The Industrial Giant Reborn

On the third day after the charity gala ended, Chen Zhiwen went to HSBC to visit Shen Bi, and the two reached an oral agreement on real estate investment again. Chen Zhiwen bought industrial land or buildings again, and HSBC would provide sufficient support. Considering the risk, the interest rate will be slightly higher.

Naturally, Chen Zhiwen doesn't care. With the benefit of doubling the land price in the future, it's okay to have more interest. Besides, Shen Bi is willing to agree because he also feels that the real estate market is almost at the bottom, and the possibility of future risks is not high. In addition, Red Bull is in the United States. The best-selling also made Shen Bi think that Chen Zhiwen's ability to resist risks has been further improved a lot.

With enough capital, Chen Zhiwen once again started the acquisition of industrial land and office buildings in the Hung Hom and Yuen Long areas. Although the real estate bigwigs thought that the land price had almost bottomed out, in fact the entire mainstream market was still crying. Funds would rather be idle than invest in the market, let alone ordinary people.

No matter whether the land price is at the top or the low end, there is a huge time difference between the investment tycoons and ordinary investors and ordinary people following suit. This is also the fundamental reason why the tycoons sell high and buy low, and Chen Zhiwen can also make a fortune from it.

Buying land is relatively simple. There are already many real estate talents in Galaxy Real Estate. It is not a problem to find the most cost-effective one, and his father Chen Tianfu will also put forward his own opinions. Chen Zhiwen doesn't understand anything. The real estate novice before knowing the house on Hong Kong Island basically didn’t participate much. He occasionally came to learn about it, but he just knew about it. The real estate investment now is to make a quick buck after all, and the more important thing is naturally other things. Investment in industries such as retailing.

"Chen Sheng, we have found a suitable partner for the Hilton matter." One afternoon, Lin Yanming came to Chen Zhiwen's office and said.

"Oh, tell me." Chen Zhiwen put down the newspaper in his hand, and became a little interested. He didn't pay Hilton's reminder last time, but a court leaflet came out half a month later, and now the two sides are still arguing. .

"Large hotels have a lot of towels, bath towels, bed sheets, etc. to be cleaned every day. Because of the cost of land in the city center, these are impossible to clean in the hotel, so they are basically outsourced. The same is true for Hilton. Their cleaning business The whole package was given to a cleaning company named Yuele. I hired a professional investigator and contacted an accountant of Yuele Cleaning Company. From the data she provided, the price provided by Hilton Hotel to Yuele Company Far above the market price, because their boss has a good relationship with Hilton's top management." Lin Yanming said with a smile.

"Is this accountant willing to work for us?" Chen Zhiwen asked.

"She didn't want to report it, but I spent a sum of money. I learned from her that the boss of Yuele will withdraw a sum of cash from the bank every month, usually about 10,000 yuan, and then he will ask a vice president of Hilton Go out and play in the mountains and rivers." Lin Yanming said with a smile.

"It's too low-level, but it's also normal." Chen Zhiwen smiled. In the commercial wars in the novel, all kinds of geniuses and ideas are used to deal with opponents under legal circumstances, but in reality it is so low-level, the more benefits you are willing to give, Just get the big order.

Lin Yanming said: "I have hired a professional private investigator to follow them and see if they can take pictures of evidence of their transactions. As long as there are such pictures, the ICAC can file a case, and the follow-up will be much easier. "

"Okay, get this matter done quickly, the people at Hilton are annoying me every day." Chen Zhiwen nodded and said, "I'm going to the United States soon, and when I come back, I hope you've got the evidence."

"Chen Sheng, don't worry, I will do my best." Lin Yanming promised.

Although the Hilton matter was a bit annoying, it was just a small episode. The business in all aspects was the most important thing. A week later, Chen Zhiwen boarded the plane to the United States again. After half a year of preparation, the first Costco branch opened The door is open.

As the most important part of Chen Zhiwen's business layout and the most important retail channel for future industrial terminals, Chen Zhiwen attaches great importance to Costco, even if it is investment in real estate in Hong Kong or Wal-Mart in the United States, he can easily earn dozens or dozens of times in the future Despite the profit, he still took out 5 million US dollars to open this first new store.

After a day and night of flying, Chen Zhiwen didn't go directly to the hotel to rest, but went directly to Costco's first store under the leadership of Pierce.

The location of the facade is located in the southeast suburb of Los Angeles, about 3Km away from the edge of downtown Los Angeles, not too far away. After half an hour of driving, Chen Zhiwen also saw his first Costco supermarket.

At first glance, this is a large industrial warehouse built of green iron sheets. If it weren't for the huge Costco sign above the front door, no one would have thought that this would be a large retail supermarket.

