The straight man in the entertainment circle

The last copy was released, and everyone present looked at the five words "It's so dangerous, there is Nanshan" on the big screen, and they all became uneasy.

These five words were deeply engraved in everyone's eyes, making them unable to divert their attention.

Because these five words can be interpreted as: good insurance, there is Nanshan Insurance.

This is a real warning to Nanshan Insurance.

But this is only the first meaning. There is another meaning in this text, which is that it is said when encountering a disaster.

It’s so safe, you have Nanshan Insurance, otherwise it will be over!

This meaning is much more powerful. It gives people a feeling of surviving a disaster. Everyone hopes to have someone to rely on when encountering a disaster, and the copywriting of "Stream in the Forest" feels like it puts reliance on you. in front of.

Before, everyone thought that TusCorp's copywriting was stable, but when they saw the copywriting of the Linjianxi advertising building, they all immediately changed their views.

Compared with the copywriting of Tus Advertising Company, the copywriting of Linjianxi Advertising Building clearly reflects the importance of insurance better.

And according to Nanshan Insurance’s requirements of simplicity, ease of remembering, and refreshing, it is obvious that the copywriting of the Linjianxi advertising building is better.

Even everyone at TusCorp changed their expressions when they saw this copy of the advertising building in the creek in the forest, thinking that something bad had happened.

The three copywriters that TusPark is bidding for today have been carefully discussed. They believe that the copywriting for the second and fourth sponsors they are bidding for will not be a big problem, so they put most of their energy on the first Nanshan. In terms of insurance copywriting, Nanshan Insurance’s copywriting cost the most advertising money. Secondly, the Linjianxi Advertising Building also bid for Nanshan Insurance. The numerous advertisements in the last issue outshone the rest and eclipsed even Tus-Holdings.

This time the two companies were in close combat. Naturally, TusHoldings wanted to earn back its face, so it put a lot of effort into the copywriting of Nanshan Insurance.

Before handing over the copy, TusHoldings was also most satisfied with the last copy. They heard Mr. Cui from Nanshan Insurance affirmative and felt that it was stable this time.

As a result, they did not expect that the copywriting of the Linjianxi advertising building was so brilliant!

They are all professional advertisers, so they naturally understand that the copywriting of Linjianxi Advertising Building is better than their own copywriting from the perspective of marketing communication and creativity.

At this time, there seemed to be no suspense about the outcome.

"Mr. Cui, I have read the copywriting from the four advertising companies. Which copywriting do you like best?" Qiu Tian asked.

Mr. Cui was previously dissatisfied with the copywriting of Junfeng Advertising Company and Zhengyi Advertising Company because their copywriting, like most insurance copywriting, would make customers feel threatened, as if anyone who did not buy insurance would It's like something bad happened.

But the copy of the Linjianxi advertising building is exactly the opposite. After reading it, it gives people a feeling of surviving a disaster and turning danger into safety. Although it is all about the usefulness of insurance, it is obvious that the copy of the Linjianxi advertising building gives people a much better feeling. !

"My favorite, it must be the last one." Mr. Cui said, "In fact, the copywriters of Tus Advertising Company are also good. If there were no last copywriters of Linjianxi Advertising Building, we would probably choose them."

This was originally a compliment, but when everyone at Tus Advertising Company heard it, they couldn't be happy.

This is like telling you that the lottery ticket you bought is one digit away from winning five million. This is more sad than the possibility of not winning at all.

The final choice of Nanshan Insurance Company was not surprising at all. While everyone congratulated Linjianxi Advertising Building, they also began to sympathize with Tus Advertising Company.

It didn't get the first place in the last round of voting, and this time it lost to Linjianxi Advertising Building again. It seems that Tus Advertising Company's position as the leader is going to be unstable.

And He Maozhong, a myth in the advertising industry, is probably going to be ruined by the end of the year!

"Our President Cui finally chose Linjianxi Advertising Building for advertising. We congratulate Linjianxi Advertising Building for becoming our second advertising company to win three dollars in a row in this issue!"

