Valley Emperor

After Zhou Yiran was appointed to the cabinet, the reforms in education and the imperial examinations that he promoted were not drastic in fact, but basically continued the policies of the early years.

On the contrary, it has promoted a lot of reforms in propaganda, the most important of which is the promotion of local newspapers.

It is worth noting that this local newspaper does not mean that the local yamen or simply the private sector has come to organize the newspaper, and the authority to organize the newspaper still belongs only to the Korean Newspaper Division.

The way of local newspapers is to let the branches of the Korean Newspaper Division on the ground independently organize newspapers.

The Chaobao Division originally had branches on the ground. In each province, highway and prefecture, there were branches of the Chaobao Division. These Chaobao Division branches were not under the jurisdiction of the local yamen, but directly belonged to the dynasty. Newspaper jurisdiction.

The local branch of the Chaobao Division and the local yamen belong to a parallel relationship, and there is no direct connection between the two.

It turned out that the main work of the newspaper division branch offices in these places was to be responsible for the local layout of the Tang Dynasty newspaper, and to provide various material articles to the newspaper division headquarters.

Datang Chaobao has a national version, which is directly in charge of the headquarters of the Gyeonggi Chaobao Division. There is also a provincial road version. The content of this provincial road version is basically the responsibility of the Chaobao Division branch offices located in the provincial capitals.

Then there is the state capital version, which is in charge of the Chaobao Division branch offices stationed in the state capitals.

And Zhou Yiran's reform of local newspapers is actually to give independent parts of the local pages of the Tang Dynasty newspapers.

However, the independent part is limited to business, anecdotes and other parts, and the content of government affairs is still not independent for the time being, and continues to be solely responsible for the Tang Dynasty Daily.

Shanghai Commercial Daily is the first local newspaper!

Its success was not because it was just the first local paper, but because of its location.

Shanghai is the first industrial and commercial center of the contemporary Datang Empire. Almost all kinds of goods and commercial information from all over the country and the world will be gathered here. The Shanghai Business Daily can naturally get a lot of news.

At the same time, local people, whether they are businessmen or ordinary people, have great demand for professional business newspapers like Shanghai Commercial Daily.

But then again, the Shanghai Commercial Daily still has its limitations, because although this thing is not as serious as a political newspaper, but as a business newspaper, it is very professional, and businessmen are full of praise for it, but ordinary people Not much interest here.

But it doesn't matter, Datang is not just running a local newspaper such as Shanghai Commercial Daily when it implements local newspapers.

For example, in Shanghai, in addition to Datang Chaobao and Shanghai Commercial Daily, there is also Songjiang Daily, which is distributed locally in Songjiang Prefecture. This newspaper is still a daily magazine, and Songjiang Daily is relatively civilian.

Basically, they report to the local news and other information in Songjiang Prefecture, and then there are also some commercial information, advertisements, etc., and also publish some poems, and other literary works. In addition, they also follow the Qinhuai Evening News in Jinling, and publish some romantic gossip news, such as It is said that a certain talented person was playing with a certain oiran and was bumped into by the talented lady, and then they fought violently.

This form of Songjiang Daily is very popular with ordinary people, and its circulation has a tendency to catch up.

The success of local newspapers is not because of how well they do it, but because they fill in the gaps in the market in a timely manner.

The Datang Chaobao has been published for many years, and the people, especially the literate groups, are basically accustomed to getting information from the Datang Chaobao, but as the official mouthpiece of the Tang Chaobao, the content of the report is too serious, even if it is published. Advertising is very serious.

At this time, the public has a great demand for some newspapers that are not so serious. This is also the reason why private newspapers have been repeatedly banned in recent years.

Today, the emergence of local newspapers such as Shanghai Commercial Daily is to fill the gap in the market.

Its real intention is definitely not to meet the spiritual needs of the people, but to crack down on private newspapers, continue to control public opinion in the hands of the government, and prevent private newspapers from becoming more and more violent, to the point where they can no longer be managed in the end.

However, ordinary people don't care what the government's real intentions are. They just find that there are a lot of newspapers on the market all of a sudden, and these newspapers are much more interesting than the previous Tang Dynasty newspaper.

In the past, although the Datang Chaobao also had a literary and commercial section, the overall tone has always been very serious. The attitude of ordinary people towards the Datang Chaobao has also changed from curiosity and relish from the beginning to indifference.

