Valley Emperor
Vol 2 Chapter 1742: appease the anger
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For the current kerosene business of the Tang Dynasty, because the supply is in short supply, the supply quota is more important than other aspects, especially for sales channels such as Xihai Trading Company, how much supply can be obtained It means how much money you can make.
This is true whether it is the domestic market or the overseas market that has started in the last year or two.
Only recently, in order to improve people's livelihood and quell public anger, the top officials of the empire have resorted to administrative means to force oil refiners to give priority to supplying kerosene to the domestic market, which has resulted in even less kerosene that can be used for export.
In the early years, the price of domestic whale oil was very expensive. When kerosene first came out, because of the small output, it also maintained the expensive price. At that time, the people had nothing to say. After all, whale oil and kerosene are combined. Their output is generally low.
However, with the continuous reports of oil and kerosene in major newspapers, many people know that oil production has risen sharply, and the amount of kerosene produced is increasing day by day. And then to the million tons.
According to many people's views, such a huge output is actually enough to supply the domestic market.
However, people found that it was still difficult for them to buy kerosene, and at the same time, the original Royal Oil Company and Imperial Oil Company used a considerable part of kerosene for export.
Even though exporting makes more money, people are still unhappy.
Why don't we have enough kerosene, you still have to export it?
The domestic supply of kerosene is still in short supply, resulting in high prices.
People are so angry!
This layer of reaction came up, and finally forced the top executives of the empire to start to release license restrictions on the oil industry, allowing oil companies to change from two to eight in one go, stimulate internal competition in the oil industry, and force oil companies to develop more There are more oil fields, and more kerosene is refined, which in turn pulls down domestic kerosene prices.
At the same time, in the name of social responsibility, through direct and indirect intervention, oil companies are given priority to meet the supply of the domestic market.
Judging from the actions of the top executives of the empire, it is naturally correct. After all, although exporting money is also important, it is more important to meet the supply of the domestic market.
For oil companies, it is not a big problem, because they are all directly under the Ministry of State-owned Enterprises or under the Royal Assets Division. It is not important whether they make money or not. Task.
Anyway, their kerosene is currently in short supply, and it is equally profitable to sell it in the domestic market or to export it.
However, for the West Sea Trading Company, a company engaged in kerosene export trade, the damage is relatively large.
If you can't even get the kerosene quota, how can you make money from exporting?
However, in order to cultivate foreign markets first, the Royal Oil Company and the Imperial Oil Company decided to use a certain supply of goods to cultivate the market in the Safi region.
When the three parties sat down and signed the relevant contract, Zuo Chengsheng immediately organized about 100 tons of kerosene to be shipped to the Safi area to open up the local market!
And the results were as good as he expected.
One hundred tons of kerosene is not a lot. In order to be safe and avoid risks, Zuo Chengsheng also hired two ships to transport them separately. After the hundred tons of kerosene arrived at the port controlled by the Safi people through the West Sea, it was soon It was looted by local businessmen.
Kerosene is very suitable as lighting oil, and the price is not expensive, let alone in the Safi dynasty, even in the Tang Empire, where the whaling industry is very developed, the whale oil is killed seventy-eight. fall.
In addition, there were also small businessmen who sold kerosene to the Safi area before. Although the amount was not large, they had already let Safi businessmen know about kerosene. Now, when they heard that a large number of kerosene had arrived, many businessmen ran up to buy directly. , and then shipped to Safi for sale.
The market in the Safi area is open, easier and faster than Zuo Chengsheng expected.
The first batch of 100 tons of kerosene was sold out in a short time, and then Zuo Chengsheng struck while the iron was hot, established an entire kerosene transportation channel from Baku to Safi, and recruited more retail dealers.
However, this time is different from direct wholesale of kerosene to large-scale distributors in the Ottoman region. This time, Zuo Chengsheng intends to make the market more detailed. In addition to large-scale distributors, he also found many small distributors, especially In the vicinity of several ports in the West Sea, he has adopted a direct approach to local retailers for sales.
This is more troublesome, but more profitable.
However, this is only limited to the area near the port. As for the inland area of the Safi area, Zuo Chengsheng is too lazy to do this~www.wuxiaspot.com~ Because this means establishing a complete and dense area in the indigenous control area. Shipping channels, retail channels, that means risk and huge costs.
The businessmen of the Tang Dynasty these days went to various aboriginal-controlled areas to do business. In fact, they did not go deep into the local area, and did not directly contact the local aborigines with their tentacles.
Instead, they tend to go upstream and do not touch the retail link.
It is generally the same model. All kinds of goods are purchased from China and then transported to the overseas territories of Datang or overseas local areas that are relatively close to the indigenous control areas, such as Baku, which is close to the Ottoman and Safi dynasty. Or it may be Gohe state on the Indian peninsula, or Ceuta, which covers North Africa and Europe.
After a large number of goods are transported to these overseas territories and some overseas mainland by ships of thousands of tons, the trading companies of Datang people will distribute these goods to their commercial stations and branches in the indigenous control areas.
For example, in areas such as London, Madrid, Constantinople, etc., and then in these indigenous cities, the goods are sold wholesale to local merchants, that is, the next-level channel merchants, and then the indigenous merchants will lay the complete retail terminal of the goods. .
To put it simply, businessmen in Datang generally do not directly face local indigenous consumers, but only contact local lower-level channel merchants.
Some less powerful traders generally cooperate with local large-scale channel merchants, and the profits are relatively large, while more powerful trading companies often open branches in more indigenous cities and directly face local retailers.
Although there are strengths and weaknesses, the overall pattern is similar.
The same is true for the West Sea Trading Company. In the past, they were all directed to those large channel dealers, but now, Zuo Chengsheng is thinking of building a more complete channel, so as to obtain more profits.
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