The Industrial Giant Reborn

On the third day after visiting SAIC Volkswagen, Chen Zhiwen and Lei Shengli went to the Red Bull factory in JA District. They were accompanied by Director Ma, who had previously received some of Chen Zhiwen's people.

"The neighborhood here is much better than it was a few years ago. The Shanghai Municipality has done really well in terms of people's livelihood in the past two years." After getting off the car, Chen Zhiwen looked around and said to Director Ma with a smile.

When Red Bull came to invest in the Shanghai Stock Exchange, although it was a large-scale investment domestically, it was nothing to Red Bull. Chen Zhiwen didn't pay too much attention to it. He just asked that it be arranged in Puxi. Later, after negotiation between Red Bull and Shanghai City, they placed it in the JA District. Relatively speaking, the industry here is worse than other districts. Moreover, Red Bull's beverage and food factory has no pollution, and it will have no impact if it is placed near a residential area. It only needs to demolish a part of the houses, and the compensation will be good. A house of the same size will be built nearby. At the same time, the new factory will also give each demolished family a job, but it must be suitable.

After the factory was built, Chen Zhiwen also visited it, almost three years ago. The buildings near the factory have also undergone considerable changes, and the flow of people is much better.

After hearing this, Director Ma felt a little happy, but he still smiled and said: "Mr. Chen, the Shanghai Stock Exchange has invested a lot in people's livelihood over the years, but the reason why it is so good here is because of the Red Bull factory. "

This is also true. Shanghai is such a big city, with a population of over 10 million. Even if the city government's finances are tilted towards people's livelihood projects, it will be difficult to take care of everyone. The business near the Red Bull factory is obviously much better than other places. This is true. It is the credit of foreign-invested factories.

This factory produces a wide variety of goods, mainly for export, with ancillary sales in the country. Its annual output value exceeds 300 million yuan, and it earns tens of millions of dollars in foreign exchange every year. It is now the largest foreign exchange-earning factory in Shanghai, even in the entire Jiangnan District is the largest.

Such a factory has more than 3,000 internal employees, and the wages are obviously much better than those of nearby factories. The arrears of wages that occur in other factories do not exist here, and there are a lot of additional benefits, such as the most basic payment of a little every month. Fresh meat, fresh chickens, eggs, etc., and because it is a food factory, there is no shortage of food inside. The food needed to earn foreign exchange is difficult to buy outside, but it is almost free inside, even Director Ma. I thought about introducing some of my relatives and friends, but although the Red Bull factory is also a joint venture, the foreign investors have the final say in everything. The relationship cannot be said to be useless, but it is very difficult.

People inside have high incomes and good benefits, so it is natural to spend money happily. Therefore, the business economy near the Red Bull factory is very good, and it has also promoted many other industries nearby. Many discerning people came over to set up stalls.

"It's a pity. There are too many residential houses nearby, so it may be difficult to expand the scale." Chen Zhiwen said with a smile.

"Is Red Bull preparing to expand its production scale?" Director Ma asked immediately upon hearing this.

Although the entire Shanghai city currently wants Midea's Gigafactory to be located in Shanghai, the difficulty is still very high. It needs to compete with so many cities across the country. Before the central government has made a decision, it only needs to be properly contacted by the city. Too Frequent is not good.

But if the Red Bull factory wants to expand, that is another matter. Moreover, Red Bull has already taken root in Shanghai. There are also a large number of skilled workers and managers here. The advantages are still great. However, the investment plans of large companies may not be Although they will be in one place, many people like to invest in different cities separately. This depends on the decision of the investor.

If Midea fails to win the Gigafactory, it can be described as a pity. But if Red Bull invests more in China and fails to win the Shanghai Stock Exchange, it will be a mistake in its work. Although it may not be as big as Midea's super factory, who wouldn't want a factory that can earn a lot of foreign exchange without pollution? If word of this gets out, it is estimated that Yanjing, Guangdong, Shenhai, and even the 14 cities that were just opened this year will grab the lead.

"We have this plan." Chen Zhiwen said with a smile. Red Bull's overseas development has not yet reached its limit. It can even be said that it is still far from the limit. However, the initial period of rapid development is basically the same. In the future, it will be necessary Steady progress, step by step development, even if the development may be faster than the original Red Bull in history, it cannot be achieved overnight, and it takes a lot of time to cultivate new user habits.

As for the domestic side, it is a blank slate. In addition, as the degree of opening up to the outside world will become better and better, I will naturally invest domestically earlier. Otherwise, if I enter the market together with other foreign capital, I will not have much advantage.

