The Rise of Australia
Chapter 681
Amid the lamentations of people from all over the world during the economic crisis, the whole situation seems to have been experienced and yet forgotten.
Time also came quickly. 1 also accumulated anger in the silence, and it seemed that he was not far from erupting.
Because they are in the midst of an economic crisis, all countries are implementing their own small methods to alleviate the economic crisis.
The British were maintaining the pound order after abandoning the gold standard, and the Americans were promoting the construction of the dam, President Hoover's brainchild.
The French are worried about the small number of participating countries in the Franc Group. There is already public dissatisfaction in Russia, and it seems that a new war is not far away.
Only Australasia is relatively peaceful in the country. Because of this, it has attracted a large number of European and American people and technical talents, and many European and American companies have chosen to take root in Australasia.
Many well-known large companies in Europe and the United States have chosen to open branches in Australasia and transfer a considerable part of their business to Australasia to reduce the company's losses in the economic crisis.
Those medium-sized companies do not have such large capital, and their only choice may be to relocate directly to Australia.
No matter what the choices of these companies are, it will be a rich year for West Asia.
According to statistics from relevant departments, in one year, foreign companies have opened more than 1,000 factories and branches in Australasia, with a total investment of more than 200 million Australian dollars.
In addition, more than 2,000 companies of various sizes have completely relocated to Australasia. These companies are spread across a wide range of industries, including the chemical industry, which Australasia attaches great importance to.
Taking advantage of the opportunity of major changes in various industries, Arthur also made changes to some of his industries to make the number of companies distributed in each industry more reasonable.
The first is the automotive industry, which Arthur values more, which is also one of the industries that has undergone the greatest changes. New 𝟼𝟿 Book Bar→𝟼𝟿𝚜𝚑𝚞𝚡.𝚌𝚘𝚖
Because Arthur acquired many German automobile companies, many of which were very famous luxury car brands in later generations.
Because of this, Arthur made considerable changes to the automobile companies and clarified the main businesses of these companies.
The first is the general civilian automobile industry. Australasia will have three major manufacturers: Mercedes-Benz (Benz) Automobile Factory, BMW Automobile Group and Audi Automobile Company.
The automobile industry is no longer dominated by Benz alone, but this can also promote the innovation of automobile brands, making Australasian automobile brands full of competitiveness, and the improvement of related technologies has become rapid.
Arthur is not willing to see monopolies in a certain industry, which will lead to the continuous loss of emerging forces in a certain industry.
If the civilian car industry is always dominated by Benz, it will not only make the Benz Automobile Factory complacent and reduce its innovation capabilities, but also cause aesthetic fatigue among the public and reduce the attractiveness of Australasian civilian cars.
Letting the three brands compete with each other will not only reduce the price of cars to a greater extent and achieve the purpose of benefiting the people, but also enhance the external appeal of Australasian car brands and open up a larger overseas market.
As for whether three brands competing with each other will destroy a certain brand, that is not a question that Arthur should consider.
After all, Arthur has given him all the support he deserves. If the company can be brought down under fair competition, it only means that a certain car brand is really not worth investing heavily in.
The automotive industry is certainly not limited to ordinary civilian cars, but also includes more luxurious luxury cars and sports cars, as well as off-road models that are more military-oriented.
This is also inevitable for the development of automobiles, because ordinary civilian cars cannot adapt to the various environments required by the military.
This also means that existing ordinary cars can no longer meet the needs of the military, and designing a model with more off-road capabilities has become the military's biggest need.
The military has submitted such demands to Arthur many times. Taking advantage of this opportunity, Arthur ordered the government to solicit model design plans from all domestic car companies, and the private car companies finally won the project.
However, the company's name was too rustic, and the models they designed were too similar to later generations of Jeeps. Arthur took advantage of the situation and named this model Jeep, and even named the car company Jeep. car companies.
Naturally, the company would not refuse Arthur's name, because it represented supreme honor and corporate status in Australasia.
However, it is impossible for a small company to take all orders from the military. The new military models developed by Benz Automobile Factory and the models jointly developed by Audi and BMW have all received orders from the military.
Because Arthur named the Jeep company, the bosses of these car factories shamelessly approached Arthur and asked him to name their new models.
There is no other way, Arthur can only give these two models another name, which also gives Australasia the three major military models: Hummer (Benz Automobile Factory), Land Rover (a joint venture between Audi and BMW), and Jeep (Jeep Company) .