Everyone applauded enviously and congratulated. In today's program, only two advertising companies had all their copywriting successful. One was the former Chuangmei Advertising Company, and the other was the Linjianxi Advertising Building.

But Chuangmei Advertising Company, the three companies in the series are all the last few advertising sponsors, and the combined advertising fees are not enough to cover the advertising fees of the Linjianxi Advertising Building and the Linjianxi Advertising Building. All three of them are top ten sponsors, but there is still a big difference between the two.

But what everyone in the advertising agency couldn't accept was that they clearly saw that the people from the Linjianxi advertising building had gone out in the morning and came back just before the opening. It didn't look like they had seriously discussed the copywriting.

But even though they were so careless, Lin Li and the others had the last laugh in the end, just like the feeling that a top student wandered around before the exam, but came back and still ranked first.

This makes all the people in the advertising office feel frustrated that they are poor students.

Qiu Tian looked at Lin Li and asked, "I like these three copywriters of yours very much. I want to ask An Xiaoxi, who came up with your copywriting? Or was it the result of working together?"

In her heart, Qiu Tian probably guessed that the copy was written by Lin Li. The reason why she asked An Xiaoxi instead of Lin Li was that she was afraid that if she asked Lin Li, Lin Li would give the credit to others, and what An Xiaoxi said would definitely Will be towards Lin Li.

"Our three copies today were all completed by Lin Li alone!" An Xiaoxi said.

Employees behind the Forest Creek advertising building nodded that it was indeed the case.

Seeing this scene, everyone's eyes were focused on Lin Li. Isn't this guy Lin Li a singer? How come they can do better advertising than their advertising professionals?

Several people from TusCorp looked at each other with disbelief in their eyes.

They are professional advertisers and know how difficult it is to make a good advertisement. They subconsciously believe that a layman will not be able to do well in advertising.

However, Lin Li broke their inherent impression. Lin Li's advertisements were no longer judged by whether they were good or not, but by far beyond the standards of the entire industry!

Qiu Tian said: "Our copywriting session ends here. Let's take a final look at the cumulative advertising expenses of the eighteen advertising companies today! Again, after three rounds, only the top eight advertisers will Only then can we enter the next stage of the program. Please work hard!"

The big screen began to display today's rankings of eighteen advertisers.

1. Advertising building in the forest creek, cumulative advertising fees: 250,000.

2. Tus Advertising Company, cumulative advertising fees: 171,000.

3. Chuangmei Advertising Company: Accumulated advertising fees: 155,000.

…………

After briefly broadcasting the battle report for this episode, Qiu Tian announced the end of this episode.

People from several advertising companies, including Chuangmei Advertising Company, came to congratulate Lin Li and others. Three advertisers who had not received satisfactory copy also came forward to talk. They seemed to be willing to hire them to produce advertisements, which made Lin Li and others want to leave. There is no way to escape.

Seeing that Lin Li was surrounded and no one cared about her, Xiao Miao, who was trying to enlighten the company's platform, also felt a little upset in her heart.

Ever since he acted in the hit "The Patriarch of Lingxiao" at the beginning of last year, he has been the target of thousands of fans wherever he goes. He himself has always felt that he is in the limelight, until... he met Arriving at Linli...

The first time was on Weibo Night at the beginning of this year, and Lin Li stole the spotlight!

Another time, right here!

Both times, Lin Li stole his edge, which Xiao Miao couldn't accept in her heart.

Is this Lin Li really his nemesis?

At this time, the person who was even more angry than Xiao Miao was He Maozhong. He was a legendary figure in the advertising industry. Although he had retired for a few years, he lost to a young man like Lin Li one after another as soon as he came out. There's no place to put it!

It took a long time for Lin Li and the others to get rid of everyone's entanglement and go to prepare for the interview. After the interview, Lin Li and his party walked out of the Youku building.

What Lin Li didn't expect was that there were actually many Imperial Guards outside the Youku Building. These people didn't know where they knew the recording time of the program, but they gathered outside the building with huge posters.

