The Industrial Giant Reborn

Over the years, Chen Zhiwen's request to TVB is to make as many TV dramas as possible. The main purpose is to satisfy his spiritual needs. And because of this, there are many more martial arts TV dramas in Hong Kong than in the original history, but they seem to be booming. It’s also Jin Yong and Gu Long’s TV series. There’s nothing we can do about it. These books are famous because they were selected by tens of millions or even hundreds of millions of readers. Can they be different?

However, the number of classic martial arts novels is also limited, and it is impossible to film them without limit. Chen Zhiwen does not want his TVB, like the mainland of later generations, to have no other martial arts except remakes. Of course, the TV series of later generations are not only uninnovative , and lots of slow motion.

It’s just that martial arts stories in TV series have only begun to be taken seriously in the past few years. The TVB team has also produced many original TV series over the years, some good and some bad, but they are still not as good as remakes of classic novels.

However, in terms of confidence, Chen Zhiwen still has some confidence. Even if Hong Kong has a small population, it is definitely not impossible. In the original history, Hong Kong always had many talented screenwriters, such as ATV's classic modern TV series "The Deadline", The male and female protagonists should not exist in "Couple's Ghost" (also known as "Xuan Xin Mysterious Jue"), the martial arts classic "The Best in the World" (Hong Kong team), etc. Nowadays, as long as you continue to invest, such things will inevitably happen. screenwriting geniuses, and even more.

"Understood, Mr. Chen, we have invested in more than a dozen large-scale TV series in China. The cooperation conditions are the same as "Journey to the West". We own overseas copyrights." Liang Shuyi said, it is a "Journey to the West". With the current results Judging from it, the money earned in one year is much more than the investment cost. Moreover, his purpose is for satellite TV stations, which cannot be described in actual monetary data. The dozen or so projects he has invested in are as long as If anyone can live half as well as "Journey to the West", that's a lot of money.

"Yeah, okay." Chen Zhiwen nodded. He wouldn't ask what he had invested in. Apart from Journey to the West, he was not familiar with other TV series. Moreover, it didn't cost much, and other mainland TV series might also There will be many classics, but their popularity is far less than this version of "Journey to the West".

The reason for this is very simple. Gods are everyone’s fantasy, but other histories and romances are not. Even martial arts are far less attractive to people than mythical stories. Who doesn’t want to live in mythical stories? In later generations, the era of martial arts has completely declined. One of the fundamental reasons is the rise of fantasy and fairy tales online. Others can live forever and move mountains and seas through cultivation, but who cares about your martial arts!

"By the way, how is the construction of our filming base in the deep sea going?" Speaking of mainland investment, Chen Zhiwen also remembered one more thing. In fact, these things were included in TVB's annual report. He also read it last year. , it’s just a small investment, he doesn’t care too much, and since he is here today, he naturally needs to know about it.

"More than half of it has been built. According to the current progress, it will be completed in half a year, which means it will be almost May next year before we can go in and film." Liang Shuyi said.

"Well, okay, not only us, we can also let all the filming crews from the mainland come over to shoot, as long as they pay, or those from Wanwan." Chen Zhiwen said, for Chen Zhiwen, making money is secondary to such entertainment projects , it can add more entertainment programs, which can make his life more fun, that is, it is worth spending more money. Another thing, if it is really successful, it will not lose money, and it can also benefit more than a billion Chinese people around the world. .

"We have sent relevant invitation letters to filming companies in various provinces in China. After the entire film and television park is completed, we will invite them to send people over. We will also be responsible for the travel expenses. The main reason is to let their people come and experience it on site. , take a look." Liang Shuyi said: "I also have full confidence that they will cooperate with us, because at the beginning of this year, a big event happened in Yanjing. The management department of the Forbidden City agreed to allow a crew to go in for filming. However, due to the layout, Props and backgrounds, this crew hammered in a lot of nails and destroyed many cultural relics in many places inside the Forbidden City. Filming in the Forbidden City has been banned. This has almost cut off many crews’ opportunities to shoot the ancient costume palace, but as long as our Once the movie city opens, that’s the only place.”