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Even so, Arthur's name conferring no bonus to the three same companies, the military's orders have to rely on the capabilities of the models they design.
As for the brands of luxury cars and sports cars, of course the famous ones like Porsche, Rolls-Royce and Maybach are the main ones.
However, Arthur did not restrict their main business too tightly. As long as they have enough funds and R\u0026D team, they can of course enter new industries while maintaining their main business.
However, it is still difficult for these automobile companies to enter new automobile fields.
This is equivalent to Ferrari building ordinary family cars in later generations, which will make people feel that the price has dropped. It would be a bit whimsical for an ordinary family car company to build a luxury sports car.
After such a change, there are many more domestic car brands in Australasia.
I believe that Australasians will be blessed in the future, and there will be many choices for buying cars.
More importantly, most of the shares of these automobile companies are owned by the royal family, which also means that there will basically be no problems with the automobile companies, and even if there are problems, they will definitely be solved in a short period of time.
In other words, people don’t have to worry about quality and warranty issues when buying cars. After all, the royal family’s businesses are naturally related to the reputation of the royal family, and no one will make fun of the royal family.
What Arthur is even more happy about is actually the dozens of chemical companies taking root in Australasia.
Perhaps after seeing the big move of the Bayer Group, BASF, a German chemical giant like the Bayer Group, was not to be outdone and chose to take root in Australasia.
However, compared to the Bayer Group, which just opened branches, BASF did something more extreme.
Perhaps because it couldn't stand the chaos in German society, BASF almost moved its entire family to Australasia, leaving only a basically empty shell of its head office in Germany.
Of course, Arthur would support the almost complete relocation of such a chemical giant.
BASF acquired the land near Fort St. Arthur at the lowest price, and also received an interest-free loan of A$3 million from Royal Bank.
Of course, like the Bayer Group, the royal family’s shareholding is definitely unavoidable.
After all, as a chemical giant, this is a very strategic and important enterprise in any country. It is simply impossible not to nationalize it.
However, Arthur was not greedy, and the government was still involved in the investment process this time. It was considered that the royal family and the government jointly invested in BASF.
The royal family used 1 million Australian dollars in capital in exchange for 10% of BASF's shares, and the government used 1.5 million Australian dollars in capital and provided land policy support in exchange for 20% of the shares.
Although the royal family and the government together only own 30% of BASF's shares, it is definitely not a small amount, at least they will not let BASF mess around.
As a result, Australasia has two giants in the chemical industry, Bayer Group and BASF, and its research and development capabilities in chemical industry can be regarded as world-class.
Coupled with the thousands or even thousands of small and medium-sized chemical companies, Australasia has begun to take shape in the chemical industry, at least it is no longer a shortcoming.
In order to make everything more formal, Arthur also established the Australian Electrical Company, which is 100% owned by the royal family and the government.
Among them, the royal family provides technology and accounts for 45% of the shares, and the government provides funds and various policy support, accounting for 55% of the shares.
Arthur merged all previous electrical enterprises into the Australian Electrical Company, making the Australian Electrical Company responsible for the comprehensive electrification of Australasia.
It is relatively safe to have the electrical aspect in the hands of a pure state-owned enterprise. The royal family and the government each hold nearly half of the shares. The royal family can also play a role in supervising the government to avoid corruption in pure state-owned enterprises in the future.
Of course, as a state-owned enterprise, the leader of Australian Electric has become a very important candidate.
Because of Arthur's high prestige, Arthur had the final say in who would be the head of this new huge company.
Although there is no nominal hierarchy, the general manager level of Australian Electric Company is definitely very high, basically below the governor and above the mayor.
Arthur would not doubt the profitability of electrical companies. After all, with the development of technology, more and more electrical appliances will be used, and residents' demand for electricity will continue to rise.
In the future, the Australian Electrical Company alone will be enough to raise the government's revenue to another level.
The royal family can also receive huge returns from its investments in many automobile companies, chemical companies and electrical companies. Arthur has even been unable to estimate the amount of property the royal family will own in the future, and may even use how many Fortune 500 companies to measure it.
This also means that regardless of whether they are the heirs to the throne or not, Arthur's descendants will be able to receive a considerable amount of wealth, and they will have no problem with food and clothing for a lifetime.
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