The straight man in the entertainment circle

On this day, the program "I Am an Advertiser" was also broadcast on time.

Now that Lin Li's two copywriters have triggered such a huge wave of followers on the Internet, the advertising program he participated in has naturally attracted the attention of numerous netizens.

Many people want to see the advertisement created by Lin Li for the first time and then re-create it, which may trigger a new wave of online pranks.

In this issue, Lin Li wrote three pieces of copy for the show.

The first one is a dynamic gym. Lin Li’s copywriting is: Enter the dynamic and come out sexy.

The second one is home real estate. The copy written by Lin Li is: Don’t let this city leave behind your youth but not your people.

The third one is Nanshan Insurance. Lin Li’s copywriting is: Good insurance comes from Nanshan.

All three copies were approved and adopted by the sponsors, and the Linjianxi Advertising Building became the biggest winner of this issue.

After the show was broadcast, these three copywriters were also liked by countless netizens.

An old friend was ruthless: "Lin Li's copywriting is truly speechless. He deserves to be from the Chinese Department of Yanda."

A lot of snakeskin said: "I feel really sad when I see that real estate copywriting. I spent my youth in this city, but in the end I still can't settle here."

Walking Cartoon Man: "This is really the first time I can cry when watching an advertisement. Huaxia's writing is so amazing."

Ang Duan Tianya: "It's Lin Li who is so powerful. There are so many advertisers, but Lin Li is the only one who can write such touching copywriting."

Bryanjao: "It turns out that advertising is so meaningful. This year's college entrance examination makes me want to take the advertising major."

Mr. Long 77168: "Lin Li's advertising copywriting is like poetry, I admire it!"

Enzo Mama: "Advertising Circle: It's so risky, there are so many people!"

…………

After this episode of the program was broadcast, Lin Li's three copywriters also won the love of countless netizens, and they were also discussed enthusiastically on the Internet.

Lin Li's two previous copywritings triggered a trend of parody on the Internet. Coupled with the popularity of this issue of "I Am an Advertiser", Lin Li also attracted huge attention in the advertising industry.

Some advertising companies have even set up teams to study why Lin Li's copywriting is so popular, hoping to replicate Lin Li's success.

However, after many studies, they have not come up with anything practical.

The playback volume of this issue of "I Am an Advertiser" is astonishing, and has already exceeded the playback volume of the second issue of "I Am a Creator"!

From this point of view, it is very likely that "I Am an Advertiser" will surpass "I Am a Creator" and become the number one self-produced variety show on Youku Video!

In the "I Am a Creator" program, except for the episode where Lin Li sang "Anhe Bridge" which was far ahead in terms of views, the views of other episodes were almost the same as the second episode.

As long as the broadcast volume of the "I Am an Advertiser" program can steadily increase, it will not be difficult to eventually surpass the total broadcast volume of the "I Am a Creator" program.

But it is actually very difficult for an advertising program to remain popular for a long time.

Even Tao Yufeng and the people from the program team did not dare to imagine that the subsequent programs would have higher on-demand ratings than these two programs.

After all, Lin Li's spotlight was taken up in these two episodes. Lin Li's popularity on the Internet naturally brought dividends to the program.

But Lin Li can't always create such topical advertisements. They all feel that it will be gratifying if future programs can retain two-thirds of the current audience.

The next day is the recording of the third episode of "I Am an Advertising Man".

Early in the morning, An Xiaoxi came to pick up Lin Li and went to the Youku headquarters building.

During this period, An Xiaoxi told Lin Li that their advertising building had received several orders, and now they were overwhelmed and were ready to recruit people.

Fortunately, they are from the advertising department and have many old classmates, so they don't have to worry about recruiting people.

And this time, after Lin Li gave the Linjianxi advertising building a platform, people who were reluctant to come here before changed their minds and were willing to come.

When everyone from the Linjianxi Advertising Building came to the recording hall, everyone in the venue fell silent and looked at them as if paying attention.

Today, people from Tus Advertising Company arrived early. When Lin Li and the others came in, everyone at Tus Company didn't look very good.

Originally, they thought that this program was customized for them, but they didn't expect that as leaders in the advertising industry, they ended up here as foils for the Forest Creek advertising building!

He Maozhong was so angry that he changed the teams he brought in the previous two phases. This time the people he brought were all new faces, and the overall look was much younger than the previous two phases.

