You don't understand the happiness of the director

Chapter 653 ①NB②500 million on the first day③Livestreaming anchor④Surpassing the UK and the US!

The nightlife in big cities is always late, and 12 o'clock in the morning is sometimes just the beginning.

But in fourth- and fifth-tier cities, there are few ghosts on the streets at 12 o'clock, so some people seem very abrupt.

Look, this boy is called Xiaoshuai, with one nose and two eyes. He is an avid blockbuster fan, but not a fan of Wang Quan. He didn't like Wang Quan's previous two films "Parasite" and "Who is He", and he can only say that they are just okay.

But from the publicity, "Xiaoyaoyou" is indeed a return to the blockbuster that Wang Quan is good at, which also made him come to watch a rare midnight show.

The last time he watched a midnight movie was "Pacific Rim 2" last year, so he felt Wu Jing's charm for the first time. Since then, the "Pacific Rim" series has replaced the "Transformers" series in his heart.

In fact, he didn't have a deep understanding of "Xiaoyaoyou" before. Sometimes, if you know too much in advance, you will be less surprised.

What surprised him was that there were so many people like him tonight, and most of them were girls.

I didn't expect that there would be so many beautiful young girls who would stay out all night in a small city like theirs.

But I got closer and secretly listened to their conversation. Hey, they were all Wang Quan's fans, and they were his fans of appearance.

This is simply a blasphemy to the movie! If you like it so much, why not just buy his poster!

Xiao Shuai pouted and checked the tickets to go in. The theater manager looked at so many people and felt a little regretful. There were eight halls in the theater, but only three were open. The tickets were sold out three hours before the show started. If I had known earlier, I should have opened two more shows. This is all money!

But when the audience went in, the manager and the employees immediately took action and put all the peripheral products of "Xiao Yao You" on the counter.

They are a theater belonging to the Dawang Cinema Line. The sale of movie peripheral products has become a hot business, specifically to meet the further consumption needs of those movie enthusiasts.

Commonly known as: cutting leeks.

But this is also a willing cut. Although the price will definitely have some premium, compared with the price of movie peripherals in Europe and the United States, this is actually very generous.

These peripheral products of "Xiao Yao You" are mainly based on the "Treasure Ship" model of Duo Jiugong, the pirate-style panda Po, and the character posters of the two heroines Liu Yifei and Chen Duling.

The film producers have long researched and figured out which highlights in the film are easy to arouse the audience's desire to consume.

The film started at 11 pm and ended at nearly 2 am. If you haven't returned home at this time, in this small fifth-tier city, it is enough for many parents to call the police.

When the audience swarmed into the theater, people who knew each other and even those who had just met were discussing the movie.

Xiao Shuai's eyes were bright with excitement, and he was not sleepy at all. He finally saw a commercial blockbuster that could represent China!

It has all the elements he wants to see. It is more popular and smooth than "Hero" and "The Promise", and more vast and vast than "The Golden Curse" and "The Banquet". This is a Chinese blockbuster that no one has ever made before.

Although the title said it was adapted from "Journey to the West", "Dream of Red Mansions", "Zhuangzi" and so on, he could only see "Flowers in the Mirror" and "Classic of Mountains and Seas". With literary works as the basis for adaptation, it looks very friendly and easy to get into the play.

There are several monsters in it that come from the Classic of Mountains and Seas, and the special effects are so realistic. It turns out that Director Quan is willing to spend money!

The official said that it invested 700 million, which must be a real 700 million, not including the kind of publicity and promotion. It is worthy of being the most expensive Chinese-language movie!

Some movies that claimed to have invested 400 to 500 million before, compared with this one... forget it, it's not comparable at all, it's not of the same level at all.

This time Wang Quan really brought Chinese-language movies to the world-class level.

Looking at the long list of behind-the-scenes staff at the end of the film, you can see how much effort has been put into this movie and what a huge project it is. If it weren't for the Easter eggs of the second part, I'm afraid no one would be able to persist in watching such a long end credits.

When he walked to the ticket counter of the cinema, Xiao Shuai found that many people were surrounding the ticket counter.

He went over and found that everyone was buying pandas.

It was Po, the panda that followed Chen Duling in the movie, who liked to wear an eye mask and a straw hat and a cloak to pretend to be a pirate.

The plush toy model was relatively cheap, ranging from 30 to 50 yuan, and the figurine model was more expensive, ranging from 200 to 500 yuan.

There were also three Lego toys of ships that appeared in the movie, which were also priced at several hundred yuan, but they were very playable.

The cheapest was the exquisite posters of several leading actors, which only cost 10 yuan, and one could be given for free if the consumption was over 200 yuan.