There is a picture of Lin Li's advertisement in the previous program on the poster. It is the moment when Lin Li breaks the glass and the glass shards scatter everywhere. He looks very domineering.

The poster read: I endorse Lin Li, you are a superstar!

When this group of people saw Lin Li and others coming out, they screamed. Although there were not many people, the screams were not weak.

Lin Li saw that there were not many people, so he stepped forward and thanked them.

The guardsmen were even more excited when they saw Lin Li coming. Many of them took Lin Li's album and asked for Lin Li's autograph.

After Lin Li signed each one one by one, he took a photo with everyone.

Someone said: "Boss, your advertising is too good! Now everyone on the Internet is following the trend of your self-endorsement copywriting."

"I also saw that Yan Da also posted a follow-up copy. It's so funny!"

Lin Li smiled and said, "I wrote that too!"

"Ah, is it really true? No wonder the writing is so good. Why do you laugh at my male-to-female ratio of 3 to 7? I pity you and nine out of ten couples are gay! You made me laugh to death!"

The others laughed.

"Boss, now the Internet is full of your Lin three-dimensional pictures. It won't be interesting if you look at them too much. Why don't you try two more!"

"Yeah, compared to you, those people's writing is really terrible."

"They are all based on popularity and have no level at all. They ruined your copywriting, boss."

Lin Li listened and said with a smile: "Yeah, um... ok, rather than letting others ruin it, it's better to ruin it yourself. I'll fix it for you when I get back tonight!"

The twenty or thirty Royal Forest Guards present did not expect Lin Li to be such a doting fan, so they agreed and cheered instantly.

After saying goodbye to everyone, everyone in the Linjianxi Advertising Building went to Anji Restaurant for dinner with An Xiaoxi again.

After eating, everyone chatted again, praising Lin Li's copywriting skills today, and also praised Lin Li's advertisement in the previous issue.

Talking about Lin Li's "I Speak for Myself" is very popular on the Internet, and Lin Li's three-dimensional dialogue has become the most popular way of communication on the Internet.

Speaking of this, An Xiaoxi couldn't help but ask: "Lin Li, I just heard you and Yu Linjun say that instead of letting others destroy your copywriting, you should destroy it yourself. What do you mean?"

Everyone looked at Lin Li curiously. It took a lot of courage to dare to destroy his own copywriting.

This reminded Lin Li, and Lin Li said to An Xiaoxi: "Ask the chef to bring up a bag of salt."

An Xiaoxi was stunned, and everyone else was confused. What are you doing with the salt?

However, An Xiaoxi was obedient and used the intercom to call the waiter outside and asked her to go to the back kitchen to get a bag of salt.

"Is the soup weak?" An Xiaoxi asked after giving instructions.

"It's not light!" others said.

Lin Li smiled and said: "You are lucky today, I will give you a show."

Everyone in the advertising building in the forest creek cheered excitedly, and even An Xiaoxi was extremely pleasantly surprised.

They were so overwhelmed with happiness that they didn't even realize that Lin Li had answered the question incorrectly and that his thoughts were jumping wildly.

Soon the waiter came up with a bag of salt and handed it to An Xiaoxi.

An Xiaoxi handed it to Lin Li and said, "The salt you want."

Lin Li took the salt and said to An Xiaoxi, "Take a picture of it with your phone."

After Lin Li finished speaking, not only An Xiaoxi, but also everyone else took out their mobile phones and started taking pictures.

Lin Li took a look at the bag of salt. It was a complete bag, weighing 400 grams.

Lin Li took a deep breath. He wasn't sure if he could bear it.

Lin Li stood up, faced the camera, tore a hole in the salt bag, then raised his neck and poured the salt into his mouth.

Everyone who was filming was dumbfounded. Lin Li... what was this? !

Is it so harsh? ?

Everyone was stunned for a few seconds. At this time, Lin Li had already poured half of the bag of salt into his mouth!

An Xiaoxi was the first to sense something was wrong, so she rushed forward and grabbed Lin Li, saying, "Lin Li, what are you doing? This is a bag of salt, why are you eating it!"