Many new sponsors came today. After Lin Li and the others took their seats, many sponsors began to come up and hand out business cards.

Many of the sponsors were somewhat famous, but An Xiaoxi was very good at dealing with people, so Lin Li didn't have to worry about it because An Xiaoxi stopped them all.

After a while, the on-site director asked everyone to return to their seats, and then Qiu Tian walked out.

"Thank you all for coming. Today is the third episode of "I Am an Advertiser". The first two episodes of our program have achieved very unexpected results. The number of views in a single episode has exceeded 100 million. This is very important for an advertising workplace like ours." For a variety show, this is something that you would never dare to think about, but it just happened.”

"So, we have every reason to think about the future of our show. We hope that with everyone's efforts, our show can become a milestone in workplace variety shows!"

The audience applauded enthusiastically.

“In the last issue, many of our sponsors got their favorite copywriters and left, and two more sponsors stayed in this issue. In this issue, we have more new sponsors, and they also brought Expect, come to us and find the advertising they want.”

"I also hope that all our friends from advertising agencies will come up with your most exciting advertisements and conquer our sponsors!"

"let's work hard together!"

Qiu Tian is a professional host. After these words, the atmosphere at the scene was immediately lifted.

The people at the scene were nervous, motivated, and eager to succeed. The people in the advertising agency all looked like they were ready to fight, while the sponsors all had a sense of expectation that they were looking for prey.

"Let me talk about our competition today. Of the eighteen sponsors today, 6 want advertising copywriting and 12 want picture advertising. So just like the last issue, each advertising company can accept three One order, but it must be 1 order of advertising copy and 2 orders of picture advertising, do you understand?"

Qiu Tian looked around at everyone in the advertising company, and everyone nodded to express their understanding.

"Okay, let's take a look at the big screen first, and check the advertising requirements of today's eighteen sponsors, as well as their advertising costs, to give everyone some time to make a choice."

After Qiu Tian finished speaking, two large pieces appeared on the big screen.

One is the sponsor information of the advertising copy, and the other is the sponsor information of the picture advertisement.

Advertising copywriting categories:

1. Breeze preserves, requirements: highlight the ripeness and sweetness of preserves, not too artistic, be down-to-earth, and easy to remember. Advertising fee: 188,000.

Breeze Preserved Fruit is a well-known brand in China, and everyone present has probably tasted it at some point.

This company is also very impressive. Just one advertising copy costs 188,000 yuan.

This is naturally related to the popularity of this program. By using this advertisement, you are actually giving yourself a wave of advertising. Rich companies do not particularly care about the price.

Of course, the show is very popular now, and if the bid is very low, it will be difficult to be selected again.

In the last issue, the sponsors all required copywriting, so the sponsor with the lowest advertising fee was only 20,000, and this time the six sponsors with copywriting advertising paid at least 85,000!

At this price, if you look at the previous issue, it can already be ranked among the top three.

After the copywriting group, Lin Li looked at the picture group.

1. Ruyi Raincoat (the name of the parallel world, not a raincoat, you know), requirements: advertising pictures are implicit and meaningful, have matching slogans, and are consistent with the product. Advertising fee: 690,000!

Ruyi Little Raincoat is a necessity for certain activities in the current market, and it is also the most famous company among all sponsors today. They have given the highest advertising fee, and everyone has thought of it.

However, the price is quite interesting, and many people have misunderstood it.

The high advertising fees will naturally make their advertising requirements more stringent.

It needs to be subtle but also meaningful, and it needs to match the slogan with the picture and the product. These are some very vague requirements that are difficult to meet.

It is much more difficult than the requirement that the word XX or the image of XX cannot appear.

Moreover, although many people know about Ruyi Raincoat and have even used it, when it is used as an advertisement, it is somewhat constrained. Many things are too sensitive and cannot be mentioned directly, otherwise it will not pass the review.

Therefore, although many advertising companies want the advertising fees of Ruyi Xiaoyucoat, considering the difficulty of the advertising requirements and the difficulty of their production, most people in the advertising companies are not willing to touch this advertising.

Picture ads are naturally more expensive than ad copy. Among the 12 sponsors of picture ads, the least one has an advertising fee of 200,000.

The advertising market price fluctuates greatly and is difficult to define. It is related to the reputation of the advertising company, the reputation of the advertising company and the advertising requirements.

For companies like TusHoldings, general advertising copywriting starts at RMB 100,000, but higher requirements of RMB 500,000 to RMB 600,000 are also common.