Xiao Shuai weighed his pocket and decided to buy the Lego model of the pirate ship "Mushroom" of the heroine Shi Xianggu, and go back to build it himself.

This thing costs 350 yuan, not only has a transparent protective cover and colored lights, but also can spray, which is also the setting of the Mushroom in the movie.

However, he also wanted posters of the two heroines, and the 350 Mushroom could only be given one, so he gritted his teeth and bought another pirate panda, spending a total of 400 yuan.

After he left the house, he realized that he could just spend another 10 yuan to buy a separate one. He didn’t have a girlfriend, so what was the point of having such a doll?

Because he was too excited, Xiao Shuai rushed to Douban to post a comment when he got home.

There are a lot of new comments at this time. One page of new comments will appear after a refresh. Most of them are four or five stars.

Xiaoshuai felt that he was too poor in words. He could only say "NB", which was not as good as others, so he frequently liked those good comments.

Those who can watch the midnight show are either fans of blockbusters or fans of Wang Quan or actors. It is impossible for them to say bad things.

I just don't know how much box office such a grand midnight show will have.

~

Early in the morning of the next day.

Wu Ershan suddenly got up from the bed and grabbed his phone as soon as possible.

It's eight o'clock now. It turns out that he only slept for two hours.

He also watched the midnight show of "Xiao Yao You" last night. Director Quan did not disappoint him. Those shots, those aesthetic designs, smooth plots, and interesting dialogues are all what he wants to catch up with.

And the tip of the iceberg of the indescribable things that appeared in the easter eggs is so tempting that he wishes the trilogy could be watched together!

So much so that after watching it, he wrote a work log for several hours before lying down. Even in his dreams, he was thinking about the development of the story later.

At present, the trilogy of "Fengshen" is still in the stage of actor selection. The famous actors have been basically determined. Old friends such as Huang Bo, Chen Kun, and Fei Xiang will come to help.

But his leading actors in "Fengshen" are actually a group of newcomers, so after the selection, they will have to undergo a long period of training before they can be used. There is a little girl with bear blood who looks good and is very suitable for Daji.

His movie will start shooting next year. With his ability, it will take about two years to shoot. In addition to the time for post-production, I don’t know if it can be released in 2021. I really envy Director Quan’s efficiency. He deserves to be the fastest director!

"Oh, by the way, how much is the box office of the midnight show?" Wu Ershan searched for relevant information and was stunned.

This, so many!

On Weibo, Toutiao, and even Baidu Baijiahao, it was reported that "Xiaoyaoyou" sold 135 million yuan at the midnight show!"

This news spread to every corner of the Internet at the fastest speed.

"Thor 3", which had a great reputation and box office last week, had a box office of 105 million yuan on the first day in the mainland, and Xiaoyaoyou easily surpassed it with only the midnight show.

Moreover, today, the support of major theaters for "Easy Journey" is unprecedented. Even though there are new films such as "Thor 3" that are still fresh enough in the market, "Easy Journey" still accounts for an astonishing 80% of the first-day screenings!

Although it has not officially started today, the pre-sale box office has reached 280 million on the same day!

This is the advantage of the cold period. There is only one new film "Easy Journey" this Friday.

Early in the morning, Wang Quan's mobile phone received a lot of congratulatory text messages. The midnight box office of "Easy Journey" plus the pre-sale box office has exceeded 400 million. This terrifying box office harvesting ability makes all colleagues in the industry sigh.

Your uncle is always your uncle, and Director Quan is still Director Quan.

It's just that he has been shooting art films for two years. When he returns to the field he is good at, he is still the strongest.

"Easy Journey" is the first movie to break 100 million in the midnight show. The highest movie in the midnight show before was "Transformers 5" with 40 million, and the midnight show of Chinese-language films usually can't beat Hollywood blockbusters.

But "Easy Journey" not only did it, but also killed it in seconds!

It can be seen how high the audience's expectations for this movie are.

At this time, Wang Quan had just climbed up from Chen Duling's bed, and the two of them had to continue to promote it.

Even if the publicity and promotion expenses have been burning, there will be no shortage of reports about "Xiao Yao You", but the main creators must also ensure exposure. They are bound to "Xiao Yao You" during this period.

For example, Chen Duling can talk to the media and fans about the past and present of her character, and about the achievements of Wang Zhenyi, a science talent in the Qing Dynasty. These are all very topical.

This day, the publicity and promotion team contacted Wang Quan for another job, to participate in tomorrow's Taobao Double 11 event, and the sales anchor will directly sell tickets on Double 11 to hit a higher box office on Saturday.

The current Double 11 Shopping Festival is at its peak, and even the sales anchor has become a big star with many fans.

