The Industrial Giant Reborn
Chapter 429 New Expansion of Watsons Retail
"Eric, what do you mean, shoot this movie? Change it to anime?" Michael Eisner asked directly without opening the book.
"Beauty and the Beast" is one of the famous works of Charles Bello, the father of French children's literature. In Hollywood, it was adapted and filmed as early as the 1940s, but they were all live-action movies, and they achieved good results at that time, but Judging from the current concept, the filming of the content is too fake. Even with the current makeup technology, there is no way to truly discharge the "monster". Therefore, Hollywood has no longer thought about it. And the use of special effects, the cost is too high.
The plot of the story is simple:
The male protagonist is a young prince who lives alone in a magnificent old castle, because his subordinates once refused an ugly old woman to stay overnight, and as a result, he was cursed innocently and turned into a wild beast, even the servant of the prince They are all turned into all kinds of furniture, and the only way to break the spell is for the prince who has turned into a beast to learn to treat people with sincerity and find true love.
The heroine Belle's father accidentally broke into the territory of the Beast Prince and was imprisoned in the castle.
In order to save his father, Belle had to go to the castle alone in danger. In order to turn back into a human, the Beast asked Belle to live with him so that he could break the curse. In order to save his father, Belle agreed to live with the Beast in the castle. .
Although the prince turned into a beast is ugly, he also begins to treat Belle sincerely. However, Belle's life is not happy because she misses her father all the time.
By chance, Belle found a chance to escape, but met fierce wolves. At the critical moment, the Beast Prince appeared in time to rescue Belle, but he was injured, and Belle was moved, so she took good care of the Beast.
The second hero, Gaston, likes Belle. After learning everything, in order to get Belle, he designs the villagers to kill the beast together.
Belle kissed the dead beast sadly. Because of this kiss, the Beast Prince lifted his curse, resurrected and turned back to his original human form, a handsome prince. So the two lived together without shame.
Very clichéd plot, but cliché is never a problem, it just needs to be well written or filmed.
"Yes, in fact, there is a big problem in Hollywood now, that is, when showing many monsters, the performance is too fake. A few decades ago, people might not care, a little entertainment is enough, but with the current level of entertainment With the improvement of the film industry, everyone's requirements for movies are too high. It is said that the successful Jaws and Alien can be successful because they are very realistic, but it is difficult for humanoid monsters such as Beauty and the Beast to be realistic. , especially when it involves the process of transforming a human into a monster, it is difficult to reflect, but if it is an anime, then there is no problem, we can draw all the details on the drawing paper, if not, it is still ok Use a supercomputer to modify it." Chen Zhiwen nodded.
For the Photoshop project, Midea has established a project team with more than 100 engineers. At present, it is still far away from the finished product, but this does not prevent the existing computers from being able to assist animation, but it may not be so convenient and fast. .
Before the rapid development of computer special effects, animation can do many things that real movies cannot do, and even if there are special effects in the future, they will be far inferior to special effects in terms of cost. Of course, the target user groups of these two films are different. Of course, animation belongs to a small category. It may focus on children and teenagers, such as "The Lion King" with better performance in the future, but "Beauty and the Beast" is special. The main market also includes all adults, especially women.
"Romance movies have always been everyone's favorite story. There is no such thing. Even in various science fiction, mythology, and gunfight movies, there will be many love links. These stories can occupy a certain amount of movie time, and can also make the content of the story It has become fuller. The story of "Beauty and the Beast" can be said to be a household name in the United States and Europe. As long as it is filmed and we promote it more, many people will definitely be willing to watch it. However, the follow-up results still depend on the story and the story. Our animation is on par," said Michael Eisner.
"In terms of animation level, Disney dare not say that it is the number one in the world, but the top three is still no problem. Even if the company is down now, the former painting team still has a strong foundation. As for the story, it depends on you. This is the new CEO." Chen Zhiwen said with a smile.
Although he knows "Beauty and the Beast", he has never seen this movie in the 1990s. He only knows that the box office of this movie became one of the hits of the year. The global box office exceeded 400 million US dollars in the early 90s. In a few years, if it can reach 300 million US dollars, plus the income in channels, then Disney can at least breathe a sigh of relief in a short period of time.
This is also an opportunity for him to examine the comprehensive capabilities of the entire Disney team and Michael Eisner. As for the result, it is not very important. "Finding Nemo" and other classic animations, he has seen some of these movies, although he doesn't remember them clearly, but he probably knows the plot.
However, relatively speaking, these films require stronger computer special effects capabilities, so it is not yet time.
"Okay, then Disney's next blockbuster movie will be this "Beauty and the Beast." Michael Eisner nodded and said that after he entered Disney, he also wanted to make a movie, because he also knew that it was a short-term turnaround. The best way is also the fastest way to stabilize his authority.
