The straight man in the entertainment circle

After the express delivery advertisement at the Linjianxi Advertising Building finished playing, the originally noisy scene became quiet.

Everyone looked at Suifeng Express Zhang Heng and other three bosses in unison.

At this time, Zhang Heng and the other three stood there, feeling quite embarrassed.

It's embarrassing. It turned out to be an inadvertent mistake. They were shouting just now, which seemed a bit rude...

Seeing everyone looking at him, Zhang Heng smiled awkwardly, straightened his clothes, and walked towards the advertising building in the creek in the forest.

Without saying a word, Zhang Heng hugged Lin Li.

"Sorry, Lin Li, don't be offended...the advertisement is very good, I like it very much!"

The other two also said: "We like it too."

Lin Li smiled and said, "I'm sorry for scaring you."

"No, no, no, the effect is very good. This is the effect we want!" Zhang Heng said hurriedly.

After walking to the advertising building in the forest creek and chatting with Lin Li and others as a cover-up, Zhang Heng and others felt less awkward. After chatting for a while, the three of them returned to their seats with a smile. .

"Okay, we saw that the CEOs of Sui Feng Express were having a great conversation with the advertisers from the Linjianxixi Advertising Building. Now I want to ask, Mr. Zhang Heng, if you are willing to close the deal for the Linjianxixi Advertising Building." This advertisement?" Qiu Tian asked.

Zhang Heng discussed it with the other two people and then said, "We are willing."

Qiu Tian said: "Okay, then congratulations to Linjianxi Advertising Building for closing the deal for this issue, and congratulations to Suifeng Express for getting an ad that I am satisfied with."

"Next, we are going to take a look at the accumulated advertising expenses of the eight advertising buildings after tonight. The four at the bottom will not be able to continue the recording of the next issue."

"Let's take a look at the statistical results in the background..."

After Qiu Tian finished speaking, the accumulated advertising expenses of eight advertising companies for so many periods were displayed on the big screen.

1. Forest Creek Advertising Building: 6.588 million

2. Tus Advertising Company: 5.766 million

3. Feixin Media: 3.68 million

4. Chuangmei Advertising: 3.215 million

………………

"We congratulate the top four advertising companies, and also give applause to the other four advertising companies. Thank you for bringing so many wonderful advertisements to our program. I believe your strength has been seen by everyone. I wish you the best in the future. Better advertising comes out and everyone falls in love with advertising.”

With the applause of the audience, this episode of "I Am an Advertising Man" ended.

The sponsors and advertising companies throughout the venue also began to take advantage of this opportunity to expand their network of contacts. Many advertisers went to the Linjianxi Advertising Building to leave their business cards, hoping to find opportunities to discuss cooperation.

Naturally, An Xiaoxi took charge of these matters.

Lin Li looked at the people from Qidian Advertising Company in the distance. They were dancing all day, especially when Lin Li's advertisement was played at the end. They laughed extremely happily.

But now that they have seen the final result, the people at Qidian Advertising Company obviously can’t laugh anymore.

However, they managed to save some face this time, so they weren't too depressed.

When Lin Li looked at them, they also looked at Lin Li.

He Maozhong smiled disdainfully at Lin Li, as if to say, don't get too happy too soon, it's not certain who will win.

He Maozhong has mastered such a program bug and will continue to use this method in the next issue. He will not worry about not being able to win the advertising building in the creek in the forest.

At this time, the boss of IU Mobile was also chatting with He Maozhong. Seeing He Maozhong smiling at Lin Li, they also turned to look at Lin Li.

IU Mobile has a very good relationship with Tus Advertising Company. This time they worked together to gain a lot of benefits. They also laughed strangely at Lin Li.

Lin Li could see that they looked like they were going to watch a show.

Lin Li, the boss of IU Mobile and He Maozhong, had heard the chat in the morning. In all likelihood, they would buy the hot searches for which their ads were complained tonight.

Lin Li also smiled back at them.

Smile more while you can still smile, because I'm afraid you won't be able to smile tomorrow!

When He Maozhong and others saw Lin Li smiling at him, they immediately had a bad feeling, but they didn't think much about it.

After Lin Li finished smiling at He Maozhong and others, he turned to Zhang Heng of Suifeng Express and laughed.

"Mr. Zhang, I'm sorry, our advertisement just now shocked you."

Zhang Heng said with a smile: "It doesn't matter, it doesn't matter, your advertisement is very good, I really didn't expect it."

"Thank you for your understanding. To express my apology, I will buy one, get one free, and give you a small advertisement. Do you like it?" Lin Li said with a smile.

Zhang Heng couldn't believe that such a good thing could happen, and asked: "As a gift? No money?"

"No money is required. There is only one condition, and that is this advertisement. You must promote it online immediately."

Suifeng Express came to the show to recruit advertisements. The purpose was to select suitable advertisements and then promote them. Now Lin Li is giving away an advertisement for free. They only need to be responsible for promoting it as soon as possible. This is equivalent to getting a free bargain.

The program has confidentiality rules, and advertisements in the program must wait until the program is broadcast before advertisers can promote it through various channels.