Unless it is a special group of people who pay more attention to information such as national events and policy orientations, such as officials, businessmen, gentry, some students, etc., they will insist on watching every issue. Ordinary people will only watch it occasionally, but they want to. It is impossible for them to subscribe to Datang Chaobao and insist on reading every issue.

Basically, you can watch it or not.

However, after the emergence of many local newspapers, the situation is not much. These local newspapers are much more interesting than the previous Datang Chaobao. Some of them are more professional newspapers such as Shanghai Commercial Daily. Not only businessmen will subscribe, Even ordinary company employees would watch it.

And Songjiang Daily subscribes to a wider range of people, even ordinary people will subscribe to read the above words and gossip anecdotes.

Of course, all the above-mentioned groups that subscribe to newspapers are still limited to intellectual groups. After all, you can't expect people who don't even know the word to read newspapers.

In addition, a major force in contemporary newspaper subscriptions is institutional subscriptions.

For example, Datang Chaobao, in fact, most of its subscriptions are from various institutions, such as numerous government yamen, companies and other institutions, if individual subscriptions are supported, on the contrary, the proportion is still relatively small.

As for those local newspapers, although the number of institutional subscriptions is also large, the proportion of individual users is much higher than that of the Datang Chaobao.

And this situation is actually what Zhou Yiran and other officials of the Ministry of Rites would like to see.

Due to its inherent political limitations, Datang Chaobao is destined to be impossible to penetrate into every corner of society on a large scale. Now these local newspapers have filled the above-mentioned market gap and penetrated into every corner of society.

The Holy Son of Heaven Li Xuan is quite satisfied with Zhou Yiran's work. He has made a very good balance between the control of public opinion and meeting the spiritual needs of the people, so that the Tang government can better guide and control public opinion.

After all, those local newspapers are also official newspapers. Although the content of the reports is different and the audience is different, it is undeniable that their core task is still to guide and control public opinion.

Even reporting entertainment gossip news can guide public opinion.

For example, if you are also reporting on the oiran, you can choose to report on the affair between the oiran and a high-ranking official, but you can also report on the oiran who actively responded to the government's call, participated in charity performances, and raised funds for disaster relief.

Therefore, no matter what type of official newspaper it is, its real function is only one, that is, to guide and control public opinion.

The reform of the domestic newspaper industry was relatively successful under the leadership of Zhou Yiran. However, although this reform is currently limited to the local area, the senior officials of the Ministry of Rites are ready to promote this reform to overseas territories.

However, before that, it is ready to be extended to overseas mainland, that is, Beihai Province, Luzon Province, Banten Province, and Malacca Province.

The above four places have been officially localized, but at present, this localization is still not complete, and the limitations are relatively large. For example, the import and export restrictions on the above four places by the Import and Export Commission are still maintained and overseas The territory has the same attitude, prohibiting the export of technology.

At the same time, in terms of education and imperial examinations, there are also limitations in these places. The Ministry of Rites still prohibits the establishment of educational institutions above middle schools in the above-mentioned areas, and also prohibits private education. Mainland officials serving in the above-mentioned areas are still not allowed to bring underage children.

Basically, although the above-mentioned four places are nominally localized, and administrative agencies at all levels of provincial capitals, counties and towns have also been established, many expropriation policies are still the same as those of overseas territories.

Among them, propaganda is no exception. At present, there are no localized newspapers in the above-mentioned places, and even Datang Chaobao has not edited local editions for the above-mentioned areas.

So the first step is to set up branches of the Chaobao Division in the above-mentioned four places, and then edit the local version of Datang Chaobao, and then rely on these branches and local editions to set up local newspapers to better control public opinion.

In other overseas territories, this model will also be followed.

After all, local newspapers in overseas territories~www.wuxiaspot.com~ are also official newspapers, which can better guide local public opinion, without causing the empire's technology and talents to leak out like education and technology.

However, this kind of newspaper reform in overseas territories is impossible to see in South Africa City for a while. Today, South Africa City still has no official localized newspapers. Some are only Datang Chaobao. The newspaper is still a general overseas version sent from thousands of miles in China. Well, it is a version specially designed for various overseas territories.

There is no newspaper as a carrier of information, especially without a professional business newspaper such as Shanghai Commercial Daily, which makes many businessmen who come to South African ports from China for trade feel a little uncomfortable.

However, the West Indian Yamen authorities are also aware of this dilemma, so they also made a targeted solution. In addition to encouraging domestic businessmen to open businesses directly here, they set up a trading floor.

Whether it is a domestic businessman or a foreign businessman, it is possible to directly conduct large transactions in this trading hall.

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