The Industrial Giant Reborn

"Okay, let me try." Lei Shengli also became interested, but he had only played for less than a minute when he bumped himself into the wall and died.

"Let me try it." An Qi also said with great interest.

Woz had already prepared dozens of coins. After Angie got the coins, she persisted for a minute and lost.

"It should turn up quickly." An Qi said regretfully, the result of being too greedy was that the snake's head hit the wall, but there was no way, the rewards for high scores were all in dangerous positions, seeking wealth and wealth.

"Old Lei, this game will be our main product in the United States in the future. You have also played it, what do you think?" Chen Zhiwen asked with a smile.

"Mr. Woz can play for 3 minutes, and Angie and I can only last for 1 minute. From this point of view, even if each person has an average of 2 minutes, when business is good, we can play at least 20 rounds in an hour." Lei Shengli thought for a while Said.

"It's possible, but you can't expect every bar to have such a good business. It's not bad if someone can play this kind of game machine 30% of the time." Chen Zhiwen said with a smile. It is within the acceptable range of ordinary Americans. After all, the income of ordinary Americans is less than 1,000 US dollars. Going to bars for consumption is generally mainly chatting and nonsense, supplemented by consumption.

"Then how do we get through the channel of the American bar? Or through a middleman?" Lei Shengli asked again.

"Red Bull in the United States has a service that provides specific beverages to local bars. We have channels for many bars in the United States. Currently, bar owners are our customers. We are responsible for this." Chen Zhiwen said calmly

One of the bulk of the terminal cost of goods is the middle channel business. For many products in mature markets, the profit earned by the middle business far exceeds that of the manufacturer.

However, Red Bull is a new product, a pioneer of a new market, and has not violated anyone's interests. Therefore, in the process of developing its own market, it has not been affected in any way, and because of its high price, it has not affected Coca-Cola and Pepsi, the giants in the beverage industry.

The bar used to be the focus of the Red Bull sales team. Many young people chose Red Bull when they stayed up late at the bar. In this case, the bar was not willing to buy 250ml canned drinks, but wanted to get Red Bull drinks directly. Put it in the poke and sell it, so the profit is higher.

The Red Bull sales team also agreed to this condition after negotiating the price. As a result, Red Bull has learned about many bars. Red Bull already has teams in charge in major urban areas in the United States. Arcade bridging, at least in the initial stage, and if Snake can really become popular, then more hotel owners will take the initiative to ask.

"That's not bad, it saves a lot of cost." Lei Shengli nodded and said.

"The cost saved is the company's. This is a commercial product, not for civilian use. We don't need to pass on the profits to consumers." Chen Zhiwen said with a smile.

If it is home appliances, clothing, beverages and other consumer goods, when the market is just being developed, it is natural to make profits to attract customers. No matter whether you can become a repeat customer or not, at least it can increase your reputation.

But for arcade machines, maximizing profit is the most important thing. As long as one's products are popular in the market, after leaving a certain amount of profit to the bar owner, the rest must be received by oneself.

The game industry can last for decades, but their carriers are constantly changing. The glory of the arcade is actually only ten years.

"Then Chen Sheng, what's the price of this arcade machine?" Lei Shengli asked curiously, while Woz and An Qi also looked at him.

"Woz's design, Snake's chip is 37 pieces, plus the motherboard components are about 800 US dollars, plus the display, frame, transportation and various labor, the cost of an arcade machine is estimated to be around 1,000 US dollars, we Let's sell it for about 3,000 US dollars." Chen Zhiwen said calmly.

"3000 dollars?" Lei Shengli's eyes almost popped out. Is this game console more expensive than a car?

"How much do you think?" Chen Zhiwen asked Woz with a smile, "Woz, Atari's Arkanoid game machine, do you know the price?"

"I'm not very clear. Jobs seems to have said before that one set costs $2,000." Woz thought for a while and said, "Brickbreaker requires 44 chips, and last year's chip prices were much higher than this year's. The hardware cost alone It will cost more than 1,000 US dollars, and it will be around 2,000."

"Our game is much better than that of Arkanoid, right? Everyone should agree with this." Chen Zhiwen said.

"Indeed, it's much more fun." Lei Shengli nodded and said. After Chen Zhiwen told him last month that Midea would focus on arcade games in the future, he went to a bar when he was on business in the United States, and played table tennis and playing games. Brick, he thought it was pretty good at the time, and he played for a while, but compared with his current Snake, he felt a lot worse.

"The value of a commodity never lies in its cost, but in its demand." Chen Zhiwen said: "Market supply and demand are the basis of price. When many people need an item, its value will naturally increase significantly.

As long as the snake can bring more profits to the bar owner, the price will naturally be higher. I still have some confidence in this point. Generally speaking, if the arcade machine is placed in a popular bar, it will cost less than 6 months. If the cost can be recovered, the rest will be the net profit of the bar. We just want the profit for these 6 months. "

"It's just that asking the arcade owner to spend $3,000 at one time is probably quite difficult. Do we need to cooperate with a local bank in the United States?" Woz asked while holding the frame of the arcade. Although he is a technical nerd, he often hangs out in bars , I have a good relationship with one or two bar owners, and I know their economic situation. The economy has not been good in the past two years, and $3,000 is not a small amount.

"I have a good relationship with the bank. Cooperation is not a problem. It's not enough just to get the bar owner a loan. We need to prove that our game can bring profits to the bar." Chen Zhiwen paused and said: "But this It’s a matter of the future, Woz, I’ve already found some students in Hong Kong to test the game according to your request, and I’ll finish the product first, and we’ll talk about the sales later.”

"Okay, let's test it first." Woz nodded and said, the sales channels are already in place, which made Woz feel relieved. Before that, he was worried that his Asian boss would have no way in the United States. Even if the game is fun, if he finally Fuck it, his good job will be gone. Looking at it now, he doesn't need to worry about it. He doesn't care too much about the price. After the price is too expensive, the price can be lowered, and the price can be raised if it is lower.

The follow-up testing is the most important thing. After a software is made, it needs a lot of practical operations to run it to find bugs in the software. At the same time, it can also test the life of the hardware. For games, you can also understand User experience feedback kills three birds with one stone.

It's just that such a test requires a long time and a lot of manpower. If it is carried out in the United States, the cost is too high. Therefore, dozens of game motherboards were sent to Hong Kong, where Woz will assemble the game consoles, and then carry out testing.