Wang Quan refused, "Do you think our movie tickets are hard to sell? We have to offer discounts when we cooperate with anchors to sell tickets, and we have to give anchors a portion of the profits. What's the point, but..."

He turned and said, "If it's to sell our peripheral products, I think it's acceptable."

Last year, Wangdao's box office in mainland China was 14.5 billion, but the total sales of derivative peripherals was less than 500 million.

This data is much better than other companies, but there is still a huge gap compared to Hollywood.

The 500 million is mainly the magic weapons in "Zhu Xian", the giant mecha in "Pacific Rim 2", and the rice dumplings in "Wu Qing Xiangxi". The sales channels mainly rely on the display cabinets in the cinema.

Although there are online stores, it is not easy to attract traffic, and it is not so easy to stimulate the audience's desire to consume.

The anchor has been selected, it is Taobao's leading anchor Wei Ya. As for who will sell goods with Wei Ya, Wang Quan held a video conference with Liu Yifei, Chen Duling, and Jiang Wen.

Jiang Wen first said, "I won't go. Movie promotion is my job. I admit it. I really can't sell goods. I'm afraid I'll mess it up for you."

Wang Quan looked at Liu Yifei and Chen Duling again. Liu Yifei looked embarrassed. She had never done it before, and she had never even seen a live broadcast video of selling goods.

Chen Duling was about to raise her hand to take over this hot job to save Director Quan from embarrassment, but Wang Quan said, "It seems that I can only do it myself."

~

"What, Wang Quan is going to come to our live broadcast room in person!" Wei Ya was stunned.

Although she later knew that she would not sell tickets but peripherals, she also said that it was okay. As for the low-priced tickets, she could buy hundreds of thousands of tickets to give back to her family.

Will she lose money? Maybe, but she doesn't care anymore!

It means a lot to her to have Wang Quan appear in her live broadcast room.

Although she is already Taobao's top anchor, Taobao also has Li Jiaqi. The two are considered to be the dragon and phoenix of Taobao in the field of bringing goods, and neither of them is convinced by the other.

If Wang Quan can appear in her live broadcast room, even if it's just for a few minutes, it will be enough for her to sit on the title of "the first anchor of bringing goods".

Don't forget, Wang Quan is now richer than their boss Ma!

Even if Li Jiaqi can invite Boss Ma to his live broadcast room, it's useless. No matter how good Boss Ma is, he can't be as popular as the big director in the entertainment industry!

"By the way, how much is the box office of "Happy Journey" now? Are there any tickets left? I want to go and watch it now..." Wei Ya asked her assistant.

~

Meng Ziyi told Wang Quan, "The current single-day box office is 510 million. There is still some time, and it should be able to rise further!"

Over 500 million, it has long broken the single-day box office record of "Wolf Warrior 2" of more than 400 million.

Afterwards, Wang Quan asked Dorothy about the situation in North America. Because of the time difference, the North American release will be later, and the results are not out yet. Moreover, the popularity is definitely not as good as that in the mainland, but it is definitely the first among new films, and it is not a problem to win the weekly championship.

The next day, the media reported that "Xiaoyaoyou" set a record of 520 million box office on the first day!"

This is the result excluding the midnight show.

Including the midnight show, "Xiaoyaoyou" directly broke 100 million dollars on the same day.

And the first day in North America was 38 million dollars, also winning the single-day championship!

Neon, Kimchi, Malaysia, Singapore...

Countries have received good news that "Xiaoyaoyou" has won the championship.

There are no new Hollywood films in the same period, and "Xiaoyaoyou" is simply sweeping!

And when Wang Quan was sitting in Wei Ya's live broadcast room, he saw a comment in the comment area.

"Director Quan, just now, our total box office in mainland China this year officially exceeded 10 billion US dollars!"

"Ah, so fast?!" Wang Quan was a little surprised.

Last year's total box office was 56.8 billion, and this year, on November 11, it has already reached 66 billion!

But it's normal to think about it. In addition to "Wolf Warrior 2", "Legend of the Sun", "Detective Chinatown 2", "Lobster Cop" and "Death Row" are all blockbusters that should not have appeared this year, and these movies have more than 10 billion.

These are all big blockbusters, and there are more small blockbusters. Under the leading role of Wang Dao, the overall quality of Chinese-language films has improved a lot, the audience's consumption enthusiasm has also increased, and the scale of cinemas has developed rapidly, so that in 2017, Chinese-language films have surpassed the peak box office of the original time and space.

He thought he would have to wait until 2019 to reach this number.

In previous years, the total annual box office in North America was usually around 11 billion US dollars, and this year is probably the same.

And now there are still 50 days until the end of this year!

In other words, this year the mainland market has the potential to surpass North America and become the world’s largest film market!