"Forbidden City? This crew is really brave." Chen Zhiwen smiled, shook his head and said, "This is God helping us. Then we will run this base well, and then set up a mainland team to look for some powerful domestic talents. Screenwriters and directors, let them cooperate with us TVB in the future, either full-time or part-time, or like the previous "Journey to the West", we invest part of it and then get the overseas copyright. In short, my purpose is to provide enough high-quality content. Although we have been cultivating relevant talents in Hong Kong over the years, the base is too small, there are many domestic people, and the cost is very low. As long as we provide certain help, or even direct foreign exchange purchases, there will definitely be a steady stream of high-quality content."

More than 10 years later, Li Jiacheng's youngest son, Li Zekai, spent several years building a satellite TV station that was eventually sold for US$800 million, and this was just the result of his not fully investing. This is enough to show that the future of media The value of the industry, not to mention, Chen Zhiwen does not care about how much money it can sell, but its commercial strategic significance. At least before the mobile Internet, people attached great importance to television. If they mastered this, even if there was no ZZ level purpose, just It can be of great help to my business in Southeast Asia.

Although the entire group will invest heavily in the mainland, it is impossible for a world-class company to abandon any region with a large population. Southeast Asia, a place with a combined population no less than that of the mainland, although like Europe, has many different languages. The economic level of each country and region is different, and the laws are also different, but the potential for the future is still very large. Even if the economic aggregate is far less than that of Europe, the United States and Japan, there are still many opportunities here. Unlike developed countries, they want to squeeze in. If you go, you can only rely on some special opportunities.

Of course, the positioning of Southeast Asia is still different from that of the Mainland. In the Mainland, it focuses on infrastructure, investment, and markets. In Southeast Asia, the main focus is the market, that is, it is mainly from here to make money. For this purpose, there will be For some basic investments, in order to win over local forces, there will also be benefit-sharing cooperation. For example, supermarkets owned by Watsons basically cooperate with local consortiums. In the early days, local people still wanted to compete with RT-Mart for management rights. But later on, as RT-Mart and Parknshop developed better and better, Watsons became more and more tough. Later, the local party was only responsible for investment and the procurement of a small number of local supermarket supplies. In terms of power, Watsons had complete control. However, there are still benefits that should be given. The local local snakes only need to ensure that there are no problems in business operations, and they will have a lot of income. It can be said that it kills two birds with one stone.

In the future, KFC, car terminal retail, hotels and other businesses will also follow this model, so that they can gain a stable foothold in Southeast Asia. However, it is impossible to invest in highways and the like like in the mainland. Chen Zhiwen does not know the specific future of these places. Under such circumstances, of course we will not invest heavily. The only possibility is port projects. However, it is difficult for Hong Kong capital to obtain high-quality locations in these ports. Of course, if there is an opportunity, we will still fight for it.

In the case of focusing on the market, the role of a TV station can be imagined, not to mention, there are dozens of different types of products from Midea and Red Bull that need to enter here. After entering the 1990s, the consumption power here has also not been Low, with TV stations, it will be much more convenient to advertise. Otherwise, even if you have money, you will not be able to buy prime locations on some TV stations.

This is why in the early days, Watsons spent a lot of energy to help TVB promote satellite TV stations. It was successful and everyone benefited. However, if you want to be truly secure, it is useless to rely solely on external resources. These external energies can only accelerate more people to know about this TV station, but they cannot change the results. If the quality of the TV station is good, it will be available earlier. More users. If the quality of the TV station is not good, it will be closed down earlier. Therefore, content is the most important, bar none. If the content is good, even if it relies on person-to-person transmission, it will become famous after a long time.

"Don't worry, Mr. Chen, our group has established branches in Shenhai, Shanghai, and Yanjing to be responsible for such things." Liang Shuyi said.

"Okay, let me know immediately if there is any great progress in the future." Chen Zhiwen nodded and said.

"Understood, Chen Sheng." Liang Shuyi replied.

