Valley Emperor

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In the Yanjiang Road headquarters of Feng Shipping Company, the huge conference room was filled with cigar smoke, and more than a dozen core executives of the company gathered together to argue about how to compete for the high-end market and build an ultra-luxury passenger ship.

Guo Yadong, general manager of Feng's Shipping Company, said: "The passenger ships that people pay attention to today are not whether you decorate them luxuriously, because all luxury passenger ships must be luxurious. Gold-plated and silver-plated are no longer attractive to the public. For two years, the canal shipping company has even gilded the railings, and as a result, it is useless!"

"Right now people are concerned about how big your boat is!"

"How did Pacific Shipping Company rise from the cracks in recent years? We have been saying in recent years that Pacific Shipping Company is just a small player, but it is such a small company, but it has continuously made a splash with the empire's largest luxury passenger ship. , not only occupying 20% ​​of the market share in the high-end market, but also taking advantage of the advantages in the high-end market, they began to penetrate down and began to **** the mid-end market!"

"What do they rely on? It's a ship, a luxury passenger ship of super tonnage!"

"Now their New Pacific series is the most obvious example. Every time their New Pacific sails, they are full. It is said that just one New Pacific can bring hundreds of thousands of profits to their company. In a few years, their shipbuilding costs can be recovered, and then they are lying down and making money!"

"However, why can't our luxury passenger ship even gather passengers when it sets sail?"

"why?"

"It's because we lack an ultra-luxury liner that can truly shock the world!"

Guo Yadong continued: "I have received accurate information some time ago that the navy has temporarily abandoned the plan for a 20,000-ton giant ship, and it will be delayed for at least three years, which means that the installation of the new power system that is being developed will also be delayed. It will be delayed by more than three years or even longer.”

"I have already approached the Naval Steam Engine Factory and proposed to them to purchase a new type of steam engine. The Naval Steam Engine Factory did not refuse, saying that as long as we pay enough money, they will start the production line, so we can Get this ultra-luxurious steam engine power system specially prepared for a 20,000-ton battleship!"

"With this set of powertrains, it's enough to allow us to build bigger and faster luxury liner!"

When Guo Yadong was talking, the curtain directly behind him opened, and then a design drawing of a huge ship hung on the wall.

"Distinguished directors and colleagues, allow me to introduce you to the greatest super-luxury liner ever built: the Nova!"

When the design drawing was displayed, the group of people below was nothing at first, because it was just a design drawing. Although there was a painted rendering on the side, it was just a drawing, and the distance was far away. , the above detailed text description is also not visible.

But when Guo Yadong's words came out one after another, everyone looked at Guo Yadong like a lunatic.

Guo Yadong put it this way: "In order to overwhelm the crowd, or even to dispel their idea of ​​catching up, our new star will have a standard displacement of 30,000 tons!

This will be a full 10,000 tons larger than the 20,000-ton battleship that the Navy has planned, and even dare not build! "

"The 30,000-ton giant ship is enough for competitors such as Yangtze River Shipping and Pacific Shipping to be unable to catch up within ten years!"

"Because it is impossible for them to gather such a large amount of funds in a short period of time like us, even if they have money, the Ministry of State-owned Enterprises and the Royal Assets Division will not allow them to risk millions of dollars to take a gamble with us!"

"Yes, that's right, the estimated construction cost of Nova will reach an astonishing three million or more, which will eat into our company's profits for several years, but it is so expensive that we can have no Competitors!"

Guo Yadong said: "Because it is impossible for them to bet three million in the future high-end luxury passenger ship market."

When Guo Yadong said this, the expressions of the group of people below had changed drastically!

A director said directly: "This is three million. Even if we monopolize the high-end market for a few years in the future, it is impossible to make so many profits!"

"No, yes," Guo Yadong said: "Although the high-end market is relatively small and the total market volume is limited, you must know that mid-end passengers are the main force in the ocean shipping market at present, and the consumption habits of these mid-end passengers are dominated by high-end customers. Guided by travelers!"

"As long as we fully open up the high-end market and establish a reputation, we will be able to recover the decline in the mid-end market in one fell swoop, and then occupy the market. At that time, the profit will definitely exceed the mere three million!"

Even if Guo Yadong said so~www.wuxiaspot.com~, the concerns of the directors could not be dispelled.

This is not a small investment, but three million or more!

They spent so much money to build a ship, and they were worried that they would not be able to recover the cost. After all, they were not the prodigal sons of the Navy, and it was impossible to disregard money for things like performance.

However, even those prodigals in the Navy have temporarily abandoned the 20,000-ton battleship plan, saying that it will be postponed for more than three years.

Besides, for such a big ship, they couldn't even find a dock, and if they built it, the draft would be very deep, and it is estimated that there would not be many docks to moor at that time!

But the concerns of these directors were all dispelled by Guo Yadong one by one!

Guo Yadong was not without any preparations for today's meeting. He came with a lot of detailed data.

The purpose is to prove to the directors that to change the predicament of Fung Shipping Company now, other changes are not important, what is important is to change people's image of Fung Shipping Company.

Nowadays, when people talk about Fung Shipping Company, the first reaction is cheap shipping!

Although this helped Feng Shipping Company compete for a huge market in the early days, it also led to Feng Shipping Company having to maintain low prices for a long time, and the profit margin was always lower than that of other shipping companies.

And with the development of the economy, people have more and more money in their pockets, especially when middle-end travelers are also beginning to pursue enjoyment. Fung Shipping, which takes the low-cost route, is prosperous in the low-end market, but in the mid-to-high-end market. Confused.

Coupled with the very low profit margins in the low-end market, the long-term profit of the passenger business of the entire Fung Shipping Company is not high.

Today's Fung Shipping has a relatively large passenger market share, but it is all low-end market, and the profit margin is very low.

Now, it's time for a change!