleep in the middle ④Over the moon ⑤1 billion on the first day?

Although the mainland film market exploded last year, reaching a scale of 74.3 billion, surpassing North America and becoming the world's largest market.

But this year, even with the super hit "Nezha the Devil Boy", and the number of theaters is still increasing, there are less than two months left, and the domestic annual total box office has not exceeded 60 billion, and there is still a gap of more than 15 billion to catch up with last year.

If there is no "Happy Journey 2" to save the market, I am afraid that the mainland market, which has continued to grow for so many years, will have a big drop.

Now it depends on whether "Happy Journey 2" and the movies in the Lunar New Year can make up for this gap.

In the month before "Happy Journey 2" was officially released, the movie channel broadcast "Happy Journey" three times in the morning, afternoon and evening, helping people across the country to get familiar with this story again.

Although the TV power-on rate is very low now, the ratings of the movie channel can still be said to be the best among all TV stations.

Moreover, the four major platforms of Xi'an, iQiyi, Youku and Tencent Video, as well as Netflix overseas, also put this movie on the homepage recommendation position and promoted it a week before the movie.

Netflix has a total list of movie click rankings, and "Happy Journey" is still in the top ten in history, and it is also the only Chinese-language movie.

Perhaps it is precisely because the overseas box office of "Happy Journey" is not as explosive as Hollywood movies, but its fame is not small because of Wang Quan, so foreigners who did not go to the cinema to support it will basically appreciate it on Netflix, and marvel at the strange and bizarre oriental story created by King David, which is full of surprises.

Now "Happy Journey" has become a popular cultural phenomenon in the world. Of course, the human and financial resources invested in it are also amazing, but the positive impact it brings is also huge and far-reaching.

In today's turbulent international situation, "Happy Journey" is also highly valued by the upper class when it goes overseas, and the invisible support at the national level is also amazing.

Although Wolf Warrior 2 may be more popular with some leaders, it is indeed difficult to promote it. There is no overseas market and it is also being carefully guarded. The overseas box office of Wolf Warrior 2 is lower than that of Wolf Warrior 1, and it is estimated that the third part will be even lower.

So even if Wolf Warrior 2 is shot in Africa, the gifts given to African leaders usually include Blu-ray discs and derivative peripherals of Happy Journey.

The energy invested in derivative products is also an important means to maintain the popularity of Happy Journey and broaden the audience group in the past year.

Among them, the most active is the Happy Journey Park of the Dragon Head-raising Theme Park under construction, and the Beijing government has also shown strong support in this regard.

In addition, half a month before the release of the second part, one of the subway lines on Line 7 was fully arranged as a Happy Journey theme subway, and it will continue until the end of the release of the third part, for more than 400 days.

The advertising fee discount is very fierce, and the main theme is to support the light of domestic production!

Later, seeing that there were too many people blocking the Line 7 subway to check in, the Beijing Metro supported two less busy routes.

In addition to travel, Xiaoyaoyou also did not let go of food, drink and clothing.

Take milk tea, which is the most popular among young women nowadays. A new milk tea brand that focuses on Chinese style cooperated with Xiaoyaoyou and created 10 Xiaoyaoyou-style milk tea cups, which immediately became popular all over the country and became a rare milk tea brand that became popular purely on the outer packaging without relying on price or taste. Later, it quickly spread all over the country through franchise stores and became a leader in the milk tea market.

Now this milk tea brand, which was established only more than a year ago, is valued at at least tens of billions, which makes the Wangdao staff responsible for this authorization very regretful.

Alas, the money was less at the beginning!

But it doesn’t matter. The big boss behind this Jiangshang Chaying milk tea brand is Jiang Shuying, Wang Quan’s former assistant, who has faded out of the entertainment industry in the past two years.

After serving Wang Quan for so many years, although she didn’t learn much about Director Quan’s talent in finance, she remembered that he said that milk tea, a little thing, would have great achievements in the future.

In addition to Jiang Shuying, she also brought in Ni Ni, Nazha, Zhang Tianai, Jing Tian and others who she had a good relationship with to be small bosses, which not only shared the risk, but also made money together.

Because of this relationship, before the release of "Happy Journey 2", Jiangshang Tea Film also generously advertised "Happy Journey 2" through its own stores and mini programs, and there were also great discounts on movie tickets.

When Jiangshang Tea Film was not yet popular, the official accounts of "Happy Journey" on Douyin and Weibo also supported the brand very much, and often interacted with each other.

Don't underestimate the influence of an official movie account. Other accounts may only be popular for a while when the movie is released, and start to lose fans after the movie is taken off the screen, but "Happy Journey" is different.