Others also stepped forward to hold Lin Li.

Lin Li said: "If it weren't for salt, I wouldn't eat it!"

Everyone was even more puzzled: "You're not drinking, why are you so drunk?"

"I don't want to die!"

"Drink some water!"

"It makes me panic when I look at it!"

"Is it okay!"

Lin Li had half a bag of salt in his mouth. Although he didn't eat it, his mouth was full of salty taste. Fortunately, Lin Li's endurance attribute had reached 9 points at this time, which was already beyond the tolerance range of ordinary people. This salty taste was no problem at all.

Lin Li smiled and said, "I'm fine, I'm not drunk either. This is a show for you, isn't it?"

When An Xiaoxi saw that Lin Li was fine, she couldn't laugh or cry and said, "Just perform like this!"

"This is not enough, then I will give you a chest-breaking performance?" Lin Lida said.

An Xiaoxi looked at Lin Li's chest, and suddenly her mind was filled with Lin Li's figure that he took off his clothes to reveal in "The Show".

"Okay, let's get on with the props!" An Xiaoxi said to everyone with a smile.

Everyone laughed.

Lin Li sighed, took the bottle of water An Xiaoxi handed him, rinsed his mouth, and then said to An Xiaoxi: "Send me the video!"

An Xiaoxi didn't know what Lin Li wanted the video to do, but she still obediently passed it on to him.

After Lin Li received it, he edited it on his mobile phone, then opened Weibo and downloaded the "I Speak for Myself" advertising video from his previous show, and then combined the two videos together.

After finishing it, Lin Li opened his Weibo and posted a new Weibo:

In the past two days, I heard that many people on the Internet are imitating my copywriting. I read some and I like some of them. I would like to thank you for your likes. However, I cannot praise the level of some imitations, but I also thank you for your blindness. Do it, because you are the ones who made me feel the need to mess around a bit. As the saying goes, follow other people's paths and leave others with no way to go!

Below is my latest advertising video, you can check it out (watch it for me!)

Under Lin Li's Weibo post, he posted the video he had just synthesized on his phone, and then temporarily locked his phone.

An Xiaoxi and others saw Lin Li working on his phone for a while, and probably guessed that Lin Li was posting on Weibo, so they all opened Weibo and stared at Lin Li's Weibo refresh.

"Wow, you really posted it on Weibo, come and take a look!"

"Wow, hurry up and grab the first floor! I've never done that before!"

"Hey, isn't this still "I Speak for Myself"?"

"Nothing has changed..."

"Stop arguing, I didn't read what Lin Li said to see until the end!"

Those people were all watching Lin Li's Weibo video. Only An Xiaoxi suddenly woke up after watching it halfway. She looked at Lin Li, then at the half bag of salt on the table in front of him, and smiled: "Haha Haha, Lin Li, you made me laugh so hard!"

Several other people were confused when they heard An Xiaoxi laughing inexplicably. As a result, at this moment, the video on their mobile phones played to the end.

This scene is the most popular scene on the Internet in the past two days after "I Am an Advertiser" aired. It is Lin Li punching the camera and breaking the glass.

"struggle to live wonderfully even everything hurts me!"

Seeing this, everyone couldn't help but feel a little excited.

"I am Lin Li, and I speak for myself!"

Just when everyone was curious, Lin Li's Weibo video was completely the original video. Why did he say it was the latest?

Before everyone could finish their thoughts, Lin Li's Weibo video suddenly switched to a camera. The environment in the camera was very familiar to everyone. They were in the private room now!

I saw Lin Li standing in front of the camera and pouring the entire bag of salt into his mouth!

The scenes seamlessly connected. Several people laughed violently, but two others did not react.

"What are you laughing at?"

Others laughed harder: "You said the last slogan."

"I am Lin Li, and I speak for myself." read the two employees who didn't understand.

"Hahaha, don't you understand yet?"

The two people recited the last lines silently again, then burst out laughing and said, "Oh, hahaha, Lin Li, you are really feeding yourself a bag of salt!"