The Industrial Giant Reborn

This visit to the mainland has three important purposes. One is Midea's super factory. After the TV project was transferred to the mainland for production to facilitate cost reduction, it began to capture overseas markets and the mainland's own market. The second is Red Bull's food products. To develop the mainland market for beverages, especially instant noodles, we almost always need to rely on the domestic market.

The third is the expansion of the automobile industry. The importance of the mainland market is the only opportunity for him to become bigger in the automobile market in the future. Otherwise, it will be difficult to achieve results no matter how much he invests in the mature overseas market. After all, compared with Volkswagen, Auto giants like Toyota don't have enough capital at all. Unless they wait until the electronic technology industry or the Internet industry explodes, they will have the ability to compete with these auto giants. But that will take at least ten years before leaving. It's too far away now, and the past ten years in the mainland have been the most important time to build a brand and let it be deeply rooted in people's hearts. During this period, basically only Volkswagen will compete with itself. Other GM Toyota products were all in the mid-1990s. I just started investing in the domestic market.

Although AMC's domestic factories are not as large as Midea's, the challenges are higher. Even if they do well, they can control a large number of top domestic auto parts in the future by building themselves or investing in potential parts suppliers. The total value of the shares of component suppliers will not be lower than that of the electronics industry, and even if electric vehicles rise in the future, except for some engine power components, other components will be universal.

When the sun was about to go down, Chen Zhiwen and his team left Yanjing Jeep. For Chen Zhiwen, it was enough to know that Wuling's design met his initial requirements. As the boss, he did not need to worry about other details. They would wait for future quality tests. When problems arise, there will naturally be a dedicated person in charge. All he needs to do is communicate with the mainland government, reach a further cooperation agreement, and open up overseas markets for this "van" that does not exist in history.

Although I have a relatively good relationship with the mainland, if I rely on one car to make a lot of money in China, it will definitely cause dissatisfaction among some people. Especially Wuling's price positioning is the same as that of many domestically produced cars. It will impact local car factories, which is different from SAIC Volkswagen. But if Wuling can export in large quantities, coupled with the joint venture relationship with Yanjing Automobile Factory, then at least many people will have to admit that it is really a domestic foreign exchange The number one policy will not change until the mid-1990s.

As for the domestic market starting to gradually bloom after the mid-1990s, there is no need to worry, everything depends on strength. What he needs to do is to take advantage of this blank opportunity to completely expand. When the scale increases, the cost will be reduced, and the advantages will be even greater. Even in this market, it will not be easy for international giants to enter.

After seeing Director Wang leave, Chen Zhiwen also chuckled and said, "It seems that you will be busy in a few days."

Tian Xuecheng smiled and said: "The company has grown in size, and I am very happy no matter how busy I am."

It is impossible for an AMC to have the ability to expand so fast, entirely because of the reinvestment of boss Chen Zhiwen.

Invest in the research and development of turbocharging technology in the United States, purchase Chrysler's technology and its automotive terminal retail chain stores, acquire other brands in Europe, build its own sales channels in Asia, build factories and invest in the mainland, build a local industrial chain, and also conduct research and development in the mainland. New models suitable for Asia. Adding up these various factors, the total investment is measured in billions of dollars. Not to mention AMC, even those giant companies will have to think about it for a long time before making a decision.

"Okay, you should pay more attention to this matter during this period. The conditions and other things should be similar to the previous ones. Try to settle them as quickly as possible." Chen Zhiwen nodded and said.

After having a cooperation model in the past, subsequent cooperation will be much simpler. The automobile industry is different from other electronics or food industries. Even now, the latter two can still discuss the issue of sole proprietorship, but in the automobile industry, only joint ventures are allowed.

Historically, FAW-Volkswagen, including the later introduction of the Audi project, progressed very quickly, because when the parties cooperated with SAIC-Volkswagen, they basically set the requirements of each party, and then just followed the example.

Of course, no matter how fast it is, it will take a certain amount of time, and half a year is probably at least.

"Okay, I guess Director Wang will report the matter today, and Yanjing City may come to me tomorrow." Tian Xuecheng said with a smile. He was still very optimistic about the domestic efficiency. The previous negotiations were very fast, except for some possible Only when it comes to bottom line or legal issues will it be slower. This time, there should be no similar problems. This is also thanks to SAIC Volkswagen. They spent 6 years to make the country have the "Patent Law" and "Foreign Investors". Partial optimization of the Investment Law.

"OK, I won't be working all the time during this period. I was quite tired in the UK before. If you have time, go and have fun around Yanjing. All expenses are the company's expense." Chen Zhiwen said with a smile.

"Thank you, Mr. Chen." Tian Xuecheng said. In fact, he didn't have much money and he could easily afford it. What mattered was the boss's attitude.

"Okay, then go back and rest. I have somewhere to go tomorrow." Chen Zhiwen said with a smile.

This time when he came to Yanjing, there were many things that he had to solve, but at least as the boss, he had to set a direction so that his subordinates could follow him. At present, his career around the world is getting bigger and bigger, and it is impossible to go to one place every time because of something, so whenever he comes, he needs to do a lot of things.