Take the Douyin account as an example. When the first movie was released, there were more than 1 million fans, and more than 2 million fans when it was taken off the screen. Now that the second movie is about to be released, the number of fans has reached 5 million, which is the movie account with the largest number of fans and the strongest activity.

Because the production of "Xiaoyaoyou" was too large, the behind-the-scenes footage was not released during the release period. After the movie was taken off the screen, this account continued to update the behind-the-scenes footage, unused clips, and derivative peripherals and netizens' secondary creations.

In addition, this account can also be seen shouting when other Wangdao-style films are released. It is so active and very good at making things happen.

Two months ago, the Douyin official account of "Xiaoyaoyou" was also one of the first accounts to try out the showcase function on Douyin, and sold a large number of peripheral products through the influence of its account.

Now it also comes with a ticket selling function, and launched 100,000 special tickets for the midnight show at 30 yuan. As a result, as soon as it was launched, it was instantly sold out.

Cultivate it well, and you can become a sales account in the future.

The first part of "Xiaoyaoyou" is the record holder for domestic midnight shows, with a score of 150 million, which is twice the second place.

Usually, if the box office of midnight shows is high, it must be a movie that has great appeal to young audiences, and the major consumer of derivative peripherals is also this group.

For example, those Hollywood movies, especially the Marvel series, and young people's pursuit of Xiaoyaoyou is even more than Marvel.

Big stars, big special effects, and a smooth plot that can be understood without subtitles, how can it not be supported!

Well, Chinese dialogue may be a minus point for some people, but the magical animals in it are too attractive.

"Xiaoyaoyou" uses "Shan Hai Jing" very effectively. Although it is not the main film, it is very attentive. Each character is vivid, as if they came out of an ancient book, and it has supported countless secondary creation bloggers.

For the movie theater owner, showing a "Xiaoyaoyou" in November is like celebrating the New Year in advance. Midnight shows are basically arranged regardless of whether they have the conditions or not.

Just arrange the show and wait for the money to be collected. The midnight show not only has a high attendance rate, but also has expensive tickets.

If the average price can be 40 yuan at ordinary times, then the midnight show will be at least 50 yuan. Hardcore fans will not care about this little money. They care more about the pleasure of enjoying the ultimate audio-visual enjoyment first.

But 100 yuan a ticket is a bit too much. Even if Tian Xiwei already has some resources, she feels the pain, after all, she bought three tickets.

However, considering that this is the Dawangdao Cinema where Director Quan has a stake, she just endured it.

Thinking of Director Quan, Xiaotian's face was still red. He must have seen her body, but unfortunately they haven't seen each other since then.

Tonight, she went out to watch the midnight show with Li Gengxi and Zhuang Dafei, whom she met in "Little Joy".

Originally, she wanted to invite Chaoyue and Yezi, but Yezi went out of town to shoot a commercial, and Chaoyue also declined because of something.

Alas, as expected, after becoming famous, she didn't like to play with a nobody like her, so she had to play with the other two nobodys.

Even Director Quan was the same. She was an actor in "Happy Journey 2". Although she only had a few lines, it was a well-known role.

As a result, Chaoyue was invited to the premiere but not herself.

Chaoyue attended with Rocket Girls at that time, as the singer of the promotional song and the guest performer.

That night, Wang Quan once again challenged Chaoyue and Cheng Xiao.

Chaoyue now likes this kind of game a little bit. She feels that she can relax a lot with someone to help her share the burden, and there are many happy ways to play. It's not an exaggeration to say that the happiness is doubled.

At this moment, she set her sights on Dudu again. She wanted to see what it was like for a top student to fall.

In fact, the top student fell more thoroughly than her. Dudu had already played the game that Chaoyue was enjoying now.

However, it was the first time for her to partner with Da Mimi. After all, she was the former wife.

And Dudu’s biggest problem might be that she was too obedient to be disciplined by the school and lacked some resistance.

So when the three of them lived together in Wang Quan’s house in Modu because of publicity work, she felt embarrassed to refuse Da Mimi’s proposal when she saw that she always felt that it was impolite.

But Sister Mi was also very good to her. In the end, she let her sleep in the middle and hugged her to sleep.

Yang Mi, who woke up in the morning when Dudu woke up, was already awake, and her hand was on Chen Duling’s waist.

"Dudu is good in every way, but too thin. Are you dieting on purpose? In fact, if you gain another 10 pounds, you might be just right for the camera."

Chen Duling quickly denied: "I just have a small stomach, and I feel full after eating a little."

Yang Mi: "How many female stars envy your physique."