But Disney is good at animation, which is completely different from the movies he was good at before. He didn't dare to start without a suitable idea. Now that the boss has decided on the goal and it seems to be good, he just You just need to show your abilities.
"How much do you think it will cost?" Chen Zhiwen asked again.
"If you just want to shoot it, then three to four million dollars is enough, and if you want to get a boutique-quality movie that makes all the details and animations very realistic and gives people a very good visual effect, then it may be It needs four or five times the funds, estimated at about 20 million U.S. dollars, and the specific amount needs to be calculated by a professional team. This data is only estimated based on my previous experience and Disney’s various animation shooting costs.” Michael Eisner said.
"Money is not a problem. If you want to make a good film, this is our first movie after Disney changed hands. In terms of quality, it can't be bad." Chen Zhiwen said without the slightest hesitation. The income of a blockbuster movie is nothing at all. If the box office income alone can reach 70% of the previous record, then the income will not be less than 100 million US dollars, let alone some follow-up channels.
"Okay, then after I go back, I will prepare this matter immediately. I will design the revised plot of this children's story as quickly as possible. When the time comes, I will send it to Hong Kong for you to see." Ai Sina said, "Beauty and the Beast" is currently only a children's story book written a hundred years ago. If it is to be made into a movie, it has to be redesigned and set various supporting roles on the basis of the original simple story framework. , plot line, background, etc., only after this is finalized can a movie be made.
"OK, I'm waiting for your good news." Chen Zhiwen said with a smile. Although he proposed to change the film this time, he didn't actually use any prophetic cheats. The whole story still had to be conceived by the Disney team. , even if the future plot is sent, as long as it is not too outrageous, then he will not interfere. Everything depends on the ability of Michael Eisner, the legendary CEO.
Michael Eisner, who got the first assignment, stayed in Hong Kong for a day and left. He now urgently needs to make a wonderful movie to save the current Disney, and at the same time, he needs to prove his worth.
As for Chen Zhiwen, it's actually the same. Disney's debt problem also puts a little pressure on his capital in the United States. If the film test is successful this time, he will definitely release more classic animation films in the future to ensure that Disney can Independent operation, and at the same time, when there is enough profitability, it can be prepared to go public again. Although it needs to share profits with others, this is the inevitable development and growth, and obtaining more funds can also allow him to have more More opportunities to participate in other more profitable investments.
Time soon arrived in July. A typhoon destroyed many houses in remote areas, leaving many people homeless. The Hong Kong government urgently provided shelters. When Chen Zhiwen learned about it, he directly ordered ParknShop Some sufficient food, clean water, simple daily necessities, etc. were provided to help these people tide over the difficulties.
"Chen Sheng, we have provided a large amount of bread to the refugees who were placed in the Hung Hom Stadium according to your request. The resources we sent alone are enough for them to use for a week. We will keep an eye on this matter in the future. If If they are still lacking, we will make up for it." Watsons general manager Wu Weibing said.
"Okay, this is not just a matter of improving our company's image. More importantly, if we want to really help these people, at least we must ensure that they have something to eat. You can spend some money to hire some doctors to see if there are any I'm not in good health, and the Hong Kong government doesn't worry much about these things now." Chen Zhiwen said again. The Hong Kong government is now in relatively big trouble, the economy is shrinking, and it is basically the limit to provide a Hung Hom stadium for people to take refuge.
"Okay, I'll arrange someone to handle it later. Don't worry Chen Sheng, they are all Chinese, and I will try my best to help." Wu Weibing said sincerely. Seeing so many people affected by the disaster and being compatriots, he felt uncomfortable. Fortunately, my company has a charity fund every year, and it couldn't be better to use it in this regard.
"Well, that's good." Chen Zhiwen nodded, and asked again: "I heard that ParknShop and RT-Mart have developed well in Malaysia recently, and are you planning to enter Thailand?"
"Yes, Chen Sheng, we have cooperated with Thai Chinese billionaire Xie Guoming to open RT-Mart and Baixin supermarkets in Thailand. It is estimated that the first batch of supermarkets will open by the end of this year." Wu Weibing said.
"Okay, well done. Southeast Asia is one of the most important markets for our retail group in the future." Chen Zhiwen nodded and said. It is possible to invest in several cities through some methods, but under too many constraints, the achievements are still limited. Therefore, in the past ten years, the most important market is Southeast Asia, which is also the only market where we can make efforts. It is impossible in Europe and America. There is an opportunity for supermarkets under Watsons.
"However, there is one more thing. We discussed it internally and decided to imitate Europe and the United States and build a 24-hour small retail store. What does Chen Sheng think?" Wu Weibing paused and asked again.
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