The straight man in the entertainment circle
Chapter 33 Ratings soar!
On Sunday, a day that was originally a rest day, the staff of the "The Voice" program team were busier and more nervous than usual.
Because, today you can see the ratings from last night.
The first two seasons of "The Voice" were extremely successful, but this year major radio stations are preparing to get a share of the pie and have launched their own talent shows. This has made "The Voice" vulnerable to enemies on all sides, and its ratings have been significantly lower than before.
The ratings of the auditions were much lower than those of the previous two years. Except for the time when Lin Li attacked Pan Ke and became a hot topic, the show has never been popular.
Last night, Tao Yufeng watched the latest episode of "The Voice" on the radio in front of the TV. After watching it, he was very excited. With his experience and intuition, he knew that this episode would definitely have the biggest explosion of the season. Hotspot.
It's even possible that they will make a good comeback because of this episode.
At least half of the highlights of this issue come from Lin Li.
After doing talent shows for three years and radio programs for more than ten years, Tao Yufeng knew that Lin Li at this time was not the best among all the contestants.
But among all the players, he is the one who attracts the most attention!
The few outstanding players in his mind seemed to dim in front of Lin Li.
Tao Yufeng came to the radio station early. He had to wait until 10 o'clock to see the ratings of TV stations across the country last night.
As time passed by, Tao Yufeng became a little nervous and kept checking the time on his phone.
Suddenly, Huang Bin, the supervisor of the coordination team, walked in quickly with a form, found Tao Yufeng, and stood in front of him.
"Director Tao, the ratings of last night's show are out."
Tao Yufeng glanced at the form in his hand but did not take it.
"Just tell me, I won't read it."
Huang Bin smiled and said loudly to other staff members of the program team: "Everyone, come here."
The staff of the program team put down their work and gathered around.
Seeing that everyone was here, Huang Bin opened the form and cleared his throat.
"Let me tell you some good news. The ratings of our "The Voice" show came out last night. Our ratings..."
Huang Bin paused deliberately and looked at everyone.
"Breaking two!"
After hearing this, everyone cheered, and even Tao Yufeng smiled.
In the third season auditions, their ratings were all around 1.3, and the highest one was only 1.5. Although based on past experience, the ratings of the top 50 promotion competitions in the country will be higher than the ratings of the auditions, but everyone's expectations are just that. Around 1.7/1.8, I dare not even think about breaking 2.
"What time is 2 o'clock?" someone asked.
Huang Bin gave it a try: "Guess."
"2.05."
"2.1."
"I'll be bold, 2.2!"
"You are too bold for 2.2. What was the ratings of our program for the same period last year?"
"I remember it was around 2.3."
"The ratings of our programs this year are about 0.5 points lower than the ratings of the same period last year. This episode is indeed more exciting, but it should just break two. This result is already very good."
"Several talent shows on the next station have also started, and the ratings will definitely be diverted a lot."
"To know the ratings, every 0.1 increase means hundreds of thousands more TV sets."
Everyone is talking about it, and their predictions on the ratings are very conservative, and they don't think it can break through the ratings for the same period last year.
"Stop talking, let Huang Bin do it." Tao Yufeng couldn't wait any longer.
Everyone became quiet and looked at Huang Bin.
A bright smile suddenly broke out on Huang Bin's face: "Let me tell you, our ratings this time are 2.33! It was the first in the ratings of all programs last night! It also set a new high for our season of "The Voice"!"
The ratings are 2.33. Although they are far less than the astonishing ratings of 3.86 and 3.90 in the finals of the previous two years, they are only among the top 50. This rating means that they are basically the same as the ratings of the same period in the previous two years!
In this environment, the ratings can still be the same as those of the previous two seasons. This is something they can't even imagine.
The program team burst into cheers. They had put in so much hard work and sweat for this program. When they heard the news, two girls even shed tears of excitement.
Before everyone's excitement calmed down, Huang Bin announced another good news.
"There is also good news. As of 9 o'clock this morning, the number of views on the three major video websites has also broken the record for all our programs this season. If this continues, within a week, the number of views for this program is expected to be Three to four times that of previous shows!”
Although the attention of the National Top 50 and the auditions is different, the three or four times difference in playback volume within a week has never happened before.
"Very good!"
"Finally turned over!"
"We are going to restore the glory of the first two seasons!"
"No, I think we can still reach new highs!"
Under such gorgeous data, everyone is full of confidence.
Tao Yufeng let out a long sigh of relief.
The start of the third season of "The Voice" was much more difficult than the first two seasons.
There is no experience in the first season, so it can be said to be the hard mode.
The second season has the same influence and reputation as the first season, so it can be said to be a simple model.
As for the third season, the audience's aesthetic fatigue, other TV stations' eager eyes, and the lack of outstanding contestants, it is not an exaggeration to say that it is a hell mode.
In hell mode, as the chief director, he barely slept well and didn't even go home very often.
But even so, the ratings and reputation of the third season auditions were not as good as before.
The people on the program team were at a loss.
Until Tao Yufeng discovered the player Lin Li.
Tao Yufeng understood that Lin Li was the primary contributor to the success of this program.
When watching the show last night, Tao Yufeng had a hunch that Lin Li would bring some benefits to the show, but he didn't expect the benefits to be so huge.
As a person, Tao Yufeng didn't really like Lin Li's character, but as a program director, he simply loved Lin Li to death!
The entire program team was immersed in an atmosphere of joy.
Suddenly, the manager of the advertising department walked in. Seeing the program team being so happy, he was stunned for a moment.
"Director Tao, what's going on?"
"It's okay. What's wrong with you?"
"Oh, we have a yogurt company and a clothing brand over there. They want to talk to you about the naming of the show. If you are okay, let's go over and have a chat."
The current program sponsor of "The Voice" is a mobile phone brand, and it is not the exclusive sponsor. Therefore, non-conflicting brands such as yogurt and clothing can still be added as sponsors.
The discussion is nothing more than price.
Tao Yufeng was secretly happy. This season's sponsors were not as good as the previous two seasons, which caused his program funds to be reduced a lot. Now that a brand wants to join the sponsorship, he naturally wants it.
Tao Yufeng, who has been a program director for many years, naturally knows that when manufacturers come to sponsor the show at this time, they are obviously doing it for the ratings. Only when the ratings of "The Voice" rise, will they flock to it.
And the high ratings will give him the absolute initiative at the negotiating table.
Tao Yufeng couldn't help but sigh once again, he really found a treasure!
Even he was not optimistic about this guy Lin Li at the beginning. He did not keep him on the spot, but only posted the video of his appearance. Later, seeing that he had stirred up the topic, Tao Yufeng took the opportunity to invite him to participate.
But at that time, Tao Yufeng still regarded him as a minor topic in the show and did not expect him to carry the banner.
But things seemed to develop somewhat beyond his expectation.
There are now various signs that it would be too exaggerated to say that this show would not be able to continue without Lin Li, but it is almost certain that the ratings will drop.
Now Tao Yufeng only hopes that Lin Li really has enough strength to rush back.
If he lacks strength, he cannot be too obvious in his favor.
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