But this advertisement by Lin Li can be said to have been given privately to Suifeng Express for free, so naturally there is no such problem.

"Okay, that's no problem at all!" Zhang Heng agreed.

Seeing that Zhang Heng agreed, Lin Li took him and the other two bosses to see An Xiaoxi's computer.

Lin Li turned on his computer and showed the three of them the previously shot commercial video.

This advertisement is very simple. It does not have the wonderful copywriting of Lin Li's previous advertisements, nor the amazing performances, nor even the reversal effect this time.

Throughout the whole process, Lin Li was in front of the camera, wearing Suifeng Express work clothes, and answered two questions.

But Lin Li didn't answer the last question. Instead, he asked loudly at the camera: "Hey, do you know what Suifeng Express Company is like?"

That's the end of the commercial.

Zhang Heng and the other three were a little dumbfounded after reading it. This advertisement... didn't seem to be anything special. Except for Lin Li's face, it didn't seem to have any promotional value.

Zhang Heng and the others thought that Lin Li's advertisement would be perfect, but they didn't expect that it turned out to be such an advertisement. For a moment, they wanted to refuse but didn't know how to say it.

Seeing that the three of them were a little disappointed and hesitant, Lin Li smiled and said: "Mr. Zhang, let's do this. I will send you three copies of the advertisement. You three can go back and watch it on TV, and then give me a reply."

Zhang Hengzheng didn't know how to refuse. Hearing what Lin Li said, he smiled and said, "Okay, you can send us."

Lin Li then sent the video to them.

Everyone chatted at the scene for a long time before gradually dispersing.

Zhang Heng took the advertisement Lin Li gave him and walked out with the other two people. When they walked outside, they started to discuss.

"This Linli buy-one-get-one-free advertisement... doesn't seem to be very good."

"Okay, buy one get one free, you still want to show off your special skills, this advertisement is selling his face, anyway, you got it for free."

"But do we have to spend money to promote this advertisement? I feel that the price/performance ratio is not good."

"Lin Li's face is probably worth a million. I think it's worth pushing."

"Lin Li is very popular now, but the main reason is that this advertisement is not good. The first question is to ask him what clothes he is wearing. This question is basically useless. Everyone knows the uniform of our Suifeng Express. The second question is to ask Suifeng How is the express delivery? If Lin Li says it's very good, that's fine, but he doesn't answer directly and instead asks the camera this question. It doesn't matter how you look at this advertisement."

"Mr. Zhang, do you want to promote this advertisement?"

Zhang Heng was silent for a while. He was not satisfied with this advertisement, but it was also Lin Li's good intention. If they did not promote it at all, it seemed that they would not give Lin Li face. They also wanted to cooperate with Linjian Xiaoxi Advertising Building more in the future. Now It is still necessary to have a good relationship with them.

"I'll think about it again, or spend one-tenth of our original budget to promote this ad."

“Isn’t one-tenth a little too little?”

"Try the water first. If the effect is good, we will continue to add more. If it is not good, Lin Li will be considered to have given him face."

"Well, this method is okay, but Lin Li has a request, that is, if we want to use it, we must promote it tomorrow."

"Leave it to Xiao Liao, the director of the marketing department. There are so many online platforms now, and it's not like TV stations in the past, which had to be scheduled. Now as long as the money is in place, we can promote it for you right away."

"Okay, I'll contact you then."

Zhang Heng drove back home and couldn't help but turn on his phone and read the advertisement Lin Li had shot for Suifeng Express.

After reading it again and still not finding anything outstanding, Zhang Heng turned off his phone in disappointment.

The next morning, after Zhang Heng had breakfast, he checked Weibo and suddenly found that Lin Li's advertisement had been reported as a hot search.

Zhang Heng clicked in and took a look. What was displayed was a message posted on the official Weibo of a well-known newspaper.

It is reported that Lin Li’s advertisement for Ruyi Little Raincoat’s Straw Boat Borrowing Arrow caused public outrage. Many people criticized Lin Li for disrespecting history and leading children badly. Now even Ruyi Little Raincoat’s official WeChat account has deleted the image of the advertisement.

They want Lin Li to apologize!

Zhang Heng has also watched the "I Am an Advertiser" before, and he still likes Lin Li's advertisement. What he remembers is that after the program was broadcast, the advertisement picture was praised and criticized by many netizens. He really Never seen it.

Why did he suddenly arouse public outrage and ask for an apology?

A shopping mall is like a battlefield. Zhang Heng has reached his current position and he can figure out the joints just by thinking about it.

It may be true that these old professors criticized Lin Li's advertising, but if it is on the hot search, someone must be behind it.

As for who it is, Zhang Heng can probably figure it out just by thinking about it.

Fortunately, there was nothing wrong with the advertisements Lin Li produced for his company and did not affect him.

Drove the car to the company.

As soon as Zhang Heng entered the office, Liao Yanbin, the director of the marketing department, knocked on the door and came in.

"Mr. Zhang, I want to report to you about the advertisement our company promoted yesterday that Lin Li shot." Liao Yanbin said.

