The straight man in the entertainment circle

Lin Li took the time to force himself to watch a few episodes of the TV series "A Match Made in Heaven", but he almost threw up.

Lin Li also admired Guo Xiaoshan for the first time. It was a shame that he could watch such a trashy idol drama.

Lin Li was glad that he didn't have the group of Guo Xiaoshan and others, so he didn't have to discuss the plot with them, so he was happy and free.

After two days of classes, the last episode of "I Am an Advertiser" was broadcast at noon today.

Lin Li took a look while eating and found that this episode of the program was still highly discussed online.

The ruffian was walking around the street: "Damn Lin Li, the advertisement actually used straw boat borrowing arrows, you can't figure it out! Now I can't look straight at that illustration in the primary school textbook!"

Missing Earring: "This program is very interesting, and the advertisements are also very interesting, especially the Forest Creek Advertising Building. Their advertisements are so creative. I have remembered these advertisements of theirs."

My world has always been at night: "Haha, my wife is as sweet as my first love. This advertisement made me laugh! So talented!"

Wuwangmi: "I have to try this fruit, which is sweeter than first love."

RinLops: "Ruyi raincoat, I'm going to use it tonight, hehe!"

San Xian Fried Noodles: "From now on, I will read all the advertisements for the Linjianxi advertising building. They are so good!"

Zhen Nanshan: “If the advertising industry were all at this level, I wouldn’t hate advertising so much!”

䩩䩩: “I can’t accept Lin Li’s advertising skills!”

Yi Ruilan thought: "If you can't spray this one, let's go to the next one!"

After three episodes of the program, Lin Li's superb advertising ability has conquered all viewers watching the program.

Even if it is not on the hot search, the on-demand volume of the program "I Am an Advertiser" is still rising steadily.

According to the playback volume of the first three issues, the on-demand volume of "I Am an Advertiser" is not much worse than that of "I Am a Creator". It is expected that in half a month, if the continuous on-demand volume is added, "I Am an Advertiser" will The first three issues of "People" can be viewed more on-demand than "I Am a Creator".

The next day, the recording of the new issue of "I Am an Advertiser" was about to begin again, and An Xiaoxi came to pick up Lin Li early in the morning.

"morning."

Lin Li said hello after getting in the car.

An Xiaoxi took out a large thermal box from the passenger seat and stuffed it towards Lin Li.

"I bought bread, milk, soy milk and fried dough sticks, as well as meat buns, hand cakes, and lean meat porridge. It depends on what you want to eat."

Lin Li opened the thermal box and took a look. It was full of breakfast. He smiled and said, "Do you think I am a pig? There are so many, how can I finish them?"

"You can choose what you like to eat." An Xiaoxi said.

Lin Li looked at it and finally chose hand cakes and lean meat porridge.

"It's enough for me to eat this much." Lin Li said.

An Xiaoxi took out the milk and gave it to Lin Li: "I'll give you this, and I'll eat the rest."

Only then did Lin Li know that An Xiaoxi hadn't eaten breakfast either.

"How about... you choose first." Lin Li gestured to put the things in his hands in.

"No, I can do anything. Leave the bread alone. I'll just eat soy milk fried dough sticks and a meat bun."

An Xiaoxi placed the thermos box on her slender thighs, opened the package and ate.

Lin Li didn't know why, but he was a little moved after seeing this scene.

"Oh, by the way, I forgot to tell you that they want all the two copywriters you wrote for Ruyi Xiaoyuyi last time." An Xiaoxi stopped and said after eating halfway.

"Oh, that's good." Lin Li said.

This result was naturally not worthy of Lin Li's happiness, and he had already foreseen it.

"This is the revenue from the first sale of our advertising building!" An Xiaoxi looked at Lin Li gratefully.

Although privately, Ruyi Group's copywriting fees will not be as high as in the "I Am an Advertiser" program. After all, in the program, a higher bid is also a publicity and face for the brand.

But Ruyi Group is a big brand, so if you add the two copywriters together, the cost won’t be too little.

A rich second generation like An Xiaoxi is naturally not short of this amount of money, but after all, he earned it by running his own company, which is of extraordinary significance.

Lin Li smiled and said, "It's been almost a month since the advertising building opened. No income yet?"

An Xiaoxi smiled sheepishly and said, "I have been preparing for the program "I am an Advertiser" before. Recently, I have received several advertising orders, but we are still discussing the advertising plan and have not submitted it yet. Can we Not as efficient as you.”

Lin Lidao: "Then we have to recruit a few more employees. Don't always look for them among your classmates. Your ways of thinking are too similar. It's better to find some private advertising people. Only when the two parties have different ways of thinking can they collide. Sparks are generated, just like this advertisement for Ruyi Little Raincoat. I want to write copy for you. I think it may not satisfy Party A more than the flirting words of those slutty little gangsters."