Picture ads usually include copywriting, so they start at 200,000, but can often reach one million.

For video advertisements, the advertising fee charged varies according to requirements, but it will basically not be less than 500,000. The highest advertising fee recorded by TusHoldings is 3.5 million.

But if it is an unknown company, even if the quality of your advertisements is similar to the advertisements provided by TusHoldings, the price may not be one-tenth of others.

This is the same as buying clothes. There are clothes that cost more than ten yuan or even a few yuan a piece, but there are also clothes that cost tens of thousands or hundreds of thousands.

But overall, the advertising fees given by sponsors on the program "I Am an Advertiser" are quite high.

"After everyone reads it, we will discuss and decide which sponsors to choose to produce the advertisement. Those who are confirmed can be the first to produce the advertisement. It is still the same as before. At three o'clock in the afternoon, we will gather here to show everyone's production results and see if they can Be favored by sponsors.”

After Qiu Tian finished speaking, An Xiaoxi asked Lin Li: "Lin Li, have you decided which three companies to choose?"

Lin Li looked at it for a while and said, "After thinking about it, I will choose Ruyi Raincoat, Breeze Fruit Preserves and Naitong Tire Lubricant."

After listening to Lin Li's words, An Xiaoxi looked at the big screen and responded one by one. When she saw Ruyi Xiaoyuyi, her face suddenly felt a little hot.

"Lin Li, the other two are nothing, just this...Ruyi Xiaoyucoat...this...isn't it difficult to make?"

Lin Li smiled and said, "Why, you, a professional advertiser, would you still be embarrassed by this kind of advertisement?"

An Xiaoxi smiled awkwardly, thinking that she had never used it before and couldn't find an entry point to create an advertisement.

The people behind An Xiaoxi all looked at Lin Li and An Xiaoxi with smiles.

But after all, they are students of Yan University, and this is a show, so naturally it is not easy to make dirty jokes, otherwise they will probably be coaxed to let them try the product.

"Are you sure?" An Xiaoxi suddenly asked Lin Li.

"Of course." Lin Li said.

An Xiaoxi looked at Lin Li and showed an expression of disbelief for Lin Li for the first time.

"Hey, what's your expression!" Lin Li also noticed that An Xiaoxi's expression was strange.

An Xiaoxi curled her lips and murmured in a low voice: "Have you ever used it? You are so confident..."

An Xiaoxi's voice was as loud as a mosquito's. She thought no one would hear her. Little did she know how good Lin Li's hearing was.

Lin Li immediately heard An Xiaoxi's muttering. He laughed dumbly, but said nothing. After all, in the show, everyone was covered with wheat, and Lin Li really didn't dare to say anything dirty to An Xiaoxi. .

After the first two issues, everyone had great trust in Lin Li. Naturally, everyone had no objection to Lin Li's decision to choose these three sponsors.

Some advertising companies began to leave and went to the conference room prepared for them by the program team for discussion and computer production.

The people from the advertising companies who come here basically all have a laptop. In the conference room, they can all be mobilized, divide work and cooperate, and they can even request foreign aid.

"Let's go out and hang out today!"

Lin Li looked at the people from the advertising company going to the conference room and said to the members of the Forest Creek Advertising Building.

When the members of Linjianxi Advertising Building heard what Lin Li said, they all knew that they no longer had to work. They all looked happy and even a little excited, wanting to see what wonderful copywriting and pictures Lin Li would come up with today.

An Xiaoxi said: "No, if you have an idea for the advertising copy, we can finish it in a few minutes while we are eating. But today there are two picture advertisements. If you have an idea, you have to produce the pictures. This will take a lot of time." A lot of time.”

"Don't worry, the picture is very simple and can be done in half an hour at most." Lin Lida said.

An Xiaoxi said: "Let's go to the conference room first and talk after we finish."

Lin Li and others had no choice but to follow him to the conference room.

A few people sat down, and Lin Li said to the two people in charge of picture production at the advertising building in the creek in the forest: "Ning Kai, you can search for a picture of the Three Kingdoms straw boat borrowing arrows, just any one. Chen Liang, you can find a car wash I took a picture of the company and then made an advertising sign with the words NATTON TIRE LUBRICANT on it.”

Ning Kai and Chen Liang were both stunned, and the others also looked puzzled.

"It's that simple?"

Lin Li smiled and said, "Yes, it's that simple!"