…

The next day, Chen Zhiwen, Zhou Jiayang and other people arrived at an 11-story building next to the entrance to the Beijing-Tianjin-Tangshan Expressway in the south of Yanjing.

Although it is a bit short, it is nothing in Hong Kong, but it is very conspicuous in this farmland and near the village.

This is the office of the Beijing-Tianjin-Tangzhou Expressway Management Department. At this moment, many people have come to greet them outside the office building.

"Mr. Chen, Mr. Zhou, welcome to the Beijing-Tianjin-Tangzhou Expressway Operation and Management Company." A man about 50 years old with bald hair quickly stepped forward and said with a smile after Chen Zhiwen and others got off the bus.

"Chen Sheng, this is Mr. Lin Zhihaolin. He is the current local manager of the Beijing-Tianjin-Tangshan Expressway." Zhou Jiayang obviously knew the other person and introduced to Chen Zhiwen.

"Hello, Mr. Lin." Chen Zhiwen shook hands politely and smiled.

"Please come inside, you two." Lin Zhihao smiled and led a few people to a conference room upstairs. It was located on the top floor of the building. Although it was only the 11th floor, it was surrounded by a wilderness and could see far away. , the architecture here is different from that in Hong Kong. Large floor-to-ceiling windows are not popular. Through rows of small windows, Chen Zhiwen can see all kinds of cars and trucks traveling on the highway. Occasionally, he can also see some minibuses, not counting It was very busy, there was no traffic jam, but there was constant shuttle traffic, and there was always a car.

Lin Zhihao took a few cups of tea, smiled at a few people and said, "Mr. Chen, Mr. Zhou, where we are now is at the edge of Yanjing on the Beijing-Tianjin-Tangshan Expressway. People who go to winter from here are all out of Yanjing." Jing’s car.”

"No wonder it's like this. Then what I just saw was that there were quite a few trucks leaving Yanjing." Chen Zhiwen said with a smile.

"Yes, Mr. Chen, in the past few years, the development speed of Yanjing City has exceeded the initial expectations of the city leadership, and more and more things are exported. This is all thanks to Mr. Chen's investment." Lin Zhihao said with a smile. .

Chen Zhiwen shook his head and said: "My investment role is not that big. The main thing is that Yanjing City itself does well."

As for the factory, he currently has two large factories in Yanjing. One is naturally Yanjing Jeep. Although he obtained the export qualification during the original negotiation, it is still early. At most, he exported some parts to maintain the car. The other one is Midea's home appliance factory. Although half of its production capacity is export-oriented, the scale of this factory is not very large. It is similar to the Red Bull factory in Shanghai a few years ago. Its greater role is to develop domestically first. The market is just about making a name for yourself.

In fact, the development of Yanjing or other cities in recent years, especially exports, has been getting better and better. This has little to do with a certain foreign investment. The most fundamental reason is that the basic education in China many years ago. Although Because universal education was not achieved before due to economic reasons, but the population base was too large. After all-out efforts were made to develop the economy, a large number of people came to big cities like Yanjing and Shanghai, or special zones like Shenzhen, thus forming what Hong Kong was like 20 years ago. In the high-talent quantity model, a large number of the simplest light industries were developed first.

"I'm not talking about your factory, but this highway. It is precisely because of this highway that many commodities in Yanjing City can be transported at low cost. Otherwise, the oil consumed for transportation would not be enough. A truckload of goods makes good money," Lin Zhihao said.

"That's right." Chen Zhiwen nodded and said that although expressways charge fees, they are still better for drivers because they save fuel, time and energy.

You must know that oil is actually a type of foreign exchange. Even the various U.S. dollars in foreign exchange need to be anchored with oil. In other words, if a box of truck goods can earn a thousand U.S. dollars, assuming you drive on the highway and pay With the highway fare of 400 and vegetable oil, you can still earn 600 US dollars. However, if you go down, the road will be difficult to walk, time-consuming, and more fuel will be spent, and you may not be able to make money.

Of course, don’t compare the various high-quality provincial roads in the future. In this era, roads other than expressways are very poor.

It is precisely because of this logic that many low-end industries that were originally without highways may be activated because of the highways.

This logic can be used even for domestic goods. This is where highways stimulate the economy. The so-called tolls are just their own side benefits.

"The central government has ordered the construction of provincial roads leading to Yanjing from many cities near Yanjing. These provincial roads will also connect to the Beijing-Tianjin-Tangshan Expressway, which will eventually bring more traffic." Lin Zhihao said with a smile.

"Can Tanggu Port handle such a large amount of goods?" Chen Zhiwen suddenly thought of this question and asked.

"I heard that I am a bit nervous. It seems that we are already preparing to build the second phase of the port, and the original one will also be expanded." Lin Zhihao said.

"Yes, half of North China's economy has been activated." Chen Zhiwen nodded and said, but he was thinking about Tanggu's new port.