An Xiaoxi nodded and said, "I understand. I will ask them to find suitable candidates and recruit some people."

After the two of them finished eating, An Xiaoxi took the bag of Lin Li's breakfast, went out to throw away the trash, and then came back and drove to the Youku headquarters building.

Lin Li had nothing to do, so he opened Weibo on his mobile phone and looked at the official Weibo of Ruyi Xiaoyuyi.

Ruyi Xiaoyuyi posted on Weibo at 22:00 last night, and the content on Weibo was just a picture.

In the picture, the top is a torn Ruyi raincoat, and the bottom is a Feida watch.

Between the two patterns is a sentence, which is exactly what Lin Li said:

Dear Feida Watch, thank you for telling the time and letting us know what 22 o'clock is, exactly!

Although this Weibo was posted less than ten hours ago, Lin Li saw that the number of comments, likes, and reposts on this Weibo had increased several times compared to Yi Xiaoyuyi’s previous Weibo!

Lin Li clicked on the comments and saw that they were all experienced drivers.

"Haha, what a 22 o'clock, exactly!"

"The two brands I like so much are actually gay friends..."

"Ruyi, you asked others to mark 22 o'clock, but you yourself posted on Weibo (dog head) at 22 o'clock."

"Maybe he posted it on Weibo when he was having sex? (Sex)"

"I saw this ad last night and ran downstairs to buy a raincoat. But when I went upstairs, I realized that I am single!"

“I like to have a full day at midnight, because then I can show off that I’ve had a full day!”

"This ad is more interesting than the previous ad, keep it up!"

"Haha, I watched yesterday's "I Am an Advertising Man". I bet you that this advertising copy was written by Lin Li!"

"Wow, when you say that, it's really possible. It's very similar to Lin Li's copywriting style in the "I Am an Advertiser" program."

"Ruyi, hurry up and recruit someone from the real world. Is he Lin Li's copywriter!?"

At about midnight, Ruyi Xiaoyuyi replied in the comments: "I just finished it, it's Lin Li!"

These words were very ambiguous, as if they had just finished speaking with Lin Li.

Immediately, someone @stealth man Lin Li said: "Lin Li, you actually did such a dirty thing with advertisers just to reach an advertising deal. I'm so disappointed, why didn't you take me with you!"

Later, more experienced drivers participated.

Lin Li suddenly felt that these veteran drivers were putting themselves to shame when they drove.

Lin Li was about to quit when he suddenly saw Ruyi Xiaoyuyi posted a new Weibo post just now.

And this new Weibo is the second copywriting picture written by Lin Li.

Like the first copy image, this advertising image shows an open Ruyi raincoat on the top, and a rice cooker of a good brand below. The lid of the rice cooker is also open, and steam is coming out from inside.

In the middle is the copy: Dear wonderful rice cooker, thank you for turning raw rice into cooked rice.

This Weibo has just been posted, so there are only a few comments. The experienced drivers haven’t arrived yet, so the comments are quite normal.

"It's awesome, these can all be tied together."

"Isn't it a bit bad to post this kind of advertisement so early in the morning? It's easy to be impulsive..."

"The advertisement is interesting. I paid attention to it and am looking forward to future advertisements."

"Although Ruyi Raincoat is a big brand, there are several other brands in China that can compete with it. However, if we continue to run such excellent advertising, we will definitely become the number one brand in popularity!"

"Haha, Lin Li must have written it! This damn man!"

"Stop saying anything, why don't I just buy it?"

…

After Lin Li finished reading, An Xiaoxi arrived at the Youku Building.

Several other key members of the Linjianxi Advertising Building also arrived. Everyone gathered together to chat for a while and then went to the recording hall.

Today is the fourth issue of "I Am an Advertiser". At the end of this issue, more than half of the advertising companies will be eliminated.

Moreover, today’s advertisement is a video advertisement. You don’t have to think about it. It will cost more than the previous periods. Except for the two companies, Linjianxi Advertising Building and Tus Advertising Company, which have very high cumulative advertising expenses, there is no need to worry about it. In addition, all other companies may be overtaken and eliminated today.

So except for the people from Linjianxi Advertising Building and Qidi Advertising Company, people from other advertising companies were a little nervous today.

Who made this show popular now? If the show was half dead, these people wouldn't care so much.

This time He Maozhong still brought the young team from last time. Although they did not succeed in revenge in the last issue, at least they were not defeated by the Linjianxi advertising building, and they also got Ruyi Xiaoyuyi's 270,000 advertising fee, which can be regarded as retained. A trace of face.

There are still 18 sponsors in this issue, including all brands.

This time there were more big brands on site.