However, in most places in the country, sales channels still have to rely on the government. It is impossible for them to invest in channel construction, so they can only rely on a strong local government. In the past, the premise for investing in the Shanghai Stock Exchange was that one's products could be sold domestically. Now the same logic applies, that is, the scale will be larger than before.

"Mr. Chen, the Red Bull factory has been established in Shanghai for more than three years. In the past three years, we in Shanghai have been very concerned about everything about the Red Bull factory. If your next factory is still in Shanghai, In Shanghai, we will definitely provide all supporting services with a more cooperative attitude. As for the land issue, everything can be discussed, and further demolition nearby will not be a problem." Director Ma said quickly.

For a factory that can earn a lot of foreign exchange, the Shanghai Stock Exchange’s attention is probably second only to those state-owned enterprises. Moreover, the food and beverage industry can be said to be the only industry that does not have very high requirements for the industrial chain. In this way The disadvantage is that it cannot drive the development of the entire industrial chain and create a large number of jobs. However, the advantage is that it is easy to introduce. Any large enterprise that wants to invest basically does not need to consider too many upstream and downstream issues. It is much more difficult than introducing other industries, such as Midea's super factory. If a place's electronics industry chain is not good, no one will even consider it.

"What if I want to build a new factory and the area required is very large? Thousands of acres or even larger?" Chen Zhiwen said with a smile.

"Thousands of acres? Mr. Chen is not joking?" Director Ma was shocked. Only the larger enterprises in China can have a thousand acres of factory. There are not many such factories in Shanghai. At present, he The Red Bull factory where it is located is only a little over 100 acres, and the new factory is at least 5-6 times that size.

"There is a plan. It may not be a one-time investment, but will be invested in several phases. However, when investing for the first time, it needs to be well planned. This will be our Red Bull's first large-scale production base in China." Chen Zhiwen nodded and said.

"Mr. Chen, if it is such a large area, it is indeed troublesome to build a factory nearby, but we have a lot of suitable space in Shanghai, which will definitely satisfy you." Director Ma added.

It is indeed unrealistic to demolish thousands of acres in a busy area like JA District. Foreign parties generally will not accept the large workload and high cost. More importantly, it will definitely delay time seriously. It is also easy to form some contradictions.

But Shanghai is so big, and the bustling places are only so big. In other places, the population density is much smaller. As long as the factories are not placed in too remote places, one advantage of food and beverage factories is that they don’t have as many requirements as heavy industries. , unlike the site selection of Baosteel and SAIC-Volkswagen, hundreds of them had to go around Shanghai for a long time before they found a suitable place based on the requirements.

"Let's talk about it then. Let's visit the factory first." Chen Zhiwen said with a smile. He revealed this news this time to prepare for renegotiation with the Shanghai Stock Exchange. He will also have many conditions to transfer Red Bull's general manager. Lei Shengli specially called here from Hong Kong, but that was the purpose.

"Okay." Director Ma also nodded and said. He also understood that Chen Zhiwen's disclosure of this matter was actually to deliberately release the news and let the senior leaders of the Shanghai Municipality come to discuss it. Afterwards, they would negotiate and the other party would definitely have their own requirements.

Although it is not as large as Midea's Gigafactory, it is two things. The more ambitious it is, if Shanghai strives to have both of them settled in Shanghai, it will be too successful. The establishment of any one of these factories will not only drive the Shanghai economy in the future, but also bring a large amount of foreign exchange, and even solve the current problem of too many educated youths.

Li Shubing, the person in charge of Red Bull's Shanghai factory, had already led the branch's senior management to wait at the door. After receiving Chen Zhiwen and others, he took everyone around the entire factory.

Red Bull's current factory is divided into two parts: beverage and food. The beverage is in the east and mainly produces Very Coke, Red Bull and Master Kong mineral water. The food part produces instant noodles and some toffee. Among them, Red Bull is exported, and all others are exported. All are domestic sales, and the foreign exchange balance is formed with the foreign exchange earned from Red Bull exports.

"How is the effect of our instant noodles in China?" The food factory is nothing to look at. The current production equipment is semi-automatic, which is far inferior to the large-scale assembly lines of later generations. After walking around, Chen Zhiwen didn't care. , but instead pay more attention to the market.

"The feedback from the market is very good. Our mineral water has cooperated with many domestic railway stations. Thanks to this relationship, instant noodles are also used on trains. Because they can be stored for a long time, they are much more convenient than other foods. From people taking trains Judging from the reaction, they also like to eat our instant noodles, especially the braised beef noodles. Except for some people who don’t like spicy food, everyone else basically likes it." Li Shibing replied.

PS: Please give me a monthly ticket