"The parking lot is quite big." Chen Zhiwen glanced at it. The huge parking lot spread all over the left, right and the first three directions of the supermarket. The ground was a simple concrete floor, and each parking space was strictly marked.

"Mr. Chen, there were originally two small warehouses here. I bought them together, and then dismantled them to build a parking lot. There is another warehouse behind, which was also acquired and used as our warehouse." Pierce introduced . Although the warehouse-style supermarket is called a warehouse-style supermarket, it does not really need its own warehouse. There are too many things, and it is impossible to put them all in non-exhibition booths.

"It's not bad. Such a large land and such a large house only cost 800,000 US dollars, which is very cost-effective." Chen Zhiwen nodded and said.

As the boss behind it, although in Hong Kong, Costco will still ask for authorization for important expenses. Therefore, he knows that these warehouses cost a total of 800,000 US dollars to settle, but there is no way for the warehouse to be arranged. Pierce arranged People took photos and sent them to Hong Kong by air, but the photos of this era can only take close-up photos, and the distant photos are too blurry. Chen Zhiwen probably has a clear shape, but it is still not as clear as coming to the scene to see clearly.

The American industry has been greatly impacted over the years. In the 1950s, the textile industry and the clothing industry were beaten by RB. Suppressing and beating, even if Congress introduces a protection policy, it will only let the American car survive.

With the industry dying, a large number of industrial warehouses will naturally be abandoned. Therefore, Pierce can buy such a cheap warehouse near the downtown area of ​​Los Angeles. If he builds it himself, it is impossible without two or three million dollars.

However, the warehouse is an industrial land, and the legal team under Pierce also took a lot of effort to change it into a commercial land.

Costco hadn't opened yet, so Chen Zhiwen and Pierce walked into the supermarket together accompanied by several of his subordinates.

The outside is a concrete floor, and the inside is also a concrete floor, that is, the road surface is smoother and not as rough as the outside. This is actually Chen Zhiwen's request. Adding floor tiles is actually no cost, but it is unnecessary. The purpose of Costco's existence is to To reduce costs, everything is to reduce costs, so as to give consumers the most favorable prices, so that we can have an absolute advantage in the future competition.

When you open the door and enter, the first thing you see is the kitchen supplies. There are all kinds of pots and pans, and there are also many special small kitchen appliances. In the United States, although their food is not very good, it is very simple, but all kinds of food are not interoperable. Different heating tools are needed, unlike Huaguo who can cook different dishes with just one pot.

Barbecue grills, ovens, and toasters are necessary. At the same time, because they don’t want to do housework and hygiene reasons, there will also be dishwashers, tableware drying boxes, disinfection cabinets, water purifiers, etc., but also because these are basically a family for many years. It only needs to be purchased once, and the area invested by the supermarket is not large.

Going further back is hardware supplies. Old Americans are expensive. Sewer workers may earn more than white-collar workers in banks. The average family can’t afford professional people. Many things can only be done by yourself. Once, all kinds of wrenches and screwdrivers Tools such as pliers, pliers, basically every family needs to have, and considering that these things are easy to lose and break, the demand is also very large. In the United States, every supermarket has an area to store all kinds of hardware tools.

Then there are daily necessities, such as the most commonly used toilet paper, which takes up a large area. Because Lao Mei is not used to using cloth, everything in the house is wiped with paper towels. It is normal for a family to use a few rolls a day. So when there's a crisis, they're all scrambling for toilet paper.

Good things should be placed at the back. This is the most basic logic of operating shopping malls and supermarkets, because if good things are at the door, customers will just walk around the door and go out.

After the daily necessities, there is the food area, which is still empty at present. In the future, there will be all kinds of fresh ingredients here, purchased separately from nearby farms, which not only guarantees freshness, but also guarantees the lowest cost. Of course, meat still needs to be consulted professionally. company purchases.

According to Chen Zhiwen's request, there is a large fast food place here, where customers can eat food similar to McDonald's at a discounted price. There are also several large ovens specially used to make roast chicken for $0.99. This roast chicken comes separately Said it was a loss.

From the multinational food area, you will come to the food area. There are all kinds of snacks, potato chips, drinks, beer, bread, etc., and the more you buy, the cheaper the price.

After that, there are all kinds of cheap clothing, the price is very cheap, and the biggest discount is socks, which is also the largest quantity of goods purchased from Hong Kong. Costco is not going to make money from it and sell it to customers at cost price.

In the United States, the consumption of socks is very fast. Don’t say it’s broken. Many people wear a pair and throw away a pair when they are too lazy to wash. It is extremely wasteful, but it also promotes a huge demand market. Other clothing is also purchased from Hong Kong. The profit-to-price ratio is still very high.

"This is the area for daily necessities for cars," Pierce continued.

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