At a glance, Lin Li saw that almost all of them were good brands.

Wall Motors, Feitian Travel, Suimi mobile phones, Liangpin snacks...

Although these brands are not No. 1 in their respective fields, they are definitely well-known brands in their respective fields.

Tao Yufeng's appeal naturally made it impossible for him to negotiate with all these big brands when preparing for the show. These brands all flocked to the show because the advertisements in "I Am an Advertiser" became popular.

When everyone sees these brands, they know that today’s advertising fees are definitely not low.

Before the show even started, many sponsors gathered in front of the advertising building of Forest Creek and started handing out their business cards.

There were many people in front of Tus Advertising Company, but they all went to Tus Advertising Company first because there were too many people to see the advertising building in Forest Creek and they couldn't squeeze in.

The remaining advertising agencies are left with nothing to offer.

After chatting for a while, the on-site director began to maintain order and asked all the sponsors to take their seats and prepare to start today's recording.

Everyone sat down, and soon Qiu Tian appeared on stage dressed up.

"Hello to all netizens of Youku Video, as well as all sponsors and advertisers present, and welcome to our "I am an Advertiser" program."

"This is the fourth episode of our program. As we said last time, after this episode ends, only 8 of our 18 advertising companies will be left. Based on the previous two episodes plus this episode, there will be a total of three episodes. , the sum of the accumulated advertising expenses of each advertising company, and the promotion quota will be determined based on the ranking."

"So, this issue's advertising is very important, related to the expectations of all sponsors, and more importantly, the fate of all advertisers."

"I think this issue will be very exciting, because everyone will definitely show their true skills in keeping the bottom of the box. Let's wait and see together!"

"Let's first take a look at the cumulative advertising cost rankings of all advertising companies so far."

After Qiu Tian finished speaking, the big screen behind her showed the ranking:

First place, Forest Creek Advertising Building: 1.678 million

Second place, Tus Advertising Company: 1.266 million.

Third place: Chuangmei Advertising: 1.105 million.

…………

This ranking was broadcast at the end of the last issue, and this time it is probably just to deepen everyone's impression.

"After reading the rankings in the last issue, I believe everyone has an understanding of how difficult it is for their own advertising company to advance. I think what everyone wants to see most at this moment is the advertising fee given by our sponsors this time. After all, This will determine your fate in this period."

"Then let's take a look now at the prices given by all advertising sponsors this time."

The big screen behind Qiu Tian jumped from the rankings of all advertising companies to the advertising costs and requirements list of all advertising sponsors in this issue.

18. Chuangjia TV, advertising requirements: The advertising needs to highlight the look and feel experience of the product and give customers a realistic effect. Advertising fee: 650,000!

17. Hualu Peanut Oil, simple requirements: It needs to highlight the health and safety of the product and the high-end materials, and it is best to have humorous elements. Advertising fee: 680,000!

…………

There are 18 sponsors, and the big screen can only display information about six sponsors at a time. After everyone read the first page, they secretly admired that the lowest cost of this video advertisement is almost the same as the most expensive picture copy of the previous issue. Same.

The most expensive one on the first page is 888,800!

The big screen flipped to the second page, and sponsors' advertising costs skyrocketed, with half of them exceeding one million.

On the last page, the advertising expenses of the top three advertising sponsors have reached more than 2 million!

Especially the first company, Wall Motors, gave advertising fees as high as 2.56 million!

After watching it, everyone in the advertising company was a little surprised. Although the popularity of "I Am an Advertiser" will make these sponsors willing to bid for advertisements at a much higher price than the market price, a video advertisement costs more than 2 million. , it’s not a small amount, it’s not a big brand, I’m really reluctant to give it up.

For most of the advertising companies present, 2 million ads are a world they have never been exposed to.

Even for Tus Advertising Company, a leading company in the industry, the advertising fee of more than 2 million is very high. The key is that this advertisement is completed in one day, which is different from outside the program.

Outside of the program, there is no need to win over a multi-million-dollar advertisement without a month of repeated discussions and revisions.

After looking at all the sponsors' advertising costs, the advertisers were both excited and nervous. If they could win an ad in this issue, even if they didn't win the bid in the previous two issues, it would still be possible to turn the tables.

This makes the leaders dare not take it lightly, while the laggards are full of fighting spirit.

Lin Li saw that there was only a difference of 400,000 in advertising fees between his side and Tus Advertising Company. In other words, if he did not win the bid, no matter which advertisement Tus Company won, their company would surpass his own. Ranking.

If I don't get any ads in this issue, even if the last few advertising companies get the top eight ads in this issue, they will exceed the accumulated advertising fees of the Linjianxi Advertising Building!

Therefore, whether you win the bid in this issue or not is very important!

No room for error!