TVB, the satellite TV station, has made a good start at present, but it is still far from success. These things still require many professionals to work hard. The only thing Chen Zhiwen can do is to provide enough resources and funds.

The time is coming to the end of December soon, and Christmas is about to come to Western countries around the world. Many businesses in Hong Kong are also following the Christmas season to make a lot of money.

In fact, not to mention the current Hong Kong, which has been managed by the British for a hundred years, and has long been accustomed to the British holiday culture. Even in China, decades after the reform, Christmas and Halloween have also become promotional reasons for businesses. Of course , it does not necessarily mean that they worship foreigners, but that merchants want to take advantage of the opportunity to attract consumption. For example, November 11, which was originally a clear holiday for singles, has been hyped into a shopping carnival by future mainland capital.

Chen Zhiwen didn't care about this. He had to take advantage of opportunities like festivals, and the same was true for Midea. In the middle of this year, the "King of Fighters" arcade was officially released, and it immediately became the new favorite of many bar players. It was enough to compete with others in the game. Fighting, as well as various unique moves and moves, naturally attract a lot of people, and many people even go to bars specifically to watch others fight the King of Fighters. The bar owner, after several years, once again experienced the charm of arcade games.

In the past six months, Midea has also made a lot of money through this. However, although the profit of a single arcade machine is high, the market is too small. A game, or even anything, is most successful when it can be sold to many individuals. , only in this way, the scale and profits are the largest. The main market for games in this era is always family game cards. A game card ranges from tens to more than a hundred dollars, and is sold to hundreds of millions of games around the world. Users, this can lift the total market share of all arcade machines over the years.

As a very popular arcade game, the price of King of Fighters cards is also the highest at 160 US dollars. The release time is the week before Christmas. As long as the game is fun enough, there is no need to worry about no one being willing to buy it. Wait until people are willing to spend 160 US dollars. After buying it, slowly lower it down and cut the leeks layer by layer.

In fact, this is basically the case in global commerce, and consumers generally don’t care too much, just like the price of smartphones in later generations began to drop a few months and a half after they came out. After all, buy early and enjoy early, unless the value of houses and cars is too high. Only big products will attract people to hold up placards to defend their rights. Of course, whether this is right or not is highly controversial.

Hong Kong, Connaught Building.

This is the headquarters of Land, but before the Midea Building was built, Chen Zhiwen usually worked here. People from other companies could just come here if they had something to do.

"Sheng Chen, this is the recent data from Europe and the United States. The 4 million sets of game console cards we prepared were cleared within 15 days." Lei Shengli from Midea walked into Chen Zhiwen's office. Said happily.

"15 days, 640 million US dollars, people in Europe and America are really rich." Chen Zhiwen said with a smile. This number is not an exaggeration. Atari's bad movie "ET" also did it. Of course, its price is far lower than that of "The King of Fighters".

However, in the arcade market, "The King of Fighters" has become well-known. Basically, many people go to bars in Europe and the United States, especially young people in cities, and even many casinos have bought this thing. Within a few months, Basically, tens of millions of people have been exposed to this game, and in this era, they basically like it after being exposed to it. When the cards come out, it is not surprising that a large number of people buy it.

"The main thing is our games. The content is very good and can provide customers with a very good spiritual experience." Lei Shenglixiao said: "When I used to play arcade machines in bars, there were many people who would spend a month. If you go in for hundreds of dollars, or even more, and now just pay back the money to buy a card, you can take it home and play unlimited times, I guess they will just think it’s a good deal.”

"Well, yes, the technical plots of traditional games are too repetitive, even for tank battles. The King of Fighters provides dozens of different people, each with different moves. This can give users a unique experience when fighting. There are hundreds or even thousands of choices to experience, and the fun is endless." Chen Zhiwen nodded and said.

This is just like eating delicious food. As a restaurant, if you suddenly bring perfect food to customers, it will definitely be very popular. But if you provide such food every day, or the same taste, everyone will get tired of it. But if it is a buffet every day, There are countless options, and even if some of them are good or bad, they are sure to satisfy customers for a long time. (End of chapter)