Dudu said that Sister Mi is still enviable, one person is worth two of them, it's so shocking, she is even a little inferior to others.

Listening to the conversation between the two about their bodies, Wang Quan turned over, "Mi Mi, can I sleep in the middle?"

Seeing her nod, Dudu gave up his seat to Wang Quan, and then he asked, "By the way, how much is the box office for the midnight show."

I was too tired last night, and I didn't even have time to take a look.

Yang Mi has already seen it, "Congratulations, a new record, 165 million for the midnight show."

Wang Quan shook his head, "The increase is not high, it seems that the midnight show is just like this, it has reached the top, but the first day box office should still be promising."

Yang Mi smiled and said, "Well, it is estimated that it will exceed the first day box office of the first part before noon."

The main plot of "Happy Journey 2" is the Kingdom of Women. She is the undisputed female lead, and Dudu can only be ranked second, so she naturally hopes that the box office of this movie will be as high as possible.

Although it may not catch up with Xixi, at least it can narrow a lot of gaps.

Thinking of this, Yang Mi patted the two of them, "Okay, get up and prepare for the road show, you can't rest all day."

Seeing the three people coming out, the two new assistants Ma Fanshu and Sun Yining said that breakfast was ready.

They can still handle a simple breakfast, but they are still a little disappointed in their hearts. Sister Mi didn't treat them as her own people. Last night, she called Dudu but didn't call them.

Fortunately, Wang Quan treated them equally and said to sit down and eat together.

The first show was about to start at nine o'clock. On the way to the cinema, Assistant Ma wanted to read Wang Quan the comments from the audience of the midnight show.

Wang Quan waved his hand: "No need. Those who can support the box office of the midnight show must be die-hard fans. Their comments are usually unfair. Let's wait until there are more audiences. There will be at least 20 million audiences today. We'll see then."

"Okay, boss."

Wang Quan put his hand on Assistant Ma's stockings, "You two have to run back and forth during this period. It's hard for you two."

Sun Yining took Wang Quan's hand: "I want to touch it too."

"Go to hell, what's the point of touching with pants on."

Sun Yining snorted, shrimp head man, it's November and you still let people wear skirts.

Only she dared to snort Wang Quan like this, but this is also her personality. She is rebellious. The happier Wang Quan is, the sadder he is. What IG club won the championship, it's not happy at all!

Seeing that Wang Quan didn't want to touch, Sun Yining simply touched Assistant Ma's legs.

Assistant Ma was still looking at the data, and was upset by their disturbance.

"Today's screenings reached... 400,000, and "Happy Journey 2" alone accounted for 350,000 screenings, creating, creating a new history."

There has never been a movie with so many screenings in one day before. Before "Happy Journey", there were only more than 200,000 screenings. Even before the release of "Happy Journey 2", the market's daily screenings had dropped to 320,000 screenings. This is because the release of "Happy Journey 2" increased the number of screenings.

It is not that the more intensive the screenings are, the more money the cinema will make. During the cold season, the cinema will schedule fewer screenings. Some early screenings will not be opened if possible, because few people will watch them anyway.

Ma Fanshu also mentioned the new film, "In addition to our "Happy Journey 2", "Hello, Zhihua" starring Zhou Xun, Qin Hao and Zhang Zifeng was also released on the same day, and the director is Japanese director Shunji Iwai."

Sun Yining didn't understand: "Is this director very powerful? He dared to go head-to-head with our director Quan."

Ma Fanshu: "The director of the classic romance film "Love Letter" didn't go head-to-head, he should be thinking of picking up a loophole and following the market to drink soup."

In order to avoid the giant ship "Happy Journey 2", "Detective Conan: Zero's Enforcer" originally scheduled to be released on this day was mentioned to be released last week, and now it has also made 100 million.

As for "Venom", which was a big hit in North America last month, it finally got the release license, but it was not immediately scheduled for release, but begged for China Film to delay it for another half a month.

Those who want box office like this are desperate.

Wang Quan knew it a long time ago, and Zhou Xun even talked to him.

But now the old four actresses are indeed getting worse and worse, and the four of them haven't had any hit works for a long time.

Zhou Xun just released a big-budget TV series "Ruyi's Royal Love in the Palace" with many stars, but it was criticized and was outshined by Zhou Ye, a young girl.

Xu Jinglei is now focusing on training new talents, but Li Gengxi also needs to rely on the resources of the Wangdao system. She has already made a statement: As long as Director Quan likes her, I will do the ideological work of that girl.

And Yan Zi was buried because of the things caused by "Cell Phone 2".

Only Zhang Ziyi is still struggling, and she has been exposed to Hollywood again, and has the possibility of a comeback, just like Yu Jiaolong.