"Well, you say."

Liao Yanbin said: "After we received the instruction last night, we chose Youku Video. After negotiating with their Ministry of Commerce, we paid them a deposit overnight. The amount was set to be played one million times nationwide and the advertising fee 50,000. It is expected to be broadcast within two days and will be released starting at 8 o'clock in the morning. Although it is still early and not many people will see it, there should still be many people who have seen this advertisement."

Zhang Heng nodded and said, "That's about it."

Liao Yanbin was silent for a moment and said, "Mr. Zhang, I have a suggestion."

"What's your suggestion?" Zhang Heng looked at him.

"That's right...I think...we need to increase the publicity of this advertisement..."

Zhang Heng was stunned and said: "That's enough. There will be better ads next week. We will focus on promoting that one."

"Is there anything better than this advertisement?" Liao Yanbin was a little surprised.

Zhang Heng said with a smile: "You will know when the time comes."

"However, this advertisement is also very good. It's a pity that it only promotes it so much..." Liao Yanbin said.

Zhang Heng was stunned and looked at Liao Yanbin with some doubts. As the marketing director, Liao Yanbin had a better understanding of advertising than them.

This had to make Zhang Heng curious and asked: "Is this advertisement good?"

"Yeah! Very good! It can be predicted that it will cause enough topics after it is broadcast."

Zhang Heng was even more puzzled and said: "It's just Lin Li. Compared with his previous advertisements, he is not outstanding at all. What's the topic?"

Liao Yanbin understood that Zhang Heng did not seem to understand the advertisement, so he said: "Mr. Zhang, you may not know the purpose of this advertisement. Why don't you follow me to the conference room to take a look at this advertisement..."

"I've read it, twice." Zhang Heng said.

"You all use your own mobile phone?" Liao Yanbin smiled.

Hearing what Liao Yanbin said, Zhang Heng was stunned for a moment, looked at his Dahua mobile phone, and asked: "Is there any problem?"

"Go to the conference room with me and read it again, and you will understand everything."

Zhang Heng was also aroused by him, and he also felt that Lin Li's advertisement might not be so bland.

"Okay, call Mr. Zhang and Mr. Xu to watch together!"

Zhang Heng went to the conference room, and not long after, Mr. Zhang and Mr. Xu also came.

The conference room is an ordinary conference room configuration, with a set of tables and chairs, a complete set of projection equipment, speakers and projectors.

The three of them sat down, and Liao Yanbin started to turn on the computer, turn on the projector, and start playing Lin Li's seemingly ordinary advertisement.

The video is very short, only fifteen seconds, just enough to be posted on major websites.

In the video, Lin Li is facing the camera.

"Someone" asked, "Lin Li, what are you wearing?"

Lin Li pointed to the logo on his chest: "Suifeng Express."

"Oh, how about Suifeng Express Company?"

Lin Li smiled and said: "This can be said in three days and three nights. In order not to waste everyone's time..."

Lin Li took a few steps forward and said loudly to the camera: "Hey, how about Suifeng Express Company?"

Just like what Zhang Heng and the others had seen before, the commercial ended.

Zhang Heng and others looked at Liao Yanbin, meaning: "That's it? What's better?"

However, as soon as they looked at Liao Yanbin, a mechanical and cute voice sounded in the conference room.

"Hello, Master, Suifeng Express is the leading express delivery company in China. It has good service, fast speed, first-class safety, and door-to-door delivery. As of the beginning of this year, Suifeng has more than 300,000 employees and 15,000 units of transportation. Che, more than 10,000 outlets in China and overseas..."

The IU smart speaker in the conference room gave a more than two-minute introduction about Suifeng Express!

Zhang Heng and Mr. Zhang and Mr. Xu next to him were dumbfounded. The answer from the IU smart speaker was their official answer to the question asked by netizens on the search engine.

IU's mobile phone business is actually only a small part of their entire business. Their company's main focus is smart home appliances.

IU smart speakers, IU smart phones, IU smart TVs, and some other home appliances. It can be said that at least half of the households in the country have IU home appliances.

Speakers, mobile phones and TVs all have IU intelligent voice functions. To call out the system password is to shout: Oops!

In Lin Li's advertisement, the last sentence of "Ouch" happened to activate the program of the IU smart device.

As long as there are IU speakers, mobile phones or TVs in the home, after seeing Lin Li’s advertisement, they will be activated to answer the answer they heard in the conference room!

Thinking about it this way, Lin Li's advertisement is easy to understand. The advertisement still has more to say, so let's use IU Smart's voice to recite this answer to the user. The effect will be better!

Lin Li made a 2-minute commercial out of a 15-second commercial!

This wave of publicity will definitely make everyone remember Suifeng Express!

Zhang Heng and the others did not expect that Lin Li's seemingly ordinary advertisement would actually hide such an Easter egg!

I really almost missed another great advertisement!

Zhang Heng looked at Liao Yanbin and said excitedly: "Yanbin, I listen to you. Go ahead and give this advertisement ten times the budget. No, twenty times is fine. Anyway, I will recommend all the famous websites." !”