~

Tian Xiwei, Li Gengxi and Zhuang Dafei returned to the house arranged by the company after watching the movie. It was already 3:30 and they couldn't sleep at all.

Fortunately, there was no play for their youth group today, otherwise they would not dare to stay up like this.

After watching this movie, the three said it was better than the first one. After looking around on the Internet, they found that many comments said so.

To sum up, there are only a few points.

The first part needs to be laid, so the main plot is not entered in the first half an hour. Unlike the second part, the story has been unfolded, and you can just follow it.

In terms of special effects, the second part feels more grand and exciting. They didn't want to sleep after watching it, and their minds were full of the terrifying appearance of the final boss.

Although they didn't see the whole picture, it was already very scary, and in the end it was not completely eliminated, which is the most terrifying.

And the male protagonist.

Tang Han, played by Jiang Wen, is a growing male protagonist. In the first part, he was a scholar with ideals and ambitions, and he was a bit cowardly.

In the second part, he completely took off his long gown, and his personality charm suddenly improved.

In the Kingdom of Women, although King Yang Mi wanted to marry Song Qingming, played by Fan Wei, many details showed that she was actually a little moved by Tang Han.

The audience can even see a familiar leadership charm in Tang Han. The sentence he said to Li Yugang, "Men can also hold up half the sky" is too much of that flavor.

Of course, other supporting characters are also constantly improving their personalities through this nearly 3-hour sequel, becoming more and more likable.

Even the villain Lei Gonggong, although he is hateful, he and his team are also very unlucky, contributing a lot of laughs to the film.

There are also many surprising guest appearances by big names, which makes people say that it is worth the ticket price.

Of course, Wang Quan's control of the plot and rhythm is indispensable, which is simply at the master level and is an art.

The same movie of about three hours, some people make people feel bored and want to sleep.

But the audience of the midnight show of "Xiaoyaoyou 2" was so sleepy that not only did no one sleep, but they became more and more energetic as they watched.

This may be the benefit of Wang Quan's huge amount of film viewing. He is undoubtedly the person who watches the most movies in the world.

When Tian Xiwei woke up at noon, the first-day box office of "Happy Journey 2" had reached more than 600 million, breaking the first-day and single-day box office records of the previous work!

She quickly checked her homepage on Maoyan, and sure enough, Tian Xiwei's personal box office had exceeded 1 billion!

"Flash Girl" was more than 200 million, and "Happy Journey 2" had more than 700 million. As long as the name is in the cast list, it can be counted.

It's a pity that "Happy Journey 3" doesn't have me, otherwise I can barely be considered a billion-dollar actress.

~

At more than seven o'clock in the evening, the single-day box office of "Happy Journey 2" has reached 800 million, which is frighteningly high. The whole nation is talking about it, some talking about the movie itself, and some talking about the box office figures.

At this time in Hangzhou, all members of the Xiaobaihua Yue Opera Troupe, led by the troupe leader, entered the IMAX theater of Hangzhou Jiahe Cinema to support the film.

Although it did cost some money, it was nothing compared to Wang Quan's contribution to the troupe.

Among these people, there are naturally Chen Lijun and Li Yunxiao. Unless there are special circumstances, everyone has to come, and they can bring their families. No one is unwilling to come. It's not a boring movie that is forced by the higher-ups.

But Chen and Li really don't want to come. They want to go back early to catch up on their sleep.

Because in order to support Wang Quan, they had already watched the midnight show last night, and they contributed to the 165 million.

They originally thought that they would watch it again when there were fewer audiences in a few days, but they didn't expect that this day would come so soon.

It's basically the same day!

But it's worth it, because after returning home in the evening, Wang Quan specifically asked them if they supported his movie.

The two women immediately showed their tickets for the midnight show and the evening show, which moved Wang Quan very much.

Wang Quan: "That's very generous. For such sensible fans, directors are usually willing to offer their bodies. Who wants it?"

Chen Lijun: "Take a knife, half each."

Li Yunxiao: "Junjun is too violent. Is it just cutting left and right or up and down?"

Wang Quan: "You are talking about Junjun, but you are also cutting black and white, Xiaoxiao."

After chatting with them for a few words, Wang Quan put down his phone and looked at Dudu and Chaoyue who were exhausted in front of him with relief.

Chaoyue finally got what he wanted, and compared with Cheng Xiao, he was weak, but compared with Dudu, he was strong.

This feeling is so good!

Wang Quan took a look at the box office situation. Now it is basically fixed, and he also feels very good.

The midnight show was 165 million, and the first day was 841 million.

The cumulative box office is 1.006 billion!